Hybrid tea rose

20-733-1
20-733-2

Scented Memory™

HT Poulsen®

POUlht002 – L. Pernille Olesen, Mogens Nyegaard Olesen

The bloom is a pale peach colour with a delicate yellowish tone. - hybrid tea rose - strong, long-lasting scented rose - sweet, peachy-rosy aroma

– Strong, long-lasting sweet peachy fragrance.
– Elegant, very double cup-shaped blooms.
– Refined apricot flowers fading to creamy white.
– Upright, dense bush with glossy dark foliage.
– Award-winning flower quality and form.
Special feature: Multiple international fragrance and trial awards underline its exceptional garden and cut-flower value.
Exclusive finished product
Scented Memory™
pharmaROSA® NEONATAL rooted rose cutting
29,63 £
Due to courier service regulations – and the introduction of customs clearance – delivery to Ireland is temporarily suspended.
3.5 (5197)
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Scented Memory™ HT Poulsen® – POULht002 rooted cutting

Fragrance and flower quality define Scented Memory™ as a premium hybrid tea for growers aiming at exclusive retail and reseller channels, where its strong, long-lasting scent and refined, very double blooms support high unit value and repeat ordering. Its upright habit with dense, glossy foliage allows efficient bench density in container production, while the bush-trained 3–5 cane framework from pharmaROSA® NEONATAL material simplifies crown development during the first grow-on cycle. As an own-root propagation base it offers predictable structure, stable stands and low replacement rates over successive cropping, well aligned with nursery networks serving public and private collections. In UK conditions it copes reliably with colder winters and exposure, supporting nationwide programmes including more challenging northern and inland sites in a way that is both commercially robust and logistically manageable. Starting from 5–7 L premium pots, you can plan a clear development arc from roots in year one, structural shoots in year two, and full ornamental value from year three onwards, ideal for thematic and show-garden ranges. The medium maintenance profile and moderate disease tolerance keep plant protection within normal nursery practice without undermining high-end quality expectations, giving you a bankable cultivar for collection-oriented offers and cut-flower leaning displays.


Usage options

Target area Reasoning
Premium 5–7 L container production for fragrance-led ranges The strong, long-lasting fragrance and very double, exhibition-grade blooms justify a premium container route where flower quality is the main value proposition. Bush-trained 3–5 cane NEONATAL plants establish quickly into 5–7 L, fitting the recommended premium container path and exclusive finished product positioning for fragrance-focused retail and reseller lines aimed at the retail/reseller channel.
Nursery propagation for specimen and show-collection beds Upright growth to 100–140 cm with dense, glossy foliage gives clear specimen presence in thematic rose gardens and collection beds. Own-root propagation supports renewable growth and long lifespan, suiting nursery propagation beds that feed show and collection plantings where identity and continuity matter, aligned with an exclusive positioning supporting specialist retail/reseller partners.
Cut-flower oriented garden ranges As an exhibition hybrid tea and cut-flower type, Scented Memory™ provides large, cup-shaped, single blooms per stem, ideal where landscape plants must also support cutting. Remontant flowering with a strong second flush underpins repeat cutting cycles from premium container-grown stock, supporting exclusive finished products marketed as garden–cut dual-purpose by retail/reseller operators.
Thematic fragrance collections and “scent garden” concepts The cultivar name and strong, peachy-rosy scent make it particularly suitable for fragrance-themed ranges. Its moderate maintenance requirement and standard protection needs fit routine nursery regimes, while own-root stability supports long-term stands in thematic gardens that can be supplied from 5–7 L premium containers into curated, fragrance-led assortments for retail/reseller outlets.
Apricot/peach colour-segmented assortments The rich apricot to creamy peach colour progression with good retention allows clear colour-banding in assortments. Premium container production from NEONATAL material ensures uniform crown structure, while remontant flowering gives sustained display in beds and containers, supporting exclusive, colour-themed offers developed for discerning retail/reseller customers.
Collection-grade planting for public and institutional rose gardens Named parentage from Poulsen Roser A/S and multiple fragrance and merit awards provide provenance that suits public, institutional and show-garden collections. Own-root propagation supports long-term collection maintenance with predictable replacement from nursery beds into 5–7 L or larger containers, matching exclusive positioning yet remaining practical for retail/reseller frameworks.
Cold-tolerant stock for northern and more exposed projects With H6 hardiness, Swedish zone 2 and USDA 7a ratings, the cultivar handles colder winters and exposure, supporting programmes across northern and inland UK where reliability is essential. This underpins nursery and wholesale supply into thematic and public projects via premium containers, in line with exclusive yet dependable offers for retail/reseller networks.
Long-term own-root block planting for propagation and reserve stock Moderate disease resistance and a medium maintenance profile allow efficient management of own-root stock beds that feed container lines over several seasons, with renewable growth and stable ornamental character. This supports predictable capacity for exclusive, flower-quality led ranges, giving nurseries secure reserve stock pipelines dedicated to the retail/reseller segment.

