Cheerfulness

Bedding rose

- – Discovered by - pharmaROSA®

Warm apricot-toned with a pale golden-yellow base tone. - bedding floribunda rose - very weak, barely perceptible scented rose - light, airy character

– Warm apricot rosettes with elegant colour shifts.
– Compact, bushy habit for neat flower beds.
– Reliable repeat flowering with abundant flushes.
– Good disease resistance for easy care.
– Award-winning performance in European trials.
– Special feature: Self-cleaning blooms keep plants looking fresh with minimal deadheading.

Standard finished product

pharmaROSA® NEONATAL rooted rose cutting

28,34 £

Due to courier service regulations – and the introduction of customs clearance – delivery to Ireland is temporarily suspended.

3 (3842)

CHEERFULNESS – apricot bedding floribunda rose – pharmaROSA® NEONATAL

Cheerfulness sits comfortably in professional ranges as a floribunda bedding shrub with compact bushy structure, medium maintenance needs and reliable performance in standard container production. Its very double, rosette, warm apricot blooms are clustered and self-cleaning, supporting tidy, low-intervention benches and consistent retail presentation. Own-root NEONATAL material offers a practical route into scalable stock building for nursery networks and integrator systems where reliable quality and repeat ordering matter, with plants settling into beds and containers to develop roots in year one, structural shoots in year two and full ornamental value from year three. Medium disease resistance with good tolerance to powdery mildew and black spot supports predictable capacity, while hardiness to around -21 °C suits project work in cooler UK regions where winter and wind tolerance underpin dependable long-term plantings in public and private schemes. Uniform, tray-rooted cuttings simplify handling, storage and scheduling into 2–3 L programmes for retail and reseller partners seeking reliable garden roses with a clear, apricot bedding identity.

Usage options

Target area	Reasoning
Standard 2–3 L retail container line	The compact, bushy habit and medium height fit efficiently into standard container production, aligning with the recommended standard container route and 2–3 L target pot. Reliable garden performance and a medium maintenance profile give retailers a clear, dependable bedding floribunda offer for core ranges, supporting stable, own-root stock flow for retail/reseller programmes.
Colour-driven bedding and edging schemes	Warm apricot to creamy-yellow colour transitions, with rosette, very double blooms in clusters, create strong visual impact in flower beds and edging. When grown from tray-rooted own-root cuttings via standard container programmes, plants establish evenly and present well on benches, matching reliable garden performance as a core value promise for colour-focused assortments.
Medium-maintenance landscape and public-realm beds	Medium maintenance requirements, combined with good self-cleaning, suit municipal or institutional beds where regular but not intensive care is available. Using own-root NEONATAL material through standard container production supports homogeneous blocks for public schemes, aligning with reliable garden performance as a positioning for public-realm suppliers.
Collection and thematic rose gardens	As a bedding floribunda with a distinct apricot colour range and award background, it contributes clearly to thematic and collection plantings. Own-root propagation through standard 2–3 L programmes provides stable identity and long-term stand sustainability, supporting reliable garden performance in curated ranges for thematic rose collections.
Cut-flower side use from bed and container plantings	Clustered, very double, medium-sized blooms on a bushy framework allow opportunistic cutting from beds or containers without compromising show. Standard container production from own-root cuttings ensures structurally uniform plants, while reliable garden performance underpins repeat purchasing for nursery and florist-linked growers.
Group and specimen containers, including 40–50 L	The dense, mid-green foliage and bushy habit lend themselves to group or single-specimen plantings in larger containers (40–50 L and above) for entrances and terraces. Starting from 2–3 L own-root plants grown on from NEONATAL trays provides a predictable pipeline into upscaled formats, aligned with reliable garden performance for project-driven outlets.
Remontant repeat-flowering programmes	Remontant, plentiful second flush flowering supports season-long display in retail and landscape settings. Integrating own-root tray cuttings into standard container cycles enables planned, uniform flowering windows, while reliable garden performance helps wholesalers position it as a consistent, long-season bedding floribunda for garden-centre supply chains.
Cooler-region UK nursery and project supply	Hardiness to around -21 °C with an H7 rating supports dependable overwintering and landscape performance in cooler nurseries and northern project sites where winter and wind tolerance is valued. Own-root material reduces replacement risk over time, supporting the standard finished-product route and reliable garden performance for Scotland/North-focused partners.

