Versigny™

Générosa®

MASversi – Dominique Massad

Warm, orange-tinged peach-pink with a brighter shade in the centre. - nostalgia rose - strong, well-scented rose - fruity, spicy aroma

– Strong, fruity-spicy fragrance for sensuous gardens
– Large, cupped blooms with nostalgic character
– Very good colour retention across the season
– Upright shrub with dense, dark green foliage
– Ideal as border highlight and romantic cut flower
– Special feature: Warm peach-pink tones shift subtly with temperature, from vivid in cool weather to softer in heat.

Exclusive finished product

pharmaROSA® NEONATAL rooted rose cutting

28,34 £

Due to courier service regulations – and the introduction of customs clearance – delivery to Ireland is temporarily suspended.

4.5 (6328)

Versigny™ Générosa® MASversi – pharmaROSA® NEONATAL rooted cutting

Premium own-root Versigny™ propagation offers a romantic shrub rose base for nurseries targeting exclusive 5–7 L premium containers where flower quality, nostalgic character and strong fruity-spicy fragrance are decisive. The variety’s upright, medium-tall habit and dense, dark green foliage support clear bush-trained structure with 3–5 main canes, ideal for professional shaping in nursery propagation beds or container lines. As own-root material it provides long-term regeneration and predictable stand renewal, supporting reliable stock for retail and reseller partners focused on high-impact border and specimen roses. Developing from root establishment, to structural shoot build-up, to full ornamental expression over the first three years, it fits planned premium scheduling in systems demanding confidence in winter-hardy performance and tolerance of typical heat and drought on South-East projects. Production planning is eased by uniform tray-rooted cuttings at 3–6 months, ready to integrate smoothly into nursery workflows and wholesale supply programmes centred on finished shrubs for thematic and collection-style rose gardens.

Usage options

Target area	Reasoning
Premium 5–7 L container shrub for nostalgic rose ranges	The combination of upright habit, 100–150 cm height and dense foliage produces a well-structured bush that fills 5–7 L premium containers convincingly as a border or specimen rose. Starting from tray-rooted own-root cuttings allows predictable build-up of 3–5 framework canes under bush training, matching an exclusive finished product route where structural presence on the bench is critical for retail and reseller assortments focused on romantic shrubs and nostalgia types for thematic rose collections.Retail / reseller
High-impact flower quality for premium border lines	Large, double, cupped clusters with a warm peach-pink tonality and very good colour retention deliver the flower quality and form expected of a nostalgia rose in premium border assortments. Remontant flowering with an abundant second flush helps maintain ornamental impact through the key sales period. Using bush-trained material in 5–7 L premium containers aligns with an exclusive positioning where flower show is the main value promise for curated garden and park rose offerings.Retail / reseller
Strong fragrance as a differentiator in romantic assortments	The strong, fruity-spicy fragrance provides a clear sensory differentiator in romantic and collection-style lines, supporting higher perceived value per plant. As own-root propagation material, Versigny™ can be maintained as a long-term, regenerating clone within nursery stock beds, ensuring consistent fragrance performance in each premium container batch. This fits exclusive finished products aimed at customers seeking scented focal points in thematic rose gardens and specialist retail concepts.Retail / reseller
Own-root stability for long-term stock and collection plantings	Own-root Versigny™ supports renewable growth and long lifespan, useful for cultivar maintenance blocks and collection plantings where identity and continuity matter. Rooted cuttings in a uniform 3–6 month stage allow nurseries to build mother stands that regenerate after cutting cycles, stabilising availability of this Générosa® cultivar. This underpins exclusive, named-variety lines where consistent supply and long-term assortment planning are central to retail and reseller credibility.Retail / reseller
Winter-hardy shrub for UK-wide premium distribution	Hardiness down to approximately -26–-23 °C (RHS H7, USDA 5b, Swedish zone 4) allows Versigny™ to be positioned reliably across most UK nursery catchments, including colder inland sites. When grown on from own-root cuttings to bush-trained shrubs, this robustness supports planning of premium container stock for national distribution. It contributes to an exclusive offer where dependable winter survival safeguards planting success in thematic and park projects supplied through retail and reseller channels.Retail / reseller
Heat- and drought-tolerant option for sunny border projects	Good heat tolerance, with only supplementary watering needed in prolonged dry periods, makes Versigny™ suitable for sunny border and specimen positions often seen in South-East and more exposed sites. Propagating and finishing as own-root bushes in 5–7 L premium containers provides end users with resilient plants capable of sustaining flower quality in warmer spells. This supports exclusive, high-value border ranges for projects and private gardens accessed via retail and reseller partners.Retail / reseller
Cut-flower capable shrub within romantic garden ranges	Large, double flowers on cluster stems, combined with strong scent and a nostalgic form, give Versigny™ cut-flower potential within garden shrub assortments. Bush-trained, 3–5-cane plants in premium containers provide a structural base that produces usable stems for cutting once established. For nurseries building exclusive romantic collections, this dual border-and-cut utility can be highlighted as part of an added-value finished product story in specialist retail channels.Retail / reseller
Managed high-maintenance premium rose for expert customers	Very susceptible disease behaviour requires growers to plan regular plant protection and careful hygiene, making Versigny™ best suited to premium, expert-targeted ranges. Own-root shrub production in 5–7 L containers ensures plants recover well after pruning and treatments, maintaining framework canes and flower performance over time. This positions the cultivar as an exclusive choice for knowledgeable end users prepared for higher maintenance in exchange for flower quality and form through specialist retail and reseller outlets.Retail / reseller

