Bedding rose

20-125-1
20-125-2

White Magic™

Bedding rose

JACare – William A. Warriner

The petals are uniformly bright snow-white, with a delicate silky sheen in sunlight. - bedding floribunda rose - mild, discreet-scented rose - scent description not available

– Pure, snow-white blooms with silky sheen.
– Compact, dense habit for neat bedding.
– Reliable remontant flowering with strong flushes.
– Glossy dark foliage contrasts bright flowers.
– Internationally awarded, AARS-winning Floribunda.
Special feature: Ideal for cut flowers, giving elegant white sprays indoors.
Standard finished product
White Magic™
pharmaROSA® NEONATAL rooted rose cutting
29,63 £
Due to courier service regulations – and the introduction of customs clearance – delivery to Ireland is temporarily suspended.
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WHITE MAGIC™ – white bedding floribunda rose - Warriner

Professional own-root propagation of WHITE MAGIC™ offers compact, bush-trained material ideal for 2–3 L standard containers and reliable bedding floribunda production. Its dense, glossy foliage and cluster-flowering habit deliver uniform, high-impact white planting surfaces suited to thematic and show-garden style collections where cultivar identity must remain stable over the long term. Remontant, large, snow-white clusters provide repeat colour suitable for retail-focussed “reliable garden performance” assortments, while own-root longevity supports predictable renewal and low replacement in nursery propagation beds and wholesale stock. In typical UK nursery conditions, growers can rely on steady flowering and moderate heat tolerance, helpful where summers are warm yet manageable with irrigation during extended dry periods, ensuring continuity for container production and edging schemes. The development pattern is straightforward for planning: roots to establish in year one, structural shoots building in year two, and full ornamental value expressed from year three under a consistent plant-protection regime. Although disease tolerance is low and plant protection needs are high, this predictable response allows disciplined nurseries to maintain quality standards, protecting the cultivar’s premium presentation and exhibition potential. Uniform cluster flowering, self-cleaning at a moderate level, and controlled height and spread all simplify crop scheduling for commercial wholesale networks and integrator systems. Own-root NEONATAL cuttings underpin volume programmes, supporting consistent bedding lines and cut-spray output for partners who prioritise dependable, white floribunda ranges across the UK’s diverse regional climates, including more exposed northern sites with robust winter tolerance.


Usage options

Target area Reasoning
2–3 L standard container production for retail programmes The compact, bush-trained habit and controlled 60–85 cm height fit efficiently into 2–3 L standard containers, aligning well with the recommended product path. Remontant cluster flowering ensures strong impulse value for “reliable garden performance” benches when released as a standard finished product. Disease susceptibility is managed through planned protection schedules within nursery workflows, while own-root material supports consistent, renewable stock baselines for multi-year container programmes serving retail/reseller
Bedding and edging blocks for thematic rose collections Cluster-flowered, double, snow-white blooms with good colour retention give homogeneous ground-level impact essential in formal bedding and edging schemes. The cultivar’s compact spread (40–60 cm) supports dense planting grids from tray-rooted NEONATAL material, ideal for propagation beds feeding project work. Stable own-root identity and long lifespan enable nurseries to maintain cultivar-pure blocks for thematic rose gardens and show collections positioned on reliable garden performance for public/institutional
Propagation beds for ongoing wholesale stock Own-root NEONATAL cuttings allow nurseries to build renewable mother stands, with roots consolidating first, then structural shoots, and finally full ornamental expression from year three. Dense, glossy foliage and compact structure ease visual quality control when selecting liners for onward sales. While regular plant protection against powdery mildew, black spot and rust is essential, this high-input profile can be integrated into professional propagation systems targeting dependable, medium-height bedding floribundas for wholesale/networks
Cut-flower spray production for local and regional trade Large-cluster, double, 2.75–3.95 inch blooms on compact, well-branched plants lend themselves to short-stem spray cutting for regional floristry and event suppliers. The pure snow-white, slightly pearlescent petals support neutral, versatile colour lines valued by retailers promoting reliable garden performance and classic white arrangements. Own-root bases give robust regrowth after cutting cycles, stabilising output volumes from limited bed areas for local/wholesale
Show and exhibition floribunda lines The cultivar’s exhibition history and floribunda spray performance make it suitable for nurseries supporting rose shows and specialist collections. Uniform, cup-shaped, snow-white, double flowers with discreet fragrance translate into visually consistent exhibition material. Own-root propagation secures cultivar authenticity and structural integrity over repeated show seasons, aligning with professional partners who position themselves on complete, reliable floribunda assortments for specialist/collectors
Collections for colder or more exposed UK locations With hardiness rated to approximately -21 – -18 °C and RHS H7, WHITE MAGIC™ can underpin cultivar collections in northern or more exposed sites when combined with robust disease control. Own-root longevity reduces replanting frequency in such projects, maintaining layout integrity in dedicated rose gardens. This supports nurseries and integrators serving public-realm schemes in regions where dependable winter survival and stable, white bedding forms are essential for municipal/projects
Medium–large container specimens for display beds Although optimised for 2–3 L containers, the compact, dense habit adapts well to medium and larger decorative pots (including 40–50 litre) for show benches, entrance displays or feature groups. Remontant white clusters provide extended seasonal appeal, supporting retail narratives around reliable performance. Own-root stability allows these containers to be recycled across seasons with pruning and renewal, lowering replacement costs in display-intensive programmes for garden-centres
Private-label white floribunda ranges The pure white colour, compact bedding form and recognised performance record make WHITE MAGIC™ a logical anchor for private-label floribunda series. NEONATAL own-root cuttings provide predictable, uniform starting material at scale, supporting consistent branding across multiple growers and sites. As summers become warmer yet remain manageable with irrigation during extended dry spells, its moderate heat tolerance complements disciplined crop protection, enabling reliable retail-facing ranges for integrators/chains

