Hybrid tea rose

20-998-1
20-998-2

Cherry™

Art Vaza®

BOZvaz015 – Biljana Božanić Tanjga

Uniform mid-red tone with a slight velvety depth. - hybrid tea rose - mild, subtly scented rose - soft, sweet aroma

– Velvety mid-red blooms with cherry tones.
– Elegant, fully double cup-shaped flowers.
– Compact, bushy growth for beds and pots.
– Medium disease resistance and winter hardy.
– Ideal for premium quality cut flowers.
Special feature: Sparse thorns make handling and cutting easier.
Exclusive finished product
Cherry™
pharmaROSA® NEONATAL rooted rose cutting
28,34 £
Due to courier service regulations – and the introduction of customs clearance – delivery to Ireland is temporarily suspended.
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Cherry™ Art Vaza® BOZvaz015 – pharmaROSA® NEONATAL own‑root starting material

Cherry brings a compact, bushy habit, uniform height and premium flower quality into your nursery pipeline as own‑root tray‑grown cuttings, ideal for building reliable stock for premium container programmes and exclusive retail assortments. With strongly remontant flowering, exhibition‑grade mid‑red hybrid tea blooms and dense, slightly glossy foliage, it supports differentiated offers for thematic rose gardens, cut‑flower corners and collection plantings. Onward production into 5–7 L containers, and where required 40–50 L feature pots, aligns well with UK nursery logistics and public‑realm supply chains, offering a good balance between manageable maintenance and medium plant‑protection needs. Own‑root structure underpins long‑term regeneration and predictable stands, moving from root establishment in year one to framework shoot development in year two and full ornamental expression from year three, while coping well with cooler, exposed northern sites through dependable winter and wind hardiness.


Usage options

Target area Reasoning
Premium 5–7 L container production for retail/reseller programmes The compact, bushy structure and 60–90 cm height lend themselves to dense 5–7 L premium container production, matching the recommended product path while delivering the exclusive finished product positioning retailers expect. Own‑root NEONATAL material supports homogeneous batches and predictable timing for release as a flower‑bed and edging hybrid tea line, building confidence in supply for retail and reseller partners.
Colour‑themed and collector‑style rose garden ranges The uniform mid‑red, velvety blooms with slightly lighter cherry tones provide reliable colour blocks for thematic or collection plantings, especially where flower form and quality are key selling points. Strong remontancy allows nurseries to promote prolonged display once established, while own‑root longevity and regeneration give curators a stable genetic base for long‑term show gardens and rose collections, particularly valuable for public‑realm and institutional projects.
Cut‑flower corner and exhibition‑oriented nursery lines Solitary, large, fully double hybrid tea flowers with soft, sweet fragrance suit specialist cut‑flower corners and exhibition‑style lines in a premium container route. Growers can market this as a dual‑use product for garden and cutting, leveraging the Art Vaza® collection identity and exhibition hybrid tea category. Own‑root plants tolerate repeated cutting and production loads, helping maintain stem quality for specialist retail rose outlets.
Edging and low hedge concepts for landscape suppliers The 60–85 cm spread and compact, bushy habit enable neat edging rows and low hedges, particularly in schemes where uniform height and dense foliage are required. Medium maintenance with some deadheading and plant protection fits landscape‑grade expectations, while own‑root stands reduce replacement rates over time, supporting contracts that value reliable winter and wind tolerance on exposed northern sites for landscape and public‑realm suppliers.
Feature specimens in 40–50 L containers The dense, slightly glossy medium‑green foliage and velvety red flowers create high‑impact focal plants when grown on into 40–50 L containers, offering a step‑up SKU alongside 5–7 L stock. This sizing suits show benches, display gardens and upmarket retail presentations where exclusive appearance and flower quality justify a higher price point, supported by own‑root resilience and long service life for premium garden centre chains.
Nursery propagation beds for longer‑term stock plants Medium disease resistance and moderate drought tolerance are manageable in structured nursery beds, where irrigation and plant protection can be planned. Own‑root propagation beds provide renewable, genetically stable mother‑plant stands for ongoing cutting harvest, with limited hip set minimising unwanted seedling contamination and maintaining clonal purity for integrator nursery networks.
Exclusive branding and private‑label rose collections The exclusive finished product positioning, Art Vaza® collection link and premium bronze cultivar quality rating align well with branded or private‑label concepts built around flower quality and form. Own‑root NEONATAL input simplifies multi‑site replication, giving consistent material for premium container lines and collection blocks that underpin a complete, recognisable offer for brand‑focused wholesale partners.
Ornamental projects in cooler and exposed locations Hardiness to around −21 to −18 °C, with an H7 rating and suitability up to Swedish zone 3, supports plantings in cooler or more exposed UK locations where winter and wind stress can be significant. When grown on through the recommended premium container route, plants can be supplied at a robust, bush‑trained stage with 3–5 canes, giving end users a resilient starting point backed by own‑root recovery and long‑term stand stability for regional landscape contractors.

