Hybrid tea rose

20-389-1
20-389-2

Atlas™

Hybrid tea rose

DELkort – André Delbard -Chabert

Petals with a white base and vivid pink margins, blending in a soft transition. - hybrid tea rose - mild, discreetly scented rose - delicate, rose character

– Compact, upright habit for smaller borders.
– Distinctive white‑pink bicolour hybrid tea blooms.
– Mild, delicate rose fragrance adds refinement.
– Proven, resistant foliage stays healthy longer.
– Excellent for long‑lasting, elegant cut flowers.
Special feature: Semi‑double blooms offer easier access for visiting pollinators, giving both beauty and garden life.
Exclusive finished product
Atlas™
pharmaROSA® NEONATAL rooted rose cutting
28,34 £
Due to courier service regulations – and the introduction of customs clearance – delivery to Ireland is temporarily suspended.
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Atlas™ – Hybrid tea rose – DELkort – pharmaROSA® NEONATAL

Exclusive own-root Atlas™ offers a dependable premium base for nursery and wholesale rose production, combining hybrid-tea flower quality with compact, upright habit ideal for 5–7 L container finishing and border or specimen use. Dense, dark green foliage supports the white‑pink, bicoloured blooms whose colour holds well without notable fading, while mild, rose‑character fragrance and reliable repeat-flowering support consistent crop appearance. On own roots, Atlas™ builds a regenerative, long‑lived stand, aligning with UK nursery systems where nationwide distribution benefits from material proven in colder zones and robust winter tolerance. The typical development arc sees roots consolidating in year one, structural shoots forming in year two, and full ornamental value stabilising from year three, suiting professional programmes focused on predictable, low‑intervention maintenance and exclusive, flower‑driven retail propositions.


Usage options

Target area Reasoning
Premium 5–7 L container line for retail Compact 70–95 cm height and 45–65 cm spread work cleanly into a premium container pathway, filling 5–7 L pots with a balanced, upright structure at marketable size. Own-root material provides a renewable, low-replacement base for building an exclusive finished-product range where flower form and colour are the key retail differentiators. Recommended for premium container release with low-intervention maintenance in mind, matching exclusive finished-product positioning for retail / reseller
Border and specimen lines for thematic rose gardens Atlas™ functions well as a border or specimen rose, allowing growers to supply thematic or collection-style gardens with a repeat-flowering hybrid tea in a controlled size class. The dense, dark green foliage and upright habit deliver a neat framework when bush-trained to 3–5 canes, suiting premium container production for later planting into curated borders. The own-root form supports long-term stand stability and cultivar authenticity for collection projects aimed at public-realm suppliers
Cut-flower and exhibition hybrid tea production As a designated exhibition hybrid tea and cut-flower type, Atlas™ can underpin small- to medium-scale cut-flower lines where stem quality and bloom form are prioritised. Bush-trained plants with 3–5 strong framework canes in 5–7 L pots give a robust base for stem cutting while maintaining plant vigour in nursery beds. Own-root propagation allows recurrent harvesting without compromising plant identity, supporting value-added ranges aimed at specialist retailers
Low-intervention, disease-resilient production blocks Documented resistance to powdery mildew, black spot and rust supports low-intervention production where uniformity and reduced spray input are priorities. In nursery blocks and container layouts, this lowers management load and risk, particularly in wetter UK seasons, helping maintain consistent quality across volume runs. Aligning this resilience with a premium container route enhances reliability for exclusive, flower-quality-focused ranges supplied to integrator systems
Repeat-flowering retail assortment anchor Good repeat-flowering with an abundant second flush offers reliable colour windows for timed retail programmes. This supports planning around key sales peaks, as 5–7 L own-root stock can be scheduled to present a high proportion of budded and flowering plants. Stable, predictable rebloom is especially valuable in exclusive finished products marketed primarily on flower quality and form to garden-centre chains
Colour-focused hybrid tea feature SKU The distinctive white base with vivid pink margins and good colour retention provides a recognisable SKU for colour-segmented assortments. With minimal reported fading and consistent bicolour expression, Atlas™ can be positioned as a dependable headline item within premium hybrid tea container ranges. This appeals to programmes that differentiate primarily on flower colour and form for brand-focused retailers
Pollinator-aware ornamental lines Semi-double (13–25 petal) blooms moderately attract pollinators, allowing growers to offer a visually refined hybrid tea that still contributes to pollinator-friendly portfolios. When grown in 5–7 L pots to bush-trained form, Atlas™ fits well into mixed benches or border mixes where ornamental value and ecological messaging both matter. This aligns with exclusive retail concepts that highlight added habitat value for nursery networks
Cold-tolerant own-root stock for UK-wide distribution With H7 rating, -21 to -18 °C hardiness and Swedish Zone 3 performance, Atlas™ offers a reassuring buffer for UK nursery and distribution systems exposed to harsher winters and exposed sites. As own-root, it regenerates reliably after stress, enabling homogeneous stands and reduced replacement across production blocks, supporting nationwide supply where winter and wind exposure are significant. This resilience underpins an exclusive, flower-led finished product dependable enough for wholesale partners

