Bedding rose

20-590-1
20-590-2

Blissy

Bedding rose

- – Discovered by - pharmaROSA®

Attractive, vivid pink petals with a crimson eye. - flowerbed shrub rose - mild, subtle-scented rose - soft, subtle character

– Vivid pink blooms with striking crimson eye.
– Compact, bushy habit for beds and borders.
– Remontant flowering with generous second flush.
– Good winter hardiness down to –26 °C.
– Mild, subtle fragrance for closer planting.
– Special feature: Open flowers attract pollinators effectively all season.
Standard finished product
Blissy
pharmaROSA® NEONATAL rooted rose cutting
28,30 £
Due to courier service regulations – and the introduction of customs clearance – delivery to Ireland is temporarily suspended.
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Blissy Bedding rose pharmaROSA® – pharmaROSA® NEONATAL rooted cutting

Blissy offers a compact, bush-trained habit that suits standard container programmes and efficient bench spacing, with own-root stability supporting long-term stock blocks and predictable performance. The semi-double, clustered blooms combine colour contrast and a pollinator-friendly, open-centred form that works well for thematic and show-garden ranges, while moderate self-cleaning supports visually tidy retail output. With a hardiness rating of H7 and performance proven in colder continental conditions, it can support UK supply chains exposed to winter and wind on northern routes in a reliable, production-friendly way. Disease resistance (strong against powdery mildew, moderate against black spot, resistant to rust) underpins its “reliable garden performance” positioning for retail and reseller channels. Tray-rooted pharmaROSA® NEONATAL young plants integrate easily into nursery propagation beds or 2–3 L container lines, forming a renewable, own-root base that supports low replacement rates over the crop’s full life. The remontant, plentiful second flush offers extended display value for finished plants, while the flat flower form and soft fragrance enhance thematic, collection-style assortments and municipal planting concepts. Rooted cuttings at 3–6 months enable flexible scheduling into your standard container path, with a clear development arc in which root establishment comes first, structural shoots follow, and full ornamental value consolidates from the third season in landscape or collection settings—supporting planning and reliable capacity. Overall, Blissy aligns with nursery and integrator systems seeking credibility through predictable, own-root shrub roses that combine visual impact and solid garden performance for retail and public-realm supply.


Usage options

Target area Reasoning
2–3 L standard container production for retail programmes The bushy, compact habit and bush-trained release form lend themselves directly to 2–3 L standard containers, matching the recommended product path and supporting visually full plants at retail. Remontant flowering with a plentiful second flush gives a long display window, helping retailers deliver “reliable garden performance” in a standard finished product. Own-root material provides renewable growth and low replacement over time, supporting planned capacity for retail / reseller channels
Bedding and border lines for nursery and integrator networks Blissy’s commercial type as a flowerbed shrub rose and primary use in beds and borders align well with nursery networks building repeatable bedding SKUs. Its compact spread (50–75 cm) and moderate self-cleaning simplify maintenance in propagation beds and later in end-user plantings. Own-root stability ensures homogeneous stands and dependable regrowth after trimming, backing volume reliability for large horticultural operators
Low hedging and edging for public and urban green projects The dense, mid-green foliage and moderately thorny, compact framework allow use as low hedge or edging, especially in urban green spaces. Hardiness down to -26–-23 °C (H7, Swedish zone 4, USDA 5b) supports projects in cooler and more exposed UK locations, including northern and inland schemes where robust winter survival is critical. Own-root longevity reduces replanting frequency, an advantage in long-cycle contracts for public-realm suppliers
Pollinator-focused thematic and show garden collections The semi-double, flat flowers with an accessible centre are specifically pollinator-friendly, fitting thematic ranges and curated show gardens. The distinctive crimson eye offers strong visual interest for collection labels and interpretive schemes, reinforcing the cultivar’s role in specialist displays. Own-root propagation simplifies cultivar maintenance and identity management in longer-term collection blocks for thematic rose gardens and collections
Urban courtyards and containerised roof-terrace schemes As a compact shrub with moderate maintenance needs, Blissy is suitable for container and specimen use, including roof-terrace and courtyard schemes when plant protection is planned in more enclosed, humid microclimates. The recommended standard container route up to 2–3 L, with potential step-up into larger decorative pots (40–50 L and above), supports scalable, added-value formats. Own-root regeneration aids long-term container viability for urban landscape contractors
Stock blocks and propagation beds for private-label ranges pharmaROSA® NEONATAL rooted cuttings provide a verified, uniform starting point (cultivar authenticity checked) for building private-label ranges around Blissy. Disease resistance (resistant to powdery mildew and rust, moderate against black spot) supports stable mother or stock blocks with reduced sanitation losses. The own-root base enables renewal from basal shoots, sustaining long-term, consistent output for nurseries and wholesale propagators
Colour-contrast bedding mixes and curated border schemes The vivid pink petals with a crimson eye, and good colour retention as blooms mature, make Blissy a dependable component in colour-themed bedding and border mixes. Remontant flowering with abundant second flush ensures that colour impact is maintained throughout the sales and planting season, supporting “reliable garden performance” claims. Own-root predictability helps standardise mixed trays and recipes for integrated nursery networks
Cold-tolerant collection stands for northern and exposed sites With hardiness to -26–-23 °C and strong disease resistance profile, Blissy is suited to collection stands and display beds in colder or wind-exposed nursery locations, supporting UK routes where winter and wind create higher risk. The bush-trained, compact framework makes it easier to maintain tidy show beds that reflect retail product quality. Own-root stands deliver consistent regeneration after pruning, underpinning long-term display quality for show-garden and exhibition partners

