Sonia Rykiel™ Générosa® MASdogui – pharmaROSA® NEONATAL rooted cutting
Romantic shrub material for own-root production, Sonia Rykiel™ Générosa® MASdogui offers premium flower quality with large, double, coral-pink blooms and a very strong, classic fragrance suited to exclusive retail finishes. As a pharmaROSA® NEONATAL tray-rooted cutting, it provides a young but stable framework for onward propagation, aligning well with premium 5–7 L container programmes and cut-flower side lines for collection or thematic rose gardens. Own-root propagation supports long-term renewal and predictable stands under repeated cutting and deadheading, which is particularly valuable where nursery networks must serve public projects in areas that are relatively tolerant of colder winters and wind exposure. With its bushy habit and dense foliage, this cultivar responds well to bush-training into 3–5 structural canes, fitting professional routes aiming for high perceived value and nostalgia-style presentation in the Romantic rose segment. The typical development arc is Year 1 root establishment, Year 2 framework and shoot build-up, and Year 3 delivery of full ornamental value in finished stock.
Usage options
Finished-product ideas
- Premium 5–7 L Romantic container – bush-trained 3–5 cane plants in 5–7 L pots highlighting large coral-pink rosette blooms and strong fragrance, targeted to exclusive retail / reseller Romantic rose benches.
- Fragrance feature specimen – single, well-shaped plants in larger 12–15 L patio containers, grown from own-root NEONATAL material for long-term renewal, aimed at garden centres promoting high-scent hero cultivars.
- Thematic Générosa® collection set – coordinated 5–7 L containers grouped with other Générosa® types, using homogeneous own-root stock to present a curated Romantic series for specialist rose retailers and mail-order partners.
- Border and park project line – structurally consistent bushes supplied from 5–7 L containers for boutique borders and small park schemes, leveraging own-root longevity and regenerating habit for landscape and public-realm tenders.
- Cut-and-garden dual-use SKU – retail concept emphasising both garden performance and cut-flower potential, supplied as premium 5–7 L bushes grown from own-root NEONATAL cuttings for nurseries servicing lifestyle-led garden centres.
Technical cultivar profile
| Parameter |
Data |
| Name and registration |
Registered as MASdogui, marketed as Sonia Rykiel™ Générosa® MASdogui; Romantic shrub rose, nostalgia type; ARS exhibition name Sonia Rykiel; verified authenticity for professional own-root propagation. |
| Origin and breeding |
Romantica shrub rose bred by Dominique Massad, Roseraies Pierre Guillot, France; cross of (‘Yellow Cushion’ × ‘Aloha’) × ‘Graham Thomas’; bred 1991, registered 1997, introduced commercially after 1997. |
| Awards and recognition |
Holds AJJH Prix de la Rose (2002), underlining its recognised flower and fragrance quality; regarded as a Romantic, collection-worthy cultivar for specialised and premium-oriented rose ranges. |
| Growth and structural characteristics |
Bushy shrub, approximately 110–170 cm high and 85–125 cm wide; dense, mid-green, matte foliage (RHS 137A); moderately thorny shoots; most spent blooms remain, so deadheading is advised for presentation. |
| Flower morphology |
Large, double rosette blooms (L, 2.75–3.95 in) with 26–39 petals; cluster-flowering with remontant behaviour and a generous second flush, providing extended decorative value under good management. |
| Colour data and phenology |
Warm, creamy-toned coral-pink; buds vibrant mid-toned coral; fully open flowers uniform coral-pink, slightly paler inward; colour lightens in strong sun, stays richer in cooler weather; RHS 55C outer, 55D inner. |
| Fragrance and aroma |
Very strong, long-lasting perfume with a classic rose fragrance character; double blooms with partially concealed stamens offer moderate pollinator interest but are primarily valued for ornamental scent impact. |
| Hip characteristics |
Occasional spherical hips, 12–18 mm diameter, orange-red at maturity; not a primary ornamental or production feature, but may appear on less deadheaded, lower-maintenance plantings or collection specimens. |
| Resistance and winter hardiness |
Hardiness around -21 to -18 °C (H7, USDA 6b, Sweden zone 3); moderate heat tolerance with irrigation in dry periods; disease susceptibility moderate to powdery mildew and black spot, highly susceptible to rust. |
| Horticultural recommendations |
Suited for borders, parks, specimen use and some cut-flower use; high maintenance, requiring regular plant protection; recommended as bush-trained 3–5 cane, premium container route in 5–7 L pots for retail. |
Sonia Rykiel™ Générosa® MASdogui, supplied as own-root pharmaROSA® NEONATAL cuttings, combines Romantic flower and fragrance quality with long-lived, renewable stands for predictable premium container production; please contact us to coordinate volumes and scheduling.
