Bedding rose

21-213-1
21-213-2

Floriana

Bedding rose

VISblopet – Martin Vissers

Warm, creamy soft peach shade with a subtle salmon blush. - bedding floribunda rose - strong, pronounced-scented rose - slightly sweet, fruity

– Warm peach blooms with creamy highlights.
– Strong, fruity fragrance for scented borders.
– Compact, bushy habit for neat flowerbeds.
– Reliable repeat flowering with rich clusters.
– Hardy to H7, suitable for colder sites.
– Special feature: Awarded silver at National Rose Trial Garden of Australia for garden performance and beauty.
Standard finished product
Floriana
pharmaROSA® NEONATAL rooted rose cutting
26,29 £
Due to courier service regulations – and the introduction of customs clearance – delivery to Ireland is temporarily suspended.
3.5 (5652)
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FLORIANA – apricot bedding floribunda rose – VISblopet

FLORIANA offers growers a compact, bushy floribunda base that is well suited to bedding production in standard container formats, delivering reliable garden performance for retail and reseller channels. Its apricot tonality and warm, creamy peach flowers support distinctive, thematically coherent ranges for curated rose collections and public projects. As an own-root pharmaROSA® NEONATAL cutting, it provides a predictable, regenerative structure for multi-year cropping, with homogeneous stands and low replacement in nursery beds and 2–3 L lines. The moderately dense, mid‑green, slightly glossy foliage frames the blooms cleanly in park, edging and urban schemes, while the remontant, abundant second flowering enables planned flushes for staggered dispatch. Strong, pronounced fragrance aligns with premium bedding and collection concepts, and the semi-double, cluster‑flowered inflorescences give consistent visual volume in retail-ready product. With H7 hardiness and tolerance down to -21 °C, it performs reliably even in exposed northern schemes where cold and wind are regular challenges, giving a robust platform for public‑realm and municipal supply. In typical own‑root development, roots establish in year one, framework builds in year two, and full ornamental value is realised from year three onwards under professional management.


Usage options

Target area Reasoning
2–3 L retail bedding and park rose lines Compact, bushy growth and the 65–95 cm height range make FLORIANA straightforward to finish in the recommended standard container route into 2–3 L pots. Own-root NEONATAL material supports homogeneous batches and predictable branching, which is valuable when planning reliable garden performance as a clear retail / reseller finished product. This is well aligned to structured nursery / wholesale bedding rose programmes serving retail partners
Colour‑themed edging and mass bedding schemes The warm, creamy soft peach colour with subtle salmon blush allows growers to build coordinated edging and bedding schemes from a single compact floribunda genotype. Using the standard container path and 2–3 L targets, producers can supply uniform blocks for flowerbeds and park plantings, positioning them as dependable bedding floribundas for thematic rose gardens and curated public collections where consistent presentation underpins project suppliers
Fragrance‑led display and collection ranges The strong, pronounced sweet‑fruity fragrance adds a sensory dimension that can differentiate finished ranges within retail or project-oriented assortments. Remontant flowering with an abundant second flush supports longer display windows from standard 2–3 L production, helping nurseries offer reliable garden performance framed around fragrance. This fits well into thematic rose garden collections and show plantings built for collection buyers
Cut‑flower side production from landscape blocks Medium (1.5–2.75 in), semi-double, cluster-flowered blooms in warm peach tones provide attractive small-stem cut material as a secondary output from stock or landscape beds. Bush-trained, compact plants are easy to handle within standard container systems before being fielded or bedded, keeping maintenance at a medium level while retaining the core promise of reliable garden performance. Such dual-use flexibility supports nursery networks and integrator systems supplying mixed channels
Urban green space and municipal planting projects H7 hardiness down to -21 °C combined with moderate disease tolerance suits robust urban and park applications where performance expectations are stable but plant protection is only occasional. Own-root propagation delivers renewable growth and long lifespan, reducing replant needs across public beds supplied from 2–3 L nursery stock, while supporting reliable garden performance specifications in public‑realm and institutional project contracts, especially in colder, wind-prone regions where hardy bedding roses are required for municipal tenders
Pollinator‑aware decorative plantings Semi-double flowers with 13–25 petals moderately attract pollinators, allowing growers to support partially pollinator-friendly briefs without sacrificing bedding uniformity. Standard container production into 2–3 L pots keeps logistics efficient, and the remontant habit ensures recurring floral resources through the season, reinforcing reliable garden performance claims. This profile works in urban green spaces and thematic rose gardens seeking visually coherent yet nature-aware assortments
Medium‑maintenance institutional and corporate landscapes Moderate disease resistance and medium maintenance requirements suit institutional schemes where scheduled, not intensive, plant protection is the norm. Own-root NEONATAL plants give stable stands and regeneration after stress, useful in corporate and campus settings supplied via standard 2–3 L lines. This reliability underpins wholesale offers where the main promise is dependable garden performance in repeatable, contract-based landscape supply
Collection and gene‑bank style plantings Verified cultivar authenticity and known parentage (‘Sweet Blondie’ × ‘Peter -Paul Rubens’) make FLORIANA a solid choice for cultivar maintenance beds or collection plantings. Own-root, tray-rooted material integrates smoothly into propagation beds and standard pot production, supporting long-term, renewable stands that reflect reliable garden performance requirements. This aligns with specialist nurseries curating thematic rose collections and exhibition floribunda displays for specialist collectors

