Bedding rose

20-508-1
20-508-2

Fluffy Ruffles™

Bedding rose

- – Howard & Smith

The outer surface of the petal is a pale, silvery-pink tone; the inside is softer, a rose-pink shade. - floribunda bedding rose - very weak, scent noticeable only up close rose - subtle character

– Abundant repeat flowering through the season.
– Light pink blooms with silvery highlights.
– Upright, compact habit for beds and edging.
– Very good resistance to major rose diseases.
– Hardy to H7, suitable for colder climates.
Special feature: Semi-double flowers support bees with easily accessible nectar and pollen.
Standard finished product
Fluffy Ruffles™
pharmaROSA® NEONATAL rooted rose cutting
27,05 £
Due to courier service regulations – and the introduction of customs clearance – delivery to Ireland is temporarily suspended.
3.5 (5258)
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FLUFFY RUFFLES™ – light pink bedding floribunda rose – Howard & Smith

Homogeneous semi-finished FLUFFY RUFFLES™ material provides a compact, upright framework for standard-container production in 2–3 L, aligning well with nursery and integrator workflows that demand stable, repeatable batch planning. Its remontant, clustered flowering and semi-double, cup-shaped blooms support display-driven bedding and edging concepts where reliable garden performance is expected by retail channels. Own-root propagation ensures long-term renewal, low replacement and predictable stands, helping to secure capacity across nursery networks and public-realm supply. The cultivar’s resistant foliage with low intervention needs supports efficiency in park and project plantings, while medium self-cleaning reduces deadheading workloads in high-turnover beds. With moderate heat tolerance suited to UK sites facing changeable summers and coastal exposures, it offers dependable performance under professional maintenance regimes. Semi-double, partially pollinator-friendly flowers add collection value in thematic rose gardens, while the light pink, silvery-toned colour range ensures continuity across flowering waves. As a pharmaROSA® NEONATAL own-root cutting, it fits year-on-year scheduling where year-one rooting, year-two structure and year-three full ornamental expression underpin long-lived, credible ranges for professional growers.


Usage options

Target area Reasoning
Retail-grade bedding and edging lines in standard 2–3 L The compact, upright floribunda habit supports uniform 2–3 L standard-container production, giving predictable bench fill and consistent height at dispatch. As a bush-trained, compact plant with low maintenance needs, it suits reliable garden performance positioning for retail/reseller outlets. Own-root form enables renewable blocks for nursery propagation beds, aligning with wholesale-scale, professional propagation supply for retail and garden-centre programs.
Mass bedding for municipal and park projects Good disease resistance and low intervention needs keep maintenance predictable in public-realm and park bedding, while medium self-cleaning reduces labour for flower-bed and edging schemes. Own-root stands provide long lifespan and stable ornamental value, useful where replacement budgets are tight. This supports thematic rose plantings and collection-style beds in public projects positioned as reliable garden performance for municipal and institutional frameworks.
Thematic and collection rose gardens The 1935 origin and show floribunda/shrub exhibition positioning make this cultivar suitable for curated collections and themed rose gardens. Semi-double, clustered blooms with light pink, silvery-toned colour shifts give visual interest across flowering waves, while own-root material secures identity for long-term collection stands. This underpins professional credibility in specialist ranges promoted as reliable garden performance to rose collections and specialist nurseries.
Pollinator-accented rose assortments Semi-double, open blooms with accessible stamens make it partially pollinator-friendly, adding functional value to rose displays that must still behave as classic bedding floribundas. Using tray-rooted own-root cuttings gives homogeneous batches for consistent, repeat-flowering colour blocks in 2–3 L programs. This supports finished products marketed as reliable performers with ecological accents for independent retail and project specifiers.
Low-input nursery and integrator production systems Resistant foliage with low disease intervention needs supports streamlined spray programmes in larger nursery networks. Own-root technology allows repeated cutting cycles from the same mother stock, spreading investment over longer blocks and reducing replacement. This fits integrated supply chains where dependable quality and continuous propagation capacity are critical under a reliable garden performance promise for integrators and contract growers.
Colour-consistent bedding concepts for high-visibility areas The light pink colour with silvery tones and moderate fading remains visually coherent over time, helping create stable, large-scale colour planes in bedding and edging. Clustered flowering and abundant repeat bloom provide prolonged display without complex pruning strategies. This supports professional rose production aimed at standard finished product ranges that must meet predictable colour expectations for volume retail and landscapers.
Climate-resilient assortments for mixed UK conditions Hardiness down to approximately -21 °C (RHS H7, Swedish zone 3, USDA 6b) suits broad UK nursery distribution, while moderate heat tolerance accommodates increasingly warm summers when irrigation is managed. This balance supports national supply, including more exposed sites, offering stable colour and growth across planting seasons. It strengthens professional credibility where reliable garden performance is expected by nationwide nursery and wholesale partners.
Own-root stock beds for future propagation and private labels Own-root FLUFFY RUFFLES™ beds offer regenerative, long-lived stock for ongoing cutting production, with moderate prickliness and upright growth easing handling. Homogeneous stands help maintain cultivar identity for private-label bedding lines or show-garden collections. This aligns with thematic rose garden and collection projects looking for stable, long-term propagation bases under a reliable performance offer to brand-owning wholesalers and nurseries.