Finished-product ideas

  • Compact 2–3 L bedding floribunda line – own-root, bush-trained plants finished in 2–3 L standard containers, highlighting compact habit and repeat white cluster flowering as a reliable garden performance line – target audience/channel: retail/reseller
  • White edging series for thematic gardens – dense, low, glossy-foliaged plants supplied in trays for bed and edging projects, using uniform snow-white clusters and stable own-root identity for curated rose collections – target audience/channel: municipal and institutional project suppliers
  • Exhibition floribunda spray selection – carefully graded liners grown on for show-quality sprays, capitalising on historic exhibition success and uniform snow-white blooms in dedicated floribunda assortments – target audience/channel: specialist rose nurseries and collectors’ outlets
  • Own-root propagation stock blocks – NEONATAL cuttings established in nursery beds as renewable mother stands, leveraging own-root longevity and compact, easily assessed structure for liner production – target audience/channel: wholesale propagation and nursery networks
  • Medium/large container display whites – plants grown into 40–50 litre and similar decorative containers for entrances and showcase beds, using remontant snow-white clusters and durable own-root structure – target audience/channel: garden centres and public-realm contractors

Technical cultivar profile
Parameter Data
Name and registration Floribunda bedding rose, registered as JACare, traded as White Magic™ Bedding rose JACare, with American Rose Society exhibition name Class Act, classified as floribunda spray and exhibition floribunda.
Origin and breeding Bred by William A. Warriner at Jackson & Perkins Co., USA, from ‘Sun Flare’ × (‘Merci’ × ‘Fabergé’); bred and registered in 1987 and introduced commercially in 1989 by Jackson & Perkins.
Awards and recognition Notable recognition includes Bagatelle (Paris) 2nd prize 1986, All-America Rose Selections winner 1989, Portland Gold Medal 1989, New Zealand Gold Star of the South Pacific 1990, and multiple show spray awards.
Growth and structural characteristics Compact, bush-trained growth reaching about 60–85 cm high and 40–60 cm wide, with dense, glossy, dark green foliage and moderate prickliness, forming tidy, medium-sized bedding plants suitable for containers and flower beds.
Flower morphology Large, double, cup-shaped flowers, 2.75–3.95 inches across, remontant with plentiful second flush, produced in cluster-flowered sprays, bearing approximately 26–39 petals with moderately self-cleaning spent blooms.
Colour data and phenology Pure snow-white flowers with silky sheen; buds pointed and vivid white, petals opalescent to pearlescent; ARS code w, RHS 155C outer and 155D inner; colour overall stable, only slightly cream-toned on outer petals before fading.
Fragrance and aroma Fragrance strength is mild and discreet, with no detailed scent character available; primary ornamental interest lies in the visual purity and consistency of the white blooms rather than strong perfume for end users.
Hip characteristics Limited hip formation is expected because of the densely double flowers; when present, hips are small, spherical, orange-red, around 6–10 mm in diameter, and generally of minor ornamental or production significance.
Resistance and winter hardiness Very susceptible to powdery mildew, black spot and rust, requiring regular plant protection; moderately tolerant of summer heat but needs irrigation in prolonged drought; winter hardy to about -21 – -18 °C, corresponding to RHS H7 and USDA zone 6b.
Horticultural recommendations Suitable for flower beds, edging, containers and cut sprays; best grown as bush-trained, compact plants in standard container routes, typically 2–3 litre pots, under high-maintenance regimes with systematic crop protection programmes.