Finished-product ideas

Premium 5–7 L romantic shrub – Own-root, bush-trained Versigny™ in 5–7 L containers, presenting an upright, densely foliated shrub with large, nostalgic double blooms – target audience/channel: Retail / reseller
Thematic Générosa® collection block – Uniform own-root plants grown on as a named Générosa® highlight in romantic or heritage rose collections, focusing on colour, fragrance and cultivar identity – target audience/channel: Retail / reseller
Scent-focused specimen line – Individually labelled premium shrubs emphasising strong fruity-spicy fragrance and high flower quality for focal planting in borders – target audience/channel: Retail / reseller
Border and cut-flower garden pack – Versigny™ offered as a premium shrub suited both to borders and occasional cutting, with structured bush training supporting stem production – target audience/channel: Retail / reseller
Expert-care nostalgia range – Curated assortment where Versigny™ is clearly positioned as a high-maintenance but high-reward romantic rose for experienced gardeners seeking exclusive varieties – target audience/channel: Retail / reseller

Technical cultivar profile

Name and registration	Versigny™ Générosa® MASversi, nostalgia shrub rose in the Romantic rose commercial group; registered cultivar name MASversi, ARS exhibition name Versigny, authenticity verified 04.10.2025.
Origin and breeding	Bred in France in 1992 by Dominique Massad (Guillot -Massad; Roseraie Guillot) from ‘Graham Thomas’ × ‘Davidoff’, introduced and registered in 1998 by Roseraie Guillot as a Romantica-type shrub rose.
Growth and structural characteristics	Upright shrub reaching around 100–150 cm high with 70–100 cm spread, dense, slightly glossy dark green foliage, moderately thorny shoots, and weak self-cleaning so spent blooms usually require manual removal.
Flower morphology	Large, double, cupped blooms with 26–39 petals, borne in clusters; remontant flowering with an abundant second flush extends ornamental value when maintained, though deadheading improves overall display quality.
Colour data and phenology	Warm peach-pink flowers with brighter centres, ARS ob; RHS 36B outer, 36A inner, colour retention very good, tones pinker and paler in heat and more vivid in cooler conditions, with a creamy salmon pre-fade stage.
Fragrance and aroma	Strong, well-scented rose with a fruity, spicy character; double flowers partially cover stamens so pollinator friendliness is limited, reinforcing its role as an ornamental feature in borders and collections.
Hip characteristics	Rose hip set is generally limited by the double flower form, though occasional hips of approximately 9–15 mm diameter may appear; ornamental and propagation value of hips is minor in typical production.
Resistance and winter hardiness	Hardy to about -26–-23 °C (RHS H7, USDA zone 5b, Swedish zone 4), but very susceptible to powdery mildew, black spot and rust, requiring intensive plant protection and careful hygiene in professional production.
Horticultural recommendations	Primary uses are border, specimen and cut flower; planned as premium container stock, bush-trained with 3–5 framework canes from own-root material, but with high maintenance needs and regular plant protection.

