NEONATAL: Stable supply for 1,600 rose varieties – PharmaRosa®

1,600 varieties on own roots – how does this become a stable supply?

System logic: scheduling, batch identification, batch planning, logistics

With 1,600 varieties the greatest risk is not the “range” itself, but whether that range arrives in your production technology in a plannable and identifiable way. PharmaRosa® NEONATAL is therefore not simply a product, but a system principle: a unified starting point, scheduled production and a batch-based, fully traceable process.

Quick summary Why is it difficult to manage 1,600 varieties stably? The 6 pillars of stable supply Batch planning (practical) Risk reduction Who benefits and how? Next step

In brief – how do “1,600 varieties” become a stable supply?

  • Unified starting point: tray-grown, own-root NEONATAL – a standardisable start.
  • MOQ and batch logic: 10 pcs/tray, trays not split, minimum 10 pcs/variety → manageable minimum at variety level.
  • Scheduled production: on a pre-order basis, with despatch windows – matched to production and customer capacity.
  • Batch identification and traceability: varietal identity and traceability throughout the process.
  • Batch planning: several batches with staggered starts give a longer despatch window and less congestion.
  • Logistics: pallet-based planning (guideline figures) and defined reception modes (standard/palletised).
  • Own-root advantage: fewer risk points (no budding/grafting union) → more stable finishing results.

What is NEONATAL? → Production scheduling → Logistics →


Why is it difficult to manage 1,600 varieties in a stable way?

  • Varietal spread and different growth rhythms: each variety type has its own starting and finishing dynamics.
  • Labour and capacity limits: labour-intensive points increase the risk of error and variability.
  • Scheduling congestion: if everything “lands” at once, the customer’s technology and logistics become overloaded.
  • Identification risk: with a very wide assortment, varietal identity and batch handling can only be maintained within a disciplined system.
  • Quality loss during storage: delayed processing can cause rapid loss of quality.

The NEONATAL answer

NEONATAL does not treat a large number of varieties as “marketing”, but as a production management and risk management challenge: standardised starting material, a batch-identified process, scheduled handover and finishing routes aligned with the customer’s technology.


The 6 pillars of stable supply

Pillar What does it mean? What does the customer gain?
1) Unified starting point Tray-grown, own-rooted cuttings at a uniform developmental stage. Faster integration into the existing medium–irrigation–climate system, lower variability at the start.
2) MOQ and variety-level minimum 10 pcs/tray, minimum 10 pcs/variety, trays not split. Manageable, standardisable ordering at variety level, less administration.
3) Scheduled production Pre-ordered, with indicative despatch windows. Plannable labour and capacity, less congestion, better operational flow.
4) Batch identification and traceability Discipline by variety, batch handling based on identifiers. Reduced varietal identity risk, faster intervention in case of deviation.
5) Batch planning Several batches with staggered starts for a longer despatch window. More continuous sales/planting supply, fewer peak loads.
6) Logistics and reception modes Standard or palletised reception, indicative pallet capacities. Predictable loading, faster reception, lower risk of damage.

Related pages: Pack formats & MOQ Scheduled production Logistics Traceability


Batch planning (practical): how to plan in an environment with 1,600 varieties?

2) Choose between two operating modes (this is what gives stability)

  • A. “Project/supplier” mode: fewer varieties, higher quantity per variety, tight scheduling.
  • B. “Assortment-building” mode: more varieties, lower quantity per variety, more batches and longer despatch window.

3) Recommended starting strategy (risk reduction)

  • First round: 5–10 varieties, 1 tray per variety (validation).
  • Second round: increase volume and add more staggered batches for the successful varieties and technologies.
  • Objective: instead of “everything ready at once”, you always have batches ready for despatch.

Trial order protocol →


Risk reduction – the 4 most important rules

  1. Time = quality: plant as soon as possible after reception; if you store, only in cool, light conditions (avoid dark storage).
  2. From NEONATAL we build a standard: the benefit of uniform starting material is realised when routines on your side are also standardised (medium, irrigation, climate, shaping).
  3. “Send it out dry” principle: logistical quality is decided at packing; wet stock increases fungal risk.
  4. Batch-based thinking: handle by variety and by batch; this is the only way to correct quickly and in a targeted way if there is a deviation.

Related: “Send it out dry” protocol Traceability


Why is this system an advantage for the different market players?

Player NEONATAL system benefit (translated into their own goals)
Finishing nursery Uniform start + batch planning → more stable despatch, less variability, more plannable capacity.
Integrator / project supplier Batch-identified scheduling → on-time delivery, identifiable quality, less “firefighting afterwards”.
Reseller Wide range with manageable minimums → stable assortment building, plannable replenishment.
Field grower Uniform vegetative starting material + IPM → robust stand, more controlled variability, better operational flow.
Breeder / variety maintenance Batch handling and documentation → more transparent maintenance and traceability even with a very high number of varieties.

Next step – how can you start quickly and safely?

  1. Describe your objective: finishing (2L/3L/6L/12L) or field production, and the chosen technological route.
  2. Define the framework: variety list (or demand), quantity/variety, planned reception window, reception mode (standard/palletised).
  3. Choose operating mode: project/supplier or assortment-building (or mixed).
  4. Validate in the first round: 5–10 varieties, 1 tray/variety (trial order), then scale up.

Would you like variety and scheduling proposals tailored to your capacity?

We will send you a short, plannable proposal: with minimums per variety, batch planning and scheduling guidelines, so that the range of 1,600 varieties becomes a stable supply for you.

  • Operating-mode proposal: project/supplier vs. assortment-building (or mixed)
  • Batch plan: 1–3 phases, with despatch windows
  • Alignment with your technological route (polytunnel / cold house / outdoor / field)
  • Logistics framework: standard or palletised reception, indicative capacities

Request a scheduling proposal   Or contact us directly: [email protected]


PharmaRosa® NEONATAL
1,600 varieties on own roots – plannable supply in a batch-identified system.

Which product type is right for you?

Pages for private customers
Garden roses for the family garden, with minimal care  → ORIGINAL®
Premium garden roses – instant impact, a truly showpiece garden  → EXTRA®
Pages for professionals and private customers
Roses for public spaces – large areas, sustainable maintenance  → NATURAL®
Roses for projects – hedge and row planting, fast implementation  → RAPID®
For professional partners only
Production – propagation material for garden roses, wholesale  → NEONATAL®

Company details

PharmaRosa Ltd.
Company registration number: 01-09-717479
VAT number: 13075314-2-43
Plant health registration no.: HU130721
Bank account (IBAN):
HU85117631891388688400000000
BIC (SWIFT): OTPVHUHB
Bank name: OTP Bank Nyrt.