Finished-product ideas

  • Premium 5–7 L hybrid tea line – compact, bushy plants in 5–7 L pots, bush‑trained with 3–5 canes, positioned as exclusive mid‑red hybrid teas for flower beds and edging in retail benches – retail and reseller programmes.
  • Art Vaza® cut‑and‑garden concept – dual‑use SKU highlighting solitary, exhibition‑type blooms for cutting and garden use, grown from own‑root NEONATAL material into uniform premium containers – specialist rose retailers.
  • Collector’s red series – part of a curated red‑toned collection for thematic rose gardens, with Cherry™ providing velvety mid‑red, strongly remontant flowers in 5–7 L and selected 40–50 L feature pots – public gardens and collection buyers.
  • Landscape edging pack – batch‑produced, compact bushes aimed at edging and low hedges, where dense foliage and medium maintenance needs fit managed sites, supplied in robust 5–7 L formats – landscape and public‑realm suppliers.
  • Branded premium focal pots – larger 40–50 L specimens showcasing flower quality and dense foliage as entrance or terrace features, aligned with exclusive branding and long‑life own‑root performance – premium garden centre and project outlets.

Technical cultivar profile
Name and registration Hybrid tea rose from the Art Vaza® collection, registered as BOZvaz015, marketed as Cherry™ Art Vaza® BOZvaz015 for cut‑flower and exhibition‑type garden use.
Origin and breeding Bred by Biljana Božanić Tanjga, introduced in 2020 by PhenoGeno Roses, with breeding and selection work in Serbia and the Netherlands for combined garden and cut performance.
Growth and structural characteristics Compact, bushy plants 60–90 cm high and 60–85 cm wide, with dense, slightly glossy medium‑green foliage and sparse prickles, suited to bush‑training with 3–5 framework canes.
Flower morphology Large, fully double, cup‑shaped solitary blooms with 26–39 petals, strongly remontant with a notably abundant second flush supporting repeated ornamental and cutting use.
Colour data and phenology Uniform mid‑red, velvety flowers (ARS MR, RHS 46B–46A) whose colour lightens slightly to a softer cherry red before fading; colour retention is very good, though strong sun can increase fading.
Fragrance and aroma Mild, soft, sweet rose fragrance, providing a subtle scent rather than a dominant note; dense double form limits pollinator access, so the variety is primarily ornamental.
Hip characteristics Hip set generally limited by the fully double form; where present, hips are ellipsoid, orange‑red, about 10–14 mm in diameter, with little impact on nursery production or display value.
Resistance and winter hardiness Medium resistance to powdery mildew, black spot and rust, requiring occasional treatments; hardy to approx. −21 to −18 °C (RHS H7, Swedish zone 3, USDA 6b) with moderate drought tolerance.
Horticultural recommendations Best in premium containers for beds, edging and cutting; medium maintenance with some deadheading and plant protection, benefiting from regular watering in prolonged dry spells and structured own‑root production.

