Grower partnership programme for rose producers – PharmaRosa®

Production to market demand, with planned scheduling – on own roots

As an industrial or regional grower, do you wish to produce own-root roses to match market demand, while making production more predictable and reducing stock risk? The PharmaRosa® grower partnership programme is built on NEONATAL starter propagation material: uniform crop, batch traceability, schedulable call-off and production routes tailored to the target product.

• Liner / finishing nurseries: wide range of varieties, reliable rooting, uniform crop.
  Typical logic: lower number of varieties, higher quantity per variety; supplying projects.
• Garden centres / local (offline) retail: season planning capability and a more continuous offer.
  Typical logic: broader assortment, lower quantity per variety.
• Field growers: shorter production time, no budding risk, guaranteed varietal identity.
• Breeders and variety collections: variety maintenance using controlled starter material.

1) PharmaRosa® NEONATAL

• Semi-finished propagation material suitable for finishing (tray-grown rooted cutting).
• For production under plastic, in lightly heated or cold greenhouses, as well as outdoor and field production.
• Cost-efficient logistics, plannable batch handling.

What is NEONATAL? Packaging & MOQ

2) PharmaRosa® Pre-ORIGINAL

• Roses pre-grown in 2 litre pots (semi-finished product in the sales pot).
• For professional retail, aiming at a faster “on-shelf” presence.

• Own-root technological base: no split energy between rootstock and scion, no sensitive budding/grafting point; more uniform plant performance and regeneration potential.
• Faster cycle and lower risk: production can on average be shortened by around half a year by omitting the rootstock raising period (depending on site and technology).
• Planning and volume: standardised tray system, variety-level minimums, schedulable logistics.
• Quality and identification: batch-identifiable handling, documented varietal identity.
• Flexible use: container production, integrator/supplier systems, variety maintenance.

From NEONATAL, several finishing routes are available. The differences: cycle length, energy demand, hardiness and the dispatch window.

• A) Finishing under plastic with light heating: faster cycle for the early season – Open
• B) Cold greenhouse / unheated structure: compact plants, more natural rhythm – Open
• C) Outdoor production: hardened, robust crop – Open
• D) Field production: industrial scheduling, large batches – Open

Technological basics: Pot size & planting density Irrigation–fertigation IPM

1. Define your target: what finished product you need and for which time window (early vs main season).
2. Select one technological route: A/B/C/D – do not use all at once in the first round.
3. Trial order: 5–10 varieties, 1 tray per variety; the aim is to validate the system in your own set-up.
4. Scheduling: align potting and the dispatch window with the intake date.