Finished-product ideas

  • 2–3 L Retail Bedding Floribunda – compact, bush-trained plants finished in 2–3 L standard containers, highlighting the warm peach colour and strong fragrance as a reliable garden performance bedding option – retail / reseller channels
  • Fragrant Park Rose Line – own-root stock grown on for park and edging use, using 2–3 L starting material to establish uniform, remontant, strongly scented displays in public beds – municipal and institutional landscape suppliers
  • Thematic Peach Collection Pot – curated 2–3 L pots grouped as a colour-themed range, leveraging compact habit and repeat flowering for show gardens and rose collections – specialist nurseries and garden attractions
  • Urban Edging Rose Module – medium-maintenance, hardy plants supplied from standard containers for edging paths and small urban beds, balancing moderate disease tolerance with reliable garden performance – urban project contractors
  • Landscape–Cut Dual-Purpose Block – own-root beds established from 2–3 L plants to serve both decorative park use and supplementary small-stem cut-flower harvests from cluster blooms – integrator systems and nursery networks

Technical cultivar profile
Parameter Data
Name and registration Floribunda bedding rose from the Bedding rose collection; registered as VISblopet and marketed as Floriana Bedding rose VISblopet, a commercial bed rose floribunda type for professional production.
Origin and breeding Bred by Martin Vissers in Belgium from ‘Sweet Blondie’ × ‘Peter -Paul Rubens’; introduced and registered in 2016, with initial distribution via Jan Spek Rozen B.V. for international nursery and wholesale use.
Awards and recognition Recognised with a Silver medal at the National Rose Trial Garden of Australia in 2019 and the Hamilton Gardens NZ Perpetual Challenge Award for Best tea hybrid of the show in 2019, confirming strong ornamental merit.
Growth and structural characteristics Bushy, compact shrubs reaching 65–95 cm in height and spread, moderately thorny, with moderately dense, slightly glossy mid-green foliage; supplied as bush-trained plants suitable for standard container or bedding production routes.
Flower morphology Semi-double, cup-shaped flowers with 13–25 petals in medium size (1.5–2.75 in), borne in clusters of 1–3 per stem; remontant habit with abundant second flowering, providing consistent decorative effect and cutting potential.
Colour data and phenology Warm peach blooms with creamy soft tones and salmon blush; ARS code ab, RHS 23C outer and 22D inner; colour lightens in strong sun with outer petals turning creamy, maintaining ornamental value through opening and fading stages.
Fragrance and aroma Pronounced strong fragrance with a slightly sweet, fruity character; semi-double flowers moderately attract pollinators but partially concealed stamens reduce full nectar access, balancing sensory impact with bedding presentation.
Hip characteristics Produces moderately abundant, small globular hips, 6–10 mm in diameter, in an orange-red shade; hips can contribute additional late-season interest without significantly affecting the plant’s bedding and landscape utility.
Resistance and winter hardiness Hardy to approximately -21 to -18 °C (RHS H7, Swedish zone 3, USDA 6b); moderate tolerance to heat and drought with regular watering in dry spells; moderate resistance to powdery mildew, black spot and rust under standard care.
Horticultural recommendations Best used in flowerbeds, parks, edging, solitary specimens, urban green spaces and for cut flowers; medium maintenance with occasional plant protection; suited to standard container production in 2–3 L pots as bush-trained plants.