Versigny™ Générosa® MASversi offers strong fragrance, high flower quality and reliable winter-hardy shrub structure on a predictable own-root base; please contact us to coordinate volumes and scheduling for your premium ranges.

Detailed product attributes

Product Identification Data

Product Name: VERSIGNY™ – peach-pink nostalgic rose - Massad

Product Type: pharmaROSA® NEONATAL - rooted rose cutting

Product Quality: -

Cultivar Authenticity: Verified:04.10.2025

Cultivar Quality Rating: premium bronze

Item Number: [218] 20-670 (14.02.2026) pharmarosaneonatal.co.uk

Name and Registration

Meaning of Cultivar Name: The name derives from the horticultural festival held annually in the grounds of Château de Versigny, near Paris.

Cultivar Synonym: Versigny®; Generosa®

Registered Cultivar Name: MASversi

Original Trade Name: Versigny®

Former Name: -

Current Trade Name: Versigny™ Générosa® MASversi

American Rose Society Approved Exhibition Name: Versigny

Rose Group: Romantica, Shrub

Commercial Type: nostalgia rose

Commercial Group: Romantic rose

Exhibition Category: garden shrub rose; park rose

Collection: Générosa®

Origin and Breeding

Initial Distributor: Roseraie Guillot (France)

Introduction Year: 1998

Registration Year: 1998

Breeder: Dominique Massad

Breeding Company / Institution: Guillot -Massad; Roseraie Guillot

Breeding Year: France, 1992

Parentage: ‘Graham Thomas’ × ‘Davidoff’

Awards and Honours

Global and Lifetime Awards: -

Horticultural Ratings and Recommendations: -

Competition and Show Awards: -

Collectors' Recommendations: -

Growth and Structural Characteristics

Height: 3.3-4.9ft (100-150 cm)

Spread: 2.3-3.3ft (70-100 cm)

Growth Habit: upright

Foliage: The variety has dense foliage, with leaves that have a slightly glossy surface and a dark green hue.

Prickliness: moderately thorny

Self-Cleaning Description: Spent flowers often remain on the plant and require subsequent removal.

Self-Cleaning Intensity: self-cleaning: weak

Flower Morphology

Petal Count: 26-39

Flower Fullness: double-flowered

Flower Shape: cupped (cup-shaped)

Flower Size: L (2,75-3,95 in)

Inflorescence Type: cluster-flowered

Colour Code: ARS code: ob RHS code: 36B (outer), 36A (inner)

Repeat Flowering: Remontant, with an abundant second flowering.

Colour Data and Phenology

Colour: peach-pink

Flower Colour Description: Warm, orange-tinged peach-pink with a brighter shade in the centre.

Closed Bud: Deep peach-coloured bud with a delicate orange tone.

Newly Opened Flower: Outer petals are a pale salmon pink, with richer peach tones nearer the centre.

Full Bloom: Uniform peach-pink, the central petals slightly more orange towards the edges.

Before Fading: Lightening creamy salmon with a delicate rosy veil.

Colour Fading Description: In hot weather the peachy shades may become pinker and paler; in cooler conditions they appear more vivid.

Colour Retention Level: very good

Fragrance and Aroma

Fragrance Strength: strong, well-scented rose

Fragrance Character: fruity, spicy aroma

Pollinator Attraction: Double-flowered (26–39 petals) form with reduced stamen accessibility, making it less attractive to pollinators.

