Bedding rose

20-992-1
20-992-2

Allure™

Winterjewel®

BOZalluwin – Biljana Božanić Tanjga

Pastel, soft pink-toned petals with a delicate whitish sheen at the centre. - floribunda bedding rose - light, restrained-scented rose - fresh, fruity

– Very full rosette blooms in soft light pink.
– Compact, bushy habit for neat bedding displays.
– Reliable remontant flowering for long display.
– Dense, slightly glossy mid‑green foliage.
– Extremely cold hardy down to –37 °C.
Special feature: Light, fresh fruity fragrance ideal for close‑up planting.
Standard finished product
Allure™
pharmaROSA® NEONATAL rooted rose cutting
28,34 £
Due to courier service regulations – and the introduction of customs clearance – delivery to Ireland is temporarily suspended.
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ALLURE™ Winterjewel® BOZalluwin – pharmaROSA® NEONATAL own‑root propagation material

Compact own-root pharmaROSA® NEONATAL material of Allure™ Winterjewel® BOZalluwin offers a bushy medium shrub floribunda bedding rose with dense mid-green foliage and rosette blooms in soft light pink tones. Cluster-flowering, very full, medium-sized heads with a pastel colour range and light, fresh-fruity fragrance support reliable aesthetic value in flower-bed and edging concepts where visual consistency matters. The variety combines H7-level hardiness (USDA 3b, Swedish zone 6) and cold-tolerant performance, supporting projects in cooler and more exposed UK sites, for example where winter and wind tolerance is important. Own-root plants provide a renewable structural base with predictable regrowth and reduced replacement needs once established, enabling stable nursery and wholesale stocking. With a standard-container route into 2–3 L retail formats and the option for further grow-on into larger landscape units (including 40–50 L where required), you can plan Allure™ confidently as part of thematic rose garden or collection ranges. In year one the emphasis is on root establishment, in year two on building structural shoots, and by year three the cultivar shows its full ornamental value within a professional, collection-grade portfolio.


Usage options

Target area Reasoning
Own-root nursery propagation beds for floribunda bedding lines Compact, bushy growth and 40–55 cm height make Allure™ efficient for dense propagation beds supplying standard-container production. As own-root material, it supports renewable stock for ongoing 2–3 L runs with predictable grading. Positioning as a standard finished product for retail/reseller channels aligns with high-volume bed and edging programmes, allowing secure scheduling from NEONATAL trays for nursery and professional rose growers focused on wholesale.
Container production for 2–3 L retail floribunda ranges The bush-trained, compact habit with medium spread and dense foliage presents well in standard 2–3 L pots, providing a tidy, market-ready floribunda bedding rose. Own-root propagation supports homogeneous stands and low replacement, important where retailers require reliable garden performance. Using the recommended standard container route, growers can integrate Allure™ into core rose benches and private-label ranges built around collection and thematic garden concepts, particularly for reseller partners.
Premium edging and bed concepts for thematic rose gardens Very full, rosette-shaped, pastel light-pink clusters offer coherent edging and bed surfaces that read well in thematic and collection plantings. The remontant second flush helps maintain ornamental presence in curated show-garden contexts. Using own-root NEONATAL material as the base, growers can scale uniform 2–3 L or larger 40–50 L landscape units for public-realm and institutional beds marketed as reliable garden performance solutions for project suppliers.
Cold-climate and exposed-site rose programmes With hardiness down to around –37– –34 °C (RHS H7, Swedish zone 6, USDA 3b), Allure™ is suitable for UK production aimed at cooler or more exposed regions where winter and wind resilience is a concern. Own-root plants contribute to stand regeneration after harsh seasons, supporting multi-year cropping and reduced throw-out. Propagating from NEONATAL trays into standard containers enables nurseries to support regional supply for retail and public projects seeking dependable cold-tolerant shrub roses for distribution.
Collection and gene-bank style stands for cultivar maintenance As a named Winterjewel® collection member with verified authenticity and a defined light-pink colour profile, Allure™ suits collection and maintenance plantings where accurate identity matters. Own-root propagation avoids graft-influence variability, supporting long-term, stable phenotype expression. Growing on in 2–3 L containers or field beds from NEONATAL material under a standard finished product positioning creates dependable mother blocks for nurseries and institutional collections serving curators.
Larger landscape units for public-realm and institutional planting The compact, bushy structure and dense mid-green foliage scale well when shifted from standard containers into 40–50 L units for instant-impact beds and edging in municipal or institutional projects. Own-root longevity and regenerative capacity reduce replacement and support long-term maintenance budgets. While disease management is higher, professional operators can integrate regular care into contracts, delivering reliable garden performance as a visible value to specifiers.
Colour-coordinated light-pink floribunda assortments Soft, pastel light-pink petals with balanced colour transition from bud to fade make Allure™ a dependable component in colour-themed floribunda assortments. Cluster-flowered, medium-sized heads provide consistent visual rhythm along beds and edges. Using NEONATAL own-root cuttings into standard 2–3 L containers allows tight timing for seasonal colour blocks marketed as reliable garden performance sets to buyers.
Fragrance-accented, visually dense shrub rose groupings Although lightly scented, the fresh, fruity fragrance combined with very double, rosette clusters offers a subtle sensory layer in shrub groupings for collection or show-garden contexts. Own-root material supports multi-year framework development from 2–3 L production through to mature clumps, sustaining ornamental density. This fits standard finished-product positioning for retail and specialist outlets seeking distinct collection pieces for enthusiasts.

