Hybrid tea rose

20-396-1
20-396-2

Violette Parfum

Hybrid tea rose

TANfifum – Mathias Tantau Jr.

Deep, rich mauve-lilac shade with a delicate lavender tone on the inner side. - hybrid tea rose - rose with a very strong, noticeable-from-afar scent - sweet-spicy, rose-scented

– Rich mauve‑purple blooms with silvery highlights.
– Classic high‑centred form for elegant displays.
– Very strong, sweet‑spicy Violette Parfum scent.
– Reliable remontant flowering through the season.
– Excellent resistance to mildew, rust and black spot.
– Special feature: Premium gold‑rated Hybrid Tea from Rosen Tantau, ideal as an exclusive cut flower for scented arrangements.
Exclusive finished product
Violette Parfum
pharmaROSA® NEONATAL rooted rose cutting
30,04 £
Due to courier service regulations – and the introduction of customs clearance – delivery to Ireland is temporarily suspended.
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Violette Parfum – pharmaROSA® NEONATAL own-root propagation material

Fragrance and flower quality make Violette Parfum a convincing choice where premium hybrid tea presentation matters, combining strong, sweet-spicy scent with high-centred, exhibition-type blooms on an upright, bush-trained framework suited to 5–7 L premium containers; its remontant flowering delivers abundant second flushes, while proven resistance and low maintenance requirements support predictable scheduling and reduced intervention across nursery networks operating in humid western conditions; own-root production underpins long-term stability in cultivar identity and performance for thematic rose collections, with Year 1 focused on roots, Year 2 on structural shoot development, and Year 3 expressing full ornamental value; moderate height and controlled spread allow dense, homogeneous bed or container blocks, while its H7 winter hardiness and reliable colour presentation help support consistent premium-grade output for retail and reseller partners.


Usage options

Target area Reasoning
Premium scented container line (5–7 L) Very strong, sweet-spicy fragrance combined with high-centred hybrid tea form directly supports an exclusive finished product focus in premium containers. Bush-trained NEONATAL material with 3–5 framework canes establishes quickly into the recommended 5–7 L route for a coherent scented-garden or terrace offer aimed at fragrance-led retail assortments. Retail / reseller
Cut-flower and exhibition-oriented nursery blocks The high-centred, pointed-budded flower form and large bloom size suit cut-flower cutting and exhibition tea hybrid requirements, while own-root bush-trained plants give a renewable base for repeated harvest. Using the premium container product path as a staging phase supports both cut and pot channels under an exclusive finished product positioning. Retail / reseller
Thematic and collector rose gardens Distinctive deep mauve-lilac to silvery lavender colour progression and ARS/RHS-documented colour data make this cultivar suitable for colour-themed and collector plantings. NEONATAL own-root stock supports long-term collection maintenance in flower beds or small groups with low maintenance needs, aligned to premium, niche assortment objectives. Retail / reseller
Low-intervention retail ranges Good disease resistance against powdery mildew, black spot and rust, combined with low general maintenance requirements, lowers aftersales risk for retailers. Bush-trained, frameworked plants potting into 5–7 L premium containers allow nurseries to supply tidy, resilient stock for customer segments expecting an exclusive hybrid tea without intensive care. Retail / reseller
Stable own-root production beds for long-term use Own-root NEONATAL plants offer long lifespan, regeneration after pruning and stable performance, supporting nursery propagation beds and cultivar maintenance stands for repeated lifting or repotting. Using the premium container route as a first finished grade enables reliable, renewable mother-plant style blocks underpinning exclusive, fragrance-led assortments. Retail / reseller
Compact bed and small-group plantings Moderate, upright growth (around 85–115 cm with 50–70 cm spread) supports dense planting in flower beds and small groups without excessive staking. Bush-trained NEONATAL starts translate efficiently into 5–7 L premium containers before field or project planting, serving curated, high-perceived-value schemes built on flower quality and form. Retail / reseller
West-UK nursery networks with fungal pressure Resistant performance against key foliar diseases supports production in humid western conditions where fungal pressure is higher, improving reliability for nursery networks. Own-root, low-intervention plants moved through the premium container route provide consistent, disease-resilient stock for exclusive-positioned hybrid teas across multiple resale points. Retail / reseller
Large-specimen showcase containers (40–50 L) Upright framework, strong fragrance and abundant remontant flowering scale well into 40–50 L feature containers for show gardens or retail focal pieces. Starting from bush-trained NEONATAL material and stepping via 5–7 L premium containers provides a flexible, staged production model for flagship, exclusive-fragrance units serving image-sensitive outlets. Retail / reseller

Finished-product ideas

  • Premium 5–7 L scented hybrid tea – bush-trained own-root plants finished in 5–7 L pots, emphasising fragrance intensity and flower form as an exclusive-positioned hero SKU – target audience/channel: retail / reseller
  • Collector’s mauve-lilac selection – curated colour-themed line featuring Violette Parfum for its distinctive mauve-lilac to silvery lavender progression and stable own-root performance – target audience/channel: retail / reseller
  • Fragrance-feature patio container – upright, moderately compact plants trained for continuous remontant display in 5–7 L and step-up to 40–50 L containers for scented terraces – target audience/channel: retail / reseller
  • Exhibition-form hybrid tea line – production geared to high-centred, large blooms suitable for amateur show exhibitors and premium cut use, built from uniform NEONATAL starts – target audience/channel: retail / reseller
  • Low-intervention disease-resilient range – branded assortment segment highlighting resistance to major foliar diseases and reduced care needs within an exclusive hybrid tea offering – target audience/channel: retail / reseller

