Atlas™ – Hybrid tea rose – DELkort – pharmaROSA® NEONATAL
Exclusive own-root Atlas™ offers a dependable premium base for nursery and wholesale rose production, combining hybrid-tea flower quality with compact, upright habit ideal for 5–7 L container finishing and border or specimen use. Dense, dark green foliage supports the white‑pink, bicoloured blooms whose colour holds well without notable fading, while mild, rose‑character fragrance and reliable repeat-flowering support consistent crop appearance. On own roots, Atlas™ builds a regenerative, long‑lived stand, aligning with UK nursery systems where nationwide distribution benefits from material proven in colder zones and robust winter tolerance. The typical development arc sees roots consolidating in year one, structural shoots forming in year two, and full ornamental value stabilising from year three, suiting professional programmes focused on predictable, low‑intervention maintenance and exclusive, flower‑driven retail propositions.
Usage options
Finished-product ideas
- Premium 5–7 L Atlas™ feature rose – Upright, compact plants in 5–7 L pots, bush-trained on 3–5 canes, highlighting exclusive bicolour flowers and good disease resistance as a signature hybrid tea – retail / reseller
- Atlas™ border and specimen line – Own-root stock finished in 5–7 L containers for planting into borders and specimen positions, leveraging stable structure, dense foliage and repeat flowering – garden-centre and landscape channels
- Atlas™ exhibition and cut-flower starter – Premium container-grown bushes selected for straight, strong stems and flower form, offered as propagation and cutting bases for specialist growers – exhibition and cut-flower specialists
- Pollinator-friendly hybrid tea accent – Semi-double, moderately pollinator-attractive blooms presented in compact containers as a refined but habitat-aware option within colour-themed benches – independent nurseries and curated collections
- Cold-resilient own-root Atlas™ collection – Uniform, hardened plants showcasing hardiness and regenerative own-root performance, positioned for projects and collections needing reliable winter-tolerant hybrid teas – public-realm and institutional buyers
Technical cultivar profile
| Parameter |
Data |
| Name and registration |
Hybrid tea rose DELkort, trade name Atlas™ Hybrid tea rose DELkort, ARS exhibition name Atlas; commercial type and group: hybrid tea rose; collection: Hybrid tea rose. |
| Origin and breeding |
Bred by André Delbard-Chabert (Delbard, France) from ‘Chic Parisien’ × ‘Provence’; bred, introduced and registered in 1966 by Georges Delbard SA, France, as a hybrid tea rose. |
| Awards and recognition |
not provided |
| Growth and structural characteristics |
Upright bush, 70–95 cm high and 45–65 cm spread, moderately prickly, with dense, glossy, dark green foliage; self-cleaning strength and behaviour not provided or documented. |
| Flower morphology |
Semi-double hybrid tea blooms, 13–25 petals, small flower size (0.5–1.5 in), usually borne singly; cup-shaped with slightly ruffled edges; good repeat flowering with abundant second flush. |
| Colour data and phenology |
White base with vivid pink margins, soft transition; ARS code pb; RHS 57C outer, 60A inner; bicolour darkens over time with no major fading reported; good colour retention in normal sunlight conditions. |
| Fragrance and aroma |
Mild, discreetly scented rose fragrance with a delicate rose-character profile; scent level suitable where fragrance is a refinement rather than primary selling feature in production planning. |
| Hip characteristics |
Rose hips form in moderate quantities; spherical, approximately 7–10 mm diameter, orange-red; hip traits are secondary and mainly relevant for seasonal visual interest and seed considerations. |
| Resistance and winter hardiness |
Rated resistant to powdery mildew, black spot and rust; hardiness -21 to -18 °C, RHS H7, Swedish Zone 3, USDA 6b; heat and drought tolerance data not provided in current sources. |
| Horticultural recommendations |
Suited to border, specimen and cut-flower use; recommended as low-maintenance with good disease resistance; best released as bush-trained plants on 3–5 canes via a premium container route in 5–7 L pots. |
Atlas™ Hybrid tea rose DELkort offers compact, upright growth, strong disease resistance and distinctive bicolour flower quality on a predictable, regenerative own-root base; please contact us to align on volumes, timing and long-term supply planning.