Finished-product ideas

  • Winterjewel® Bed Edge 3L – 2–3 L standard-container floribunda line using compact, bush-trained own-root plants with pastel rosette clusters, positioned as reliable garden performance edging stock – retail / reseller chains.
  • Cold-Hardy Floribunda Block – grouped 2–3 L or 40–50 L units featuring H7-hardy, bushy plants for exposed or northern sites, leveraging own-root regeneration for durable beds – public-realm and municipal projects.
  • Pastel Collection Rose Mix – curated multi-cultivar set where Allure™ provides soft, light-pink, medium-height structure and remontant cluster flowering from standard containers – thematic rose gardens and show collections.
  • Allure™ Fragrant Border – own-root 2–3 L floribundas focusing on dense foliage, rosette heads and fresh-fruity fragrance, marketed as reliable garden performance border material – specialist rose retailers and garden centres.
  • Gene-Bank Mother Stock Unit – field or large-container stand generated from NEONATAL cuttings to maintain verified Allure™ identity with compact, uniform bushes for long-term propagation – nurseries and institutional collections.

Technical cultivar profile
Parameter Data
Name and registration Registered as BOZalluwin, marketed as Allure™ Winterjewel® BOZalluwin, a floribunda bedding rose within the Winterjewel® collection, medium shrub exhibition category, bed rose commercial group.
Origin and breeding Bred by Biljana Božanić Tanjga at PhenoGeno Roses, Serbia, with parentage not provided, introduced and registered in 2016, representing a contemporary floribunda breeding line for bedding use.
Awards and recognition Not provided; no competition, show, collector or lifetime award data are listed for this cultivar at present, so selection is based on technical traits rather than formal distinctions.
Growth and structural characteristics Compact, bushy shrub reaching about 40–55 cm in both height and spread, with dense, slightly glossy mid-green foliage and moderate prickliness; self-cleaning capacity has not been characterised.
Flower morphology Very full, rosette-shaped, cluster-flowered blooms with more than 40 petals, medium-sized (around 1.5–2.75 inches), remontant habit with a generous second flush, supporting extended bedding effect.
Colour data and phenology Light-pink, pastel flowers: buds pale pink, candy-pink outer petals, milky-pink inner; colour lightens to soft pink at full bloom and fades to whitish-pink with a faint creamy tint, with moderate colour retention.
Fragrance and aroma Fresh, fruity fragrance of light intensity, giving a restrained-scented profile; very double blooms hide stamens, so the variety is primarily ornamental rather than targeted at pollinator support.
Hip characteristics Occasional red hips may form, spherical, about 6–10 mm in diameter, colour approximating RHS 43A; hip production is incidental and not a primary ornamental or production feature.
Resistance and winter hardiness Very cold hardy to approximately –37– –34 °C (RHS H7, Swedish zone 6, USDA 3b); disease profile shows susceptibility, with very high sensitivity to powdery mildew and rust, and moderate black spot vulnerability.
Horticultural recommendations Recommended for flower beds and edging; maintenance demand is high due to poor disease resistance, requiring regular pest and disease control. Best routed through standard container production, targeting 2–3 L pots.