Finished-product ideas

  • 5–7 L Premium Fragrance Feature Rose – Bush-trained, own-root plants finished in 5–7 L containers, emphasising large, very double blooms and strong scent as an exclusive feature item – target audience/channel: specialist garden centres and high-end retail/reseller partners.
  • Apricot Scent Collection Trio – Curated three-plant set built around apricot–peach colour and fragrance, supplied in uniform 5–7 L pots from NEONATAL blocks for colour-segmented benches – target audience/channel: branded concept ranges for premium retail/reseller chains.
  • Exhibition Hybrid Tea Showcase Line – Single-stem-focused, upright specimens selected for flower form and stem quality, positioned as exhibition-capable hybrid teas in larger 7–10 L containers – target audience/channel: show-focused nurseries supplying enthusiast-facing retail/reseller outlets.
  • Scented Memory™ Signature Specimen – Individually labelled specimen pieces highlighting awards and breeding pedigree, grown on from own-root stock for high-impact planting in thematic gardens – target audience/channel: project-oriented nurseries and collection suppliers working through specialist retail/reseller channels.
  • Fragrant Cut-&-Garden Hybrid Tea – Line positioned for dual garden and cutting use, remontant flowering and strong fragrance featured on bench POS, finished in 7 L containers for quick establishment – target audience/channel: independent nurseries and regional retail/reseller networks.

Technical cultivar profile
Parameter Data
Name and registration Hybrid tea rose from the HT Poulsen® collection, registered as POULht002 and marketed as Scented Memory™ HT Poulsen®; ARS exhibition name Scented Memory, exhibition hybrid tea; commercial type hybrid tea rose.
Origin and breeding Bred by L. Pernille and Mogens Nyegaard Olesen at Poulsen Roser A/S, Denmark, from cross ‘POULduce’ × unknown seedling; introduced and registered in 2004 with US plant-patent application the same year.
Awards and recognition Recognised with The Hague Fragrance Award (2009), Gold Certificate at International Rozenconcours The Hague (2006), and Certificate of Merit at Orléans (2006) from Société Française des Roses, underscoring fragrance and garden performance.
Growth and structural characteristics Upright bush reaching about 100–140 cm high and 80–120 cm spread, with dense, glossy dark green foliage and moderate prickliness; bush-trained with 3–5 strong framework canes recommended for premium container and specimen use.
Flower morphology Very double, cup-shaped hybrid tea blooms with 40+ petals and large 2.75–3.95 inch flowers, usually borne singly per stem; remontant habit delivering an abundant second flowering flush well suited to exhibition and cut-flower use.
Colour data and phenology Apricot-peach blooms with yellowish tones; buds medium-deep peach, inner petals rich warm peach, outer paler, fading through creamy peach to near-white outer petals at full bloom; overall good colour retention with attractive staged transitions.
Fragrance and aroma Strong, long-lasting fragrance with a sweet, peachy-rosy character; flowers are very double so only moderately attractive to pollinators due to partially concealed stamens and reduced nectar and pollen access.
Hip characteristics Produces moderately abundant, ellipsoid orange-red hips about 12–18 mm in diameter; hips add late-season interest and can be relevant where seed and hip display are considered in garden or collection planning.
Resistance and winter hardiness Hardy to about −18 to −15 °C, RHS H6, Swedish zone 2 and USDA 7a; moderate overall disease resistance, with powdery mildew, black spot and rust at moderate levels; tolerates warmth but needs regular watering in prolonged drought.
Horticultural recommendations Suitable for flower beds, cut-flower use and specimen planting; best directed to premium container production in 5–7 L with medium maintenance and periodic plant protection, and manual cleaning of weakly self-cleaning spent blooms.