Finished-product ideas

  • Retail bedding floribunda 2–3 L – Own-root, compact, upright plants in standard 2–3 L containers, capitalising on low maintenance and reliable flowering for a standard finished product line – retail garden centres and DIY chains
  • Municipal park edging line – Batch-produced from own-root stock for durable flower-bed and edging use, exploiting disease resistance and medium self-cleaning to support low-input maintenance – municipal and public-realm contractors
  • Thematic collection rose SKU – Curated cultivar for show floribunda/shrub sections in rose collections, with stable colour and remontant clusters from own-root trays – specialist nurseries and rose gardens
  • Pollinator-accented floribunda mix – Semi-double, partially pollinator-friendly flowers combined with reliable bedding performance in 2–3 L pots, offering an ecological angle without sacrificing display – independent retailers and project specifiers
  • Private-label bedding series component – Own-root propagation beds feeding large-volume, homogeneous batches, pairing uniform habit and disease resistance to anchor a light-pink slot in branded ranges – integrators and large-scale wholesalers

Technical cultivar profile
Parameter Data
Name and registration Current trade name FLUFFY RUFFLES™ Bedding rose Howard & Smith; exhibition name Fluffy Ruffles; floribunda bed rose in the bedding rose collection; unregistered cultivar; authenticity verified 22 October 2025.
Origin and breeding Bred by Howard & Smith Nursery, Montebello, California, USA from ‘Miss Rowena Thom’ × Seedling No. 72; introduced by Henry A. Dreer in 1935; origin United States, breeding year 1935.
Growth and structural characteristics Floribunda bedding shrub with upright habit, 100–140 cm height and 55–85 cm spread; moderately dense, slightly glossy mid-green foliage; moderately thorny stems; medium self-cleaning, occasional manual cleaning advisable.
Flower morphology Semi-double, cup-shaped blooms with 13–25 petals, produced in clusters on remontant shoots; flower size large at 2.75–3.95 inches, with abundant second flowering providing sustained bedding display in season.
Colour data and phenology Light pink flowers; outer petal surface pale silvery pink, inner softer rose-pink; ARS code lp, RHS 65C outer and 62D inner; colour fades to pale, misty pink with silvery edge, more in strong sun, holding better in cooler conditions.
Fragrance and aroma Very weak fragrance, only noticeable up close, with subtle character; not primarily a scent variety but offers semi-double, open blooms that can contribute to partially pollinator-friendly plantings alongside other functional species.
Hip characteristics Moderately formed ellipsoid hips, red, approximately 10–14 mm diameter; ornamental in late season without dominating the bedding effect, offering some visual and structural interest where spent blooms are not fully removed.
Resistance and winter hardiness Rated resistant to powdery mildew, black spot and rust; hardiness to approximately -21 to -18 °C (RHS H7, Swedish zone 3, USDA 6b); moderate heat and drought tolerance, requiring irrigation during prolonged dry periods.
Horticultural recommendations Suited to flower beds, edging and park plantings; recommended as a bush-trained, compact plant in standard containers, especially 2–3 L; low maintenance requirements and good disease resistance reduce intervention in production and aftercare.

