Romantic rose

20-339-1
20-339-2

Flora Romantica

Romantic rose

- – Alain Meilland

The outer petals are a delicate white, while the inner petals display warm buttery-cream tones. - nostalgia rose - medium-strength, well-scented rose - pleasantly sweet character

– Cream‑white Romantic rose with rosette blooms
– Very double, large flowers of elegant form
– Medium, pleasantly sweet fragrance
– Upright shrub with dense, glossy foliage
– Reliable remontant flowering with strong second flush
Special feature: Ideal for arches and pergolas, creating nostalgic rose displays.
Exclusive finished product
Flora Romantica
pharmaROSA® NEONATAL rooted rose cutting
28,34 £
Due to courier service regulations – and the introduction of customs clearance – delivery to Ireland is temporarily suspended.
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FLORA ROMANTICA – cream‑white nostalgic rose – Meilland

Romantic cream‑white roses like FLORA ROMANTICA provide a premium nostalgic focal point for arches, pergolas and walls, aligning well with UK nursery routes that favour high-value, story-rich collections. With upright growth to 120–170 cm and dense dark foliage, it develops into a well-structured shrub suited to container finishing in 5–7 litre pots and onward training on supports for retail. The very double, rosette flowers offer consistent form and petal count, remonthing reliably for a commercially useful repeat show valued in exclusive finished-product lines. Own-root propagation supports stable, homogeneous stands, reducing replacement risk and making scheduling easier where reliability in wetter western sites and professional planting schemes is required. Over three seasons, roots, then framework, then full ornamental effect build up progressively, providing a predictable development arc for planning capacity. Medium disease resistance and moderate water needs mean it fits into standard protection and irrigation programmes, while occasional hips add seasonal interest in collection-style gardens.


Usage options

Target area Reasoning
Premium 5–7 L nostalgic shrub line Repeat-flowering, very double rosette blooms with a cream-white nostalgic look support an exclusive finished-product position in a compact 120–170 cm shrub. Bush-trained, 3–5 cane own-root material moves efficiently into the recommended premium container route and 5–7 L target pot. This gives you a consistent romantic shrub SKU with strong story value for retail/reseller programmes.
Arches, pergolas and wall-feature production The upright habit, dense foliage and 60–90 cm spread allow reliable training on arches, pergolas, walls and fences in nursery propagation beds and container systems. Using the premium container route and 5–7 L pots, you can pre-form framework canes for project-ready units. The cultivar’s positioning as an exclusive finished product suits feature-led public-realm or high-end scheme supply for landscape-oriented partners.
Own-root stock blocks for long-term supply Own-root propagation offers renewable growth and long lifespan, ideal for maintaining uniform mother blocks for cuttings, with stable cultivar identity for thematic rose gardens and collections. Premium container and 5–7 L finishing specifications can be aligned with regular cutting cycles and moderate maintenance needs. This supports a dependable nostalgic white line for nursery networks.
Cut-flower oriented nostalgic shrub segment Large, very double rosette flowers on upright stems suit a cut-flower side-line where nostalgic form and fragrance are valued alongside garden use. Using bush-trained, 3–5 cane plants and the premium container route helps build strong frameworks that carry longer, usable stems for cutting. The exclusive finished-product orientation justifies a higher price point for floristry-focused channels.
Collection and show-garden assortments The Romantica / Romantic rose grouping and the meaning of the name make this cultivar well suited to named-collection ranges and show-garden assortments that highlight breeder heritage. Own-root, bush-trained material in 5–7 L premium containers integrates cleanly into curated ranges for thematic rose gardens. This fits an exclusive positioning targeting discerning collector-type clients.
Public-realm and institutional feature plantings Medium disease resistance and H7 hardiness to about -21 °C allow use in public-realm projects where standard plant protection and irrigation programmes are applied. Own-root plants provide stable stands with low long-term replacement, useful for institutional schemes. This reliability, even in more humid western UK locations, supports framework plantings for public-sector suppliers.
Retail-ready “romantic white” hero SKU The cream-white, buttery-toned flowers with medium, pleasant fragrance provide a clear consumer message as a romantic white hero rose. Premium container finishing in 5–7 L, with bush-trained structure, creates an immediately attractive product with visible form and buds. This supports branded, exclusive romantic ranges for garden-centre retailers.
Larger specimen containers for feature sales Upright growth, dense dark foliage and good framework potential justify growing on a proportion into 40–50 litre and larger containers as high-impact feature shrubs or arch-side specimens. Starting from uniform own-root cuttings in the premium container route helps build predictable, high-value stock. This supports margin-rich feature units for specialist resellers.

