Trade B2B partnership – PharmaRosa®

Sustainable rose ranges with reliable supply – built on the NEONATAL foundation

As a trade partner (garden centre, landscape maintenance contractor, garden and landscape designer), the greatest value lies in reliable supply, consistent quality and predictable logistics. In the PharmaRosa® B2B model, the assortment is based on a modular product system: from the NEONATAL starting material through to the finished product, the same batch-identified, own-root logic provides the stable basis.

• Garden centres / nurseries: seasonally plannable ranges, consistent shelf appearance, fast replenishment.
• Landscape maintenance contractors: schedulable procurement, reduced losses, stable planting surfaces.
• Garden and landscape designers: product types and timelines aligned with project deadlines, reduced procurement risk.

Pre-order based framework

• Varieties and batches can be reserved more predictably, aligned with the season.
• The risk of last-minute purchasing is reduced.

Unified production base

• The starting propagation material is NEONATAL – this is the basis of consistent quality and varietal authenticity.
• Batch-identified logic: greater transparency and traceability throughout the process.

The essence of the modular logic: for the same variety, different product types can be selected, tailored to the target market.

• NEONATAL: tray-grown rooted cuttings – for further growing-on with higher production control.
• Semi-finished liner: suitable for further growing-on (according to production logic).
• Pre-ORIGINAL: 2 litre, pre-grown semi-finished product in a retail pot.

NEONATAL in detail: What is NEONATAL? Pack size & MOQ

Benefits for trade partners

• More uniform shelf appearance: better saleability, lower waste.
• Fewer complaints: more stable quality and stricter logistics discipline (“dispatch dry” principle).
• More predictable ranges: pre-ordering + scheduling → fewer “gaps” in the season.

End-customer benefits (that you can communicate)

• No rootstock shoot problems (own-root logic).
• Better regeneration and longer lifecycle in suitable planting sites.
• More predictable plant behaviour – simpler care requirements.

Technical advantages in detail: IPM and sustainability The system behind the scenes

• Scheduling: due to production cycles, roses are not “off-the-shelf” products – forward planning is essential.
• Collection options: standard or palletised collection (depending on volume).
• Despatch quality: the “dispatch dry” principle to reduce fungal risk in the logistics chain.

Details: Collection Scheduling table “Dispatch dry”

1. Define your target market: private gardens / public spaces / mixed.
2. Select product type: NEONATAL (for growing-on) or semi-finished (Pre-ORIGINAL) – according to your production schedule.
3. Pre-order framework: seasonally plannable quantities and despatch windows.
4. Pilot phase: smaller volume for fast validation (especially if you are finishing from NEONATAL).