FLORIANA Bedding rose VISblopet combines compact, bushy habit, remontant fragrant blooms and proven hardiness with own-root predictability and regeneration, making it a practical candidate for reliable bedding programmes where we can align volumes and schedules together.

Detailed product attributes

Product Identification Data

Product Name: FLORIANA – apricot bedding floribunda rose - Vissers
Product Type: pharmaROSA® NEONATAL - rooted rose cutting
Cultivar Authenticity: Verified:12.11.2025
Item Number: [932] 21-213 (14.02.2026) pharmarosaneonatal.co.uk

Name and Registration

Meaning of Cultivar Name: The name is a female given name.
Current Trade Name: Floriana Bedding rose VISblopet
Rose Group: Floribunda
Commercial Type: bedding floribunda rose
Commercial Group: Bed rose
Exhibition Category: exhibition floribunda; shrub rose
Collection: Bedding rose

Origin and Breeding

Initial Distributor: Jan Spek Rozen B.V. (Netherlands)
Breeder: Martin Vissers
Breeding Company / Institution: Viva International BVBA (Belgium)
Breeding Year: Belgium, 2016
Parentage: ‘Sweet Blondie’ × ‘Peter -Paul Rubens’

Awards and Honours

Competition and Show Awards: National Rose Trial Garden of Australia – Silver medal (2019); Hamilton Gardens NZ Perpetual Challenge Award – Best tea hybrid of the show (2019)

Growth and Structural Characteristics

Height: 2.1-3.1ft (65-95 cm)
Spread: 2.1-3.1ft (65-95 cm)
Growth Habit: bushy
Foliage: The variety's foliage is moderately dense, with leaves that have a slightly glossy surface and a mid‑green hue.
Prickliness: moderately thorny
Self-Cleaning Description: No information on self‑cleaning.
Self-Cleaning Intensity: No data available on self-cleaning strength.

Flower Morphology

Petal Count: 13-25
Flower Fullness: semi-double
Flower Shape: cup-shaped
Flower Size: M (1,5-2,75 in)
Inflorescence Type: cluster-flowered, 1-3 flower/stem
Colour Code: ARS code: ab RHS code: 23C (outer), 22D (inner)
Repeat Flowering: Remontant, with an abundant second flowering.

Colour Data and Phenology

Colour: peach
Flower Colour Description: Warm, creamy soft peach shade with a subtle salmon blush.
Closed Bud: Pastel peach–orange toned, uniformly coloured surface with a matt sheen.
Newly Opened Flower: Brighter, sunny peach-coloured outer petals with a rich, deeper peach-to-cream transition towards the centre.
Full Bloom: Uniform medium-peach base colour with a pale cream edge.
Before Fading: Fading, silky cream-peach tone with a soft pink veil in places.
Colour Fading Description: In strong sunlight it lightens slightly; the outer petals may fade to a creamy colour.

Fragrance and Aroma

Fragrance Strength: strong, pronounced-scented rose
Fragrance Character: slightly sweet, fruity
Pollinator Attraction: Semi-double (13–25 petalled) flowers moderately attract pollinators, as the semi-double form and partially concealed stamens reduce pollen and nectar accessibility.
Pollinator-Friendly Rating: Its semi-double flowers moderately attract pollinators, therefore partially pollinator-friendly.

Hip Characteristics

Hip Shape: globular
Hip Colour: orange-red
Hip Comment: Moderately abundant, 6–10 mm in diameter, spherical, orange‑red rose hip.