Finished-product ideas

  • Premium 5–7 L Atlas™ feature rose – Upright, compact plants in 5–7 L pots, bush-trained on 3–5 canes, highlighting exclusive bicolour flowers and good disease resistance as a signature hybrid tea – retail / reseller
  • Atlas™ border and specimen line – Own-root stock finished in 5–7 L containers for planting into borders and specimen positions, leveraging stable structure, dense foliage and repeat flowering – garden-centre and landscape channels
  • Atlas™ exhibition and cut-flower starter – Premium container-grown bushes selected for straight, strong stems and flower form, offered as propagation and cutting bases for specialist growers – exhibition and cut-flower specialists
  • Pollinator-friendly hybrid tea accent – Semi-double, moderately pollinator-attractive blooms presented in compact containers as a refined but habitat-aware option within colour-themed benches – independent nurseries and curated collections
  • Cold-resilient own-root Atlas™ collection – Uniform, hardened plants showcasing hardiness and regenerative own-root performance, positioned for projects and collections needing reliable winter-tolerant hybrid teas – public-realm and institutional buyers

Technical cultivar profile
Parameter Data
Name and registration Hybrid tea rose DELkort, trade name Atlas™ Hybrid tea rose DELkort, ARS exhibition name Atlas; commercial type and group: hybrid tea rose; collection: Hybrid tea rose.
Origin and breeding Bred by André Delbard-Chabert (Delbard, France) from ‘Chic Parisien’ × ‘Provence’; bred, introduced and registered in 1966 by Georges Delbard SA, France, as a hybrid tea rose.
Awards and recognition not provided
Growth and structural characteristics Upright bush, 70–95 cm high and 45–65 cm spread, moderately prickly, with dense, glossy, dark green foliage; self-cleaning strength and behaviour not provided or documented.
Flower morphology Semi-double hybrid tea blooms, 13–25 petals, small flower size (0.5–1.5 in), usually borne singly; cup-shaped with slightly ruffled edges; good repeat flowering with abundant second flush.
Colour data and phenology White base with vivid pink margins, soft transition; ARS code pb; RHS 57C outer, 60A inner; bicolour darkens over time with no major fading reported; good colour retention in normal sunlight conditions.
Fragrance and aroma Mild, discreetly scented rose fragrance with a delicate rose-character profile; scent level suitable where fragrance is a refinement rather than primary selling feature in production planning.
Hip characteristics Rose hips form in moderate quantities; spherical, approximately 7–10 mm diameter, orange-red; hip traits are secondary and mainly relevant for seasonal visual interest and seed considerations.
Resistance and winter hardiness Rated resistant to powdery mildew, black spot and rust; hardiness -21 to -18 °C, RHS H7, Swedish Zone 3, USDA 6b; heat and drought tolerance data not provided in current sources.
Horticultural recommendations Suited to border, specimen and cut-flower use; recommended as low-maintenance with good disease resistance; best released as bush-trained plants on 3–5 canes via a premium container route in 5–7 L pots.

Atlas™ Hybrid tea rose DELkort offers compact, upright growth, strong disease resistance and distinctive bicolour flower quality on a predictable, regenerative own-root base; please contact us to align on volumes, timing and long-term supply planning.

Detailed product attributes

Product Identification Data

Product Name: ATLAS™ – white-pink hybrid tea rose - Delbard-Chabert
Product Type: pharmaROSA® NEONATAL - rooted rose cutting
Cultivar Authenticity: Verified:11.05.2025
Cultivar Quality Rating: premium bronze
Item Number: [35] 20-389 (14.02.2026) pharmarosaneonatal.co.uk

Name and Registration

Meaning of Cultivar Name: The name alludes to Atlas, the Titan in Greek mythology who holds up the sky.
Current Trade Name: Atlas™ Hybrid tea rose DELkort
Rose Group: Hybrid Tea
Commercial Type: hybrid tea rose
Commercial Group: Hybrid tea rose
Exhibition Category: cut flower; exhibition hybrid tea
Collection: Hybrid tea rose

Origin and Breeding

Initial Distributor: Delbard (France); Georges Delbard SA (France)
Breeder: André Delbard -Chabert
Breeding Company / Institution: Delbard; Georges Delbard SA
Breeding Year: France, 1966
Parentage: 'Chic Parisien' × 'Provence'

Growth and Structural Characteristics

Height: 2.3-3.1ft (70-95 cm)
Spread: 1.5-2.1ft (45-65 cm)
Growth Habit: upright
Foliage: The variety's foliage is dense, with leaves that have a glossy surface and a dark green colour.
Prickliness: moderately prickly
Self-Cleaning Description: No information available on self-cleaning.
Self-Cleaning Intensity: No data on self-cleaning strength.

