EDDY MITCHELL® – pharmaROSA® NEONATAL rooted cutting for premium hybrid tea production
Colour contrast, form precision, and premium positioning make EDDY MITCHELL® a strong candidate where distinctive hybrid tea flowers are the core commercial driver. As a pharmaROSA® NEONATAL own-root cutting, it provides a stable base for nursery propagation beds and 5–7 L premium-container routes, aligning with exclusive finished-product lines for retail and reseller partners. The upright habit, dense foliage, and medium maintenance requirement suit UK nursery systems aiming for reliable quality under professional pest-control regimes, while its hardiness supports consistent structure in colder regions and more exposed Scottish and northern English sites where winter and wind tolerance secure continuity. High-centred, solitary blooms of exhibition quality, combined with very good colour retention and good heat tolerance, help preserve visual value through transport and display. Own-root production underpins long-lived, regenerating stock with predictable performance across production cycles, following the natural Year 1 root build-up, Year 2 shoot development, and Year 3 full ornamental expression arc for dependable program planning. The remontant flowering habit and mild, noticeable fragrance round out a specialist choice for thematic rose gardens and collection-led retail programmes, where cultivar identity and distinctive aesthetics matter for wholesale credibility.
Usage options
Finished-product ideas
- Premium 5–7 L exhibition hybrid tea – Own-root, bush-trained plants with 3–5 canes, grown in 5–7 L premium containers to highlight high-centred flower form and strong bicolour contrast – target: branded retail and specialist reseller programmes.
- Thematic bicolour feature line – Uniform NEONATAL-based batches selected for velvety maroon and golden-yellow petal reverse, positioned as statement plants for rose collections and show gardens – target: public-realm projects and thematic garden operators.
- Local cut-and-display hybrid tea – Container-grown or in-bed plants managed from NEONATAL stock to deliver solitary, exhibition-type stems for on-site cutting and local florist partnerships – target: nurseries with farm-gate and short-chain cut-flower channels.
- Cold-zone collection specimen – Hardy own-root plants in 5–7 L pots positioned as reliable specimens for cooler and more exposed UK regions, combining dense foliage with premium flower form – target: northern garden centres and landscape contractors.
- Signature retailer exclusive – Curated, cultivar-verified batches branded around flower quality and colour retention, using NEONATAL propagation to secure uniformity across volumes – target: private-label and exclusive retail/reseller programmes.
Technical cultivar profile
| Parameter |
Data |
| Name and registration |
Hybrid tea rose, registered as MEIrysett, marketed as Eddy Mitchell® Hybrid tea rose MEIrysett; ARS exhibition name Garden Director Bartje Miller, in the hybrid tea commercial group. |
| Origin and breeding |
Bred by Alain Meilland, Meilland International, France, from ('Madame A. Meilland' × 'Yakimour') × 'Épidor'; bred, registered and introduced in 2008 by Meilland International. |
| Awards and recognition |
Recognised at the Rose Hills International Rose Trials with a First Season Certificate of Merit in 2011, supporting its suitability for exhibition and quality-focused production programmes. |
| Growth and structural characteristics |
Upright hybrid tea reaching about 70–100 cm height and 60–90 cm spread, with dense, glossy dark-green foliage (RHS 139A) and moderate prickliness; weak self-cleaning so spent blooms need removal. |
| Flower morphology |
Large, double blooms with 26–39 petals, high-centred and pointed cut-rose type flowers, typically borne solitary; remontant habit with an abundant second flush under standard professional management. |
| Colour data and phenology |
Velvety deep burgundy petals with a golden-yellow reverse; very good colour retention in warmth, only slight fading, with later tones shifting towards purple and bronze as blooms age in strong sunlight. |
| Fragrance and aroma |
Mild but noticeable rose scent, primarily grown for its visual exhibition qualities rather than perfumery use; double, high-centred blooms mean ornament is prioritised over pollinator attraction. |
| Hip characteristics |
Hip set is generally sparse due to double flowers and standard pruning; occasional small ovoid red hips (RHS 44A) form, approximately 8–12 mm in diameter, with limited ornamental significance. |
| Resistance and winter hardiness |
Hardy to approximately -23–-21 °C (RHS H7, USDA 6a, Swedish zone 3), with moderate resistance to powdery mildew, black spot and rust; professional plant protection is advised where pressure is high. |
| Horticultural recommendations |
Suited to flowerbeds, edging, specimen, cut-flower and container use; medium maintenance with occasional pest control, recommended as bush-trained for premium container routes in 5–7 L pots. |
EDDY MITCHELL® offers exhibition-grade flower form, distinctive bicolour impact and hardy, own-root reliability for predictable, regenerating stands, making it a sound choice to discuss capacity, scheduling and premium programme integration.