Cherry™ Art Vaza® BOZvaz015 offers compact, premium mid‑red hybrid tea flowers on long‑lived own‑root bushes, supporting reliable container programmes and stable stock; please contact us to align propagation volumes and scheduling.

Detailed product attributes

Product Identification Data

Product Name: CHERRY™ – red hybrid tea rose - Tanjga
Product Type: pharmaROSA® NEONATAL - rooted rose cutting
Cultivar Authenticity: Verified:24.05.2025
Cultivar Quality Rating: premium bronze
Item Number: [688] 20-998 (14.02.2026) pharmarosaneonatal.co.uk

Name and Registration

Meaning of Cultivar Name: The word "Cherry" refers to the flowers' rich cherry-red shade.
Cultivar Synonym: Cherry™ Vaza®
Original Trade Name: Cherry™ Vaza®
Current Trade Name: Cherry™ Art Vaza® BOZvaz015
Rose Group: Hybrid Tea
Commercial Type: hybrid tea rose
Commercial Group: Hybrid tea rose
Exhibition Category: cut flower; exhibition hybrid tea
Collection: Art Vaza®

Origin and Breeding

Initial Distributor: PhenoGeno Roses (Serbia)
Registration Year: 2020 (BOZvaz015)
Breeder: Biljana Božanić Tanjga
Breeding Company / Institution: PhenoGeno Roses d.o.o. (Temerin, Serbia); PhenoGeno Roses B.V. (Grubbenvorst, Netherlands)
Breeding Year: -, 2019
Parentage: unknown

Growth and Structural Characteristics

Height: 2-3ft (60-90 cm)
Spread: 2-2.8ft (60-85 cm)
Growth Habit: compact, bushy
Foliage: The variety has dense foliage; its leaves have a slightly glossy surface and a medium-green colour (≈ RHS 137A).
Prickliness: sparsely thorned
Self-Cleaning Description: Most of the spent flowers remain on the plant and require subsequent cleaning.
Self-Cleaning Intensity: Self-cleaning is rather weak

Flower Morphology

Petal Count: 26-39
Flower Fullness: fully double-flowered
Flower Shape: cup-shaped
Flower Size: L (2,75-3,95 in)
Inflorescence Type: solitary
Colour Code: ARS code: MR RHS code: 46B, 46A
Repeat Flowering: Strongly remontant; the second flowering is also abundant.

Colour Data and Phenology

Colour: red
Flower Colour Description: Uniform mid-red tone with a slight velvety depth.
Closed Bud: Dark mid-red buds with a glossy surface and a delicate cherry tint.
Newly Opened Flower: Bright mid‑red petals with a paler, glossy rim along their outer edge.
Full Bloom: Uniform, full mid‑red with petals that have a velvety appearance.
Before Fading: The red colour lightens slightly, shifting to a softer cherry-red shade.
Colour Fading Description: As the bloom opens the mid-red hue slightly lightens and, before the flower fades, shifts towards a softer cherry red; in strong sunlight the fading may be more pronounced.

Fragrance and Aroma

Fragrance Strength: mild, subtly scented rose
Fragrance Character: soft, sweet aroma
Pollinator Attraction: Its strongly double bloom form makes it less attractive to pollinators, because the densely filled petals often obscure or restrict access to the stamens.
Pollinator-Friendly Rating: Its double flowers often conceal the stamens, so its pollinator-friendliness is limited; it is primarily an ornamental variety.

Hip Characteristics

Hip Shape: ellipsoid-shaped
Hip Colour: orange-red
Hip Comment: Hip formation is expected to be limited because of the double flowers; occasionally 10–14 mm in diameter, ellipsoid, orange‑red hips.

