Ausdir

English Rose

- – David Charles Henshaw Austin

Deep wine-red toned, velvety-sheen dark crimson red. - english rose - strong, pronounced-scented rose - slightly sweet, old rose character

– Rich, velvety dark-crimson blooms all season.
– Classic rosette flowers with very full form.
– Strong, old rose fragrance for sensory impact.
– Medium disease resistance for easier care.
– Hardy to around –25 °C, reliable in cold.
– Special feature: Awarded as Modern Shrub Rose at several American rose society shows, prized for exhibition-quality blooms.

Exclusive finished product

pharmaROSA® NEONATAL rooted rose cutting

30,77 £

Due to courier service regulations – and the introduction of customs clearance – delivery to Ireland is temporarily suspended.

5 (8967)

AUSdir – dark crimson English rose – Austin | pharmaROSA® NEONATAL

Premium own-root AUSdir offers a stable propagation base for high-end container production where flower quality, rosette form and strong fragrance are central to an exclusive retail range. Bush-trained with 3–5 framework canes, it is well suited to 5–7 L premium shrub production, supplying retailers and resellers needing reliable, cultivar-authenticated English Roses for thematic and show garden collections. Its H7 hardiness and USDA 5b performance support UK nursery networks supplying cooler regions and exposed locations, providing robust structure for borders, feature specimens and cut-flower orientated ranges while own-root material underpins long-term stock sustainability and predictable scheduling.

Usage options

Target area	Reasoning
Premium 5–7 L English Rose containers	AUSdir’s premium gold rating and exclusive finished-product positioning align well with a 5–7 L premium container route, where its bush-trained 3–5 cane structure quickly builds a saleable modern shrub profile. The strong, slightly sweet old-rose fragrance and very double rosette flowers deliver the flower quality focus required for retail / reseller channels aiming at discerning English Rose buyers, with own-root material supporting predictable repeat cropping and stable branding for nursery networks.
Specimen shrubs for thematic rose gardens	The upright, slightly spreading habit (120–210 cm) and moderately dense dark green foliage give AUSdir the presence needed for single-specimen planting in thematic and collection rose gardens, matching the exclusive finished-product brief. Bush-trained release with 3–5 canes in 5–7 L containers offers a ready-made framework for landscapers to establish structure quickly, while own-root form supports long-term specimen renewal and reduced replacement risk for public-realm suppliers.
Border plantings in curated English Rose ranges	Its medium maintenance requirement and moderate disease resistance allow AUSdir to perform reliably in border settings where professional clients expect consistent quality but accept occasional pest and disease control. The remontant habit with abundant second flowering supports season-long colour in high-value English Rose borders from premium container stock, enabling nurseries to present coherent colour-themes and cultivar narratives for retail collections.
Climbing use against walls and structures	With 3.9–6.9 ft height and an upright yet slightly spreading habit, AUSdir adapts well to being trained against walls, in line with its “against wall” recommendation and climbing commercial group. Bush-trained, multi-cane NEONATAL material creates a flexible base for either shrub or low climbing presentation in premium containers, giving wholesalers options for differentiated POS concepts geared towards garden-centre partners.
Cut-flower oriented premium shrub production	The very double, cluster-flowered rosette blooms on upright stems, combined with strong, pronounced fragrance, make AUSdir suitable for premium cut-flower orientated shrub lines grown from 5–7 L containers. Own-root propagation supports homogenous stands and repeat harvest potential over multiple years, helping professional growers balance ornamental retail value with occasional high-end cut-flower supply for florist-linked nurseries.
Cold-tolerant stock for northern UK distribution	Its H7 rating, -26 to -23 °C hardiness and Swedish Zone 4 performance offer security for nurseries supplying Scotland and northern England, where winter and wind tolerance are key planning factors in public and private projects. Propagating on own-roots allows long-lived field or container mother blocks, giving predictable lifting and dispatch windows for premium container production serving regional distributors.
Long-term own-root stock beds and collections	Minimal hip set due to heavy doubleness keeps energy focused on vegetative and floral performance rather than seed, supporting longer-term use in collection beds and stock plantings. Own-root NEONATAL material allows a clear development arc from rooting, to structural framework, to full ornamental expression over successive seasons, stabilising cultivar identity and aesthetic quality in gene-bank collections.
Exclusive retail lines highlighting flower and fragrance	AUSdir’s deep wine-red, velvety dark-crimson colour with good retention and a strong old-rose fragrance directly supports an exclusive finished-product position centred on flower quality and form. Premium container production from bush-trained NEONATAL plants lets nurseries deliver consistent, story-rich English Rose SKUs to retailers, underpinned by own-root longevity and predictable restocking capacity for brand-focused resellers.