Finished-product ideas

  • 2–3 L compact bedding shrub line – core SKU using the standard container path, leveraging Blissy’s compact habit and remontant flowering for reliable garden performance – retail / reseller programmes
  • Pollinator-collection feature pot – 5–7.5 L own-root shrub with open, pollinator-attracting blooms and distinct crimson eye, positioned as a thematic pollinator hero – garden centre chains and specialist retailers
  • Urban low-hedge container module – multi-planted 40–50 L containers using compact, dense plants for low hedging in urban green spaces, highlighting disease resistance and own-root longevity – public-realm and municipal frameworks
  • Private-label rose bed mix – blended tray or bench-run concept built on pharmaROSA® NEONATAL material, where Blissy’s colour contrast and compact structure anchor a branded bed/border mix – supermarket and DIY retail contracts
  • Show-garden collection specimen – selected Blissy plants grown on from rooted cuttings for use as labelled specimens in thematic or collection rose gardens, emphasising consistent remontant display – show gardens and education sites

Technical cultivar profile
Parameter Data
Name and registration Current trade name Blissy Bedding rose pharmaROSA® within the Hybrid Hulthemia persica shrub group; commercial type flowerbed shrub rose in the bed rose segment; no registered cultivar name reported.
Origin and breeding Parentage unknown; discovered by pharmaROSA® and initially distributed by PharmaRosa® Ltd. (Hungary); breeding, introduction and registration years not provided; positioned as a verified, stable clone.
Awards and recognition Not provided; no competition, collectors’ or global awards listed, so selection is based on technical garden and production performance rather than formal show or trial distinctions at this time.
Growth and structural characteristics Bushy, compact shrub habit reaching 70–95 cm in height and 50–75 cm spread; dense, mid-green, slightly glossy foliage (RHS 143A); moderately thorny shoots support durable structures suited to bedding and low hedge use.
Flower morphology Semi-double, flat flowers of medium size (1.5–2.75 in) carried in clusters of three to five per stem; petal count typically 17–20; remontant, with a notably plentiful second flowering giving extended seasonal ornamental effect.
Colour data and phenology Pink with a crimson to burgundy-purplish eye; ARS code LP with RHS 56C outer and 36D inner tones; colour fades gradually yet retains clear centre contrast; buds medium pink with mauve tinge; overall colour stability rated good throughout flowering.
Fragrance and aroma Fragrance of soft, subtle character with mild strength; provides a gentle background scent without dominating planting schemes, making it suitable for mass bedding, public spaces and mixed collections where strong perfume is not required.
Hip characteristics Occasionally forms small, spherical rose hips 5–8 mm in diameter; hips are red (RHS 40A) and may add a light seasonal accent, but are not considered a principal ornamental or production feature of the cultivar.
Resistance and winter hardiness Good general disease profile: resistant to powdery mildew and rust, moderate against black spot; hardiness rated -26 to -23 °C, RHS H7, Swedish zone 4 and USDA 5b, supporting reliable overwintering in exposed or cold nursery and landscape sites.
Horticultural recommendations Recommended for beds, borders, containers, specimens, low hedges and urban green spaces; standard 2–3 L container route; prefers well-ventilated positions, while enclosed, humid courtyards may require increased plant protection and monitoring.