WHITE MAGIC™ offers compact, cluster-flowering white bedding performance on durable own-root plants, providing predictable, renewable stock and stable ornamental value; it is a practical option where professional programmes justify discussing volumes and scheduling.

Detailed product attributes

Product Identification Data

Product Name: WHITE MAGIC™ – white bedding floribunda rose - Warriner
Product Type: pharmaROSA® NEONATAL - rooted rose cutting
Cultivar Authenticity: Verified:10.06.2025
Cultivar Quality Rating: premium silver
Item Number: [73] 20-125 (14.02.2026) pharmarosaneonatal.co.uk

Name and Registration

Meaning of Cultivar Name: The name "White Magic" refers to the magically pure, snow-white flowers.
Cultivar Synonym: Class Act; First Class
Original Trade Name: Class Act
Current Trade Name: White Magic™ Bedding rose JACare
Rose Group: Floribunda
Commercial Type: bedding floribunda rose
Commercial Group: Bed rose
Exhibition Category: floribunda spray; exhibition floribunda
Collection: Bedding rose

Origin and Breeding

Initial Distributor: Jackson & Perkins Co. (USA)
Breeder: William A. Warriner
Breeding Company / Institution: Jackson & Perkins Co
Breeding Year: United States, 1987
Parentage: ‘Sun Flare’ × (‘Merci’ × ‘Fabergé’)

Awards and Honours

Competition and Show Awards: Bagatelle (Paris) – 2nd prize (1986); All-America Rose Selections – winner (1989); Portland Gold Medal (1989); New Zealand Gold Star of the South Pacific (1990); Redwood Empire Rose Society Show – Floribunda Spray 1st place (1999)

Growth and Structural Characteristics

Height: 2-2.8ft (60-85 cm)
Spread: 1.3-2ft (40-60 cm)
Growth Habit: compact
Foliage: This variety has dense foliage. Its leaves have a glossy surface and a dark green hue.
Prickliness: moderately thorny
Self-Cleaning Description: Some of the spent blooms will fall off, but they may also remain on the plant.
Self-Cleaning Intensity: Self-cleaning: moderate.

Flower Morphology

Petal Count: 26-39
Flower Fullness: double flowered
Flower Shape: cup-shaped
Flower Size: L (2,75-3,95 in)
Inflorescence Type: cluster-flowered
Colour Code: ARS code: w RHS code: 155C (outer), 155D (inner)
Repeat Flowering: Remontant, with a plentiful second flowering.

Colour Data and Phenology

Colour: white
Flower Colour Description: The petals are uniformly bright snow-white, with a delicate silky sheen in sunlight.
Closed Bud: Pointed, flattened-cone-shaped bud with vivid white petals.
Newly Opened Flower: The petals are opalescent white inside and have a slight pearlescent hue on the outside.
Full Bloom: The cup-shaped flower opens pure white, the edges are barely translucent.
Before Fading: The outer petals fade to a slight cream-white, while the central ones retain their pure white.
Colour Fading Description: During opening, the snow-white colour largely remains; before fading only the outer petals pale slightly to a creamy white.

