Blueberry Hill® bedding floribunda rose – pharmaROSA® NEONATAL rooted cutting
Lavender colour and floribunda bedding performance make Blueberry Hill® a distinctive option for professional growers seeking reliable own-root material for nursery propagation beds, stock blocks and standard container production in the 2–3 L range. Its bushy, upright habit with dense, dark green foliage supports homogeneous stands suitable for repeatable scheduling into retail / reseller programmes where reliable garden performance is the core promise. Semi-double, cup-shaped clustered flowers of size L provide a consistent ornamental effect for flowerbeds, edging and urban schemes, while the fresh apple-rose fragrance adds perceived value in finished product lines. Own-root NEONATAL material underpins long-term stability and predictable regeneration in production beds, supporting reduced replacement and more secure capacity planning, even where winters are cold enough to require H7-rated hardiness. The development arc from root establishment in year one, structural framework in year two and full ornamental expression from year three aligns well with UK nursery scheduling, supporting thematic rose collections and public‑realm supply chains in regions where dependable performance in colder, exposed sites is valued through strong winter and wind tolerance. Overall propagation flexibility, from further field-growing to potting-on for standard container routes, lets You integrate Blueberry Hill® smoothly into existing professional workflows and wholesale assortments.
Usage options
Finished-product ideas
- Lavender Bedding Floribunda 3L – 2–3 L standard container crop emphasising uniform lavender floribunda display and bushy, upright habit, positioned as a reliable garden performance line for colour-focused retail / reseller ranges.
- Urban Edge Rose 3L – compact, bush-trained plants in 2–3 L pots for edging and park borders, leveraging good self-cleaning and own-root stability for professional contractors serving municipal and public-realm projects.
- Lavender Collection Feature Rose – curated SKU within thematic lavender and pastel collections, highlighting distinctive colour and fresh apple-rose fragrance from own-root stock for specialists building rose gardens and show collections.
- Exhibition Heritage Floribunda – premium-labelled 2–3 L product referencing the Portland Gold Medal origin, using uniform own-root material to support exhibition, display beds and collector-oriented retail partners.
- Landscape-grade Lavender Bush – field-grown or 40–50 L containerised bushes derived from NEONATAL cuttings, capitalising on dense foliage and upright structure for nurseries supplying corporate, institutional and public-park schemes.
Technical cultivar profile
| Parameter |
Data |
| Name and registration |
Floribunda, Shrub rose marketed as Blueberry Hill® Bedding rose WEKcryplag, with registered name WEKcryplag and ARS exhibition name Blueberry Hill, belonging to the commercial bed rose group. |
| Origin and breeding |
Bred by Tom Carruth (United States) from ‘Crystalline’ × ‘Playgirl’, introduced and distributed by Weeks Wholesale Rose Growers, Inc. in 1997, with US plant patent PP10 072 granted the same year. |
| Awards and recognition |
Recognised with the Portland Gold Medal in 2002, supporting its inclusion in exhibition-focused ranges, demonstration beds and higher-profile assortments aimed at informed buyers and rose enthusiasts. |
| Growth and structural characteristics |
Bushy, clump-forming and upright habit reaching about 95–130 cm high and 85–115 cm wide, slightly thorny shoots and dense, dark green, slightly glossy foliage delivering full, compact plants in beds or containers. |
| Flower morphology |
Semi-double, cup-shaped blooms with 13–25 petals, large size (approximately 2.75–3.95 in), presented mainly in clusters, with good remontancy and a notably abundant second flush supporting extended seasonal display. |
| Colour data and phenology |
Pure medium lavender-purple with pinkish tint; ARS code M, RHS 75B outer and 75C inner, buds deep bluish-purple, colour lightening in strong heat yet richer in cool conditions, maintaining moderate overall colour retention. |
| Fragrance and aroma |
Medium-strength, clearly perceptible fragrance with a fresh apple-rose character, adding sensory value for end users and supporting positioning in scented rose collections and premium ornamental assortments. |
| Hip characteristics |
Produces hips only in small quantities; ellipsoid, red, around 12–18 mm in diameter, generally of minor visual impact in production terms and not a primary focus for ornamental or wildlife-led ranges. |
| Resistance and winter hardiness |
Very susceptible to powdery mildew, black spot and rust, requiring regular plant protection; moderately tolerant of heat and drought if watered, hardy to about −26 to −23 °C, RHS H7, Swedish Zone 4, USDA Zone 5b. |
| Horticultural recommendations |
Best used in flowerbeds, parks, urban green spaces and edging, as a bush-trained compact plant in standard container production (2–3 L), with higher maintenance need and consistent fungicide programmes advised. |
Blueberry Hill® offers distinct lavender floribunda impact, compact bushy structure and award-backed appeal on a predictable own-root base, supporting stable stands and long-term regeneration; we would welcome aligning capacity and scheduling with your production plans.
