Hybrid tea rose

20-630-1
20-630-2

Souvenir de Marcel Proust™

Les Souvenirs d’Amours®

DELpapy – Georges Delbard

Bright, pure lemon-yellow petals with a uniform colour across the surface. - hybrid tea rose - very strong, garden-filling scented rose - fresh, citrusy

– Vivid, pure lemon-yellow Hybrid Tea blooms.
Very strong fresh, citrusy fragrance.
– Compact, bushy habit for beds and borders.
– Excellent disease resistance on healthy foliage.
– Ideal for cutting, elegant exhibition flowers.
Special feature: Awarded for fragrance in Monza and Nantes, with Gold Medal in Baden-Baden.
Exclusive finished product
Souvenir de Marcel Proust™
pharmaROSA® NEONATAL rooted rose cutting
29,63 £
Due to courier service regulations – and the introduction of customs clearance – delivery to Ireland is temporarily suspended.
3.5 (5208)
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Souvenir de Marcel Proust™ – pharmaROSA® NEONATAL rooted cutting

fragrance and flower quality make Souvenir de Marcel Proust™ a distinctive option where You require an exclusive, premium-container hybrid tea with proven exhibition credentials and repeat value for thematic collections. Its yellow blooms combine semi-double, cup-shaped form with strong, citrusy scent, delivering a recognisable signature in retail and reseller channels while supporting curated ranges for dedicated rose gardens. On pharmaROSA® NEONATAL own-roots the bushy, compact habit and moderate height help You build homogeneous nursery beds and predictable 5–7 L crop timing, with roots in year one, structural shoots in year two, and full ornamental expression from year three. Reliable disease resistance and low intervention needs reduce crop loss risk, while the repeated flowering cycle supports extended sales windows for exhibition-style shrub or hybrid tea offers. The cultivar’s H6 hardiness and UK field performance align well with schemes where dependable winter and wind tolerance across northern regions matter. Its moderate vigour suits dense benching and container production logistics, and own-root stability underpins long-lived plantings and collection maintenance, especially where identity, renewal and consistent colour presentation are commercially critical.


Usage options

Target area Reasoning
Premium 5–7 L exhibition-grade container production The strong, citrusy perfume and high flower quality support an exclusive finished-product positioning in premium container lines, while the 5–7 L route gives enough volume for the bushy framework to show exhibition floribunda character. Own-root propagation via pharmaROSA® NEONATAL offers predictable crop timing for retail/reseller release windows and stable identity for branded, high-margin ranges. Particularly suited to northern UK supply where dependable winter and wind tolerance across exposed sites is expected by nursery/wholesale partners.
Cut-flower oriented shrub rows for local-market supply The large, cup-shaped, bright lemon-yellow blooms with semi-double form and long stems are well suited to short-chain cut-flower production aimed at local florists and farm-shop channels. Good repeat flowering ensures multiple cutting cycles, while own-root material allows renewal from the base, maintaining stem quality over successive seasons. NEONATAL tray-rooted cuttings integrate easily into propagation beds, then on to bush-trained, 3–5 cane structures for premium-container or field cutting systems for professional rose growers.
Thematic and commemorative rose collections The cultivar name and historic association, combined with its exhibition pedigree, make it a natural choice for literary, French-breeding, or award-winners’ collections in show and public gardens. Own-root stability supports long-term plantings where identity must remain correct over decades, and the bushy, compact habit simplifies layout in curated beds. NEONATAL rooted cuttings scale well for institutions or networks standardising a commemorative theme across multiple sites for public‑realm suppliers.
Low-maintenance feature beds in public or corporate settings Documented resistance to mildew, black spot and rust, together with low general intervention requirements, helps reduce maintenance inputs in municipal or corporate plantings. The variety forms a moderately dense, bushy structure, giving clear visual impact in flower beds with limited pruning labour. Own-root plants regenerate from the base if damaged, securing stand continuity and lowering replacement rates, ideal for framework plantings in managed landscapes for integrator systems.
Pollinator-accent beds within formal rose displays Semi-double flowers with exposed stamens and a strong citrus fragrance provide moderate pollinator attraction while retaining a formal hybrid tea aesthetic, useful where biodiversity messaging is needed alongside high-end presentation. NEONATAL own-root stock gives homogeneous start material for consistent bed design, and the premium-container route enables synchronised colour and scent at opening events. This supports curated public gardens and visitor destinations seeking both impact and ecological narratives for show‑garden operators.
Premium yellow focal plants in mixed-rose schemes The pure, bright lemon-yellow colour, which lightens but remains clean as flowers age, makes this cultivar effective as a focal accent in mixed-rose beds. Compact height and 50–70 cm spread allow reliable spacing in 5–7 L production, delivering uniform blocks for retailers specifying colour-coordinated ranges. Own-root propagation provides predictable architecture without rootstock variability, simplifying planning of colour-balanced assortments for wholesale assortments.
Collection and mother-plant blocks for long-term supply Premium silver cultivar rating, award record and market demand justify maintaining dedicated mother-plant stands for ongoing own-root cutting production. NEONATAL rooted cuttings provide a clean, uniform base to establish such blocks, with long lifespan and regenerative capacity supporting repeated cutting cycles. Disease resistance reduces health-management burdens, important in high-density stock beds serving continuous propagation schedules for propagation nurseries.
Upscaled large-container specimens for high-visibility sites The bushy, upright framework and strong scent translate well into 40–50 litre and larger containers for terraces, hotel entrances or formal approach routes where immediate impact is required. Starting from NEONATAL own-root plants ensures structural stability and reduces risk of graft failure as containers are moved or stressed. Low intervention needs and repeat flowering help preserve presentation quality between service visits, making it a practical choice for landscape contractors.