Scented Memory™ HT Poulsen® combines award-backed fragrance, exhibition flower quality and reliable hardiness on a predictable own-root base, making it a sound choice for nurseries planning stable premium capacity; we would welcome aligning on timings and volumes.

Detailed product attributes

Product Identification Data

Product Name: SCENTED MEMORY™ – peach tea-hybrid rose - Olesen & Olesen
Product Type: pharmaROSA® NEONATAL - rooted rose cutting
Cultivar Authenticity: Verified:26.09.2025
Cultivar Quality Rating: premium silver
Item Number: [657] 20-733 (14.02.2026) pharmarosaneonatal.co.uk

Name and Registration

Meaning of Cultivar Name: The phrase "Illatos emlék" refers to the strong fragrance of the flowers.
Cultivar Synonym: Bitten Clausen
Original Trade Name: Scented Memory™
Current Trade Name: Scented Memory™ HT Poulsen® POULht002
Rose Group: Hybrid Tea
Commercial Type: hybrid tea rose
Commercial Group: Hybrid tea rose
Exhibition Category: exhibition hybrid tea; cut flower
Collection: HT Poulsen®

Origin and Breeding

Initial Distributor: Poulsen Roser A/S (Denmark)
Registration Year: 2004 (US plant-patent application)
Breeder: L. Pernille Olesen, Mogens Nyegaard Olesen
Breeding Company / Institution: Poulsen Roser A/S
Breeding Year: Denmark, 2004
Parentage: ‘POULduce’ × unknown seedling

Awards and Honours

Competition and Show Awards: International Rozenconcours (Netherlands) – The Hague Fragrance Award (2009); International Rozenconcours (The Hague, Netherlands) – Gold Certificate (2006); Orléans Rose Trials (France) – Certificate of Merit (2006); Société Française des Roses (Lyon, Fr

Growth and Structural Characteristics

Height: 3.3-4.6ft (100-140 cm)
Spread: 2.6-3.9ft (80-120 cm)
Growth Habit: upright
Foliage: The variety has dense foliage with glossy, dark green leaves.
Prickliness: moderately thorny
Self-Cleaning Description: The majority of spent flowers remain on the plant and require subsequent cleaning.
Self-Cleaning Intensity: self-cleaning: weak

Flower Morphology

Flower Fullness: very double-flowered
Flower Shape: cup-shaped
Flower Size: L (2,75-3,95 in)
Inflorescence Type: single-flowered
Colour Code: ARS code: AB RHS code: 155D (outer), 24D (inner)
Repeat Flowering: Remontant, with an abundant second flowering.

Colour Data and Phenology

Colour: apricot
Flower Colour Description: The bloom is a pale peach colour with a delicate yellowish tone.
Closed Bud: Medium-deep peach tone with slightly yellowish outer petals.
Newly Opened Flower: The inner petals are a rich, warm peach colour, while the outer ones are paler.
Full Bloom: The peach hue lightens, the outer petals become almost white.
Before Fading: The petals fade to a creamy colour with a delicate peachy tint.
Colour Fading Description: During opening the rich apricot colour gradually fades to a creamy shade, and at full bloom the outer petals become almost white.

Fragrance and Aroma

Fragrance Strength: strong, long-lasting scented rose
Fragrance Character: sweet, peachy-rosy aroma
Pollinator Attraction: The flowers are moderately attractive to pollinators, as their semi-double form and partly concealed stamens reduce nectar and pollen accessibility, limiting overall appeal.
Pollinator-Friendly Rating: Due to its very double (heavily double) flowers it is at best partially pollinator-friendly and attracts pollinators only moderately.

