Rumba ®

FL Poulsen®

- – Svend Poulsen

A golden-yellow base is accented by a crimson-red edging that emphasises the petals. - bedding floribunda rose - mild, restrained-scented rose - piquant, spicy aroma

– Compact, bushy habit for neat flower beds.
– Vibrant yellow-red blooms with changing tones.
– Reliable, remontant flowering all season.
– Excellent resistance to major rose diseases.
– Mild, spicy fragrance for close-up enjoyment.
– Special feature: Award-winning classic floribunda from Poulsen, honoured by the National Rose Society.

Standard finished product

pharmaROSA® NEONATAL rooted rose cutting

28,34 £

Due to courier service regulations – and the introduction of customs clearance – delivery to Ireland is temporarily suspended.

5 (8546)

RUMBA ® – yellow-red bedding floribunda rose – Poulsen

Reliable own-root pharmaROSA® NEONATAL propagation of Rumba offers a compact, bushy habit with dense, dark green foliage, suited to standard-container routes and 2–3 litre production for retail-led bed-rose ranges. This floribunda’s remontant, clustered flowering delivers massed, yellow-red colour for edging and park planting, with professional-grade disease resistance that supports low-intervention nursery and landscape portfolios. As an own-root cutting, it underpins long-lived, renewable stands with predictable quality for thematic rose gardens and collection-style projects, supporting UK-wide supply where winter hardiness and dependable garden performance must be matched with efficient, scalable production.

Usage options

Target area	Reasoning
Nursery bed propagation block	The compact, bushy habit enables tight plant spacing in propagation beds while still developing a well-branched framework for later container shifting. Working with bush-trained material in standard-container pathways simplifies grading and forecasting. Own-root cuttings give renewable stools for longer-term cultivar maintenance in thematic or collection plantings, aligning with reliable garden performance for retail and reseller partners targeting broad bed-rose ranges for professional wholesalers.
2–3 L retail floribunda line	Rumba fits directly into a standard container, 2–3 litre route, with a compact, dense canopy that finishes attractively at this size and height band. Remontant flowering with showy clusters allows confident scheduling of colour at dispatch, supporting a standard finished product proposition. Own-root form supports the typical Year 1 roots, Year 2 canopy build-up, Year 3 full ornamental value development arc, underpinning predictable stock for garden-centre channels.
Mass bedding and park-supply production	Compact height and spread, combined with dense foliage and clustered, repeat flowering, make this cultivar suitable for high-volume bedding and park contracts. Low maintenance recommendations and disease resistance reduce aftercare risk for public-realm clients. Own-root stability means homogeneous blocks with low replacement rates, matching the needs of integrator systems supplying public and institutional schemes with reliable garden performance for municipal contractors.
Low-intervention landscaping ranges	Good resistance to powdery mildew, black spot and rust, paired with low maintenance requirements, supports a positioning in low-input landscape assortments. Bush-trained, compact structure is straightforward for nurseries to finish uniformly in standard containers for edging and mass-planting offers. Own-root durability underpins long-term planting schemes where predictable ornamental value is key to maintaining professional credibility for landscape specifiers.
Colour-focused thematic rose collections	The vivid golden-yellow and crimson-red bicolour effect, with good colour retention, positions Rumba well within colour-themed or heritage floribunda collections. Clustered, small double flowers provide a fine-textured visual rhythm in show gardens and dedicated rose areas. Own-root propagation ensures cultivar identity and long lifespan in collection beds where stable naming and performance matter for specialist nurseries.
Container terrace and patio assortments	The moderate height and spread, together with compact branching, adapt well to 2–3 litre containers for patio or terrace-oriented retail offers. Remontant flowering provides repeat colour through the season, supporting standard finished product expectations. Own-root resilience suits coastal-influenced, wind-prone UK sites by maintaining stable stands with reduced replant demand across seasons for regional distributors.
Cut-flower side line from bed production	While primarily a bedding floribunda, the clustered, double flowers on bushy stems allow a modest cut-flower sideline from mass-planting blocks, adding value without altering the main production path. The mild, piquant fragrance brings subtle character. Own-root sustainability means repeated cutting is better tolerated, protecting the stand structure and fulfilling reliable garden performance promises for mixed-grower enterprises.
Hip-featured autumn offerings	Moderate quantities of small, spherical, orange-red hips extend the decorative season into autumn, giving scope for late-season retail stories from the same 2–3 litre stock. This adds interest in park and collection plantings where seasonal progression is valued. Own-root plants regenerate well after berrying, maintaining planting density and long-term commercial reliability for public-realm suppliers.

