Bedding rose

21-286-1
21-286-2

Zahara™

Castle®

POUlcas077 – L. Pernille Olesen, Mogens Nyegaard Olesen

Snow-white petals with a soft, delicate cream–buttery yellow shade at the centre. - floribunda bedding rose - medium-strength, clearly scented rose - fresh, peachy

– Compact, upright shrub for neat bedding displays.
– Medium, double blooms in charming clusters.
– Elegant creamy-white flowers with buttery centres.
– Medium, clearly perceptible fresh peachy fragrance.
– Glossy dark foliage, sparsely thorned shoots.
Special feature: Colour holds excellently, fading to porcelain white without greying.
Standard finished product
Zahara™
pharmaROSA® NEONATAL rooted rose cutting
28,28 £
Due to courier service regulations – and the introduction of customs clearance – delivery to Ireland is temporarily suspended.
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Zahara™ Castle® POUlcas077 – pharmaROSA® NEONATAL rooted cutting

This compact Zahara™ Castle® POUlcas077 floribunda is optimised as own-root propagation material for high-volume nursery workflows, combining upright, bushy structure, dense, glossy dark-green foliage and reliable repeat-flowering performance into a flexible bedding-line asset for 2–3 L containers. Cream-to-porcelain-white cluster blooms with very good colour-retention and a clearly scented, fresh, peachy fragrance support retail-standard finishing where reliable garden value is expected, while the H7, USDA 6b hardiness frame allows dependable scheduling even in cooler UK production zones with good winter and wind tolerance. As an own-root, tray-grown cutting, it offers a predictable base for nursery propagation beds, container grow-on and collection blocks, supporting a year-by-year development arc in which roots establish first, framework builds next and full ornamental potential follows as the stand matures into longevity.


Usage options

Target area Reasoning
Bedding-line container production (2–3 L) The upright, bushy habit and compact dimensions give a structurally clean plant for standard container production, matching the recommended 2–3 L route and a retail-standard finished product. In own-root form, stands stay homogeneous and regenerating, which supports reliable garden performance as a core value for retail/reseller partners. This fits nursery growers targeting retail chains
White floribunda block for thematic rose gardens Uniform white cluster flowering with good colour stability allows you to build consistent visual blocks for thematic or collection-style rose gardens, starting from bush-trained rooted cuttings. Standard container production makes it easy to scale volumes and later shift selected stock into larger 40–50 litre units if required for show-garden focal points, supporting professional ranges aimed at public-realm projects
Fragrance-focused shrub rose assortments The clearly perceptible fresh, peachy scent adds a sensory dimension within compact floribunda ranges, complementing its bed-rose structural role. Using own-root NEONATAL cuttings as the propagation base supports long-lived, renewing stock plants in nursery beds, enabling stable supply of fragrant, reliable garden performance lines for standard finished product programmes focused on garden centres
Low-maintenance, premium bronze assortment modules Moderate disease resistance combined with medium maintenance needs fits managed plant-protection regimes typical of UK nurseries, without requiring intensive intervention. Own-root longevity underpins lower replacement rates and predictable output from nursery stock, ideal where a premium bronze quality rating is used to anchor a dependable, reliable garden performance segment for reseller networks
Collection and gene-bank style stock plantings Authenticity-verified, own-root plant material with a defined breeding background (Poulsen, Denmark) is suitable for cultivar maintenance and collection stands. The bush-trained, compact structure simplifies layout in propagation beds, while the development sequence from rooting to full ornamental effect over successive seasons supports systematic renewal strategies serving specialist rose nurseries
Landscape edging and border schemes via wholesale supply Compact height and 60–80 cm spread allow predictable spacing for landscape edging or mixed borders supplied through wholesale channels. When finished in standard containers, plants can be batch-delivered for municipal or institutional schemes where reliable garden performance and consistent, porcelain-white flowering help achieve uniform visual lines, well aligned with public-realm suppliers
Cool-region production with winter resilience The combination of H7 and USDA 6b hardiness gives confidence for overwintering in exposed nursery conditions, supporting production cycles in cooler UK areas where winter and wind tolerance are a key planning factor. Own-root propagation further reduces risk of loss in cold snaps, stabilising capacity planning for standard container programmes geared to nationwide distribution
Own-root mother block for private-label white floribunda lines Using this cultivar as an own-root mother block gives a stable base for private-label white floribunda assortments expecting reliable garden performance. Dense, dark foliage and clustered, repeat-flowering white blooms create a recognisable SKU identity, while the tray-rooted NEONATAL format slots cleanly into integrator systems and nursery networks focused on private-label ranges