Technical cultivar profile
Name and registration Hybrid tea rose, registered as TANfifum, marketed as Violette Parfum / Blue Parfum; hybrid tea commercial type and group, verified authenticity with premium gold internal quality rating.
Origin and breeding Bred by Mathias Tantau Jr., Rosen Tantau, Uetersen, Germany; bred 1977, registered and introduced 1978, parentage not provided; distributed initially by Rosen Tantau in Germany.
Growth and structural characteristics Upright bush habit, approximately 85–115 cm high, 50–70 cm spread, medium foliage density in light green; moderately thorny canes, bush-trained on 3–5 strong framework shoots for structured container production.
Flower morphology Hybrid tea, high-centred, pointed-budded flowers on clusters; double blooms with 26–39 petals, large flower size in the 2.75–3.95 inch range, suitable for cut flower and exhibition tea hybrid use.
Colour data and phenology Mauve-purple base colour; RHS 78A outer, 75B inner; buds dark violet-purple, opening to deep mauve-lilac with lavender tones, later fading towards silvery lavender, with moderate colour retention in strong sun.
Fragrance and aroma Very strong, noticeable-from-afar fragrance with sweet-spicy, classic rose-scented character, enhancing value in scented gardens, container displays and cut-flower use; fragrance performance is a primary selling point.
Hip characteristics Hip set expected to be minimal due to double blooms and routine deadheading; where present, hips are very small, around 0–6 mm diameter, with detailed shape and colour data not provided.
Resistance and winter hardiness Resistant to powdery mildew, black spot and rust; winter hardiness around -21 to -18 °C, RHS H7; classified to Swedish Zone 3 and USDA Zone 6b, with moderate tolerance to heat and only average drought tolerance.
Horticultural recommendations Recommended for flower beds, containers, scented gardens, small groups and cut-flower use; low general maintenance requirements, but poor self-cleaning means manual deadheading; suited to premium container production lines.

Violette Parfum as pharmaROSA® NEONATAL offers very strong fragrance, disease resistance and stable own-root performance for long-lived, predictable stands, making it a practical candidate for aligning premium-capacity planning and scheduling.

Detailed product attributes

Product Identification Data

Product Name: VIOLETTE PARFUM – mauve-purple hybrid tea rose - Tantau
Product Type: pharmaROSA® NEONATAL - rooted rose cutting
Cultivar Authenticity: Verified:23.08.2025
Cultivar Quality Rating: premium gold
Item Number: [196] 20-396 (14.02.2026) pharmarosaneonatal.co.uk

Name and Registration

Meaning of Cultivar Name: The French term 'Violette Parfum' means 'scented violet'.
Cultivar Synonym: Blue Parfum; Blue Perfume
Original Trade Name: Blue Parfum
Current Trade Name: Violette Parfum Hybrid tea rose TANfifum
Rose Group: Hybrid Tea
Commercial Type: hybrid tea rose
Commercial Group: Hybrid tea rose
Exhibition Category: cut flower; exhibition tea hybrid
Collection: Hybrid tea rose

Origin and Breeding

Initial Distributor: Rosen Tantau (Germany)
Breeder: Mathias Tantau Jr.
Breeding Company / Institution: Rosen Tantau (Uetersen, Germany)
Breeding Year: Germany, 1977
Parentage: unknown

Growth and Structural Characteristics

Height: 2.8-3.8ft (85-115 cm)
Spread: 1.6-2.3ft (50-70 cm)
Growth Habit: upright
Foliage: The variety has medium-density foliage. The leaf surface texture is not clearly classifiable and the colour is a light green shade.
Prickliness: moderately thorny
Self-Cleaning Description: Spent flowers often remain on the plant and require subsequent manual removal.
Self-Cleaning Intensity: Self-cleaning: poor

Flower Morphology

Petal Count: 26-39
Flower Fullness: double-flowered
Flower Shape: high-centred, pointed-budded (cut-rose type)
Flower Size: L (2,75-3,95 in)
Inflorescence Type: cluster-flowered
Colour Code: ARS code: m RHS code: 78A (outer), 75B (inner)
Repeat Flowering: Remontant; the second flowering is abundant.

Colour Data and Phenology

Colour: mauve-purple
Flower Colour Description: Deep, rich mauve-lilac shade with a delicate lavender tone on the inner side.
Closed Bud: Dark violet‑purple with a slight metallic sheen.
Newly Opened Flower: Outer petals deep purplish lilac, with a powdery lavender flush in the central zone.
Full Bloom: Evenly mauve-lilac, with a paler, cool-toned shade towards the centres of the petals.
Before Fading: The colour fades to a silvery lavender, with a slight silvery edging on the outer petal whorl.
Colour Fading Description: In strong sunlight the purplish colour may lighten to a silvery shade.