Finished-product ideas

  • 5–7 L Romantic Cream Collection – Premium container line built from bush-trained plants with 3–5 canes, showcasing large, cream-white rosette blooms and fragrance as an exclusive nostalgic SKU – target audience/channel: branded retail/reseller assortments.
  • Pergola & Arch Partner Rose – Upright, dense shrubs finished in 7 L and grown on frames for pergolas, arches and walls, using own-root stability for reliable framework performance – target audience/channel: landscape and public-realm project suppliers.
  • Cut & Garden Nostalgic Shrub – 5 L premium shrub positioned as dual-purpose: romantic cut flowers plus garden display, capitalising on repeat flowering and strong flower form – target audience/channel: independent nurseries and floristry-linked outlets.
  • Romantica Heritage Feature Pot – 40–50 litre specimen containers that emphasise breeder story, name meaning and dense foliage structure for high-impact entrance or terrace features – target audience/channel: high-end garden centres and designers.
  • Thematic Cream-White Rose Collection – Coordinated range for show and thematic gardens using uniform own-root stock and premium 5–7 L finishing, enabling coherent cream-white planting schemes – target audience/channel: public gardens, estates and collection holders.

Technical cultivar profile
Parameter Data
Name and registration Collection Romantic rose, shrub rose exhibition category, Romantica nostalgia type. Current trade name Flora Romantica Romantic rose Meilland; American Rose Society exhibition name Flora Romantica; registration name not provided.
Origin and breeding Bred by Alain Meilland, Meilland International, France, with parentage unknown. Bred and introduced in 1998, initially distributed by Meilland Richardier; registration year data not provided for this cultivar.
Awards and recognition Not provided.
Growth and structural characteristics Upright shrub, approximately 120–170 cm high with 60–90 cm spread. Dense, glossy dark green foliage and moderate prickliness; own-root form suited to building 3–5 strong framework canes for bush-trained production.
Flower morphology Large, very double rosette flowers with over 40 petals, typically borne solitarily. Remonts well, delivering an abundant second flush and offering long seasonal ornamental value in both garden and container settings.
Colour data and phenology Cream-white overall with buttery-cream inner tones and pale pink-cream buds. Ivory-cream opening flowers fade through creamy white to off-white, sometimes with light beige tints; colour retention is moderate through the flowering phase.
Fragrance and aroma Medium-strength, pleasantly sweet fragrance typical of nostalgic shrub roses. Primarily ornamental; full, double blooms limit access to stamens so pollinator value is modest compared with more open-flowered cultivars.
Hip characteristics Occasional ellipsoid hips, approximately 8–12 mm, orange-red when mature. Adds some seasonal interest in collection plantings but not a primary commercial driver for this nostalgia shrub rose cultivar.
Resistance and winter hardiness Medium resistance to powdery mildew, black spot and rust, compatible with standard protection regimes. Hardy to about -21 to -18 °C (H7, Swedish zone 3, USDA 6b), with moderate heat and drought tolerance requiring regular watering.
Horticultural recommendations Best for pergolas, arches, walls, fences and cut flowers. Moderate maintenance; occasional plant protection required. Recommended as bush-trained with 3–5 framework canes, premium container product path and 5–7 litre target finishing pot.

FLORA ROMANTICA combines nostalgic flower form, reliable remontancy and structured upright growth with predictable, long-lived own-root performance, making it a practical choice for planning premium romantic ranges; please contact us to align capacity and scheduling.

Detailed product attributes

Product Identification Data

Product Name: FLORA ROMANTICA – cream‑white nostalgic rose - Meilland
Product Type: pharmaROSA® NEONATAL - rooted rose cutting
Cultivar Authenticity: Verified:06.03.2025
Cultivar Quality Rating: premium bronze
Item Number: [961] 20-339 (14.02.2026) pharmarosaneonatal.co.uk

Name and Registration

Meaning of Cultivar Name: The word "Flora" refers to the Roman goddess of flowers, while "Romantica" is the name of a cultivar group that evokes the spirit of Meilland’s old-rose varieties.
Original Trade Name: Flora Romantica
Current Trade Name: Flora Romantica Romantic rose Meilland
Rose Group: Romantica, Shrub
Commercial Type: nostalgia rose
Commercial Group: Romantic rose
Exhibition Category: shrub rose
Collection: Romantic rose

Origin and Breeding

Initial Distributor: Meilland Richardier (France)
Registration Year: Data not available
Breeder: Alain Meilland
Breeding Company / Institution: Meilland International (France)
Breeding Year: France, 1998
Parentage: unknown

Growth and Structural Characteristics

Height: 3.9-5.6ft (120-170 cm)
Spread: 2-3ft (60-90 cm)
Growth Habit: upright
Foliage: This variety has dense foliage, with leaves that are glossy and dark green in colour.
Prickliness: moderately thorny
Self-Cleaning Description: According to the descriptions, some strongly double flowers may leave spent petals on the plant and require subsequent cleaning.
Self-Cleaning Intensity: Self-cleaning is probably moderate.

Flower Morphology

Flower Fullness: very double-flowered
Flower Shape: rosette
Flower Size: L (2,75-3,95 in)
Inflorescence Type: solitary
Colour Code: ARS code: w RHS code: 155C (outer), 158C (inner)
Repeat Flowering: Remonts well, with an abundant second flowering.

