Easy Cover® Towne & Country® POUleas – pharmaROSA® NEONATAL own-root propagation material
Groundcover production with Easy Cover® offers a compact, uniform base for professional mass planting programmes where rapid, even coverage and predictable behaviour matter. This own-root pharmaROSA® NEONATAL material gives a stable, renewable propagation platform for nursery networks and project-serving wholesalers, supporting predictable volume planning and low replacement rates over a long service life. The spreading, bushy habit and dense, dark green foliage enable fast visual coverage in beds, borders and landscape projects, while remontant flowering with an abundant second flush maintains ornamental effect through the main season. Moderate disease tolerance to key foliar problems supports reliable quality in UK-style nursery and public-realm systems exposed to humidity and variable weather, giving growers confidence for repeated batches. With a recommended 1.5–2 L route to dense, bush-trained finished plants, Easy Cover® aligns well to project mass planting and landscape contractor channels where consistent, predictable lots and efficient bed establishment are key, and it performs reliably even in colder, wind-exposed northern sites typical of professional schemes. The own-root structure builds up progressively in production, with roots stabilising first, then structural shoots, then full ornamental value, supporting scalable, professional output and collection maintenance across diverse portfolios.
Usage options
Finished-product ideas
- Project groundcover 2L line – Uniform, bush-trained 1.5–2 L plants emphasising compact, spreading coverage and remontant flowering for fast-colour mass planting projects – target audience/channel: landscape contractors via project-serving wholesalers
- Municipal park series – Own-root 2 L stock for municipal beds exploiting dense foliage, moderate disease tolerance and repeat flowering to support medium-maintenance public spaces – target audience/channel: public-realm and municipal suppliers
- Towne & Country® display blocks – Curated groundcover blocks using Easy Cover® within Towne & Country®-branded ranges, leveraging uniformity and compact habit for collection-style installations – target audience/channel: nurseries building thematic rose collections
- Landscape tub specimens 40L+ – Selected batches grown on from NEONATAL material into 40–50 L containers for immediate-effect mass planting or high-visibility entrances, relying on stable own-root structure – target audience/channel: design-led landscape contractors
- Pollinator-aware groundcover mix – 2 L plants positioned as part of mixed, semi-double groundcover schemes where moderate pollinator value and long-term, even coverage are required – target audience/channel: integrators serving institutional and campus projects
Technical cultivar profile
| Parameter |
Data |
| Name and registration |
Groundcover rose cultivar POUleas, marketed as Easy Cover® Towne & Country®; ARS exhibition name Easy Cover; meaning refers to its light, fast ground-covering habit in landscape use. |
| Origin and breeding |
Bred in Denmark in 1989 by L. Pernille Olesen and Mogens Nyegaard Olesen at Poulsen Roser A/S; parentage Unnamed Seedling × ‘Rosenholm’; introduced and registered in Denmark in 1998. |
| Awards and recognition |
Recognised with a bronze medal at Baden-Baden in 1995 (ground-cover category), gold medal in Genoa 1996, plus multiple European trial garden certificates of merit and bronze and silver certificates during 1997 testing. |
| Growth and structural characteristics |
Low, compact, bushy, spreading habit reaching about 25–50 cm in height and 40–75 cm spread; dense, dark green, glossy foliage and moderate prickliness; no specific data reported on self-cleaning performance. |
| Flower morphology |
Semi-double, cup-shaped flowers in small clusters; 13–25 petals per bloom; small flower size (0.5–1.5 in) giving a fine-textured display; remontant character with a notably abundant second flush after the initial flowering. |
| Colour data and phenology |
Delicate pale pink blooms, ARS LP, RHS 65C outer, 62D inner; buds soft pink, opening pastel pink then fading to creamy near-white with weak colour retention, creating a gentle, light groundcover effect as flowers age. |
| Fragrance and aroma |
Very weakly scented cultivar with a barely perceptible sweet character; fragrance is not a primary feature and has minimal impact on production decisions or handling considerations in professional nursery environments. |
| Hip characteristics |
Produces moderately abundant, spherical orange-red hips, around 4–7 mm in diameter; hips add subtle seasonal interest but are generally secondary to the primary groundcover flowering display in landscape use. |
| Resistance and winter hardiness |
Moderate disease resistance, with similar moderate levels to powdery mildew, black spot and rust; winter hardy to about -21 to -18 °C (H7, Swedish zone 3, USDA 6b), supporting reliable overwintering in colder climates. |
| Horticultural recommendations |
Suited to groundcover, beds, borders, containers and parks; recommended as a uniform, dense, bush-trained finished product for project mass planting, with medium maintenance and occasional plant protection as required. |
Easy Cover® Towne & Country® POUleas offers compact, uniform groundcover with remontant colour on a durable own-root base that supports predictable, long-lived project plantings; we would be pleased to discuss scheduling and capacity for your programmes.