Pollinator-Friendly Rating: Double (26–39‑petalled) flowers partially cover the stamens, so its pollinator‑friendliness is limited — primarily an ornamental cultivar.

Soap and Cosmetic Use: -

Hip Characteristics

Maximum Hip Diameter: 9-15 mm

Hip Shape: -

Hip Colour: -

Hip Comment: Rose hip formation is expected to be limited due to the double flowers; occasionally rose hips of 9–15 mm diameter may appear.

Resistance and Hardiness

Hardiness (°C): -26–-23 °C

RHS Hardiness Rating: H7

Swedish Hardiness Zone: Zon 4

USDA Hardiness Zone: 5b

Heat and Drought Tolerance Description: Tolerates heat well and requires watering during prolonged dry periods.

Heat and Drought Tolerance Level: good

Disease Resistance: very susceptible

powdery mildew – very susceptible
black spot – very susceptible
rust – very susceptible

Horticultural Recommendations

Recommended product path: Premium container

Recommended target pot: 5–7 L

Release form: Bush-trained, with 3–5 strong framework canes

Recommended use: Maintenance requirement high; very susceptible to diseases, regular plant protection is required.

Primary Uses: border, specimen, cut flower

Comments

Positioning: Exclusive finished product

Target customer/channel: Retail / reseller

Main value proposition: Flower quality, form

VERSIGNY™ – peach-pink nostalgic rose - Massad

Warm, orange-tinged peach-pink with a brighter shade in the centre. - nostalgia rose - strong, well-scented rose - fruity, spicy aroma

Rose Shopping Online - peach-pink - strong, well-scented rose - Versigny™ - nostalgia rose - (3.3-4.9ft (100-150 cm))

Inflorescence: cluster-flowered Height: 3.3-4.9ft (100-150 cm) Flower shape: cupped (cup-shaped) Winter hardiness: 6b peach-pink - Roseraie Guillot (France) nostalgia rose - Flower size: L (2,75-3,95 in) Flower size: L (2,75-3,95 in) - Height: 3.3-4.9ft (100-150 cm) Height: 3.3-4.9ft (100-150 cm) - Flower fullness: double-flowered Versigny™ - Roses in the garden | pharmaROSA® Neonatal - premium bronze Dominique Massad

We showcase the external appearance of the roses available for online purchase from our webshop.

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Information

In what condition do we dispatch the roses from our online shop?

Ask yourself the question: What final product do I want to create from it?

Wholesale of cuttings

PharmaRosa® NEONATAL is the cost‑effective starting point for rose product production.

As a uniform, own‑rooted propagation material, it provides a stable basis for further growing-on and can be integrated flexibly into different finished product production technologies.
Rooted in trays (rooted), 3–6‑month‑old, own‑rooted rose cutting.
Uniform developmental stage, with a root system that has thoroughly penetrated the plug.
For professional growing‑on.
Tray packaging: 10 pcs/tray.
Quality and varietal identity: production supported by a dedicated identification and traceability logic.
Can be transplanted during frost‑free periods, designed for finished product production.

PharmaRosa® NEONATAL provides a controlled, uniform starting stock for planned growing‑on that can be integrated into your own technology – especially where scheduling and varietal identity are paramount.

PharmaRosa® NEONATAL own-rooted rose propagation material in a plug, with a root system penetrating the plug (semi-finished product / semi-finished rose). PharmaRosa® NEONATAL rose propagation material size: 3–6‑month‑old, own-rooted cutting with a uniform developmental stage. PharmaRosa® NEONATAL tray stock: own-rooted rose propagation material in trays, uniform developmental stage (10 pcs/tray).

Captions (from left to right): Semi-finished product (NEONATAL own-rooted rose propagation material in a plug with a fully developed root system) • Size demonstration (3–6‑month‑old, uniform cutting) • Root system detail (plug penetrated by the root system) • Tray stock (10 pcs/tray, uniform developmental stage)