Strange Brew Bedding rose MATtbre – pharmaROSA® NEONATAL
Floribunda performance, bedding suitability and upright structure make Strange Brew a practical choice for nurseries building reliable flowering lines from own-root tray material in standard 2–3 L containers, where medium maintenance and occasional plant-protection inputs are acceptable for stable quality. Its distinctive rusty orange to ochre-yellow colour range supports thematic and collection plantings for retail and public-realm channels, while remontant, cluster-flowered blooming underpins predictable bench impact through the main selling season. Medium disease tolerance and H7 winter hardiness fit UK nursery networks supplying projects that must cope with wind-exposed northern sites and generally robust climatic variation. Semi-double, pollinator-supportive flowers with mild, fruity-spicy fragrance add specification value in park and specimen uses, and own-root propagation supports the natural Year 1 roots, Year 2 shoots, Year 3 full-ornamental-value development arc required for long-lived, homogeneous future stock.
Usage options
Finished-product ideas
- 2–3 L bedding floribunda line – Standard-container production using bush-trained, compact plants to deliver uniform, remontant bedding units with distinctive rusty orange to ochre-yellow clusters – retail garden centres
- Park and municipal border series – Own-root 2–3 L stock grown on for coordinated park and roadside planting, balancing medium maintenance needs with reliable season-long colour – public-realm and municipal contracts
- Thematic colour-collection range – Curated assortment where Strange Brew represents the brown-orange segment, propagated on own roots and supplied in standard containers for collection beds and show gardens – specialist nurseries and rosaria
- 40–50 L specimen shrub rose – Upscaled from NEONATAL cuttings through 2–3 L stages into large containers, exploiting the upright structure and height for entrances, terraces and formal focal points – landscape contractors and estate managers
- Private-label floribunda selection – Branded range featuring Strange Brew as a characterful, medium-care, remontant floribunda, supplied from stable own-root production in 2–3 L pots – integrator and retail chain programmes
Technical cultivar profile
| Parameter |
Data |
| Name and registration |
Floribunda bedding rose, commercial group bed rose; registered as MATtbre, marketed as Strange Brew Bedding rose MATtbre with ARS exhibition name Strange Brew; authenticity verified 18.09.2025. |
| Origin and breeding |
Bred by Bob Matthews, Matthews Nurseries Ltd., New Zealand; breeding year and introduction given as 2012, with initial distribution in the United Kingdom via C & K Jones; parentage not provided. |
| Awards and recognition |
Not provided; no competition, collector, horticultural rating or lifetime award data recorded for this cultivar at present in the supplied information. |
| Growth and structural characteristics |
Upright bedding floribunda shrub to around 130–170 cm high with 85–115 cm spread, moderately dense, slightly glossy dark green foliage, reddish when young, and a moderately thorny framework suited to structured plantings. |
| Flower morphology |
Semi-double, cup-shaped, medium-sized blooms (1.5–2.75 in) with 13–25 petals borne in clusters; remontant habit with a generous second flush, especially responsive to deadheading to maintain continuity of flower production. |
| Colour data and phenology |
Red-yellow blend; outer petals deep burnt orange to rust brown (RHS 30B), inner ochre yellow (RHS 15B), ageing through creamy, dull cinnamon-yellow tones with copper-red edged petals; moderate colour retention and some lightening in strong sun. |
| Fragrance and aroma |
Mild but noticeable fruity, spicy fragrance character, lending subtle scent interest without overwhelming adjacent plantings; not documented for soap or cosmetic use yet contributes added sensory value in close-view settings. |
| Hip characteristics |
Produces spherical red hips in moderate quantities; approximately 6–10 mm diameter, providing some late-season visual interest and potential wildlife value where deadheading is relaxed in non-display areas. |
| Resistance and winter hardiness |
Medium disease resistance overall, with powdery mildew, black spot and rust all rated medium; hardiness to approximately -21 to -18 °C (H7, Swedish Zon 3, USDA 6b), with moderate heat and drought tolerance requiring irrigation in extended dry spells. |
| Horticultural recommendations |
Recommended for flowerbeds, parks and specimen use; medium maintenance with occasional plant protection advised, deadheading improving remontant display; suited to standard-container production from own-root cuttings, primarily in 2–3 L pots. |
Strange Brew Bedding rose MATtbre offers upright floribunda structure, distinctive rusty orange to ochre-yellow flowering and reliable, own-root-based longevity that supports predictable nursery stands; please contact us to coordinate volumes and scheduling.