ALLURE™ Winterjewel® BOZalluwin combines compact, floribunda bedding performance with cold hardiness and own-root longevity for predictable, renewable stands; please contact us to align on volumes, timing and integration into your production plans.

Detailed product attributes

Product Identification Data

Product Name: ALLURE™ – light pink bedding floribunda rose - Tanjga
Product Type: pharmaROSA® NEONATAL - rooted rose cutting
Cultivar Authenticity: Verified:17.10.2025
Cultivar Quality Rating: premium bronze
Item Number: [638] 20-992 (14.02.2026) pharmarosaneonatal.co.uk

Name and Registration

Meaning of Cultivar Name: The English word "allure" means charm, seduction and attraction.
Cultivar Synonym: Allure™ Winterjewel®; Winterjewel® Allure
Original Trade Name: Allure™ Winterjewel®
Current Trade Name: Allure™ Winterjewel® BOZalluwin
Rose Group: Floribunda, Medium shrub
Commercial Type: floribunda bedding rose
Commercial Group: Bed rose
Exhibition Category: shrub rose
Collection: Winterjewel®

Origin and Breeding

Initial Distributor: PhenoGeno Roses (Serbia)
Breeder: Biljana Božanić Tanjga
Breeding Company / Institution: PhenoGeno Roses (Serbia)
Breeding Year: -, before 2016
Parentage: unknown

Growth and Structural Characteristics

Height: 1.3-1.8ft (40-55 cm)
Spread: 1.3-1.8ft (40-55 cm)
Growth Habit: bushy
Foliage: The variety has dense foliage; the leaves have a slightly glossy surface and a mid-green shade.
Prickliness: moderately thorny
Self-Cleaning Description: No data on self-cleaning.
Self-Cleaning Intensity: No data available on self-cleaning strength.

Flower Morphology

Flower Fullness: very full-flowered
Flower Shape: rosette
Flower Size: M (1,5-2,75 in)
Inflorescence Type: cluster-flowered
Colour Code: ARS code: LPk RHS code: 65C (outer), 65D (inner)
Repeat Flowering: Remonts well, with a generous second flowering.

Colour Data and Phenology

Colour: light-pink
Flower Colour Description: Pastel, soft pink-toned petals with a delicate whitish sheen at the centre.
Closed Bud: Pale pink, with a slightly brighter shade at the tip.
Newly Opened Flower: The outer petals are a light candy-pink, with a delicate milky-pink veiling inside.
Full Bloom: Even, soft pink with a slightly lightened tinge.
Before Fading: Fading, whitish–pink hue with a barely noticeable cream colour.
Colour Fading Description: As the flower opens, the pale pink tone lightens evenly; at full bloom it is soft pink, and before fading it becomes whitish-pink with a slight creamy tint.

Fragrance and Aroma

Fragrance Strength: light, restrained-scented rose
Fragrance Character: fresh, fruity
Pollinator Attraction: Heavy double rosette blooms with inaccessible stamens mean this rose is only weakly attractive to pollinators.
Pollinator-Friendly Rating: Its very double flowers hide the stamens; primarily an ornamental variety

Hip Characteristics

Hip Shape: spherical
Hip Colour: red (RHS 43A)
Hip Comment: Occasionally produced, 6–10 mm in diameter, spherical, red (RHS 43A) rose hip.