Finished-product ideas

2–3 L retail floribunda bed rose – Compact, bush-trained plants finished in 2–3 litre standard containers, highlighting repeat flowering and strong disease resistance as a reliable garden-performance floribunda – garden-centre and DIY retail chains
Mass-planting park pack – Batch-uniform, own-root material block-grown then shifted to standard containers for contract supply to bedding and park schemes, leveraging low maintenance and compact habit – municipal and landscape contractors
Colour-theme collection module – Curated Rumba units within a colour-focused floribunda assortment, using its vivid yellow-red bicolour and good colour retention, produced via the standard 2–3 litre route – specialist rose nurseries and mail-order partners
Patio and edging line – Compact, dense plants in 2–3 litre pots positioned for edging, terrace and small-space use, built on remontant flowering and own-root longevity for repeat seasonal sales – independent garden centres
Autumn hip-interest feature – Standard-container plants promoted for late-season orange-red hips, produced from the same propagation line as bedding stock to streamline production while adding an autumn narrative – public-realm and project-based suppliers

Technical cultivar profile

Parameter	Data
Name and registration	Floribunda bedding rose, registered as POUlrum, marketed as Rumba ® FL Poulsen® Poulrum; exhibition floribunda category with American Rose Society approved exhibition name Rumba.
Origin and breeding	Bred by Svend Poulsen, Poulsen Roser A/S, Denmark, 1959; cross of ‘Masquerade’ × (‘Poulsen’s Bedder’ × ‘Floradora’); introduced by Poulsen Roser A/S as an unregistered but established cultivar.
Awards and recognition	Certificate of Merit and Trial Ground Certificate from the National Rose Society (United Kingdom, 1959) and 2nd Certificate at Concours de Roses Nouvelles, Madrid, 1960, supporting its proven performance history.
Growth and structural characteristics	Compact, bushy habit reaching approximately 65–95 cm in height and 55–85 cm spread; dense, slightly glossy dark green foliage, moderately thorny stems; structured for bedding, edging and container applications.
Flower morphology	Small, double flowers with 26–30 petals, cup-shaped, borne in clusters; remontant habit with a plentiful second flowering phase, providing repeated decorative impact suitable for bed and container production.
Colour data and phenology	Yellow-red bicolour with ARS RB, RHS 13A and 46A tones; vivid golden-yellow base and crimson-red edge on opening, later fading to pastel yellow and muted brick-red, with very good overall colour retention in garden settings.
Fragrance and aroma	Mild, restrained scent with a piquant, spicy character; double flowers have partially visible stamens that offer moderate pollinator interest, balancing ornamental fullness with some ecological value in planting schemes.
Hip characteristics	Produces moderate quantities of small, spherical hips 8–12 mm in diameter; orange-red colour extends ornamental interest into autumn, adding value in park, landscape and collection plantings where seasonal progression is desired.
Resistance and winter hardiness	Rated H7 RHS, Hardy to about –21 to –18 °C, Swedish Zone 3, USDA 6b; resistant to powdery mildew, black spot and rust; tolerates heat but requires watering in prolonged drought, supporting robust UK-wide outdoor cultivation.
Horticultural recommendations	Recommended for flower beds, edging, mass planting, containers, cut flower use and parks; low maintenance needs and good disease resistance; best routed via standard container production with 2–3 L target pots as bush-trained, compact plants.

RUMBA ® – yellow-red bedding floribunda rose - Poulsen offers compact, disease-resistant, colour-rich own-root material that builds long-lived, predictable stands for professional programmes; please contact us to coordinate volumes and delivery windows.

Detailed product attributes

Product Identification Data

Product Name: RUMBA ® – yellow-red bedding floribunda rose - Poulsen

Product Type: pharmaROSA® NEONATAL - rooted rose cutting

Product Quality: -

Cultivar Authenticity: Verified:25.03.2025

Cultivar Quality Rating: premium bronze

Item Number: [63] 20-144 (14.02.2026) pharmarosaneonatal.co.uk

Name and Registration

Meaning of Cultivar Name: The name is that of the rumba, a dance originating in Cuba.

Cultivar Synonym: Cuba Dance, Rhumba

Registered Cultivar Name: POUlrum

Original Trade Name: Rumba

Former Name: -

Current Trade Name: Rumba ® FL Poulsen® Poulrum

American Rose Society Approved Exhibition Name: Rumba

Rose Group: Floribunda

Commercial Type: bedding floribunda rose

Commercial Group: Bed rose

Exhibition Category: bush rose / exhibition floribunda

Collection: FL Poulsen®

Origin and Breeding

Initial Distributor: Poulsen Roser A/S (Denmark)

Introduction Year: 1959

Registration Year: unregistered cultivar

Breeder: Svend Poulsen

Breeding Company / Institution: Poulsen Roser A/S

Breeding Year: Denmark, 1959

Parentage: ‘Masquerade’ × (‘Poulsen’s Bedder’ × ‘Floradora’)

Awards and Honours

Global and Lifetime Awards: -

Horticultural Ratings and Recommendations: -

Competition and Show Awards: Certificate of Merit – National Rose Society (United Kingdom) (1959); Trial Ground Certificate – National Rose Society (1959); 2nd Certificate – Concours de Roses Nouvelles (Madrid) (1960)

Collectors' Recommendations: -

Growth and Structural Characteristics

Height: 2.1-3.1ft (65-95 cm)

Spread: 1.8-2.8ft (55-85 cm)

Growth Habit: bushy, compact

Foliage: This variety has dense foliage. The leaves have a slightly glossy surface and a dark green hue.

Prickliness: moderately thorny

Self-Cleaning Description: No data on self-cleaning.

