Simply Stunning – DELroufra – pharmaROSA® NEONATAL rooted cutting
Premium own-root pharmaROSA® NEONATAL material of Simply Stunning (DELroufra) gives professional growers a stable base for exclusive, container-focused production of exhibition-quality hybrid tea roses with reliable, repeat-flowering performance. The cultivar’s velvety carmine-red blooms and very double, cupped flowers translate directly into high perceived value in a premium 5–7 L route, supporting a strong retail / reseller presence. Bush-trained with 3–5 framework canes, these rooted cuttings are easy to structure into upright, specimen-grade plants that suit flower bed, cut flower and park use, building cohesive ranges for thematic rose gardens and curated collections. Own-root propagation supports long-term regeneration, predictable quality and homogeneous stands over successive cycles, well aligned to UK nursery supply where dependable hardiness and winter survival are expected in climates that are cold-tolerant and wind-resilient in exposed northern sites. With year one focused on rooting, year two on building shoot framework and year three on full ornamental impact, Simply Stunning integrates cleanly into planned premium scheduling for wholesale partners.
Usage options
Finished-product ideas
- Premium 5–7 L hybrid tea bush – Upright, bush-trained plants with 3–5 canes, large double carmine-red blooms and fresh fragrance in 5–7 L pots, matching the recommended premium container path – target: retail / reseller premium benches
- Exhibition colour highlight line – Solo-branded hybrid tea line emphasising velvety flower form and intense colour, grown from NEONATAL own-root stock for uniform height and structure – target: specialist rose retailers and mail-order partners
- Show-garden and park specimen series – Selected, well-structured bushes upgraded into 40–50 L decorative containers as focal plants for show gardens and representative park plantings – target: landscape contractors and public-realm suppliers
- Thematic “Scented Memories of Love” collection – Curated range built around this cultivar’s medium, red-berry fragrance and flower-bed suitability, using authentic own-root material for long-term collection integrity – target: garden centres offering named collections
- Cut-and-display patio feature – Premium 7 L plants marketed for dual use: garden enjoyment and cutting, capitalising on solitary hybrid tea blooms and remontant performance from robust own-root bushes – target: independent nurseries and boutique retailers
Technical cultivar profile
| Parameter |
Data |
| Name and registration |
Hybrid tea rose, registered as DELroufra, traded as Simply Stunning / Scented Memories of Love / DELroufra; ARS exhibition name La Rose des 4 Vents, in the Scented Memories of Love collection. |
| Origin and breeding |
Bred by Georges Delbard, Les Roses Nouvelles Delbard, France; bred 2005, registered 2005, introduced 2006 via Georges Delbard SA (France) and Matthews Nurseries Ltd. (New Zealand); parentage unknown. |
| Awards and recognition |
not provided |
| Growth and structural characteristics |
Upright hybrid tea with dense, dark green, glossy foliage; height around 80–120 cm with 50–70 cm spread; moderately thorny; bush-trained form with 3–5 strong framework canes recommended for premium container production. |
| Flower morphology |
Very double, cupped hybrid tea blooms with 40+ petals, large-sized (approx. 2.75–3.95 in), mainly solitary on stems; remontant flowering habit with a generous second flush supporting extended ornamental periods. |
| Colour data and phenology |
Intense carmine-red overall, with deeper tones toward the centre; velvety deep crimson at full bloom; outer petals may fade to raspberry red in strong sun, while cooler weather keeps the colour more vivid and stable. |
| Fragrance and aroma |
Medium-strength, clearly noticeable fragrance with a fresh, red-berry character; primarily ornamental rather than pollinator-focused due to its very double flower structure and limited stamen accessibility. |
| Hip characteristics |
Rose-hip formation generally poor because of very double flowers; where present, spherical red hips about 8–12 mm in diameter may occur occasionally, offering minor seasonal interest rather than a primary feature. |
| Resistance and winter hardiness |
Medium disease resistance overall, with powdery mildew, black spot and rust all rated medium; moderate heat and drought tolerance, needing watering in prolonged dry periods; hardy to about -26–-23 °C (RHS H7, Swedish zone 4, USDA 5b). |
| Horticultural recommendations |
Suited to flower beds, cut-flower use, specimen planting and parks; medium maintenance with occasional plant protection; best expressed via premium container production in 5–7 L pots from bush-trained, own-root propagation material. |
Simply Stunning (DELroufra) offers large exhibition-quality carmine-red blooms, reliable remontant flowering and hardy, own-root regeneration for long-lived, predictable premium container lines; we invite you to discuss volumes, timing and integration into your range.