Resistance and Hardiness

Hardiness (°C): -37–-34 °C
Heat and Drought Tolerance Description: The descriptions emphasise cold tolerance and plant health; there is no data on heat–drought tolerance.
Disease Resistance: susceptible
  • powdery mildew – very susceptible
  • black spot – moderate
  • rust – very susceptible

Horticultural Recommendations

Recommended product path: Standard container
Release form: Bush-trained, compact plant
Recommended use: Maintenance requirement high; due to poor disease resistance it requires regular pest and disease control and more frequent interventions.
Primary Uses: flower bed, edging

Comments

Positioning: Standard finished product
Target customer/channel: Retail / reseller
Main value proposition: Reliable garden performance
ALLURE™ – light pink bedding floribunda rose - Tanjga
Pastel, soft pink-toned petals with a delicate whitish sheen at the centre. - floribunda bedding rose - light, restrained-scented rose - fresh, fruity
Online rose purchase - light-pink - light, restrained-scented rose - Allure™ - floribunda bedding rose - (1.3-1.8ft (40-55 cm))
Inflorescence: cluster-flowered Height: 1.3-1.8ft (40-55 cm) Flower shape: rosette Winter hardiness: - light-pink - PhenoGeno Roses (Serbia) floribunda bedding rose - Flower size: M (1,5-2,75 in) Flower size: M (1,5-2,75 in) - Height: 1.3-1.8ft (40-55 cm) Height: 1.3-1.8ft (40-55 cm) - Flower fullness: very full-flowered Allure™ - Roses in the garden | pharmaROSA® Neonatal - premium bronze Biljana Božanić Tanjga

We showcase the external appearance of the roses available for online purchase from our webshop.


Which product type is right for you?


PharmaRosa® NEONATAL is the cost‑effective starting point for rose product production.

As a uniform, own‑rooted propagation material, it provides a stable basis for further growing-on and can be integrated flexibly into different finished product production technologies.
Rooted in trays (rooted), 3–6‑month‑old, own‑rooted rose cutting.
Uniform developmental stage, with a root system that has thoroughly penetrated the plug.
For professional growing‑on.
Tray packaging: 10 pcs/tray.
Quality and varietal identity: production supported by a dedicated identification and traceability logic.
Can be transplanted during frost‑free periods, designed for finished product production.

PharmaRosa® NEONATAL provides a controlled, uniform starting stock for planned growing‑on that can be integrated into your own technology – especially where scheduling and varietal identity are paramount.


PharmaRosa® NEONATAL own-rooted rose propagation material in a plug, with a root system penetrating the plug (semi-finished product / semi-finished rose). PharmaRosa® NEONATAL rose propagation material size: 3–6‑month‑old, own-rooted cutting with a uniform developmental stage. PharmaRosa® NEONATAL rose propagation material root system: plug densely penetrated by well-developed white roots (root system detail). PharmaRosa® NEONATAL tray stock: own-rooted rose propagation material in trays, uniform developmental stage (10 pcs/tray).

Captions (from left to right): Semi-finished product (NEONATAL own-rooted rose propagation material in a plug with a fully developed root system) • Size demonstration (3–6‑month‑old, uniform cutting) • Root system detail (plug penetrated by the root system) • Tray stock (10 pcs/tray, uniform developmental stage)

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Which product type is right for you?

Pages for private customers
Garden roses for the family garden, with minimal care  → ORIGINAL®
Premium garden roses – instant impact, a truly showpiece garden  → EXTRA®
Pages for professionals and private customers
Roses for public spaces – large areas, sustainable maintenance  → NATURAL®
Roses for projects – hedge and row planting, fast implementation  → RAPID®
For professional partners only
Production – propagation material for garden roses, wholesale  → NEONATAL®

Company details

PharmaRosa Ltd.
Company registration number: 01-09-717479
VAT number: 13075314-2-43
Plant health registration no.: HU130721
Bank account (IBAN):
HU85117631891388688400000000
BIC (SWIFT): OTPVHUHB
Bank name: OTP Bank Nyrt.