FLUFFY RUFFLES™ offers compact, upright own-root bedding performance with good disease resistance and reliable repeat flowering, giving long-lived, predictable stands for professional programmes; we suggest discussing volumes and scheduling to fit your production plans.

Detailed product attributes

Product Identification Data

Product Name: FLUFFY RUFFLES™ – light pink bedding floribunda rose - Howard & Smith
Product Type: pharmaROSA® NEONATAL - rooted rose cutting
Cultivar Authenticity: Verified:22.10.2025
Item Number: [426] 20-508 (14.02.2026) pharmarosaneonatal.co.uk

Name and Registration

Meaning of Cultivar Name: The English phrase "fluffy ruffles" denotes frilly, fluffy folds and refers to the gathered, ruffled appearance of the petals.
Original Trade Name: Fluffy Ruffles
Current Trade Name: Fluffy Ruffles™ Bedding rose Howard & Smith
Rose Group: Floribunda
Commercial Type: floribunda bedding rose
Commercial Group: Bed rose
Exhibition Category: show floribunda / shrub rose
Collection: Bedding rose

Origin and Breeding

Initial Distributor: Henry A. Dreer (USA)
Registration Year: unregistered cultivar
Breeder: Howard & Smith
Breeding Company / Institution: Howard & Smith Nursery (Montebello, California, USA)
Breeding Year: United States, 1935
Parentage: 'Miss Rowena Thom' × Seedling No. 72

Growth and Structural Characteristics

Height: 3.3-4.6ft (100-140 cm)
Spread: 1.8-2.8ft (55-85 cm)
Growth Habit: upright
Foliage: The variety has moderately dense foliage. The leaves have a slightly glossy surface and a mid-green hue.
Prickliness: moderately thorny
Self-Cleaning Description: Some spent flowers fall off, but petals can remain on the clusters, so occasional cleaning is advisable.
Self-Cleaning Intensity: Self-cleaning: medium.

Flower Morphology

Petal Count: 13-25
Flower Fullness: semi-double flowered
Flower Shape: cup-shaped
Flower Size: L (2,75-3,95 in)
Inflorescence Type: clustered
Colour Code: ARS code: lp RHS code: 65C (outer), 62D (inner)
Repeat Flowering: Remontant; the second flowering is abundant.

Colour Data and Phenology

Colour: light-pink
Flower Colour Description: The outer surface of the petal is a pale, silvery-pink tone; the inside is softer, a rose-pink shade.
Closed Bud: Pastel pink with a silvery tint and a matte finish.
Newly Opened Flower: The outer petals are a slightly silvery pink, while the inner petals open in a brighter, warmer pink.
Full Bloom: Uniform light pink with delicate silvery hues at the edges.
Before Fading: The petals fade to a pale, misty pink with a silvery edge.
Colour Fading Description: As the bloom opens, the brighter pink fades to a light, misty pink; in strong sunlight it fades more markedly, while in cool conditions it remains more vivid.

Fragrance and Aroma

Fragrance Strength: very weak, scent noticeable only up close rose
Fragrance Character: subtle character
Pollinator Attraction: Its semi-double, open blooms are expected to attract pollinators, as the flower form and accessible stamens make nectar and pollen easy to reach.
Pollinator-Friendly Rating: Considered partially pollinator-friendly due to its semi-double flowers.

