Evevic Romantic rose EVEvic – pharmaROSA® NEONATAL rooted cutting
Romantic shrub rose material in pharmaROSA® NEONATAL format gives professional producers a reliable own-root base for building premium, nostalgia-focused ranges where flower quality and exhibition-level hybrid tea form support high-end retail assortments and curated thematic rose gardens. The very double, cup-shaped blooms in pale pink-white colour with a distinctive blush centre combine with strong classic-rose fragrance, making this cultivar a natural choice for premium container routes and cut-flower oriented offerings. Its upright, semi-spreading habit, 75–105 cm height and moderately dense, dark green foliage lend themselves to 5–7 L bush-trained production with 3–5 framework canes and clear specimen presentation in nursery beds. Own-root technology provides renewable growth and long-term structural stability in propagation systems, supporting homogeneous stands, predictable output and reduced replacement over time. Working with tray-rooted, 3–6-month-old cuttings allows UK nurseries and integrator networks to plan capacity confidently, even for public-realm or project-driven supply chains that value consistent, premium nostalgic roses for exclusive finished products, while its good heat and moderate drought tolerance suits production planning in warmer, occasionally dry UK regions. In typical development, roots establish in the first year, shoots and framework form in the second, and full ornamental value and fragrance expression come through by the third season.
Usage options
Finished-product ideas
- 5–7 L Romantic fragrance bush – Bush-trained, 3–5 cane shrub in 5–7 L container, highlighting very strong classic-rose fragrance and large, very double, blush-white blooms; positioned as an exclusive premium specimen for high-end retail lines – target audience/channel: retail / reseller
- Exhibition-style nostalgia cut rose – Container-grown shrub batches managed for long stems and exhibition hybrid tea flower form, exploiting remontant flowering and high flower quality for boutique cut-flower supply – target audience/channel: floristry-focused nurseries and resellers
- Romantic show-garden feature – Own-root plants grown on for robust, long-lived structure and reliable fragrance, ideal as repeated units in Romantic-themed show gardens and curated public plantings – target audience/channel: public-realm and institutional project suppliers
- Fragrance hero mixed bed centrepiece – Premium 5–7 L shrub selected for upright habit, compact spread and strong scent, designed as a focal plant within high-value mixed borders sold as ready-made concepts – target audience/channel: landscape-oriented wholesalers
- Autumn-hip nostalgic shrub line – Premium bush containers promoted for both blush-white flowers and abundant orange-red hips, forming a niche Romantic shrub assortment with extended seasonal interest – target audience/channel: specialist rose collections and concept retailers
Technical cultivar profile
| Parameter |
Data |
| Name and registration |
Registered as EVEvic, marketed as Evevic Romantic rose EVEvic, exhibition hybrid tea / cut flower in the Romantic rose collection, nostalgia rose commercial type, ARS exhibition name Rose Blush. |
| Origin and breeding |
Bred by Jérôme Rateau in France in 2007, from unknown parentage, introduced and initially distributed in 2015 by Roses Anciennes André Eve, representing a modern Romantic shrub rose selection. |
| Awards and recognition |
Recognised in several rose trials: Courtrai silver medal 2014, Lyon third prize 2014, Monza gold medal 2014, and an honourable mention at Hradec Králové in 2015, evidencing ornamental quality. |
| Growth and structural characteristics |
Upright, semi-spreading shrub, height 75–105 cm, spread 60–80 cm, moderately dense dark green, slightly glossy foliage, moderately thorny shoots; suitable for bush training with 3–5 structural canes in premium containers. |
| Flower morphology |
Large, very double cup-shaped flowers with 40+ petals, cluster-flowered inflorescences, remontant with abundant second flowering, combining exhibition hybrid tea form with shrub habit for decorative and cutting purposes. |
| Colour data and phenology |
Pale pink-white blooms: outer petals pure white, centre with delicate powdery light pink blush, fading to overall pearly white; colour lightens somewhat in strong sun; ARS code w, RHS NN155D outer and 65C inner tones. |
| Fragrance and aroma |
Very strongly scented with a classic rose character, fragrance clearly noticeable from a distance; densely double flowers are mainly ornamental and not oriented to pollinator support, focusing value on sensory appeal. |
| Hip characteristics |
Produces numerous small spherical orange-red hips, 7–11 mm diameter, in autumn, adding subtle seasonal ornamental interest and providing an additional visual feature in shrub and collection plantings. |
| Resistance and winter hardiness |
Moderate resistance to powdery mildew, black spot and rust; hardiness rated RHS H7, USDA zone 6b, Swedish zone 3; tolerates heat well, withstands moderate drought with supplementary irrigation during extended dry periods. |
| Horticultural recommendations |
Primarily suited to flower beds, specimen use and cut flower production; medium maintenance with occasional plant protection; recommended for premium container path in 5–7 L pots using bush-trained form from own-root pharmaROSA NEONATAL material. |
Evevic Romantic rose EVEvic combines premium flower quality, strong fragrance and award-backed ornamental value on a long-lived own-root base that supports predictable, regenerative stands; we would welcome a discussion to align on future capacity and scheduling.