Finished-product ideas

  • 2–3 L retail bedding floribunda – compact bush-trained plants finished in 2–3 L standard containers, emphasising upright structure and reliable white repeat flowering as a dependable garden performer – target audience/channel: retail garden centres and DIY chains
  • Premium fragrant white border rose – medium-sized, double, peach-scented clusters promoted as a fragrance-plus-structure option within a coordinated white border range, grown on from NEONATAL cuttings – target audience/channel: independent nurseries and specialist resellers
  • Collection-grade white floribunda line – authenticity-verified, own-root material positioned for thematic and collection rose gardens, supplied from uniform nursery beds and finished in 5–7.5 L, with optional 40–50 litre show pieces – target audience/channel: public gardens and estate contractors via wholesalers
  • Municipal border and edging module – standardised 2–3 L units providing compact, hardy white floribundas for repeatable planting schemes with manageable protection needs – target audience/channel: public-realm and local-authority framework suppliers
  • Private-label “Zahara White” range – own-root mother-stock based line enabling consistent branding of a reliable garden performance white floribunda across multiple pot sizes – target audience/channel: integrators and nursery networks building private-label assortments

Technical cultivar profile
Parameter Data
Name and registration Floribunda bedding rose from the Castle collection; registered as POUlcas077, marketed as Zahara™ Castle® POUlcas077, with verified cultivar authenticity for professional own-root propagation supply.
Origin and breeding Bred in Denmark in 2021 by L. Pernille Olesen and Mogens Nyegaard Olesen; introduced circa 2024 by Poulsen Roser A/S, with initial distribution also handled by Poulsen Roser A/S.
Growth and structural characteristics Compact, upright, bushy shrub rose with dense, glossy dark-green foliage (RHS 147A); sparsely thorned shoots, reaching about 80–110 cm height and 60–80 cm spread under standard nursery production.
Flower morphology Medium-sized, double flowers with 26–39 petals in cup-shaped clusters of three to five per stem; repeats flowering well through the season, with an abundant second flush supporting extended display.
Colour data and phenology Snow-white petals with a delicate cream–buttery yellow centre; buds cream-white to ivory, opening creamy, then fading to porcelain white with very good colour retention under garden and nursery conditions.
Fragrance and aroma Medium-strength, clearly noticeable fragrance with a fresh, peachy character; primarily ornamental rather than pollinator oriented due to the full, double flower form limiting access to stamens.
Hip characteristics Produces rose hips only in small quantities; hips are negligible in size, with diameters effectively at or around zero, so hips are not a defining ornamental or production feature for this cultivar.
Resistance and winter hardiness Hardy to approximately −21 to −18 °C, corresponding to RHS H7 and Swedish zone 3, USDA 6b; disease resistance is moderate to powdery mildew, black spot and rust, aligning with medium protection needs.
Horticultural recommendations Suited to standard container production in 2–3 L pots as a bush-trained compact rose; maintenance requirement is medium, occasionally requiring plant protection, with primary uses in garden and landscape bedding.

Zahara™ Castle® POUlcas077, with compact bushy structure, repeat white flowering and reliable winter hardiness on a regenerating own-root base, offers predictable, long-lived stock for nursery and wholesale programmes where it is worth aligning on capacity and timing.

Detailed product attributes

Product Identification Data

Product Name: ZAHARA™ – white bedding floribunda rose - Olesen & Olesen
Product Type: pharmaROSA® NEONATAL - rooted rose cutting
Cultivar Authenticity: Verified:12.10.2025
Cultivar Quality Rating: premium bronze
Item Number: [989] 21-286 (14.02.2026) pharmarosaneonatal.co.uk

Name and Registration

Meaning of Cultivar Name: The name is a female given name.
Original Trade Name: Zahara™
Current Trade Name: Zahara™ Castle® POUlcas077
Rose Group: Floribunda (Compact Floribunda)
Commercial Type: floribunda bedding rose
Commercial Group: Bed rose
Exhibition Category: shrub rose (garden; landscape use)
Collection: Castle®

Origin and Breeding

Initial Distributor: Poulsen Roser A/S (Denmark)
Introduction Year: 2024 (estimated)
Breeder: L. Pernille Olesen, Mogens Nyegaard Olesen
Breeding Company / Institution: Poulsen Roser A/S (Fredensborg, Denmark)
Breeding Year: Denmark, 2021
Parentage: unknown

Growth and Structural Characteristics

Height: 2.6-3.6ft (80-110 cm)
Spread: 2-2.6ft (60-80 cm)
Growth Habit: upright, bushy
Foliage: The variety has dense foliage. The leaves have a glossy surface and a dark green shade (RHS 147A).
Prickliness: sparsely thorned
Self-Cleaning Description: No data available on self-cleaning.
Self-Cleaning Intensity: No data on self-cleaning strength.

Flower Morphology

Petal Count: 26-39
Flower Fullness: double-flowered
Flower Shape: cup-shaped
Flower Size: M (1,5-2,75 in)
Inflorescence Type: clustered, 3-5 flowers/stem
Colour Code: ARS code: ob RHS code: 36B (outer), 45C (inner)
Repeat Flowering: Repeats flowering well; the second flush is also abundant.

