Amandine Chanel™ Générosa® MASamcha – pharmaROSA® NEONATAL rooted cutting
Romantic yet commercially reliable, Amandine Chanel™ Générosa® MASamcha brings bushy structure and dense foliage to premium container lines, aligning well with UK nursery and reseller expectations for exclusive premium shrub roses. As a nostalgia-type shrub rose with mid-height, compact growth, it adapts efficiently to 5–7 L bush-trained production and can be further stepped up into 40–50 L feature specimens where required for show gardens and collection projects. The warm strawberry-pink, rosette flowers with medium remontancy and abundant second flush underpin an “exclusive finished product” positioning aimed at high-value retail and reseller ranges. Own-root NEONATAL material supports a predictable development arc—roots establishing in year one, strong structural shoots in year two, and fully expressed ornamental value from year three onwards—providing stable, repeatable batches for thematic rose gardens and curated assortments, while remaining dependable for northern UK projects where winter and wind tolerance are important. With medium maintenance needs and moderate protection requirements, this cultivar fits smoothly into professional propagation beds and container programmes seeking sustainable longevity and reliable identity.
Usage options
Finished-product ideas
- 5–7 L Romantic shrub line – Bush-trained, 3–5 cane plants finished in 5–7 L pots with dense foliage and mid-height habit for exclusive pink Romantic ranges – target: premium retail / reseller assortments
- 40–50 L feature nostalgia shrub – Up-potted from NEONATAL 5–7 L stock into 40–50 L containers as solitary focal shrubs with strong rosette flowering – target: show gardens, estates and high-end landscape projects
- Collection-garden cultivar blocks – Own-root, authenticity-verified batches for labelled cultivar groupings in thematic rose gardens, allowing stable long-term maintenance – target: botanic-style collections and specialist nurseries
- Park and border shrub programme – Medium-height, bushy plants for bed and border schemes where continuous colour and reliable structure are priorities – target: municipal and institutional park contractors
- Premium pink cut-and-garden shrub – 5–7 L shrubs positioned as dual-use ornamentals with occasional cutting potential from medium, rosette blooms – target: integrated growers supplying lifestyle-oriented retail lines
Technical cultivar profile
| Parameter |
Data |
| Name and registration |
Registered as MASamcha, traded as Amandine Chanel™ Générosa® MASamcha, with Amandine Chanel® approved as the exhibition name; classified as Romantica shrub, nostalgia/romantic rose group. |
| Origin and breeding |
Bred by Dominique Massad in France (breeding year 2004) under Guillot; introduced and initially distributed by Guillot, with parentage data not provided and registration year not provided. |
| Awards and recognition |
not provided |
| Growth and structural characteristics |
Bushy shrub habit reaching around 85–115 cm high with a 60–80 cm spread; dense, mid-green, matt foliage, moderately thorny shoots, medium vigour and suitable structure for bush-trained, multi-cane production. |
| Flower morphology |
Medium-sized, double rosette blooms with 26–39 petals, produced mainly in clusters; remontant with abundant second flowering, supporting good ornamental continuity under professional management. |
| Colour data and phenology |
Strawberry-pink tonality: deep pink buds open to warm mid-pink rosettes, then fade to pastel pink with a silvery edge; ARS pink blend, RHS 55A outer and 55C inner, with medium colour retention. |
| Fragrance and aroma |
Mild, understated scent with a fresh, fruity character; fragrance present but not dominant, providing added value without complicating production or handling conditions during finishing and distribution. |
| Hip characteristics |
Rose hips form only occasionally due to the double flowers; when present they are small, spherical, orange-red hips around 7–9 mm in diameter, without significant impact on production use. |
| Resistance and winter hardiness |
Medium resistance to powdery mildew, black spot and rust; hardy approximately to -21 to -18 °C (RHS H7, Swedish zone 3, USDA 6b), with medium heat tolerance requiring watering in prolonged dry spells. |
| Horticultural recommendations |
Suited for flower beds, borders, solitary specimens, parks and some cut use; medium maintenance with occasional plant protection; recommended as bush-trained in a 5–7 L premium container product route. |
Amandine Chanel™ Générosa® MASamcha offers bushy, mid-height structure, dense foliage and romantic rosette blooms on predictable own-root NEONATAL stock, supporting long-lived, stable stands—please contact us to coordinate volumes, lead times and assortment fit.