Fragrance and Aroma

Fragrance Strength: mild, discreet-scented rose
Fragrance Character: scent description not available
Pollinator Attraction: Its double flowers, bearing 26–39 petals, make it unattractive to pollinators because the densely filled form conceals the stamens and limits their access to pollen and nectar.
Pollinator-Friendly Rating: Because of its double flowers (26–39 petals), it attracts pollinators only to a limited extent and is primarily ornamental.

Hip Characteristics

Hip Shape: spherical
Hip Colour: orange-red
Hip Comment: Rose‑hip formation is expected to be limited due to the double flowers; with spherical, orange‑red hips 6–10 mm in diameter.

Resistance and Hardiness

Hardiness (°C): -21–-18 °C
Heat and Drought Tolerance Description: It tolerates summer heat well but requires irrigation during prolonged drought.
Disease Resistance: very susceptible
  • powdery mildew – very susceptible
  • black spot – very susceptible
  • rust – very susceptible

Horticultural Recommendations

Recommended product path: Standard container
Release form: Bush-trained, compact plant
Recommended use: Maintenance requirement high; due to very poor disease tolerance, regular plant protection is required.
Primary Uses: flower bed, edging, container, cut flower

Comments

Positioning: Standard finished product
Target customer/channel: Retail / reseller
Main value proposition: Reliable garden performance
WHITE MAGIC™ – white bedding floribunda rose - Warriner
The petals are uniformly bright snow-white, with a delicate silky sheen in sunlight. - bedding floribunda rose - mild, discreet-scented rose - scent description not available
Online rose purchase - white - mild, discreet-scented rose - White Magic™ - bedding floribunda rose - (2-2.8ft (60-85 cm))
Inflorescence: cluster-flowered Height: 2-2.8ft (60-85 cm) Flower shape: cup-shaped Winter hardiness: 5b white - Jackson & Perkins Co. (USA) bedding floribunda rose - Flower size: L (2,75-3,95 in) Flower size: L (2,75-3,95 in) - Height: 2-2.8ft (60-85 cm) Height: 2-2.8ft (60-85 cm) - Flower fullness: double flowered White Magic™ - Roses in the garden | pharmaROSA® Neonatal - premium silver William A. Warriner

We showcase the external appearance of the roses available for online purchase from our webshop.


Which product type is right for you?


PharmaRosa® NEONATAL is the cost‑effective starting point for rose product production.

As a uniform, own‑rooted propagation material, it provides a stable basis for further growing-on and can be integrated flexibly into different finished product production technologies.
Rooted in trays (rooted), 3–6‑month‑old, own‑rooted rose cutting.
Uniform developmental stage, with a root system that has thoroughly penetrated the plug.
For professional growing‑on.
Tray packaging: 10 pcs/tray.
Quality and varietal identity: production supported by a dedicated identification and traceability logic.
Can be transplanted during frost‑free periods, designed for finished product production.

PharmaRosa® NEONATAL provides a controlled, uniform starting stock for planned growing‑on that can be integrated into your own technology – especially where scheduling and varietal identity are paramount.


PharmaRosa® NEONATAL own-rooted rose propagation material in a plug, with a root system penetrating the plug (semi-finished product / semi-finished rose). PharmaRosa® NEONATAL rose propagation material size: 3–6‑month‑old, own-rooted cutting with a uniform developmental stage. PharmaRosa® NEONATAL rose propagation material root system: plug densely penetrated by well-developed white roots (root system detail). PharmaRosa® NEONATAL tray stock: own-rooted rose propagation material in trays, uniform developmental stage (10 pcs/tray).

Captions (from left to right): Semi-finished product (NEONATAL own-rooted rose propagation material in a plug with a fully developed root system) • Size demonstration (3–6‑month‑old, uniform cutting) • Root system detail (plug penetrated by the root system) • Tray stock (10 pcs/tray, uniform developmental stage)

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Company details

PharmaRosa Ltd.
Company registration number: 01-09-717479
VAT number: 13075314-2-43
Plant health registration no.: HU130721
Bank account (IBAN):
HU85117631891388688400000000
BIC (SWIFT): OTPVHUHB
Bank name: OTP Bank Nyrt.