VIISSNOWIT – white bedding floribunda rose – Vissers
Floribunda bedding material from the pharmaROSA NEONATAL range gives professional growers a compact, bushy framework for uniform production of white-flowering stock in standard container programmes. This own-root propagation base supports predictable, renewable stands, with dense, dark green foliage and a free-branching habit that suits 2–3 L containers and efficient bench spacing. The pure-white, cluster-flowering character underpins a clear, retail-ready identity for “snow-white” bedding lines and exhibition floribunda ranges, while remontant flowering with a strong second flush helps maintain visual impact through peak season. Its hardiness to typical UK winter minima provides assurance for nursery bed overwintering and coastal or northern dispatch grades, aligning with nationwide distribution needs in a climate where winter and wind tolerance are increasingly valued. The own-root form supports a simple year‑1 roots, year‑2 shoots, year‑3 full ornamental value development arc, giving You a stable, long-term platform for wholesale-scale, professional propagation supply.
Usage options
Finished-product ideas
- Snow-White 2–3 L Bedding Block – Compact, bushy, own-root plants in 2–3 L standard containers, focused on uniform snow-white cluster flowering for high-turnover retail benches – target audience/channel: retail-focused nurseries and reseller chains.
- Exhibition Floribunda Bench Line – Uniform 2–3 L plants selected for balanced branching and strong second flush, tailored to exhibition floribunda classes while retaining a standard finished product profile – target audience/channel: specialist exhibition growers and show venues.
- White Collection Feature Rose – Curated batches for white-theme collections, using own-root predictability and compact habit to deliver consistent structure and colour in standard pots – target audience/channel: collection nurseries and thematic rose gardens.
- Retail-Ready Duo Bench Concept – Paired 2–3 L VIISSNOWIT units with compatible coloured bedding roses, leveraging its pure-white clusters and bushy habit for contrast in standard container programmes – target audience/channel: garden centres and multiple retailers.
- Public-Bedding Project Line – Contract-grown 2–3 L stock for municipal and institutional bedding, using hardy, own-root plants to support reliable garden performance and manageable replacement cycles – target audience/channel: public-realm suppliers and landscape contractors.
Technical cultivar profile
| Parameter |
Data |
| Name and registration |
Floribunda bedding rose marketed as VIISSNOWIT – white bedding floribunda rose – Vissers; registered cultivar name VISsnowit, exhibition name Midsummersnow®, item [1248] 21-215. |
| Origin and breeding |
Bred by Martin Vissers (Belgium, 2001), parentage unknown seedling × ‘Rush’ (Pemberton 1909); introduced by Viva International BVBA in 2009 and C & K Jones in the UK in 2015, registered 2008. |
| Awards and recognition |
Gold medal Rose élite du Roeulx 2009, gold medal Kortrijk/Courtrai 2010, Golden Rose of The Hague 2012, UK Gold Standard rating 2015, further distinction at Glasgow International Rose Trials. |
| Growth and structural characteristics |
Bushy, compact bush-trained habit, 70–95 cm high and 65–95 cm spread; dense, glossy dark green foliage, moderately thorny shoots, suited to standard container production and bedding use. |
| Flower morphology |
Semi-double, cup-shaped cluster-flowered blooms, 13–25 petals, small size 0.5–1.5 inches; remontant with an abundant second flush providing extended ornamental value in bedding schemes. |
| Colour data and phenology |
Pure snow-white flowers with silky, pearlescent sheen; buds cream-white, opening milky-white towards the centre, ageing slightly ivory; ARS W, RHS 155D outer, 155C inner, moderate colour retention. |
| Fragrance and aroma |
Mild, fresh apple-blossom fragrance, subtly scented overall; semi-double floral structure expected to offer limited pollinator attraction and therefore only partial pollinator-friendly value in plantings. |
| Hip characteristics |
Hip set generally limited because of flower form; where present, small spherical red hips (RHS 43A) around 7–10 mm diameter may develop sporadically, with no major impact on commercial use. |
| Resistance and winter hardiness |
Very susceptible to powdery mildew, black spot and rust, requiring regular plant protection; winter hardy to approximately –26 to –23 °C (H7, Swedish zone 4, USDA 5b), suitable for cold-climate production. |
| Horticultural recommendations |
Recommended as a bush-trained, compact floribunda for standard container routes, mainly 2–3 L pots; maintenance need high with scheduled fungicide programmes; positioned as a standard finished product for retail. |
VIISSNOWIT offers compact, bushy, hard-wearing floribunda structure and bright, snow-white cluster flowering on a predictable own-root base, supporting reliable garden performance and stable stands for which we would be pleased to align capacity and scheduling with you.
