Hybrid tea rose

20-985-1
20-985-2

Gräfin Diana®

Parfuma®

KORdiagraf – Tim -Hermann Kordes

Deep, velvety burgundy-red shade with a subtle black tone. - hybrid tea rose - very strong, garden-filling scented rose - fruity, spicy aroma

– Deep, velvety burgundy-red blooms
– Perfectly formed hybrid tea exhibition flowers
– Very strong fruity, spicy fragrance
– Reliable repeat flowering through the season
– Robust hardiness to around –20 °C
– Special feature: Multi-award-winning Parfuma® rose for fragrance and flower quality.
Exclusive finished product
Gräfin Diana®
pharmaROSA® NEONATAL rooted rose cutting
30,77 £
Due to courier service regulations – and the introduction of customs clearance – delivery to Ireland is temporarily suspended.
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GRÄFIN DIANA® – burgundy-red hybrid tea rose – KORdiagraf

Parfuma selection GRÄFIN DIANA® brings fragrance-driven, exhibition-grade flower quality into a professional own-root format designed for nursery-scale propagation and premium container production. As a pharmaROSA® NEONATAL tray-rooted cutting, it offers a uniform, bush-trained starting point with 3–5 future framework canes for tight batch scheduling and predictable development in 5–7 L premium containers, and can later be stepped up into 40–50 litre display specimens for top-end retail and show-garden installation. Its deeply coloured, velvety, burgundy-red hybrid tea blooms suit premium cut-flower and solo-feature positioning where high-intervention plant protection is already standard practice, especially within thematic or collection rose gardens supplied by UK nursery networks that also serve wetter, disease-prone western regions through careful crop management. Own-root structure underpins long-term regeneration and stable stands, aligning with professional capacity planning across multi-year production. In practice, you see the root system consolidate in the first year, strong structural shoot building in the second, and full ornamental expression from year three onwards – supporting reliable, repeatable high-end colour and scent in your offer.


Usage options

Target area Reasoning
Premium 5–7 L retail container production The large, velvety hybrid tea flowers with very strong scent justify a premium container route, particularly in 5–7 L formats that balance visual impact and bench space for retail and reseller channels. Using NEONATAL own-root bush-trained material with 3–5 future framework canes helps you structure a reliable premium container workflow where maintenance is already built in via regular plant protection and grooming. This supports exclusive-finished-product positioning focused on bloom form and fragrance for retail-reseller.
Cut flower and exhibition stem production Solitary, long-stemmed hybrid tea blooms with a rosette form and burgundy-red colour lend themselves to cut-flower and exhibition use, where disease control and high maintenance are expected as part of standard practice. NEONATAL uniform young plants allow you to plan cutting windows precisely from a 5–7 L premium base, then bench and manage them under intensive regimes that suit high-value stems. This underpins an exclusive offer centred on flower quality for specialist-cut.
Show-garden and collection rose production The named Parfuma collection status and multiple fragrance awards make this cultivar a clear candidate for thematic rose gardens, fragrance collections and public show plantings. Own-root NEONATAL material supports long-term collection maintenance, as plants regenerate from the base even after heavier pruning, while nurseries can crop into 7 L and then 40–50 litre display containers for event and show use. This supports exclusive, story-led ranges for thematic-collections.
Large 40–50 litre specimen container stock The upright, slightly columnar habit and dense, glossy dark foliage make it a strong structural specimen when grown on into 40–50 litre containers, ideal for high-impact point-of-sale or feature positions. Starting from NEONATAL own-root cuttings, you can build a multi-year specimen pipeline where strong framework canes and basal regeneration keep plants presentable despite the higher disease-management load. This fits exclusive, high-ticket finished items for premium-specimen.
Fragrant feature planting for high-service landscapes The very strong, garden-filling fruity-spicy fragrance and deep burgundy colour work best where clients expect intensive horticultural service and frequent interventions. NEONATAL own-root plants allow you to raise uniform 5–7 L units for high-service private or institutional schemes, delivering a consistent sensory effect while enabling long-term rejuvenation through hard pruning once frameworks are established. This suits exclusive, fragrance-led schemes for high-service-landscape.
Specialist retail lines for fragrance enthusiasts Documented fragrance awards and ADR recognition allow you to label and market this cultivar as a credentialled, scent-focused choice in specialist retail lines. Propagating from NEONATAL material lets you maintain cultivar authenticity and homogeneous batches, a key factor when branding exclusive Parfuma selections in premium containers and curating a differentiated, story-rich shelf. This builds value for fragrance-seeking customers via specialist-retail.
Rose-collection maintenance and replacement stock Own-root propagation gives you a renewable source for maintaining dedicated Parfuma and hybrid tea collections, as plants are true to type without rootstock variability and can be cycled through as older specimens decline. Using NEONATAL cuttings as the base for 5–7 L replacement plants simplifies scheduling for nurseries supporting show gardens in regions where careful disease management is essential in humid, fungal-prone conditions. This reinforces exclusive, curated ranges for collection-supply.
Integrator and networked nursery programmes Where integrator systems or nursery networks require a repeatable, premium burgundy-red hybrid tea with strong fragrance, this cultivar’s defined profile and awards make it straightforward to position across partners. NEONATAL own-root supply gives a predictable base for Year 1 rooting, Year 2 framework development and full ornamental value from Year 3, supporting consistent premium-container and specimen outputs across sites for network-wholesale.