Colour Data and Phenology

Colour: white
Flower Colour Description: Snow-white petals with a soft, delicate cream–buttery yellow shade at the centre.
Closed Bud: Cream-white–ivory, with a slight buttery-yellow flush at the base and a subtly glossy surface.
Newly Opened Flower: Pure creamy-white outer petals, the centre infused with a pale lemon–butter hue.
Full Bloom: Uniform white effect with a restrained warm cream tone, and the margin of the outer petal whorl is cooler, almost snow-white.
Before Fading: The creamy hue fades, turning to porcelain white.
Colour Fading Description: During opening, the delicate cream–buttery yellow tone gradually fades and the flower turns porcelain white in its final stage.

Fragrance and Aroma

Fragrance Strength: medium-strength, clearly scented rose
Fragrance Character: fresh, peachy
Pollinator Attraction: Full (26–39 petals) flowers have limited attraction for pollinators because the double flower form and reduced accessibility of the stamens restrict pollinator access.
Pollinator-Friendly Rating: Double-flowered cultivar (26–39 petals), limited pollinator-friendly, primarily ornamental

Hip Characteristics

Hip Comment: Rose hips produced in small quantities, 0–0 mm in diameter.

Resistance and Hardiness

Hardiness (°C): -21–-18 °C
Heat and Drought Tolerance Description: No data on heat–dry tolerance.
Disease Resistance: moderate
  • powdery mildew – moderate
  • black spot – moderate
  • rust – moderate

Horticultural Recommendations

Recommended product path: Standard container
Release form: Bush-trained, compact plant
Recommended use: Maintenance requirement medium; occasionally requires plant protection.
Primary Uses: no data

Comments

Positioning: Standard finished product
Target customer/channel: Retail / reseller
Main value proposition: Reliable garden performance
ZAHARA™ – white bedding floribunda rose - Olesen & Olesen
Snow-white petals with a soft, delicate cream–buttery yellow shade at the centre. - floribunda bedding rose - medium-strength, clearly scented rose - fresh, peachy
Rose Shopping Online - white - medium-strength, clearly scented rose - Zahara™ - floribunda bedding rose - (2.6-3.6ft (80-110 cm))
Inflorescence: clustered, 3-5 flowers/stem Height: 2.6-3.6ft (80-110 cm) Flower shape: cup-shaped Winter hardiness: 6b white - Poulsen Roser A/S (Denmark) floribunda bedding rose - Flower size: M (1,5-2,75 in) Flower size: M (1,5-2,75 in) - Height: 2.6-3.6ft (80-110 cm) Height: 2.6-3.6ft (80-110 cm) - Flower fullness: double-flowered Zahara™ - Roses in the garden | pharmaROSA® Neonatal - premium bronze L. Pernille Olesen, Mogens Nyegaard Olesen

We showcase the external appearance of the roses available for online purchase from our webshop.


Which product type is right for you?


PharmaRosa® NEONATAL is the cost‑effective starting point for rose product production.

As a uniform, own‑rooted propagation material, it provides a stable basis for further growing-on and can be integrated flexibly into different finished product production technologies.
Rooted in trays (rooted), 3–6‑month‑old, own‑rooted rose cutting.
Uniform developmental stage, with a root system that has thoroughly penetrated the plug.
For professional growing‑on.
Tray packaging: 10 pcs/tray.
Quality and varietal identity: production supported by a dedicated identification and traceability logic.
Can be transplanted during frost‑free periods, designed for finished product production.

PharmaRosa® NEONATAL provides a controlled, uniform starting stock for planned growing‑on that can be integrated into your own technology – especially where scheduling and varietal identity are paramount.


PharmaRosa® NEONATAL own-rooted rose propagation material in a plug, with a root system penetrating the plug (semi-finished product / semi-finished rose). PharmaRosa® NEONATAL rose propagation material size: 3–6‑month‑old, own-rooted cutting with a uniform developmental stage. PharmaRosa® NEONATAL rose propagation material root system: plug densely penetrated by well-developed white roots (root system detail). PharmaRosa® NEONATAL tray stock: own-rooted rose propagation material in trays, uniform developmental stage (10 pcs/tray).

Captions (from left to right): Semi-finished product (NEONATAL own-rooted rose propagation material in a plug with a fully developed root system) • Size demonstration (3–6‑month‑old, uniform cutting) • Root system detail (plug penetrated by the root system) • Tray stock (10 pcs/tray, uniform developmental stage)

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Which product type is right for you?

Pages for private customers
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For professional partners only
Production – propagation material for garden roses, wholesale  → NEONATAL®

Company details

PharmaRosa Ltd.
Company registration number: 01-09-717479
VAT number: 13075314-2-43
Plant health registration no.: HU130721
Bank account (IBAN):
HU85117631891388688400000000
BIC (SWIFT): OTPVHUHB
Bank name: OTP Bank Nyrt.