Resistance and Hardiness

Hardiness (°C): -21–-18 °C
Heat and Drought Tolerance Description: Moderately heat-tolerant; requires regular watering during prolonged dry periods.
Disease Resistance: moderate
  • powdery mildew – moderate
  • black spot – moderate
  • rust – moderate

Horticultural Recommendations

Recommended product path: Standard container
Release form: Bush-trained, compact plant
Recommended use: Maintenance requirement medium; occasionally requires plant protection.
Primary Uses: flowerbed, park, edging, solitary specimen, urban green space, cut flower

Comments

Positioning: Standard finished product
Target customer/channel: Retail / reseller
Main value proposition: Reliable garden performance
FLORIANA – apricot bedding floribunda rose - Vissers
Warm, creamy soft peach shade with a subtle salmon blush. - bedding floribunda rose - strong, pronounced-scented rose - slightly sweet, fruity
The rose webshop. - peach - strong, pronounced-scented rose - Floriana - bedding floribunda rose - (2.1-3.1ft (65-95 cm))
Primary Uses: flowerbed, park, edging, solitary specimen, urban green space, cut flower + Height: 2.1-3.1ft (65-95 cm) Colour: peach + Commercial Type: bedding floribunda rose Repeat Flowering: Remontant, with an abundant second flowering. + Primary Uses: flowerbed, park, edging, solitary specimen, urban green space, cut flower Primary Uses: flowerbed, park, edging, solitary specimen, urban green space, cut flower + Growth Habit: bushy Flower Size: M (1,5-2,75 in) + Height: 2.1-3.1ft (65-95 cm) Flower Fullness: semi-double + Flower Shape: cup-shaped Colour: peach + Repeat Flowering: Remontant, with an abundant second flowering. Flower Fullness: semi-double + Height: 2.1-3.1ft (65-95 cm) Commercial Type: bedding floribunda rose + Flower Size: M (1,5-2,75 in) Inflorescence Type: cluster-flowered, 1-3 flower/stem + Flower Size: M (1,5-2,75 in) Growth Habit: bushy + Height: 2.1-3.1ft (65-95 cm) Primary Uses: flowerbed, park, edging, solitary specimen, urban green space, cut flower + Height: 2.1-3.1ft (65-95 cm) Colour: peach + Flower Fullness: semi-double Breeder: Martin Vissers + Colour: peach

We showcase the external appearance of the roses available for online purchase from our webshop.


Which product type is right for you?


PharmaRosa® NEONATAL is the cost‑effective starting point for rose product production.

As a uniform, own‑rooted propagation material, it provides a stable basis for further growing-on and can be integrated flexibly into different finished product production technologies.
Rooted in trays (rooted), 3–6‑month‑old, own‑rooted rose cutting.
Uniform developmental stage, with a root system that has thoroughly penetrated the plug.
For professional growing‑on.
Tray packaging: 10 pcs/tray.
Quality and varietal identity: production supported by a dedicated identification and traceability logic.
Can be transplanted during frost‑free periods, designed for finished product production.

PharmaRosa® NEONATAL provides a controlled, uniform starting stock for planned growing‑on that can be integrated into your own technology – especially where scheduling and varietal identity are paramount.


PharmaRosa® NEONATAL own-rooted rose propagation material in a plug, with a root system penetrating the plug (semi-finished product / semi-finished rose). PharmaRosa® NEONATAL rose propagation material size: 3–6‑month‑old, own-rooted cutting with a uniform developmental stage. PharmaRosa® NEONATAL rose propagation material root system: plug densely penetrated by well-developed white roots (root system detail). PharmaRosa® NEONATAL tray stock: own-rooted rose propagation material in trays, uniform developmental stage (10 pcs/tray).

Captions (from left to right): Semi-finished product (NEONATAL own-rooted rose propagation material in a plug with a fully developed root system) • Size demonstration (3–6‑month‑old, uniform cutting) • Root system detail (plug penetrated by the root system) • Tray stock (10 pcs/tray, uniform developmental stage)

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Company details

PharmaRosa Ltd.
Company registration number: 01-09-717479
VAT number: 13075314-2-43
Plant health registration no.: HU130721
Bank account (IBAN):
HU85117631891388688400000000
BIC (SWIFT): OTPVHUHB
Bank name: OTP Bank Nyrt.