Finished-product ideas

Core 2–3 L bedding floribunda line – Own-root NEONATAL stock finished in 2–3 L standard containers, leveraging the bushy habit and clustered, self-cleaning blooms for reliable garden performance – retail garden centres and DIY chains
Apricot edging and pathway series – Uniform batches for edging and low bedding, produced via standard container routes, highlight the warm apricot rosette flowers and medium maintenance needs – landscape-oriented resellers and project nurseries
Repeat-flowering feature bed mix – Mixed floribunda beds built on remontant flowering and dense foliage, using 2–3 L own-root plants as a stable base for long-season display – public-realm contractors and municipal suppliers
Large decorative terrace containers – 2–3 L plants grown on into 40–50 L containers to exploit the bushy framework and dense foliage for statement planters with dependable garden performance – premium retail, specification-led landscapers
Thematic award-winner rose block – A curated award-focused collection slot using own-root Cheerfulness to anchor a bedding floribunda section, supporting reliable performance and identity in show gardens – specialist nurseries and collection gardens

Technical cultivar profile

Parameter	Data
Name and registration	Cheerfulness Bedding rose pharmaROSA® is a floribunda bed rose for bedding use; commercial bedding floribunda rose, exhibition shrub rose category, meaning linked to good humour and cheerfulness.
Origin and breeding	Discovered in Germany in 2008, with parentage and breeding institution not provided; introduced by PharmaRosa® Ltd. (Hungary) in 2015, with registration year 2008 and discovery credited to pharmaROSA®.
Awards and recognition	Recognised in 2015 with the Baden-Baden City of Zweibrücken Award, Rose of Madrid distinction, and a 1st Silver Medal, supporting professional confidence in its bedding use profile.
Growth and structural characteristics	Bushy shrub with dense, glossy mid-green foliage, moderately spiny shoots, around 100–140 cm high and 65–95 cm spread; most spent blooms drop naturally, supporting good self-cleaning in beds and containers.
Flower morphology	Medium-sized, very double rosette blooms with 40+ petals, borne mainly in clusters; remontant character with a plentiful second flush, giving extended seasonal flowering on well-managed plants.
Colour data and phenology	Warm apricot with pale golden-yellow base; buds deep apricot yellow, opening to rich apricot centres and creamy to butter-yellow edges, eventually showing an almost white-edged margin as colour gradually fades.
Fragrance and aroma	Fragrance is very weak and barely perceptible, with a light, airy character only; highly double flowers limit pollen access, so it is primarily an ornamental display variety rather than a pollinator plant.
Hip characteristics	Rose hip set is generally slight; when present, spherical orange-red hips (RHS N34A) of about 8–12 mm diameter occur occasionally, adding minor late-season interest without dominating the ornamental effect.
Resistance and winter hardiness	Medium general disease resistance with good resistance to powdery mildew and black spot, medium rust tolerance; winter hardy to about -21 to -18 °C, RHS H7, equivalent to Swedish Zone 3 and USDA Zone 6b.
Horticultural recommendations	Recommended for flower beds, groups, edging, containers and occasional cutting; medium maintenance, sometimes needing plant protection; best used via standard container production from bush-trained, compact plants in 2–3 L pots.

Cheerfulness Bedding rose pharmaROSA® combines bushy container-suited structure, remontant clustered flowering and award-backed reliability on a predictable, regenerative own-root base; please contact us to align on volumes, timing and integration into your ranges.

Detailed product attributes

Product Identification Data

Product Name: CHEERFULNESS – apricot bedding floribunda rose - pharmaROSA®

Product Type: pharmaROSA® NEONATAL - rooted rose cutting

Product Quality: -

Cultivar Authenticity: Verified:03.09.2025

Cultivar Quality Rating: premium bronze

Item Number: [305] 20-885 (14.02.2026) pharmarosaneonatal.co.uk

Name and Registration

Meaning of Cultivar Name: The word "Cheerfulness" denotes cheerfulness and good humour.

Cultivar Synonym: -

Registered Cultivar Name: -

Original Trade Name: Cheerfulness

Former Name: -

Current Trade Name: Cheerfulness Bedding rose pharmaROSA®

American Rose Society Approved Exhibition Name: -

Rose Group: Floribunda

Commercial Type: bedding floribunda rose

Commercial Group: Bed rose

Exhibition Category: shrub rose

Collection: Bedding rose

Origin and Breeding

Initial Distributor: PharmaRosa® Ltd. (Hungary)

Introduction Year: 2015

Registration Year: 2008

Breeder: Discovered by - pharmaROSA®

Breeding Company / Institution: unknown / no data

Breeding Year: Germany, 2008

Parentage: unknown

Awards and Honours

Global and Lifetime Awards: -

Horticultural Ratings and Recommendations: -

Competition and Show Awards: Baden-Baden – City of Zweibrücken Award (2015); Rose of Madrid (2015); 1st Silver Medal (2015)

Collectors' Recommendations: -

Growth and Structural Characteristics

Height: 3.3-4.6ft (100-140 cm)

Spread: 2.1-3.1ft (65-95 cm)

Growth Habit: bushy

Foliage: The variety has dense foliage, with glossy leaves of mid-green colour.

Prickliness: moderately spiny

Self-Cleaning Description: Most of the spent blooms drop off naturally.

Self-Cleaning Intensity: self-cleaning good

Flower Morphology

Petal Count: 40+

Flower Fullness: very double-flowered

Flower Shape: rosette

Flower Size: M (1,5-2,75 in)

Inflorescence Type: clustered

Colour Code: ARS code: ab RHS code: 11C (outer), 14B (inner)

Repeat Flowering: It is remontant and produces a plentiful second flush.