Hip Characteristics

Hip Shape: ellipsoid-shaped
Hip Colour: red
Hip Comment: Moderately formed, 10–14 mm in diameter, red, ellipsoidal rose hip.

Resistance and Hardiness

Hardiness (°C): -21–-18 °C
Heat and Drought Tolerance Description: According to the descriptions it has average heat–drought tolerance and requires irrigation during prolonged dry periods.
Disease Resistance: resistant
  • powdery mildew – resistant
  • black spot – resistant
  • rust – resistant

Horticultural Recommendations

Recommended product path: Standard container
Release form: Bush-trained, compact plant
Recommended use: Maintenance requirement low; good disease resistance, generally requires minimal intervention.
Primary Uses: flower bed, edging, park

Comments

Positioning: Standard finished product
Target customer/channel: Retail / reseller
Main value proposition: Reliable garden performance
FLUFFY RUFFLES™ – light pink bedding floribunda rose - Howard & Smith
The outer surface of the petal is a pale, silvery-pink tone; the inside is softer, a rose-pink shade. - floribunda bedding rose - very weak, scent noticeable only up close rose - subtle character
The rose webshop. - light-pink - very weak, scent noticeable only up close rose - Fluffy Ruffles™ - floribunda bedding rose - (3.3-4.6ft (100-140 cm))
Inflorescence: clustered Height: 3.3-4.6ft (100-140 cm) Flower shape: cup-shaped Winter hardiness: - light-pink - Henry A. Dreer (USA) floribunda bedding rose - Flower size: L (2,75-3,95 in) Flower size: L (2,75-3,95 in) - Height: 3.3-4.6ft (100-140 cm) Height: 3.3-4.6ft (100-140 cm) - Flower fullness: semi-double flowered Fluffy Ruffles™ - Roses in the garden | pharmaROSA® Neonatal - standard Howard & Smith

We showcase the external appearance of the roses available for online purchase from our webshop.


Which product type is right for you?


PharmaRosa® NEONATAL is the cost‑effective starting point for rose product production.

As a uniform, own‑rooted propagation material, it provides a stable basis for further growing-on and can be integrated flexibly into different finished product production technologies.
Rooted in trays (rooted), 3–6‑month‑old, own‑rooted rose cutting.
Uniform developmental stage, with a root system that has thoroughly penetrated the plug.
For professional growing‑on.
Tray packaging: 10 pcs/tray.
Quality and varietal identity: production supported by a dedicated identification and traceability logic.
Can be transplanted during frost‑free periods, designed for finished product production.

PharmaRosa® NEONATAL provides a controlled, uniform starting stock for planned growing‑on that can be integrated into your own technology – especially where scheduling and varietal identity are paramount.


PharmaRosa® NEONATAL own-rooted rose propagation material in a plug, with a root system penetrating the plug (semi-finished product / semi-finished rose). PharmaRosa® NEONATAL rose propagation material size: 3–6‑month‑old, own-rooted cutting with a uniform developmental stage. PharmaRosa® NEONATAL rose propagation material root system: plug densely penetrated by well-developed white roots (root system detail). PharmaRosa® NEONATAL tray stock: own-rooted rose propagation material in trays, uniform developmental stage (10 pcs/tray).

Captions (from left to right): Semi-finished product (NEONATAL own-rooted rose propagation material in a plug with a fully developed root system) • Size demonstration (3–6‑month‑old, uniform cutting) • Root system detail (plug penetrated by the root system) • Tray stock (10 pcs/tray, uniform developmental stage)

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Which product type is right for you?

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For professional partners only
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Company details

PharmaRosa Ltd.
Company registration number: 01-09-717479
VAT number: 13075314-2-43
Plant health registration no.: HU130721
Bank account (IBAN):
HU85117631891388688400000000
BIC (SWIFT): OTPVHUHB
Bank name: OTP Bank Nyrt.