HARRY EDLAND® – mauve-lilac bedding floribunda rose – rooted cutting for professional production
Professional own-root pharmaROSA® NEONATAL material for HARRY EDLAND® offers a compact, upright floribunda with dense, glossy foliage and reliable, abundant repeat flowering in saturated mauve-lilac clusters, well suited to standard-container production for retail and reseller channels where reliable garden performance is the benchmark. With good disease resistance and low routine maintenance needs, it underpins predictable scheduling in nursery propagation beds and 2–3 L container grow-on for bed and edging lines, including schemes in cooler and exposed UK regions where winter robustness and wind tolerance support long-term planting plans. As an own-root, bush-trained, compact plant, it supports homogeneous stands and low replacement rates in collection beds and cultivar lines, moving from root establishment in the first year through structural canopy in the second and full ornamental expression by the third, ideal for building stable, premium bronze level stock. Strong, very-fragrant cluster flowers and a mauve-lilac colour identity further differentiate this cultivar in thematic rose gardens, cut-flower sideline production and curated ranges.
Usage options
Finished-product ideas
- Fragrant Bedding Floribunda 2–3 L – core line using compact, upright structure, strong fragrance and disease resistance in standard 2–3 L pots for bedding use – retail / reseller seasonal benches
- Mauve-Lilac Fragrance Collection 3 L – curated 3 L collection SKU built around the mauve-lilac colour identity and very strong perfume, raised from NEONATAL material for uniform show-garden style displays – specialist and garden-centre retail
- Low-Maintenance Public Bed Rose 2 L – cost-efficient 2 L format highlighting disease resistance and low maintenance for municipal and contractor supply, propagated on own roots for longevity and regeneration – public-realm integrator channels
- Dual-Purpose Garden & Cut Rose 3 L – 3 L container product promoted for both bedding and home cutting, leveraging repeat flowering and cluster-flowered stems – quality-focused independent retailers
- Feature Patio Container 50 L – pre-planted 40–50 litre feature container concept using dense foliage and garden-filling fragrance, derived from NEONATAL stock for long-term display stability – premium garden retail and project-based supply
Technical cultivar profile
| Parameter |
Data |
| Name and registration |
Floribunda bedding rose registered as HARRY EDLAND®, commercial type bedding floribunda rose; American Rose Society exhibition name Harry Edland; collection: bedding rose; exhibition category bush rose, cut flower. |
| Origin and breeding |
Bred by Jack Harkness, R. Harkness & Co. Ltd. (United Kingdom); parentage (‘Lilac Charm’ × ‘Sterling Silver’) × (‘Blue Moon’ × (‘Sterling Silver’ × ‘Africa Star’)); bred 1975, introduced and registered 1978 in the United Kingdom. |
| Awards and recognition |
Recipient of the RNRS Edland Fragrance Medal (1975), underlining the cultivar’s notable aromatic qualities and its association with renowned fragrance judge Harry Edland, after whom the medal and the rose are named. |
| Growth and structural characteristics |
Upright, compact bush with 70–95 cm height and 50–75 cm spread; dense, dark green, glossy foliage on moderately thorny shoots; medium self-cleaning, with some spent blooms dropping but deadheading advised for best display. |
| Flower morphology |
Semi-double, cup-shaped blooms with 17–25 petals and large 2.75–3.95 inch flower size; cluster-flowered habit providing multiple blooms per stem; good repeat flowering with an abundant second flush enhancing bed and container impact. |
| Colour data and phenology |
Mauve-lilac overall effect; buds deep mauve-purple with silvery sheen, opening to lavender-purple with paler reverse; colour retains well, fading to silvery lilac-pink, sometimes bluer in cool conditions; RHS 76A outer, 75B inner; ARS code M. |
| Fragrance and aroma |
Very strong, garden-filling fragrance with a full, perfumed character; semi-double form offers moderate pollinator attraction, though floral structure and partial stamen coverage limit full pollinator access compared with simpler forms. |
| Hip characteristics |
Produces moderate numbers of spherical red hips, approximately 10–14 mm in diameter, adding a discrete seasonal feature where deadheading is reduced or omitted, though typically secondary to main ornamental flowering use. |
| Resistance and winter hardiness |
Good overall disease resistance with documented resistance to powdery mildew, black spot and rust; hardy to approximately -21 to -18 °C, RHS H7, Swedish Zone 3, USDA Zone 6b; tolerates warmth and moderate drought, not prolonged dry periods. |
| Horticultural recommendations |
Recommended for flower beds, edging, containers and cut flowers; low maintenance with little intervention required; best as bush-trained compact plants in standard container routes, with 2–3 L target pots as core production specification. |
HARRY EDLAND® combines compact upright structure, strong fragrance and good disease resistance on predictable, long-lived own-root plants, making it a dependable choice for building reliable, standard container ranges; please contact us to discuss volumes and scheduling.