Blissy Bedding rose pharmaROSA® combines compact, bush-trained structure, remontant ornamental value and robust hardiness with predictable, regenerative own-root performance; we would be pleased to discuss scheduling and capacity for your programmes.

Detailed product attributes

Product Identification Data

Product Name: BLISSY – pale pink flowerbed shrub rose - pharmaROSA®
Product Type: pharmaROSA® NEONATAL - rooted rose cutting
Cultivar Authenticity: Verified:17.07.2025
Cultivar Quality Rating: premium bronze
Item Number: [1038] 20-590 (14.02.2026) pharmarosaneonatal.co.uk

Name and Registration

Meaning of Cultivar Name: The English word "bliss" means happiness, joy and a state of blessedness.
Current Trade Name: Blissy Bedding rose pharmaROSA®
Rose Group: Hybrid Hulthemia persica, Shrub
Commercial Type: flowerbed shrub rose
Commercial Group: Bed rose
Exhibition Category: exhibition shrub rose (floribunda)
Collection: Bedding rose

Origin and Breeding

Initial Distributor: PharmaRosa® Ltd. (Hungary)
Breeder: Discovered by - pharmaROSA®
Breeding Company / Institution: unknown / no data
Parentage: unknown

Growth and Structural Characteristics

Height: 2.3-3.1ft (70-95 cm)
Spread: 1.6-2.5ft (50-75 cm)
Growth Habit: bushy, compact
Foliage: The variety has dense foliage; its leaves have a slightly glossy surface and a mid-green shade (RHS 143A).
Prickliness: moderately thorny
Self-Cleaning Description: Some spent blooms fall off naturally, but some remain partially on the plant.
Self-Cleaning Intensity: Self-cleaning: moderate.

Flower Morphology

Petal Count: 17-20
Flower Fullness: semi-double
Flower Shape: flat
Flower Size: M (1,5-2,75 in)
Inflorescence Type: clustered, 3-5 flowers per stem
Colour Code: ARS code: LP RHS code: 56C (outer), 36D (inner)
Repeat Flowering: Remontant, with a plentiful second flowering.

Colour Data and Phenology

Colour: pink
Flower Colour Description: Attractive, vivid pink petals with a crimson eye.
Closed Bud: Bud of a medium pink tone with a deeper pink shade at the tip and a delicate mauve tinge on the outer bud leaves.
Newly Opened Flower: The outer surfaces of the petals are vivid pink, blending to softer, pastel pink towards the edges. The colour gradually deepens towards the centre of the flower, culminating in a darker burgundy‑purplish centre.
Full Bloom: Distinctly harmonious pink colour: the outer parts of the petals are light pastel pink, while a pronounced, dark crimson-red eye is visible around the centre.
Before Fading: The pink tones fade slightly, the outer parts of the petals becoming a pale mauve-pink. The tone of the dark centre softens slightly, but still provides a clear contrast to the overall bloom.
Colour Retention Level: As the bloom opens, the pink tone slightly fades and the dark centre becomes slightly muted, but it still provides a clearly visible contrast to the whole flower.