Finished-product ideas

5–7 L English Rose feature shrub – Premium 5–7 L bush-trained plant with 3–5 canes, marketed on flower quality and strong fragrance for use as a border or specimen shrub – target audience/channel: retail / reseller.
Wall-trained crimson English Rose – Multi-cane shrub supplied with simple support for training against walls, emphasising its climber suitability and exclusive English Rose character – target audience/channel: garden-centre partners.
Fragrant cut-and-display shrub line – Premium container range promoted for dual use in borders and limited cut-flower harvesting, leveraging remontant flowering and strong scent – target audience/channel: florist-linked nurseries.
Cold-hardy English Rose collection pot – Curated AUSdir units within themed English Rose assortments for cooler regions, highlighting H7 hardiness and own-root longevity – target audience/channel: regional distributors.
Curated heritage-inspired showcase plant – Story-led SKU referencing the Tradescant naming origin, presented as a dark-crimson, fragrant highlight in thematic rose collections – target audience/channel: brand-focused resellers.

Technical cultivar profile

Parameter	Data
Name and registration	Registered as AUSdir (US PP 9 009), marketed as Tradescant within the English Rose Collection; current trade usage includes Ausdir English Rose AUSdir for professional identification.
Origin and breeding	Bred by David C. H. Austin, UK, 1992, from ‘Prospero’ (Auspero) × (Charles Austin × ‘Gloire de Ducher’); introduced after 1994 by David Austin Roses Ltd in the United Kingdom and beyond.
Awards and recognition	Recognised in US rose society shows as Modern Shrub Rose: Cleveland & Northeastern Ohio (1999), Grand Valley, Michigan (1999), and Sacramento Rose Society Show (2000), confirming exhibition-level flower quality.
Growth and structural characteristics	Upright, bushy, slightly spreading habit reaching 120–210 cm high and 100–190 cm spread, with moderately dense, dark green, slightly glossy foliage and moderate prickliness; spent blooms require manual cleaning.
Flower morphology	Medium-sized, cluster-flowered inflorescences with very double, rosette-shaped blooms bearing 40+ petals; remontant with abundant second flowering, suitable for repeat ornamental displays and premium cutting use.
Colour data and phenology	Velvety dark-crimson-red blooms, ARS dr; RHS 60A outer, 187B inner; colour deepens toward crimson-purple with limited fading, with buds dark maroon-red and newly opened flowers showing burgundy and purplish-violet tones.
Fragrance and aroma	Strong, pronounced scent with a slightly sweet, old-rose character, delivering a classic English Rose fragrance profile valued in premium garden and cut-flower segments, while remaining primarily ornamental for display use.
Hip characteristics	Rosehip formation is minimal due to the very double flowers; occasional hips of 0–2 mm diameter may occur but are not a significant ornamental or harvest feature in standard nursery or landscape production.
Resistance and winter hardiness	Medium resistance to powdery mildew, black spot and rust; H7 hardy with USDA 5b and Swedish Zone 4 performance; tolerates heat with moderate drought tolerance, requiring regular watering during extended dry spells.
Horticultural recommendations	Suited to borders, specimen use, cut flowers and wall training; medium maintenance with occasional pest and disease control; recommended as bush-trained with 3–5 framework canes for premium 5–7 L container production.

