Breeding partnerships and variety introduction – PharmaRosa®

Variety introduction in an organised, market-ready package – on own roots, with batch identification

Would you like to introduce a new rose variety and are looking for a partner who provides a structured system from propagation to market launch? The model based on PharmaRosa® NEONATAL is built on: controlled, own-rooted propagation, batch-identified release and a fully documented process – which can reduce the on-site inspection burden typical of traditional, fragmented grower networks.

• Breeding companies (maintenance, market launch and licensing of new varieties).
• Professional and hobby breeders (propagation and introduction with a scalable partner).
• Variety collections (maintenance, stable, own-rooted base material).

1) Contract propagator (NEONATAL production)

• The breeder (or the designated licence partner) receives the grower order.
• PharmaRosa® produces the ordered own-rooted propagation material as a contract propagator.
• The goods are released to the designated recipient with full batch identification.

2) Full introduction partner (propagation + market package)

• Preparation of a variety database and content package.
• Support for multilingual publishing and market-facing platforms.
• Order and enquiry reports for decision support.

In a traditional, volume-based licensing model within a fragmented grower network, control efforts often increase: site visits, seasonal inspection windows, plant-count checks and subsequent reconciliation.

What does the NEONATAL-based batch-identified logic offer?

• Traceable release: at order/batch level it is clear which quantity goes where.
• Opportunity for more accurate licence accounting: plant-by-plant, order-linked, fully documented.
• Lower inspection costs: fewer journeys, less seasonal time pressure.
• Scalable European operation: control does not rely solely on on-site inspection capacity.

Note: specific licensing conditions always follow the breeder contract and the agreed model.

Variety introduction and market platforms

• Compilation of publishable variety and product materials.
• Support for multilingual presentation.
• Enquiry and order feedback (reports) for decision support.

Variety database

• Variety characteristics, images, videos, product and variety identifiers.
• Uniform structure for predictable marketing and sales communication.

Variety preservation and maintenance

• Long-term maintenance on an own-rooted basis.
• Traceability and full documentation.

Own-rooted production

• Varieties that are difficult to handle with grafting onto rootstock can also be grown.
• Simpler product route, fewer critical points.

1. Clarify variety status: trial / ready for introduction / under licence.
2. Starting material and quantities: propagation targets and scheduling.
3. NEONATAL batch-identified framework: definition of ordering and release logic.
4. Market package (optional): data sheet, photos, descriptions, publishing.
5. Reporting: feedback on enquiries and orders, fine-tuning.