Finished-product ideas

  • Premium 5–7 L scented hybrid tea – Bush-trained own-root plants in 5–7 L pots showcasing strong citrus fragrance and award-backed flower quality as an exclusive yellow hybrid tea line – retail garden centres / specialist resellers
  • Commemorative “Souvenir de Marcel Proust” collection piece – Curated SKU within literary or French-breeder themed ranges, leveraging name story, colour purity and reliable disease resistance, raised from uniform NEONATAL propagation batches – public gardens / destination nurseries
  • Cut-and-garden dual-purpose rose – Managed as a bushy shrub in containers then planted out for local cut-flower and garden use, capitalising on large semi-double blooms and repeat flowering – artisan growers / farm-shop suppliers
  • Low-maintenance yellow feature rose – Positioned as a resilient, low-intervention yellow focal plant built on own-root longevity and strong disease resistance, offered in 7 L and 40–50 L formats – municipal and corporate landscape specifiers
  • Pollinator-accent exhibition bed component – Semi-double, stamen-exposed blooms used as a pollinator-conscious element in formal exhibition beds, supported by NEONATAL-based uniformity and premium silver rating – show-garden and collection managers

Technical cultivar profile
Parameter Data
Name and registration Hybrid tea shrub rose, registered as DELpapy, traded as Souvenir de Marcel Proust™ Les Souvenirs d’Amours® DELpapy; ARS exhibition name Souvenir de Marcel Proust, commercial type hybrid tea rose.
Origin and breeding Bred by Georges Delbard, France, from ‘Madame Antoine Meilland’ × ‘Marcelle Gret’ × pollen from a ‘Vélizy’ seedling; introduced and registered in 1992 by Georges Delbard SA.
Awards and recognition Gold Medal at Baden-Baden in 1992 plus fragrance awards at Monza in 1992 and Nantes in 1995, confirming both ornamental and scent performance in competitive trials.
Growth and structural characteristics Bushy, moderately vigorous habit reaching about 70–100 cm in height and 50–70 cm spread, with moderately dense, matt light-green foliage and a moderately thorny framework suitable for bush training.
Flower morphology Semi-double, cup-shaped blooms with 13–25 petals, large (approximately 2.75–3.95 inches) and mostly borne singly; repeats well with an abundant second flowering, though spent blooms require manual removal.
Colour data and phenology Pure, bright lemon-yellow flowers, RHS 9A outer and 11A inner; newly opened blooms intense and radiant, ageing toward creamy butter-yellow, with colour lightening in strong sun but staying vivid in cooler conditions.
Fragrance and aroma Very strong, garden-filling perfume with a fresh, citrusy character; scent intensity and distinctive profile are key features for scented-rose ranges and fragrance-led displays.
Hip characteristics Occasional ellipsoidal hips, around 8–12 mm diameter, orange-red when developed; hips are a minor feature and do not dominate ornamental effect in standard maintenance regimes.
Resistance and winter hardiness Classified resistant to powdery mildew, black spot and rust; hardy to approximately -15 to -12 °C (RHS H6, Swedish zone 2, USDA 7b), with moderate heat and drought tolerance requiring watering in prolonged dry spells.
Horticultural recommendations Suitable for flower beds, specimen use and cut flower production; best presented as a bush-trained plant with 3–5 strong canes in premium container formats, benefiting from low maintenance demands and good disease resistance.