AUSdir – dark crimson English rose – Austin offers premium flower quality, strong fragrance and reliable cold-hardy performance on own-roots for predictable, long-lived stock; please contact us to coordinate volumes, timing and long-term supply planning.

Detailed product attributes

Product Identification Data

Product Name: AUSDIR – dark crimson English rose - Austin

Product Type: pharmaROSA® NEONATAL - rooted rose cutting

Product Quality: -

Cultivar Authenticity: Verified:08.09.2025

Cultivar Quality Rating: premium gold

Item Number: [481] 20-707 (14.02.2026) pharmarosaneonatal.co.uk

Name and Registration

Meaning of Cultivar Name: The trade name refers to John Tradescant the Elder and the Younger, 17th-century English gardeners and plant hunters.

Cultivar Synonym: Tradescant

Registered Cultivar Name: AUSdir

Original Trade Name: Tradescant

Former Name: -

Current Trade Name: Ausdir English Rose AUSdir

American Rose Society Approved Exhibition Name: Tradescant

Rose Group: Climber, Shrub, English Rose Collection

Commercial Type: english rose

Commercial Group: Climbing rose

Exhibition Category: modern shrub rose (Modern Shrub Rose)

Collection: English Rose

Origin and Breeding

Initial Distributor: David Austin Roses Ltd. (United Kingdom)

Introduction Year: after 1994

Registration Year: 1994 (US PP 9 009)

Breeder: David Charles Henshaw Austin

Breeding Company / Institution: David Austin Roses Ltd

Breeding Year: United Kingdom, 1992

Parentage: 'Prospero' (Auspero) × (Charles Austin × 'Gloire de Ducher')

Awards and Honours

Global and Lifetime Awards: -

Horticultural Ratings and Recommendations: -

Competition and Show Awards: Modern Shrub Rose – Cleveland & Northeastern Ohio Rose Society Show (1999); Modern Shrub Rose – Grand Valley Rose Society Show, Michigan (1999); Modern Shrub Rose – Sacramento Rose Society Show (2000)

Collectors' Recommendations: -

Growth and Structural Characteristics

Height: 3.9-6.9ft (120-210 cm)

Spread: 3.3-6.2ft (100-190 cm)

Growth Habit: upright (bushy, slightly spreading)

Foliage: The variety has moderately dense foliage, with leaves that have a slightly glossy surface and a dark green shade (RHS 146A).

Prickliness: moderately thorny

Self-Cleaning Description: Most spent flowers remain on the plant and require subsequent cleaning.

Self-Cleaning Intensity: Self-cleaning: poor.

Flower Morphology

Petal Count: 40+

Flower Fullness: very double-flowered

Flower Shape: rosette

Flower Size: M (1,5-2,75 in)

Inflorescence Type: cluster-flowered

Colour Code: ARS code: dr RHS code: 60A (outer), 187B (inner)

Repeat Flowering: Remontant, with an abundant second flowering.

Colour Data and Phenology

Colour: dark-crimson-red

Flower Colour Description: Deep wine-red toned, velvety-sheen dark crimson red.

Closed Bud: Dark maroon-red, with a blackish-purple shade at the tip.

Newly Opened Flower: The outer petals are burgundy, while the inner surfaces have a purplish‑violet hue.

Full Bloom: Velvety, dark crimson-red petals with deep crimson shading at the centre.

Before Fading: The petals darken to a blackish-purple, remaining wine-red at the edges.

Colour Fading Description: Its colour tends to deepen to a crimson-purple; strong fading is less common.

Colour Retention Level: good

Fragrance and Aroma

Fragrance Strength: strong, pronounced-scented rose

Fragrance Character: slightly sweet, old rose character

Pollinator Attraction: Its heavily double flower form, which restricts access to the stamens, makes it only weakly attractive to pollinators.

