AUSMOVE – crimson English rose – Austin – pharmaROSA® NEONATAL
Crimson-red flowers with strong, long‑lasting fragrance and a rosette form make AUSMOVE an attractive option where flower quality and form are central to premium container programmes, especially for exclusive retail and reseller channels. As tray-grown, 3–6‑month, own‑root propagation material, pharmaROSA® NEONATAL provides a stable base for border, specimen and climbing‑support production, supporting homogeneous batches and predictable grading. The upright, climbing habit with dense mid‑green foliage and 4.9–6.9 ft height allows flexible training on arches, pergolas or walls within thematic rose collections and show gardens. Medium maintenance needs and moderate disease tolerance suit professional systems where scheduled plant protection is already in place, and own‑root longevity supports low replacement over multiple cropping cycles. With an H7 rating and USDA 5b performance, it is well-adapted to cooler UK nursery regions, an asset where reliable winter and wind tolerance supports multi‑year stock stands and collection plantings. The bush‑trained, 3–5‑cane framework structure fits premium 5–7 L routes, while the English Rose identity and David Austin breeding background underpin an exclusive finished‑product story for curated assortments and cultivar collections that require a secure, long‑term own‑root base for nursery and wholesale supply.
Usage options
Finished-product ideas
- Premium 5–7 L English Crimson Collection – Remontant, very double crimson blooms and strong fragrance in bush-trained 3–5 cane plants, aligned to the recommended premium 5–7 L route for an exclusive English Rose-branded line – target audience/channel: specialist retail and high-end garden centres
- Arch & Pergola Feature Rose – Upright 150–210 cm habit with 120–180 cm spread, trained from NEONATAL bush forms to create ready-to-guide plants for arches, pergolas and fences in 7 L containers – target audience/channel: project-oriented retailers and landscaper-focused outlets
- Crimson Fragrance Patio Specimen – Selected plants grown on into 40–50 L containers, showcasing dense foliage and strongly scented rosette blooms as statement terrace or patio pieces – target audience/channel: design-led garden centres and lifestyle retail concepts
- Thematic Hardy English Rose Bed – Own-root AUSMOVE used in nursery propagation beds to supply borders and specimen plantings within thematic or show gardens, leveraging H7 hardiness and premium flower form – target audience/channel: public-realm and institutional project suppliers
- Cut & Display Garden Rose – Premium 5–7 L containers positioned for dual use as garden plants and sources of short-stem, highly double crimson flowers with strong fragrance – target audience/channel: florists’ garden sections and upmarket plant retailers
Technical cultivar profile
| Parameter |
Data |
| Name and registration |
Registered as AUSmove, marketed as Ausmove English Rose AUSmove, with American Rose Society exhibition name Tess of the d’Urbervilles, in the English Rose and climbing commercial groups. |
| Origin and breeding |
Bred by David Charles Henshaw Austin, United Kingdom, in 1997 from ‘The Squire’ × unknown seedling; introduced after 1999 by David Austin Roses Ltd., registered in 1999 for English Rose and climber use. |
| Awards and recognition |
not provided |
| Growth and structural characteristics |
Upright shrub to climbing habit, 150–210 cm high with 120–180 cm spread, dense mid‑green, slightly glossy foliage, moderately thorny, with weak self-cleaning requiring removal of spent blooms in managed production. |
| Flower morphology |
Large, very double rosette blooms with 40+ petals, cluster-flowered on each stem, remontant with an abundant second flush that supports premium ornamental use and extended sales windows in container production. |
| Colour data and phenology |
Deep crimson-red, velvety petals (RHS 53B outer, 53A inner), buds dark crimson, colour generally persistent but lightening moderately in strong sun, fading toward muted brownish-purple as blooms age on the plant. |
| Fragrance and aroma |
Strong, long-lasting classic rose fragrance type, suited to fragrance-led ranges and cut use from container crops; very double flowers partly enclose stamens, making this variety primarily ornamental rather than pollinator focused. |
| Hip characteristics |
Produces moderately abundant, spherical orange-red hips, 11–19 mm in diameter, adding some seasonal interest where spent blooms are not fully removed but secondary to the main flower display focus. |
| Resistance and winter hardiness |
Moderate tolerance to heat and drought with watering needed in prolonged dry periods; moderate resistance to powdery mildew, black spot and rust; hardy to about −26 to −23 °C, RHS H7, Swedish zone 4, USDA zone 5b. |
| Horticultural recommendations |
Suited to borders, specimen use, arch, pergola and wall or fence support, plus cut-flower use; medium maintenance with occasional pest and disease control, recommended as bush-trained 3–5 cane plants for premium 5–7 L containers. |
AUSMOVE offers deep crimson, strongly fragrant rosette blooms and flexible upright-to-climbing use on a durable own-root base that supports predictable, low-replacement stands; we would be pleased to discuss volumes and scheduling for your programmes.