Flower Morphology

Petal Count: 13-25
Flower Fullness: semi-double
Flower Shape: cup, slightly ruffled edge
Flower Size: S (0,5-1,5 in)
Colour Code: ARS code: pb RHS code: 57C (outer), 60A (inner)
Repeat Flowering: It is a good repeat-flowering variety, with an abundant second bloom.

Colour Data and Phenology

Colour: white-pink
Flower Colour Description: Petals with a white base and vivid pink margins, blending in a soft transition.
Closed Bud: Deep pink with a darker rim and a pale centre.
Newly Opened Flower: Intense magenta-pink on the outside, softer inside with a light pink tone.
Full Bloom: Rich fuchsia–mauve combination, the outer petals with a pale pink wash.
Before Fading: The petals deepen to a dark ruby with a slight violet tinge.
Colour Fading Description: According to the descriptions, the bicoloured flower darkens over time; significant fading in strong sunlight is not reported.

Fragrance and Aroma

Fragrance Strength: mild, discreetly scented rose
Fragrance Character: delicate, rose character
Pollinator Attraction: Semi-double flowers with 13–25 petals moderately attract pollinators, with attraction influenced by the flower form (simple/semi-double/double) and the accessibility of the stamens.
Pollinator-Friendly Rating: Semi-double (13–25 petals) flowers moderately attract pollinators, making it a partly pollinator-friendly variety.

Hip Characteristics

Hip Shape: spherical
Hip Colour: orange-red
Hip Comment: Rose hips form in moderate quantities, spherical, 7–10 mm in diameter and orange‑red.

Resistance and Hardiness

Hardiness (°C): -21–-18 °C
Heat and Drought Tolerance Description: No data are available on heat–drought tolerance.
Disease Resistance: resistant
  • powdery mildew – resistant
  • black spot – resistant
  • rust – resistant

Horticultural Recommendations

Recommended product path: Premium container
Release form: Bush-trained, with 3–5 strong framework canes
Recommended use: Maintenance requirement low; good disease resistance, generally requires little intervention.
Primary Uses: border, specimen, cut flower

Comments

Positioning: Exclusive finished product
Target customer/channel: Retail / reseller
Main value proposition: Flower quality, form
ATLAS™ – white-pink hybrid tea rose - Delbard-Chabert
Petals with a white base and vivid pink margins, blending in a soft transition. - hybrid tea rose - mild, discreetly scented rose - delicate, rose character
Rose Shopping Online - white-pink - mild, discreetly scented rose - Atlas™ - hybrid tea rose - (2.3-3.1ft (70-95 cm))
Inflorescence: single Height: 2.3-3.1ft (70-95 cm) Flower shape: cup, slightly ruffled edge Winter hardiness: - white-pink - Delbard (France); Georges Delbard SA (France) hybrid tea rose - Flower size: S (0,5-1,5 in) Flower size: S (0,5-1,5 in) - Height: 2.3-3.1ft (70-95 cm) Height: 2.3-3.1ft (70-95 cm) - Flower fullness: semi-double Atlas™ - Roses in the garden | pharmaROSA® Neonatal - premium bronze André Delbard -Chabert

We showcase the external appearance of the roses available for online purchase from our webshop.


Which product type is right for you?


PharmaRosa® NEONATAL is the cost‑effective starting point for rose product production.

As a uniform, own‑rooted propagation material, it provides a stable basis for further growing-on and can be integrated flexibly into different finished product production technologies.
Rooted in trays (rooted), 3–6‑month‑old, own‑rooted rose cutting.
Uniform developmental stage, with a root system that has thoroughly penetrated the plug.
For professional growing‑on.
Tray packaging: 10 pcs/tray.
Quality and varietal identity: production supported by a dedicated identification and traceability logic.
Can be transplanted during frost‑free periods, designed for finished product production.

PharmaRosa® NEONATAL provides a controlled, uniform starting stock for planned growing‑on that can be integrated into your own technology – especially where scheduling and varietal identity are paramount.


PharmaRosa® NEONATAL own-rooted rose propagation material in a plug, with a root system penetrating the plug (semi-finished product / semi-finished rose). PharmaRosa® NEONATAL rose propagation material size: 3–6‑month‑old, own-rooted cutting with a uniform developmental stage. PharmaRosa® NEONATAL rose propagation material root system: plug densely penetrated by well-developed white roots (root system detail). PharmaRosa® NEONATAL tray stock: own-rooted rose propagation material in trays, uniform developmental stage (10 pcs/tray).

Captions (from left to right): Semi-finished product (NEONATAL own-rooted rose propagation material in a plug with a fully developed root system) • Size demonstration (3–6‑month‑old, uniform cutting) • Root system detail (plug penetrated by the root system) • Tray stock (10 pcs/tray, uniform developmental stage)

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Which product type is right for you?

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For professional partners only
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Company details

PharmaRosa Ltd.
Company registration number: 01-09-717479
VAT number: 13075314-2-43
Plant health registration no.: HU130721
Bank account (IBAN):
HU85117631891388688400000000
BIC (SWIFT): OTPVHUHB
Bank name: OTP Bank Nyrt.