Fragrance and Aroma

Fragrance Strength: mild, subtle-scented rose
Fragrance Character: soft, subtle character
Pollinator Attraction: Flat, colourful, single (open) flowers with easily accessible stamens attract pollinators very effectively.
Pollinator-Friendly Rating: Specifically pollinator-friendly

Hip Characteristics

Hip Shape: spherical
Hip Colour: red (RHS 40A)
Hip Comment: Occasionally formed, 5–8 mm in diameter, spherical, red (RHS 40A) rose hip.

Resistance and Hardiness

Hardiness (°C): -26–-23 °C
Heat and Drought Tolerance Description: No data are available on heat–drought tolerance.
Disease Resistance: resistant
  • powdery mildew – resistant
  • black spot – moderate
  • rust – resistant

Horticultural Recommendations

Recommended product path: Standard container
Release form: Bush-trained, compact plant
Recommended use: Maintenance requirement moderate; performs well in a well‑ventilated position, but in enclosed, humid urban courtyards expect increased need for plant protection.
Primary Uses: bed, border, container, specimen, low hedge, urban green space

Comments

Positioning: Standard finished product
Target customer/channel: Retail / reseller
Main value proposition: Reliable garden performance
BLISSY – pale pink flowerbed shrub rose - pharmaROSA®
Attractive, vivid pink petals with a crimson eye. - flowerbed shrub rose - mild, subtle-scented rose - soft, subtle character
Rose Shopping Online - pink - mild, subtle-scented rose - Blissy - flowerbed shrub rose - (2.3-3.1ft (70-95 cm))
Inflorescence: clustered, 3-5 flowers per stem Height: 2.3-3.1ft (70-95 cm) Flower shape: flat Winter hardiness: - pink - PharmaRosa® Ltd. (Hungary) flowerbed shrub rose - Flower size: M (1,5-2,75 in) Flower size: M (1,5-2,75 in) - Height: 2.3-3.1ft (70-95 cm) Height: 2.3-3.1ft (70-95 cm) - Flower fullness: semi-double Blissy - Roses in the garden | pharmaROSA® Neonatal - premium bronze Discovered by - pharmaROSA®

We showcase the external appearance of the roses available for online purchase from our webshop.


Which product type is right for you?


PharmaRosa® NEONATAL is the cost‑effective starting point for rose product production.

As a uniform, own‑rooted propagation material, it provides a stable basis for further growing-on and can be integrated flexibly into different finished product production technologies.
Rooted in trays (rooted), 3–6‑month‑old, own‑rooted rose cutting.
Uniform developmental stage, with a root system that has thoroughly penetrated the plug.
For professional growing‑on.
Tray packaging: 10 pcs/tray.
Quality and varietal identity: production supported by a dedicated identification and traceability logic.
Can be transplanted during frost‑free periods, designed for finished product production.

PharmaRosa® NEONATAL provides a controlled, uniform starting stock for planned growing‑on that can be integrated into your own technology – especially where scheduling and varietal identity are paramount.


PharmaRosa® NEONATAL own-rooted rose propagation material in a plug, with a root system penetrating the plug (semi-finished product / semi-finished rose). PharmaRosa® NEONATAL rose propagation material size: 3–6‑month‑old, own-rooted cutting with a uniform developmental stage. PharmaRosa® NEONATAL rose propagation material root system: plug densely penetrated by well-developed white roots (root system detail). PharmaRosa® NEONATAL tray stock: own-rooted rose propagation material in trays, uniform developmental stage (10 pcs/tray).

Captions (from left to right): Semi-finished product (NEONATAL own-rooted rose propagation material in a plug with a fully developed root system) • Size demonstration (3–6‑month‑old, uniform cutting) • Root system detail (plug penetrated by the root system) • Tray stock (10 pcs/tray, uniform developmental stage)

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Which product type is right for you?

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For professional partners only
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Company details

PharmaRosa Ltd.
Company registration number: 01-09-717479
VAT number: 13075314-2-43
Plant health registration no.: HU130721
Bank account (IBAN):
HU85117631891388688400000000
BIC (SWIFT): OTPVHUHB
Bank name: OTP Bank Nyrt.