FIRST EDITION™ – coral pink bedding floribunda rose – pharmaROSA® NEONATAL rooted cutting
Floribunda own-root propagation material of FIRST EDITION™ supports volume production in standard containers, delivering upright, compact habit well suited to 2–3 L rose programmes and nursery bed systems. The remontant, cluster-flowered blooming pattern underpins continuous bench colour, while medium maintenance needs stay compatible with retail-focussed workflows. Medium disease tolerance with specific resistance to powdery mildew and black spot supports predictable scheduling in UK nursery networks, even where wind-exposed, cooler sites favour robust, winter-ready plantings. The semi-double, coral-pink flowers with gently fading peach tones answer reliable garden-performance positioning for mainstream retail/reseller channels. Own-root structure offers renewable growth and stable stands for collection beds, aligning with nursery and wholesale planning where long-term cultivar availability matters. From year one roots through year two structure to full ornamental value in year three, it provides a phased, controllable capacity build for professional rose production.
Usage options
Finished-product ideas
- 2–3 L Bedding Floribunda Line – own-root, bush-trained plants in 2–3 L containers, using the upright, compact habit and remontant clusters for reliable colour in standard finished-product slots – target: retail / reseller distributions
- Colour-Themed Coral Collection – grouped SKUs combining FIRST EDITION™ with compatible tones, leveraging its stable coral-pink fade and continuous repeat flowering for coordinated bench and garden performance – target: garden centre concept tables
- Public-Realm Bedding Module – nursery-grown 2–3 L units for municipal and institutional beds, using own-root longevity, winter hardiness and disease resistance to support low-replacement, predictable planting schemes – target: public-realm and contract suppliers
- Floribunda Spray Dual-Use Block – production batches aimed at both bedding and light cut-spray use, based on cluster-flowered stems and moderate maintenance, routed through standard container programmes – target: growers serving mixed garden/cut outlets
- Large-Specimen Display Containers – stepped-on own-root plants finished in 40–50 L tubs for show gardens and high-impact retail displays, exploiting the upright framework and remontant flowering for sustained ornamental value – target: project-based and showcase installations
Technical cultivar profile
FIRST EDITION™ offers compact, remontant floribunda performance and strong mildew and black-spot resistance on a regenerative own-root base, giving reliable, long-lived stands that support professional scheduling and capacity planning; we invite you to discuss volumes and timing.