Self-Cleaning Intensity: No data on self-cleaning strength.

Flower Morphology

Petal Count: 26-30

Flower Fullness: double flowered

Flower Shape: cup-shaped

Flower Size: S (0,5-1,5 in)

Inflorescence Type: clustered

Colour Code: ARS code: RB RHS code: 13A, 46A

Repeat Flowering: Remontant, with a plentiful second flowering.

Colour Data and Phenology

Colour: yellow-red

Flower Colour Description: A golden-yellow base is accented by a crimson-red edging that emphasises the petals.

Closed Bud: Deep orange bud with crimson-red tips.

Newly Opened Flower: Vivid golden-yellow inner surface with a flaming scarlet-red edge.

Full Bloom: The centre fades to a deep golden yellow, while the red edging intensifies to a dark cherry red.

Before Fading: The yellow tone fades to pastel yellow, the edges take on a muted brick-red hue.

Colour Fading Description: The colour of the flowers changes as they open; in strong sunlight they may become paler.

Colour Retention Level: very good

Fragrance and Aroma

Fragrance Strength: mild, restrained-scented rose

Fragrance Character: piquant, spicy aroma

Pollinator Attraction: Double flowers with partially visible stamens attract pollinators moderately, as the double form can reduce access to nectar and pollen while the partly exposed stamens still provide some reward.

Pollinator-Friendly Rating: Moderately pollinator-friendly variety

Soap and Cosmetic Use: -

Hip Characteristics

Maximum Hip Diameter: 8-12 mm

Hip Shape: spherical

Hip Colour: orange-red

Hip Comment: Spherical, orange-red rose hips produced in moderate quantities, 8–12 mm in diameter.

Resistance and Hardiness

Hardiness (°C): -21–-18 °C

RHS Hardiness Rating: H7

Swedish Hardiness Zone: Zon 3

USDA Hardiness Zone: 6b

Heat and Drought Tolerance Description: Tolerates heat well; during prolonged dry periods it requires regular watering.

Heat and Drought Tolerance Level: moderate

Disease Resistance: resistant

powdery mildew – resistant
black spot – resistant
rust – resistant

Horticultural Recommendations

Recommended product path: Standard container

Recommended target pot: 2–3 L

Release form: Bush-trained, compact plant

Recommended use: Maintenance requirement low; good disease resistance, generally requires little intervention.

Primary Uses: flower bed, edging, mass planting, container, cut flower, park

Comments

Positioning: Standard finished product

Target customer/channel: Retail / reseller

Main value proposition: Reliable garden performance

RUMBA ® – yellow-red bedding floribunda rose - Poulsen

A golden-yellow base is accented by a crimson-red edging that emphasises the petals. - bedding floribunda rose - mild, restrained-scented rose - piquant, spicy aroma

The rose webshop. - yellow-red - mild, restrained-scented rose - Rumba ® - bedding floribunda rose - (2.1-3.1ft (65-95 cm))

Inflorescence: clustered Height: 2.1-3.1ft (65-95 cm) Flower shape: cup-shaped Winter hardiness: 6b yellow-red - Poulsen Roser A/S (Denmark) bedding floribunda rose - Flower size: S (0,5-1,5 in) Flower size: S (0,5-1,5 in) - Height: 2.1-3.1ft (65-95 cm) Height: 2.1-3.1ft (65-95 cm) - Flower fullness: double flowered Rumba ® - Roses in the garden | pharmaROSA® Neonatal - premium bronze Svend Poulsen

We showcase the external appearance of the roses available for online purchase from our webshop.

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Information

In what condition do we dispatch the roses from our online shop?

Ask yourself the question: What final product do I want to create from it?

Wholesale of cuttings

PharmaRosa® NEONATAL is the cost‑effective starting point for rose product production.

As a uniform, own‑rooted propagation material, it provides a stable basis for further growing-on and can be integrated flexibly into different finished product production technologies.
Rooted in trays (rooted), 3–6‑month‑old, own‑rooted rose cutting.
Uniform developmental stage, with a root system that has thoroughly penetrated the plug.
For professional growing‑on.
Tray packaging: 10 pcs/tray.
Quality and varietal identity: production supported by a dedicated identification and traceability logic.
Can be transplanted during frost‑free periods, designed for finished product production.

PharmaRosa® NEONATAL provides a controlled, uniform starting stock for planned growing‑on that can be integrated into your own technology – especially where scheduling and varietal identity are paramount.

PharmaRosa® NEONATAL own-rooted rose propagation material in a plug, with a root system penetrating the plug (semi-finished product / semi-finished rose). PharmaRosa® NEONATAL rose propagation material size: 3–6‑month‑old, own-rooted cutting with a uniform developmental stage. PharmaRosa® NEONATAL tray stock: own-rooted rose propagation material in trays, uniform developmental stage (10 pcs/tray).

Captions (from left to right): Semi-finished product (NEONATAL own-rooted rose propagation material in a plug with a fully developed root system) • Size demonstration (3–6‑month‑old, uniform cutting) • Root system detail (plug penetrated by the root system) • Tray stock (10 pcs/tray, uniform developmental stage)