Hip Characteristics

Hip Shape: ellipsoidal
Hip Colour: orange-red
Hip Comment: Moderately abundant, 12–18 mm in diameter, ellipsoid-shaped, orange-red rose hip.

Resistance and Hardiness

Hardiness (°C): -18–-15 °C
Heat and Drought Tolerance Description: Tolerates warm conditions, but requires regular watering during prolonged drought.
Disease Resistance: moderate
  • powdery mildew – moderate
  • black spot – moderate
  • rust – moderate

Horticultural Recommendations

Recommended product path: Premium container
Release form: Bush-trained, with 3–5 strong framework canes
Recommended use: Maintenance requirement medium; occasionally requires plant protection treatments.
Primary Uses: flower bed, cut flower, specimen

Comments

Positioning: Exclusive finished product
Target customer/channel: Retail / reseller
Main value proposition: Flower quality, form
SCENTED MEMORY™ – peach tea-hybrid rose - Olesen & Olesen
The bloom is a pale peach colour with a delicate yellowish tone. - hybrid tea rose - strong, long-lasting scented rose - sweet, peachy-rosy aroma
Online rose purchase - apricot - strong, long-lasting scented rose - Scented Memory™ - hybrid tea rose - (3.3-4.6ft (100-140 cm))
Inflorescence: single-flowered Height: 3.3-4.6ft (100-140 cm) Flower shape: cup-shaped Winter hardiness: 6b apricot - Poulsen Roser A/S (Denmark) hybrid tea rose - Flower size: L (2,75-3,95 in) Flower size: L (2,75-3,95 in) - Height: 3.3-4.6ft (100-140 cm) Height: 3.3-4.6ft (100-140 cm) - Flower fullness: very double-flowered Scented Memory™ - Roses in the garden | pharmaROSA® Neonatal - premium silver L. Pernille Olesen, Mogens Nyegaard Olesen

We showcase the external appearance of the roses available for online purchase from our webshop.


Which product type is right for you?


PharmaRosa® NEONATAL is the cost‑effective starting point for rose product production.

As a uniform, own‑rooted propagation material, it provides a stable basis for further growing-on and can be integrated flexibly into different finished product production technologies.
Rooted in trays (rooted), 3–6‑month‑old, own‑rooted rose cutting.
Uniform developmental stage, with a root system that has thoroughly penetrated the plug.
For professional growing‑on.
Tray packaging: 10 pcs/tray.
Quality and varietal identity: production supported by a dedicated identification and traceability logic.
Can be transplanted during frost‑free periods, designed for finished product production.

PharmaRosa® NEONATAL provides a controlled, uniform starting stock for planned growing‑on that can be integrated into your own technology – especially where scheduling and varietal identity are paramount.


PharmaRosa® NEONATAL own-rooted rose propagation material in a plug, with a root system penetrating the plug (semi-finished product / semi-finished rose). PharmaRosa® NEONATAL rose propagation material size: 3–6‑month‑old, own-rooted cutting with a uniform developmental stage. PharmaRosa® NEONATAL rose propagation material root system: plug densely penetrated by well-developed white roots (root system detail). PharmaRosa® NEONATAL tray stock: own-rooted rose propagation material in trays, uniform developmental stage (10 pcs/tray).

Captions (from left to right): Semi-finished product (NEONATAL own-rooted rose propagation material in a plug with a fully developed root system) • Size demonstration (3–6‑month‑old, uniform cutting) • Root system detail (plug penetrated by the root system) • Tray stock (10 pcs/tray, uniform developmental stage)

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Company details

PharmaRosa Ltd.
Company registration number: 01-09-717479
VAT number: 13075314-2-43
Plant health registration no.: HU130721
Bank account (IBAN):
HU85117631891388688400000000
BIC (SWIFT): OTPVHUHB
Bank name: OTP Bank Nyrt.