Colour Data and Phenology

Colour: cream-white
Flower Colour Description: The outer petals are a delicate white, while the inner petals display warm buttery-cream tones.
Closed Bud: Pale pink‑cream surface with delicate greenish tips.
Newly Opened Flower: Ivory-cream base with a slight yellowish, creamy sheen in the centre.
Full Bloom: Uniform creamy-white rosette, with silky buttery colour on the deeper petals.
Before Fading: The colour fades to off-white, occasionally with a light beige tint.
Colour Fading Description: During opening, the ivory‑cream shade fades to a uniform creamy white and then to off‑white, while the buttery‑coloured centre becomes more subdued.

Fragrance and Aroma

Fragrance Strength: medium-strength, well-scented rose
Fragrance Character: pleasantly sweet character
Pollinator Attraction: Double (26–39 petals) flowers are only of limited attractiveness to pollinators because the full petal form restricts access to the stamens.
Pollinator-Friendly Rating: Its very double blooms conceal the stamens; primarily an ornamental variety.

Hip Characteristics

Hip Shape: ellipsoidal
Hip Colour: orange-red
Hip Comment: Occasionally produced, 8–12 mm in diameter, ellipsoid-shaped, orange-red rose hip.

Resistance and Hardiness

Hardiness (°C): -21–-18 °C
Heat and Drought Tolerance Description: Does not tolerate prolonged drought well; water requirement is moderate.
Disease Resistance: medium
  • powdery mildew – medium
  • black spot – medium
  • rust – medium

Horticultural Recommendations

Recommended product path: Premium container
Release form: Bush-trained, with 3–5 strong framework canes
Recommended use: Maintenance requirement moderate; occasionally requires plant protection treatments.
Primary Uses: pergola, arches, wall, fence, cut flowers

Comments

Positioning: Exclusive finished product
Target customer/channel: Retail / reseller
Main value proposition: Flower quality, form
FLORA ROMANTICA – cream‑white nostalgic rose - Meilland
The outer petals are a delicate white, while the inner petals display warm buttery-cream tones. - nostalgia rose - medium-strength, well-scented rose - pleasantly sweet character
The rose webshop. - cream-white - medium-strength, well-scented rose - Flora Romantica - nostalgia rose - (3.9-5.6ft (120-170 cm))
Inflorescence: solitary Height: 3.9-5.6ft (120-170 cm) Flower shape: rosette Winter hardiness: 4b cream-white - Meilland Richardier (France) nostalgia rose - Flower size: L (2,75-3,95 in) Flower size: L (2,75-3,95 in) - Height: 3.9-5.6ft (120-170 cm) Height: 3.9-5.6ft (120-170 cm) - Flower fullness: very double-flowered Flora Romantica - Roses in the garden | pharmaROSA® Neonatal - premium bronze Alain Meilland

We showcase the external appearance of the roses available for online purchase from our webshop.


Which product type is right for you?


PharmaRosa® NEONATAL is the cost‑effective starting point for rose product production.

As a uniform, own‑rooted propagation material, it provides a stable basis for further growing-on and can be integrated flexibly into different finished product production technologies.
Rooted in trays (rooted), 3–6‑month‑old, own‑rooted rose cutting.
Uniform developmental stage, with a root system that has thoroughly penetrated the plug.
For professional growing‑on.
Tray packaging: 10 pcs/tray.
Quality and varietal identity: production supported by a dedicated identification and traceability logic.
Can be transplanted during frost‑free periods, designed for finished product production.

PharmaRosa® NEONATAL provides a controlled, uniform starting stock for planned growing‑on that can be integrated into your own technology – especially where scheduling and varietal identity are paramount.


PharmaRosa® NEONATAL own-rooted rose propagation material in a plug, with a root system penetrating the plug (semi-finished product / semi-finished rose). PharmaRosa® NEONATAL rose propagation material size: 3–6‑month‑old, own-rooted cutting with a uniform developmental stage. PharmaRosa® NEONATAL rose propagation material root system: plug densely penetrated by well-developed white roots (root system detail). PharmaRosa® NEONATAL tray stock: own-rooted rose propagation material in trays, uniform developmental stage (10 pcs/tray).

Captions (from left to right): Semi-finished product (NEONATAL own-rooted rose propagation material in a plug with a fully developed root system) • Size demonstration (3–6‑month‑old, uniform cutting) • Root system detail (plug penetrated by the root system) • Tray stock (10 pcs/tray, uniform developmental stage)

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For professional partners only
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Company details

PharmaRosa Ltd.
Company registration number: 01-09-717479
VAT number: 13075314-2-43
Plant health registration no.: HU130721
Bank account (IBAN):
HU85117631891388688400000000
BIC (SWIFT): OTPVHUHB
Bank name: OTP Bank Nyrt.