Finished-product ideas

  • Parfuma 7 L Premium Scented Hybrid Tea – 5–7 L bush-trained containers showcasing deep burgundy, very double blooms and very strong fragrance, built from uniform NEONATAL own-root stock – premium retail / reseller benches.
  • Fragrance Award Cut-Stem Line – dedicated production of long, solitary stems for exhibitions and florists, leveraging the cultivar’s fragrance awards and exhibition hybrid tea status – specialist cut-flower wholesalers.
  • 40 L Display Parfuma Specimen – large 40–50 litre own-root specimens with upright, dense foliage for entrance features and show-garden installations, grown on from 5–7 L premium stock – landscape and show-garden suppliers.
  • Thematic Burgundy Fragrance Collection – curated multi-cultivar rose assortments where this Parfuma selection anchors the dark, scented segment, propagated on own roots for long-term collection stability – public and private collection projects.
  • Premium Patio Fragrance Feature – compact, upright 5–7 L containers positioned as single-tub focal points with intense scent and high flower form, suited to high-service private gardens – independent garden centres and boutique retailers.

Technical cultivar profile
Parameter Data
Name and registration Hybrid tea rose, registered as KORdiagraf, marketed as Gräfin Diana® Parfuma®, an exhibition hybrid tea and premium cut-flower type with verified cultivar authenticity for professional propagation.
Origin and breeding Bred by Tim-Hermann Kordes (W. Kordes’ Söhne, Germany), introduced and registered in 2012, from Chartreuse de Parme × (Esther Geldenhuys × unknown seedling), aligning with modern fragrant breeding lines.
Awards and recognition Holds ADR Germany 2014, Rose des Jahres GRF 2017, Grand Prix de la Rose France 2018, and multiple first-place fragrance awards in The Hague and Adelaide, underpinning its fragrance and garden merit claims.
Growth and structural characteristics Upright, bushy, slightly columnar habit reaching 100–140 cm high and 65–95 cm spread, with dense, glossy dark green foliage and moderate prickliness, forming a strong visual structure in premium containers.
Flower morphology Very double, rosette-shaped hybrid tea blooms with 40+ petals, large flower size on mainly solitary stems, well remontant with abundant second flowering, though with only moderate self-cleaning of spent blooms.
Colour data and phenology Deep, velvety burgundy-red with subtle black tones, ARS code DR, RHS 60A outer and 53B inner; colour holds well, becoming slightly paler in heat and deeper in cool weather, fading to ruby red without browning.
Fragrance and aroma Very strong, garden-filling fragrance with a fruity, spicy character, selected for ornamental and sensory impact; heavily double blooms conceal stamens, limiting pollinator access and focusing on human scent appeal.
Hip characteristics Due to the very double flowers, rosehip formation is limited, with occasional small spherical orange-red hips 6–10 mm in diameter, so hips are not a primary ornamental or propagation feature in production.
Resistance and winter hardiness Rated very susceptible to powdery mildew, black spot and rust, requiring high-maintenance plant protection; winter hardy to around –21 to –18 °C, RHS H7, corresponding to USDA Zone 6b and Swedish Zone 3.
Horticultural recommendations Best used where flowerbed, cut-flower, specimen and fragrant garden value justify intensive care; suited to premium container routes from bush-trained NEONATAL stock with regular interventions and disease control.