Pollinator-Friendly Rating: Its very double flowers enclose the stamens; primarily an ornamental variety.

Soap and Cosmetic Use: -

Hip Characteristics

Maximum Hip Diameter: 0-2 mm

Hip Shape: -

Hip Colour: -

Hip Comment: Rosehip formation is expected to be minimal due to the double flowers; occasionally rosehips 0–2 mm in diameter may appear.

Resistance and Hardiness

Hardiness (°C): -26–-23 °C

RHS Hardiness Rating: H7

Swedish Hardiness Zone: Zon 4

USDA Hardiness Zone: 5b

Heat and Drought Tolerance Description: Blooms even in hot conditions, but during prolonged dry periods it requires regular watering.

Heat and Drought Tolerance Level: moderate

Disease Resistance: medium

powdery mildew – medium
black spot – medium
rust – medium

Horticultural Recommendations

Recommended product path: Premium container

Recommended target pot: 5–7 L

Release form: Bush-trained, with 3–5 strong framework canes

Recommended use: Maintenance requirement medium; occasionally requires pest and disease control.

Primary Uses: border, specimen, cut flowers, against wall

Comments

Positioning: Exclusive finished product

Target customer/channel: Retail / reseller

Main value proposition: Flower quality, form

AUSDIR – dark crimson English rose - Austin

Deep wine-red toned, velvety-sheen dark crimson red. - english rose - strong, pronounced-scented rose - slightly sweet, old rose character

Online rose order - dark-crimson-red - strong, pronounced-scented rose - Ausdir - english rose - (3.9-6.9ft (120-210 cm))

Inflorescence: cluster-flowered Height: 3.9-6.9ft (120-210 cm) Flower shape: rosette Winter hardiness: 6b dark-crimson-red - David Austin Roses Ltd. (United Kingdom) english rose - Flower size: M (1,5-2,75 in) Flower size: M (1,5-2,75 in) - Height: 3.9-6.9ft (120-210 cm) Height: 3.9-6.9ft (120-210 cm) - Flower fullness: very double-flowered Ausdir - Roses in the garden | pharmaROSA® Neonatal - premium gold David Charles Henshaw Austin

We showcase the external appearance of the roses available for online purchase from our webshop.

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Information

In what condition do we dispatch the roses from our online shop?

Ask yourself the question: What final product do I want to create from it?

Wholesale of cuttings

PharmaRosa® NEONATAL is the cost‑effective starting point for rose product production.

As a uniform, own‑rooted propagation material, it provides a stable basis for further growing-on and can be integrated flexibly into different finished product production technologies.
Rooted in trays (rooted), 3–6‑month‑old, own‑rooted rose cutting.
Uniform developmental stage, with a root system that has thoroughly penetrated the plug.
For professional growing‑on.
Tray packaging: 10 pcs/tray.
Quality and varietal identity: production supported by a dedicated identification and traceability logic.
Can be transplanted during frost‑free periods, designed for finished product production.

PharmaRosa® NEONATAL provides a controlled, uniform starting stock for planned growing‑on that can be integrated into your own technology – especially where scheduling and varietal identity are paramount.

PharmaRosa® NEONATAL own-rooted rose propagation material in a plug, with a root system penetrating the plug (semi-finished product / semi-finished rose). PharmaRosa® NEONATAL rose propagation material size: 3–6‑month‑old, own-rooted cutting with a uniform developmental stage. PharmaRosa® NEONATAL tray stock: own-rooted rose propagation material in trays, uniform developmental stage (10 pcs/tray).

Captions (from left to right): Semi-finished product (NEONATAL own-rooted rose propagation material in a plug with a fully developed root system) • Size demonstration (3–6‑month‑old, uniform cutting) • Root system detail (plug penetrated by the root system) • Tray stock (10 pcs/tray, uniform developmental stage)