Harald Wohlfahrt – fuchsia-red bedding shrub rose – pharmaROSA® NEONATAL
As a tray-grown propagation line, Harald Wohlfahrt in the pharmaROSA® NEONATAL range offers a compact, bushy shrub habit ideal for bedding schemes, while its very double, exhibition-grade blooms support value-added cut flower and showcase hybrid tea applications. The strong, fresh, fruity-citrus fragrance provides a distinctive fragrant USP for nurseries building thematic or collectors’ assortments, and the remontant, abundant second flush sustains display value across the retail season. Own-root production gives long-term structural stability and predictable regrowth, with year one prioritising root establishment, year two building framework shoots, and year three delivering full ornamental presence. Moderate disease and winter tolerance at H7, to around -21 °C, suits UK nursery networks that must deliver consistent quality even in cooler, wind-exposed regions, supporting reliability in scheduling and nationwide distribution. Recommended as bush-trained, compact stock for 2–3 L standard containers, it integrates easily into existing container workflows and wholesale systems serving garden-centre retail with reliable garden performance as the core promise.
Usage options
Finished-product ideas
- 2–3 L Fragrant Bedding Line – compact, bush-trained shrubs finished in 2–3 L containers, emphasising strong fragrance and reliable garden performance in colour beds – target audience/channel: garden-centre retail and multipoint wholesalers
- Fragrance Collection Feature Pot – selected, strongly scented plants grown on into 40–50 L terrace containers as statement specimens, combining remontant flowering with own-root longevity – target audience/channel: premium independent nurseries and landscapers
- Cut-&-Garden Dual-Purpose Range – standard 2–3 L stock marketed for both garden bedding and home cutting, utilising large, very double blooms and remontant habit – target audience/channel: retail ranges with florist-link potential
- Thematic Rose Garden Assortment – curated batches of uniform, own-root plants for collection and show gardens, using compact structure and stable performance to support long-term displays – target audience/channel: public-realm and institutional garden suppliers
- Cool-Region Reliable Performer – H7-hardy, own-root shrubs in standard containers, offered as a robust, medium-maintenance bedding and specimen choice for cooler, wind-exposed regions – target audience/channel: northern regional wholesalers and contractors
Technical cultivar profile
| Parameter |
Data |
| Name and registration |
Harald Wohlfahrt – Fragrant Memories of Love – DELcherot; shrub / bedding rose in the Bed rose commercial group; item [1417] 21-424, pharmaROSA® NEONATAL rooted cutting, authenticity verified 14.05.2025. |
| Origin and breeding |
Bred by Georges Delbard in France in 2008, parentage unknown; introduced 2013 in France as ‘Rose Lalande de Pomerol’, with breeding and initial distribution via Delbard / Georges Delbard SA. |
| Growth and structural characteristics |
Bushy, clump-forming shrub, 60–90 cm high with 100–140 cm spread; moderately thorny, moderately dense mid-green, slightly glossy foliage; weak self-cleaning so spent blooms require removal in production and landscape. |
| Flower morphology |
Very double, solitary, large cup-shaped blooms (2.75–3.95 in) with 40+ petals; remontant with abundant second flowering, supporting extended ornamental and cutting potential under standard nursery regimes. |
| Colour data and phenology |
Deep velvety fuchsia-red dominates; buds dark burgundy-red; newly opened flowers vibrant fuchsia-red; before fading, lilac-mauve veiling and rosy red tones appear; good colour retention with gradual, attractive lightening. |
| Fragrance and aroma |
Very strongly scented, fresh fruity-citrus character detectable from a distance; primarily ornamental value with fragrance interest, stamen access largely enclosed so only moderately attractive to pollinating insects. |
| Hip characteristics |
Moderately abundant spherical hips, approximately 9–12 mm in diameter; orange-red colouring adds later-season ornamental interest, relevant where beds or collection plantings are left un-deadheaded. |
| Resistance and winter hardiness |
Moderate disease resistance to powdery mildew, black spot and rust; RHS H7, hardy to around -21–-18 °C; moderate heat and drought tolerance, flowering persistently in warmth but requiring regular watering in dry spells. |
| Horticultural recommendations |
Suited to flower beds, containers, cut flower and specimen use; medium maintenance with occasional pest control; recommended bush-trained, compact release via standard containers, target 2–3 L, for reliable garden performance. |
Harald Wohlfahrt in pharmaROSA® NEONATAL combines compact bushy structure, strong fragrance and remontant flowering in a predictable own-root form, supporting stable long-term stands and reliable capacity planning; please contact us to align volumes and scheduling.