Resistance and Hardiness

Hardiness (°C): -21–-18 °C
Heat and Drought Tolerance Description: The descriptions do not provide details; in prolonged dry conditions it requires watering.
Disease Resistance: medium
  • powdery mildew – medium
  • black spot – medium
  • rust – medium

Horticultural Recommendations

Recommended product path: Premium container
Release form: Bush-trained, with 3–5 strong framework canes
Recommended use: Maintenance requirement medium; occasionally requires plant protection treatments.
Primary Uses: flower bed, edging, container, cut flower

Comments

Positioning: Exclusive finished product
Target customer/channel: Retail / reseller
Main value proposition: Flower quality, form
CHERRY™ – red hybrid tea rose - Tanjga
Uniform mid-red tone with a slight velvety depth. - hybrid tea rose - mild, subtly scented rose - soft, sweet aroma
Online rose purchase - red - mild, subtly scented rose - Cherry™ - hybrid tea rose - (2-3ft (60-90 cm))
Inflorescence: solitary Height: 2-3ft (60-90 cm) Flower shape: cup-shaped Winter hardiness: - red - PhenoGeno Roses (Serbia) hybrid tea rose - Flower size: L (2,75-3,95 in) Flower size: L (2,75-3,95 in) - Height: 2-3ft (60-90 cm) Height: 2-3ft (60-90 cm) - Flower fullness: fully double-flowered Cherry™ - Roses in the garden | pharmaROSA® Neonatal - premium bronze Biljana Božanić Tanjga

We showcase the external appearance of the roses available for online purchase from our webshop.


Which product type is right for you?


PharmaRosa® NEONATAL is the cost‑effective starting point for rose product production.

As a uniform, own‑rooted propagation material, it provides a stable basis for further growing-on and can be integrated flexibly into different finished product production technologies.
Rooted in trays (rooted), 3–6‑month‑old, own‑rooted rose cutting.
Uniform developmental stage, with a root system that has thoroughly penetrated the plug.
For professional growing‑on.
Tray packaging: 10 pcs/tray.
Quality and varietal identity: production supported by a dedicated identification and traceability logic.
Can be transplanted during frost‑free periods, designed for finished product production.

PharmaRosa® NEONATAL provides a controlled, uniform starting stock for planned growing‑on that can be integrated into your own technology – especially where scheduling and varietal identity are paramount.


PharmaRosa® NEONATAL own-rooted rose propagation material in a plug, with a root system penetrating the plug (semi-finished product / semi-finished rose). PharmaRosa® NEONATAL rose propagation material size: 3–6‑month‑old, own-rooted cutting with a uniform developmental stage. PharmaRosa® NEONATAL rose propagation material root system: plug densely penetrated by well-developed white roots (root system detail). PharmaRosa® NEONATAL tray stock: own-rooted rose propagation material in trays, uniform developmental stage (10 pcs/tray).

Captions (from left to right): Semi-finished product (NEONATAL own-rooted rose propagation material in a plug with a fully developed root system) • Size demonstration (3–6‑month‑old, uniform cutting) • Root system detail (plug penetrated by the root system) • Tray stock (10 pcs/tray, uniform developmental stage)

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Which product type is right for you?

Pages for private customers
Garden roses for the family garden, with minimal care  → ORIGINAL®
Premium garden roses – instant impact, a truly showpiece garden  → EXTRA®
Pages for professionals and private customers
Roses for public spaces – large areas, sustainable maintenance  → NATURAL®
Roses for projects – hedge and row planting, fast implementation  → RAPID®
For professional partners only
Production – propagation material for garden roses, wholesale  → NEONATAL®

Company details

PharmaRosa Ltd.
Company registration number: 01-09-717479
VAT number: 13075314-2-43
Plant health registration no.: HU130721
Bank account (IBAN):
HU85117631891388688400000000
BIC (SWIFT): OTPVHUHB
Bank name: OTP Bank Nyrt.