GRÄFIN DIANA® combines award-winning fragrance, exhibition-grade flower quality and own-root longevity into a predictable, renewable premium line; consider aligning capacity and scheduling to integrate this Parfuma cultivar into your high-end offer.

Detailed product attributes

Product Identification Data

Product Name: GRÄFIN DIANA® – burgundy-red hybrid tea rose - Kordes
Product Type: pharmaROSA® NEONATAL - rooted rose cutting
Cultivar Authenticity: Verified:15.04.2025
Cultivar Quality Rating: premium gold
Item Number: [889] 20-985 (14.02.2026) pharmarosaneonatal.co.uk

Name and Registration

Meaning of Cultivar Name: The name "Gräfin Diana" refers to Countess Diana and honours a member of the Bernadotte family of Mainau.
Cultivar Synonym: Burgundy Panarosa; Comtesse Diana; Dark Desire; Madame de Montespan; Royal Parfuma
Original Trade Name: Gräfin Diana®
Current Trade Name: Gräfin Diana® Parfuma® KORdiagraf
Rose Group: Hybrid Tea
Commercial Type: hybrid tea rose
Commercial Group: Hybrid tea rose
Exhibition Category: cut flower; exhibition hybrid tea
Collection: Parfuma®

Origin and Breeding

Initial Distributor: W. Kordes’ Söhne (Germany)
Breeder: Tim -Hermann Kordes
Breeding Company / Institution: W Kordes' Söhne Rosenschulen GmbH & Co KG
Parentage: Chartreuse de Parme × (Esther Geldenhuys × unknown seedling)

Awards and Honours

Horticultural Ratings and Recommendations: ADR award, Germany (2014)
Competition and Show Awards: Rose des Jahres, GRF – Gesellschaft Deutscher Rosenfreunde (2017); France – Grand Prix de la Rose (2018); The Hague, Netherlands – 1st Place Fragrance Award (2018); Adelaide, Australia – 1st Place Fragrance Award (2016); Hradec Králové, Czech Republic – G

Growth and Structural Characteristics

Height: 3.3-4.6ft (100-140 cm)
Spread: 2.1-3.1ft (65-95 cm)
Growth Habit: upright (bushy, slightly columnar)
Foliage: The variety has dense foliage; the leaves are glossy and dark green in colour.
Prickliness: moderately thorny
Self-Cleaning Description: Some spent blooms remain on the plant and require subsequent cleaning.
Self-Cleaning Intensity: self-cleaning: moderate

Flower Morphology

Flower Fullness: very double-flowered
Flower Shape: rosette
Flower Size: L (2,75-3,95 in)
Inflorescence Type: solitary
Colour Code: ARS code: DR RHS code: 60A (outer), 53B (inner)
Repeat Flowering: Well remontant, with an abundant second flowering.

Colour Data and Phenology

Colour: burgundy-red
Flower Colour Description: Deep, velvety burgundy-red shade with a subtle black tone.
Closed Bud: Almost black burgundy with a velvety sheen.
Newly Opened Flower: The inner petals are a rich burgundy, the outer petals slightly darker with a velvety appearance.
Full Bloom: Uniform deep burgundy colour, the edges of the petals subtly shaded with a blackish tone.
Before Fading: The burgundy red fades to ruby red and dulls without browning.
Colour Fading Description: In hot weather it becomes slightly paler, while in cooler conditions it develops a deeper shade.