Colour Data and Phenology

Colour: apricot

Flower Colour Description: Warm apricot-toned with a pale golden-yellow base tone.

Closed Bud: The outer petals are deep apricot yellow with slightly golden-yellow tips.

Newly Opened Flower: The inner petals are vibrant apricot, with a soft lemon-yellow glow along the outer edges.

Full Bloom: The centre is a rich apricot, and the outer edge gradually fades to a pale creamy yellow.

Before Fading: The petals uniformly fade to butter-yellow, the edges almost white.

Colour Fading Description: As the bloom opens, the saturated apricot colour gradually fades to creamy yellow, and, prior to the end of flowering, a buttery-yellow ground colour with an almost white-edged margin is characteristic.

Colour Retention Level: moderate

Fragrance and Aroma

Fragrance Strength: very weak, barely perceptible scented rose

Fragrance Character: light, airy character

Pollinator Attraction: The heavily double flower form and reduced accessibility of the stamens mean this variety is not very attractive to pollinators.

Pollinator-Friendly Rating: Its very double flowers conceal the stamens, making it primarily an ornamental variety.

Soap and Cosmetic Use: -

Hip Characteristics

Maximum Hip Diameter: 8-12 mm

Hip Shape: spherical

Hip Colour: orange-red (RHS N34A)

Hip Comment: Rose hip formation is expected to be slight; occasionally spherical, orange‑red (RHS N34A) rose hips 8–12 mm in diameter are produced.

Resistance and Hardiness

Hardiness (°C): -21–-18 °C

RHS Hardiness Rating: H7

Swedish Hardiness Zone: Zon 3

USDA Hardiness Zone: 6b

Heat and Drought Tolerance Description: Tolerates heat well, but during prolonged drought requires regular watering.

Heat and Drought Tolerance Level: moderate

Disease Resistance: medium

powdery mildew – resistant
black spot – resistant
rust – medium

Horticultural Recommendations

Recommended product path: Standard container

Recommended target pot: 2–3 L

Release form: Bush-trained, compact plant

Recommended use: Maintenance requirement medium; occasionally requires plant-protection treatments.

Primary Uses: flower bed,container,group,edging,specimen,cut flower

Comments

Positioning: Standard finished product

Target customer/channel: Retail / reseller

Main value proposition: Reliable garden performance

CHEERFULNESS – apricot bedding floribunda rose - pharmaROSA®

Warm apricot-toned with a pale golden-yellow base tone. - bedding floribunda rose - very weak, barely perceptible scented rose - light, airy character

Online rose purchase - apricot - very weak, barely perceptible scented rose - Cheerfulness - bedding floribunda rose - (3.3-4.6ft (100-140 cm))

Inflorescence: clustered Height: 3.3-4.6ft (100-140 cm) Flower shape: rosette Winter hardiness: 6b apricot - PharmaRosa® Ltd. (Hungary) bedding floribunda rose - Flower size: M (1,5-2,75 in) Flower size: M (1,5-2,75 in) - Height: 3.3-4.6ft (100-140 cm) Height: 3.3-4.6ft (100-140 cm) - Flower fullness: very double-flowered Cheerfulness - Roses in the garden | pharmaROSA® Neonatal - premium bronze Discovered by - pharmaROSA®

We showcase the external appearance of the roses available for online purchase from our webshop.

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Information

In what condition do we dispatch the roses from our online shop?

Ask yourself the question: What final product do I want to create from it?

Wholesale of cuttings

PharmaRosa® NEONATAL is the cost‑effective starting point for rose product production.

As a uniform, own‑rooted propagation material, it provides a stable basis for further growing-on and can be integrated flexibly into different finished product production technologies.
Rooted in trays (rooted), 3–6‑month‑old, own‑rooted rose cutting.
Uniform developmental stage, with a root system that has thoroughly penetrated the plug.
For professional growing‑on.
Tray packaging: 10 pcs/tray.
Quality and varietal identity: production supported by a dedicated identification and traceability logic.
Can be transplanted during frost‑free periods, designed for finished product production.

PharmaRosa® NEONATAL provides a controlled, uniform starting stock for planned growing‑on that can be integrated into your own technology – especially where scheduling and varietal identity are paramount.

PharmaRosa® NEONATAL own-rooted rose propagation material in a plug, with a root system penetrating the plug (semi-finished product / semi-finished rose). PharmaRosa® NEONATAL rose propagation material size: 3–6‑month‑old, own-rooted cutting with a uniform developmental stage. PharmaRosa® NEONATAL tray stock: own-rooted rose propagation material in trays, uniform developmental stage (10 pcs/tray).

Captions (from left to right): Semi-finished product (NEONATAL own-rooted rose propagation material in a plug with a fully developed root system) • Size demonstration (3–6‑month‑old, uniform cutting) • Root system detail (plug penetrated by the root system) • Tray stock (10 pcs/tray, uniform developmental stage)