Fragrance and Aroma

Fragrance Strength: rose with a very strong, noticeable-from-afar scent
Fragrance Character: sweet-spicy, rose-scented
Pollinator Attraction: Its highly double (fully double) flower form, which conceals the stamens and limits access to pollen, makes it poorly attractive to pollinators.
Pollinator-Friendly Rating: Its double, more closed flowers make it less attractive to pollinators, so its pollinator-friendliness is limited.

Hip Characteristics

Hip Comment: Rose hip formation is expected to be minimal due to removal of double flowers and spent blooms; if they develop, very small hips 0–6 mm in diameter.

Resistance and Hardiness

Hardiness (°C): -21–-18 °C
Heat and Drought Tolerance Description: Average heat and drought tolerance; does not tolerate prolonged drought.
Disease Resistance: resistant
  • powdery mildew – resistant
  • black spot – resistant
  • rust – resistant

Horticultural Recommendations

Recommended product path: Premium container
Release form: Bush-trained, with 3–5 strong framework canes
Recommended use: Maintenance requirement low; good disease resistance, generally requires little intervention.
Primary Uses: flower bed, container, scented garden, small group, cut flower

Comments

Positioning: Exclusive finished product
Target customer/channel: Retail / reseller
Main value proposition: Flower quality, form
VIOLETTE PARFUM – mauve-purple hybrid tea rose - Tantau
Deep, rich mauve-lilac shade with a delicate lavender tone on the inner side. - hybrid tea rose - rose with a very strong, noticeable-from-afar scent - sweet-spicy, rose-scented
Online rose order - mauve-purple - rose with a very strong, noticeable-from-afar scent - Violette Parfum - hybrid tea rose - (2.8-3.8ft (85-115 cm))
Primary Uses: flower bed, container, scented garden, small group, cut flower + Height: 2.8-3.8ft (85-115 cm) Colour: mauve-purple + Commercial Type: hybrid tea rose Repeat Flowering: Remontant; the second flowering is abundant. + Primary Uses: flower bed, container, scented garden, small group, cut flower Primary Uses: flower bed, container, scented garden, small group, cut flower + Growth Habit: upright Flower Size: L (2,75-3,95 in) + Height: 2.8-3.8ft (85-115 cm) Flower Fullness: double-flowered + Flower Shape: high-centred, pointed-budded (cut-rose type) Colour: mauve-purple + Repeat Flowering: Remontant; the second flowering is abundant. Flower Fullness: double-flowered + Height: 2.8-3.8ft (85-115 cm) Commercial Type: hybrid tea rose + Flower Size: L (2,75-3,95 in) Inflorescence Type: cluster-flowered + Flower Size: L (2,75-3,95 in) Growth Habit: upright + Height: 2.8-3.8ft (85-115 cm) Primary Uses: flower bed, container, scented garden, small group, cut flower + Height: 2.8-3.8ft (85-115 cm) Colour: mauve-purple + Flower Fullness: double-flowered Breeder: Mathias Tantau Jr. + Colour: mauve-purple

We showcase the external appearance of the roses available for online purchase from our webshop.


Which product type is right for you?


PharmaRosa® NEONATAL is the cost‑effective starting point for rose product production.

As a uniform, own‑rooted propagation material, it provides a stable basis for further growing-on and can be integrated flexibly into different finished product production technologies.
Rooted in trays (rooted), 3–6‑month‑old, own‑rooted rose cutting.
Uniform developmental stage, with a root system that has thoroughly penetrated the plug.
For professional growing‑on.
Tray packaging: 10 pcs/tray.
Quality and varietal identity: production supported by a dedicated identification and traceability logic.
Can be transplanted during frost‑free periods, designed for finished product production.

PharmaRosa® NEONATAL provides a controlled, uniform starting stock for planned growing‑on that can be integrated into your own technology – especially where scheduling and varietal identity are paramount.


PharmaRosa® NEONATAL own-rooted rose propagation material in a plug, with a root system penetrating the plug (semi-finished product / semi-finished rose). PharmaRosa® NEONATAL rose propagation material size: 3–6‑month‑old, own-rooted cutting with a uniform developmental stage. PharmaRosa® NEONATAL rose propagation material root system: plug densely penetrated by well-developed white roots (root system detail). PharmaRosa® NEONATAL tray stock: own-rooted rose propagation material in trays, uniform developmental stage (10 pcs/tray).

Captions (from left to right): Semi-finished product (NEONATAL own-rooted rose propagation material in a plug with a fully developed root system) • Size demonstration (3–6‑month‑old, uniform cutting) • Root system detail (plug penetrated by the root system) • Tray stock (10 pcs/tray, uniform developmental stage)

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Company details

PharmaRosa Ltd.
Company registration number: 01-09-717479
VAT number: 13075314-2-43
Plant health registration no.: HU130721
Bank account (IBAN):
HU85117631891388688400000000
BIC (SWIFT): OTPVHUHB
Bank name: OTP Bank Nyrt.