Souvenir de Marcel Proust™ combines award-backed fragrance, bright lemon-yellow flower quality and disease-resistant, own-root reliability to support predictable, long-lived professional plantings; please contact us to discuss scheduling and capacity for your programmes.

Detailed product attributes

Product Identification Data

Product Name: SOUVENIR DE MARCEL PROUST™ – yellow hybrid tea rose - Delbard
Product Type: pharmaROSA® NEONATAL - rooted rose cutting
Cultivar Authenticity: Verified:05.09.2025
Cultivar Quality Rating: premium silver
Item Number: [656] 20-630 (14.02.2026) pharmarosaneonatal.co.uk

Name and Registration

Meaning of Cultivar Name: The name "Marcel Proust" honours the memory of the world-famous French writer, and the variety was named to mark the 70th anniversary of his death.
Original Trade Name: Souvenir de Marcel Proust™
Current Trade Name: Souvenir de Marcel Proust™ Les Souvenirs d’Amours® DELpapy
Rose Group: Hybrid Tea, Shrub
Commercial Type: hybrid tea rose
Commercial Group: Hybrid tea rose
Exhibition Category: exhibition floribunda; exhibition shrub rose
Collection: Les Souvenirs d’Amours®

Origin and Breeding

Initial Distributor: Georges Delbard SA (France)
Registration Year: 1992 (DELpapy)
Breeder: Georges Delbard
Breeding Company / Institution: Delbard Nurseries (France)
Breeding Year: France, 1992
Parentage: ‘Madame Antoine Meilland’ × ‘Marcelle Gret’ × pollen from a ‘Vélizy’ seedling

Awards and Honours

Competition and Show Awards: Gold Medal – Baden-Baden (1992); Fragrance Award – Monza (1992); Fragrance Award – Nantes (1995)

Growth and Structural Characteristics

Height: 2.3-3.3ft (70-100 cm)
Spread: 1.6-2.3ft (50-70 cm)
Growth Habit: bushy
Foliage: The variety has moderately dense foliage; the leaves have a matt surface and a light green shade (around RHS 138A).
Prickliness: moderately thorny
Self-Cleaning Description: Most of the spent flowers remain on the plant and require manual removal.
Self-Cleaning Intensity: Self-cleaning: weak.

Flower Morphology

Petal Count: 13-25
Flower Fullness: semi-double
Flower Shape: cup-shaped
Flower Size: L (2,75-3,95 in)
Inflorescence Type: solitary
Colour Code: ARS code: y RHS code: 9A (outer), 11A (inner)
Repeat Flowering: Repeats well, with an abundant second flowering.

Colour Data and Phenology

Colour: yellow
Flower Colour Description: Bright, pure lemon-yellow petals with a uniform colour across the surface.
Closed Bud: Light lemon-yellow, tip with a slight greenish-yellow tint.
Newly Opened Flower: Intense, radiant lemon-yellow exterior with a deeper yellow tone inside.
Full Bloom: Bright sunshine yellow, only slightly paler at the petal edges.
Before Fading: Fades toward a creamy butter-yellow, with a softer, paler centre.
Colour Fading Description: In strong sunlight its yellow gradually lightens, while in cool conditions it remains more vivid.