Fragrance and Aroma

Fragrance Strength: very strong, garden-filling scented rose
Fragrance Character: fruity, spicy aroma
Pollinator Attraction: Its strongly double flower form, which conceals the stamens and reduces their accessibility, makes it only weakly attractive to pollinators.
Pollinator-Friendly Rating: Its very double flowers hide the stamens; primarily an ornamental variety.

Hip Characteristics

Hip Shape: spherical
Hip Colour: orange-red
Hip Comment: Rosehip formation is expected to be limited due to the double flowers, occasionally producing spherical orange-red hips 6–10 mm in diameter.

Resistance and Hardiness

Hardiness (°C): -21–-18 °C
Heat and Drought Tolerance Description: Performs well in heat; requires regular watering during prolonged dry spells.
Disease Resistance: very susceptible
  • powdery mildew – very susceptible
  • black spot – very susceptible
  • rust – very susceptible

Horticultural Recommendations

Recommended product path: Premium container
Release form: Bush-trained, with 3–5 strong framework canes
Recommended use: Maintenance requirement high; highly susceptible to diseases, therefore requires regular plant protection and frequent interventions.
Primary Uses: flowerbed, cut flower, specimen, container, fragrant garden

Comments

Positioning: Exclusive finished product
Target customer/channel: Retail / reseller
Main value proposition: Flower quality, form
GRÄFIN DIANA® – burgundy-red hybrid tea rose - Kordes
Deep, velvety burgundy-red shade with a subtle black tone. - hybrid tea rose - very strong, garden-filling scented rose - fruity, spicy aroma
Online rose order - burgundy-red - very strong, garden-filling scented rose - Gräfin Diana® - hybrid tea rose - (3.3-4.6ft (100-140 cm))
Inflorescence: solitary Height: 3.3-4.6ft (100-140 cm) Flower shape: rosette Winter hardiness: - burgundy-red - W. Kordes’ Söhne (Germany) hybrid tea rose - Flower size: L (2,75-3,95 in) Flower size: L (2,75-3,95 in) - Height: 3.3-4.6ft (100-140 cm) Height: 3.3-4.6ft (100-140 cm) - Flower fullness: very double-flowered Gräfin Diana® - Roses in the garden | pharmaROSA® Neonatal - premium gold Tim -Hermann Kordes

We showcase the external appearance of the roses available for online purchase from our webshop.


Which product type is right for you?


PharmaRosa® NEONATAL is the cost‑effective starting point for rose product production.

As a uniform, own‑rooted propagation material, it provides a stable basis for further growing-on and can be integrated flexibly into different finished product production technologies.
Rooted in trays (rooted), 3–6‑month‑old, own‑rooted rose cutting.
Uniform developmental stage, with a root system that has thoroughly penetrated the plug.
For professional growing‑on.
Tray packaging: 10 pcs/tray.
Quality and varietal identity: production supported by a dedicated identification and traceability logic.
Can be transplanted during frost‑free periods, designed for finished product production.

PharmaRosa® NEONATAL provides a controlled, uniform starting stock for planned growing‑on that can be integrated into your own technology – especially where scheduling and varietal identity are paramount.


PharmaRosa® NEONATAL own-rooted rose propagation material in a plug, with a root system penetrating the plug (semi-finished product / semi-finished rose). PharmaRosa® NEONATAL rose propagation material size: 3–6‑month‑old, own-rooted cutting with a uniform developmental stage. PharmaRosa® NEONATAL rose propagation material root system: plug densely penetrated by well-developed white roots (root system detail). PharmaRosa® NEONATAL tray stock: own-rooted rose propagation material in trays, uniform developmental stage (10 pcs/tray).

Captions (from left to right): Semi-finished product (NEONATAL own-rooted rose propagation material in a plug with a fully developed root system) • Size demonstration (3–6‑month‑old, uniform cutting) • Root system detail (plug penetrated by the root system) • Tray stock (10 pcs/tray, uniform developmental stage)

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For professional partners only
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Company details

PharmaRosa Ltd.
Company registration number: 01-09-717479
VAT number: 13075314-2-43
Plant health registration no.: HU130721
Bank account (IBAN):
HU85117631891388688400000000
BIC (SWIFT): OTPVHUHB
Bank name: OTP Bank Nyrt.