Easy Does It – pharmaROSA® NEONATAL rooted cutting for professional production
Floribunda production of Easy Does It in the pharmaROSA® NEONATAL format gives you compact, bush-trained material with verified identity and a premium cultivar rating, ready for efficient 2–3 L container routes and standard finished-product lines. This remontant, cluster-flowered cultivar offers reliable rebloom with medium-large, double, mango‑orange blooms that soften towards peach-pink, delivering a consistently attractive retail bedding offer focused on dependable garden performance. Own-root propagation supports long-term stability in nursery beds and wholesale stock, giving predictable stands, reduced replacement, and easier capacity planning. Across UK supply chains, it performs steadily even in colder, more exposed regions where good winter and wind tolerance is a priority, aligning well with nursery networks feeding retail / reseller partners. Viewed on a production timeline, roots establish in year one, structural framework develops in year two, and full ornamental value is expressed from year three onwards. The tray-rooted pharmaROSA® NEONATAL format integrates smoothly into professional workflows, from propagation beds to potting lines and onward dispatch to retail or project-driven channels.
Usage options
Finished-product ideas
- Masterpiece 3L Colour Feature – Award-backed 2–3 L containers highlighting the AARS win and Masterpiece Collection branding, built on remontant flowering and vivid colour for a reliable garden performance statement – target: retail / reseller bedding and colour-block benches
- Fragrant Patio Specimen 5L – Slightly upsized 5 L bush-trained plants emphasising medium-strength fruity fragrance and dense foliage, positioned as low-maintenance feature shrubs with remontant interest – target: retail / reseller premium patio and specimen ranges
- Easy Does It Bedding Line – Uniform 2–3 L pots for mass bedding schemes, exploiting compact, bushy habit and disease resistance for low-maintenance, colour-focused plantings – target: retail / reseller programmes and landscape-oriented stockists
- Cold-Hardy Display Collection – Mixed groupings where Easy Does It represents the hardy, disease-resistant, remontant floribunda segment, supporting dependable northern and exposed-site offers – target: retail / reseller partners in cooler or challenging regions
- Large Terrace Feature 40L – Own-root, long-lived specimens in 40–50 litre containers, using upright habit, fragrance and repeat flowering to create robust terrace or entrance features – target: retail / reseller outlets serving project-based and higher-value garden customers
Technical cultivar profile
| Parameter |
Data |
| Name and registration |
Floribunda / Hybrid Tea group bedding rose; registered as HARpageant, marketed as Easy Does It Masterpiece Collection, ARS exhibition name Easy Does It™, exhibition categories floribunda, shrub, exhibition. |
| Origin and breeding |
Bred in Great Britain in 2006 by Robert B. and Philip A. Harkness, parentage (‘Queen Charlotte’ × ‘Della Balfour’) × ‘Baby Love’; introduced 2010 via Weeks Wholesale Rose Grower, registration also in 2010. |
| Awards and recognition |
All-America Rose Selections (AARS) winner in 2010, giving strong external validation of garden and ornamental performance and supporting its use as a hero cultivar in professional assortment planning. |
| Growth and structural characteristics |
Bushy, upright shrub with dense, glossy mid-green foliage, moderately thorny stems; typical height 90–130 cm with 70–110 cm spread, forming compact yet substantial bushes suitable for containers and beds. |
| Flower morphology |
Double, cup-shaped blooms with 26–39 petals, large flower size around 2.75–3.95 inches, produced in clusters; remontant habit with plentiful second flush, providing continuous decorative value through the season. |
| Colour data and phenology |
Orange base with mango-orange, peach-pink and honey-peach tones; ARS code OB, RHS 33A outer and 30C inner; colour softens to peach and creamy-pink as blooms mature, with good colour retention and attractive fading. |
| Fragrance and aroma |
Medium-strength, noticeably fragrant rose with a softly fruity character, offering clear but not overpowering scent, suitable for close-planting near seating areas, entrances and pathways in private or public gardens. |
| Hip characteristics |
Very double flower form limits hip production; where formed, hips are spherical, red, approximately 10–14 mm diameter, but fruiting should generally be regarded as occasional and not a primary ornamental feature. |
| Resistance and winter hardiness |
Good performance in heat with moderate drought tolerance; hardy to around -26–-23 °C (RHS H7, Swedish zone 4, USDA 5b); resistant to powdery mildew, black spot and rust, supporting low-input production regimes. |
| Horticultural recommendations |
Suited to flower beds, pots, specimen use and some cut-flower use; low maintenance with minimal pruning and watering needs; best via standard container routes, recommended target pot size 2–3 litres for commercial output. |
Easy Does It combines award-backed reliability, strong disease resistance and vibrant remontant colour on a durable own-root base, offering predictable, long-lived stands that invite a discussion on aligning capacity and scheduling with your programmes.