Fragrance and Aroma

Fragrance Strength: very strong, garden-filling scented rose
Fragrance Character: fresh, citrusy
Pollinator Attraction: Because the stamens are exposed at opening this cultivar may attract pollinators, and the flower form (single/semi‑double/double) together with the accessibility of the stamens affects how attractive it is to pollinating insects.
Pollinator-Friendly Rating: Its semi-double flowers expose their stamens as they open and are moderately pollinator-friendly, so they may attract pollinators.

Hip Characteristics

Hip Shape: ellipsoidal
Hip Colour: orange-red
Hip Comment: Occasionally produced, 8–12 mm in diameter, ellipsoid-shaped, orange-red rose hip.

Resistance and Hardiness

Hardiness (°C): -15–-12 °C
Heat and Drought Tolerance Description: Thrives in warm conditions but requires regular watering during prolonged dry periods.
Disease Resistance: resistant
  • powdery mildew – resistant
  • black spot – resistant
  • rust – resistant

Horticultural Recommendations

Recommended product path: Premium container
Release form: Bush-trained, with 3–5 strong framework canes
Recommended use: Maintenance requirement low; good disease resistance, generally requires little intervention.
Primary Uses: flower bed, cut flower, specimen

Comments

Positioning: Exclusive finished product
Target customer/channel: Retail / reseller
Main value proposition: Flower quality, form
SOUVENIR DE MARCEL PROUST™ – yellow hybrid tea rose - Delbard
Bright, pure lemon-yellow petals with a uniform colour across the surface. - hybrid tea rose - very strong, garden-filling scented rose - fresh, citrusy
Rose Shopping Online - yellow - very strong, garden-filling scented rose - Souvenir de Marcel Proust™ - hybrid tea rose - (2.3-3.3ft (70-100 cm))
Inflorescence: solitary Height: 2.3-3.3ft (70-100 cm) Flower shape: cup-shaped Winter hardiness: 4b yellow - Georges Delbard SA (France) hybrid tea rose - Flower size: L (2,75-3,95 in) Flower size: L (2,75-3,95 in) - Height: 2.3-3.3ft (70-100 cm) Height: 2.3-3.3ft (70-100 cm) - Flower fullness: semi-double Souvenir de Marcel Proust™ - Roses in the garden | pharmaROSA® Neonatal - premium silver Georges Delbard

We showcase the external appearance of the roses available for online purchase from our webshop.


Which product type is right for you?


PharmaRosa® NEONATAL is the cost‑effective starting point for rose product production.

As a uniform, own‑rooted propagation material, it provides a stable basis for further growing-on and can be integrated flexibly into different finished product production technologies.
Rooted in trays (rooted), 3–6‑month‑old, own‑rooted rose cutting.
Uniform developmental stage, with a root system that has thoroughly penetrated the plug.
For professional growing‑on.
Tray packaging: 10 pcs/tray.
Quality and varietal identity: production supported by a dedicated identification and traceability logic.
Can be transplanted during frost‑free periods, designed for finished product production.

PharmaRosa® NEONATAL provides a controlled, uniform starting stock for planned growing‑on that can be integrated into your own technology – especially where scheduling and varietal identity are paramount.


PharmaRosa® NEONATAL own-rooted rose propagation material in a plug, with a root system penetrating the plug (semi-finished product / semi-finished rose). PharmaRosa® NEONATAL rose propagation material size: 3–6‑month‑old, own-rooted cutting with a uniform developmental stage. PharmaRosa® NEONATAL rose propagation material root system: plug densely penetrated by well-developed white roots (root system detail). PharmaRosa® NEONATAL tray stock: own-rooted rose propagation material in trays, uniform developmental stage (10 pcs/tray).

Captions (from left to right): Semi-finished product (NEONATAL own-rooted rose propagation material in a plug with a fully developed root system) • Size demonstration (3–6‑month‑old, uniform cutting) • Root system detail (plug penetrated by the root system) • Tray stock (10 pcs/tray, uniform developmental stage)

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Company details

PharmaRosa Ltd.
Company registration number: 01-09-717479
VAT number: 13075314-2-43
Plant health registration no.: HU130721
Bank account (IBAN):
HU85117631891388688400000000
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Bank name: OTP Bank Nyrt.