Romantic rose

21-421-1
21-421-2

Institut Lumière

Romantic rose

MASinlum – Dominique Massad

The centre of the flower is vivid salmon‑orange, and the outer petals fade gently to pink. - nostalgia rose - medium-strength, noticeably scented rose - softly sweet character

– Cupped, very double salmon-pink blooms.
– Elegant colour gradient from warm centre to pastel.
– Medium, softly sweet fragrance for close spaces.
– Bushy shrub with dense dark green foliage.
– Hardy to H7, suitable for colder regions.
Special feature: Nostalgic flower form evoking classic Romantic rose charm.
Exclusive finished product
Institut Lumière
pharmaROSA® NEONATAL rooted rose cutting
29,63 £
Due to courier service regulations – and the introduction of customs clearance – delivery to Ireland is temporarily suspended.
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Institut Lumière Romantic rose MASinlum – pharmaROSA® NEONATAL rooted cutting

With its Romantic flower form and salmon-pink colour gradient, Institut Lumière offers premium visual impact for dedicated rose ranges while remaining manageable to produce at scale in own-root form. This bushy shrub habit, dense dark-green foliage and medium height-spread profile suit structured nursery layouts, whether for 5–7 L premium containers or subsequent transfer to 40–50 litre and larger landscape units. The very double, cupped blooms with remontant repeat and medium, softly sweet fragrance support exclusive finished-product positioning focused on flower quality and nostalgic appeal. Own-root NEONATAL material provides a renewable base for long-term stock beds and collection plantings, giving predictable stands, low replacement rates and reliable capacity under UK nursery conditions, particularly where winter and wind exposure are considerations in Scotland and northern England. Over a natural development arc, roots establish in year one, structural shoots stabilise in year two and full ornamental value expresses from year three, aligning well with professional scheduling. Moderate hardiness to approximately -21 °C and balanced resistance enable consistent outputs when combined with routine care, making this cultivar a practical, premium element within thematic Romantic rose assortments for trade and project supply.


Usage options

Target area Reasoning
Premium 5–7 L container production for retail / reseller lines The compact, bushy structure and 85–115 cm height allow efficient shaping in 5–7 L premium containers, matching the recommended product path and bush-trained release form. Very double, cupped salmon-pink blooms with abundant remontant flowering underpin an exclusive finished product centred on flower quality, ideal where retailers seek a nostalgia rose with clear point-of-sale impact for retail / reseller
Specimen plants in 40–50 litre+ containers for display and show gardens The dense foliage and strong framework canes respond well to grow-on into 40–50 litre and larger containers, giving presence as individual specimens in thematic Romantic rose displays. Own-root material supports long lifespan and regeneration after pruning, stabilising the visual quality demanded by dedicated rose gardens and public show collections, particularly in exposed northern sites with significant winter and wind pressure for public-realm suppliers
Flower bed and border planting stock for landscape contractors The bushy habit, 70–90 cm spread and medium height create a rounded, infill-friendly structure for flower beds and mixed borders. Salmon-pink nostalgic blooms with medium fragrance and clustered flowering deliver consistent ornamental value when planted in groups, while moderate maintenance needs and own-root durability reduce replacement risk in municipal and institutional schemes looking to offer a Romantic rose accent through trade partners for integrator systems
Park and estate planting for Romantic-themed collections In parks and estates, the combination of moderate hardiness (down to about -21 °C), balanced disease resistance and remontant flowering gives reliable seasonal interest with manageable plant-health workloads. Own-root propagation ensures identity stability for cultivar-labelled, nostalgia-focused rose collections where long-term continuity matters, allowing nurseries to support curated Romantic plantings as an exclusive, clearly profiled finished product for thematic rose gardens
Cut-flower oriented shrub production for niche retail stems The large, very double, cupped blooms with 40+ petals and medium, softly sweet scent can be positioned as niche cut stems from shrub production. Clustered 1–5 flowers per stem and abundant second flowering provide repeatable harvest windows from premium container beds or open-field blocks, giving retailers an exclusive nostalgia rose cut option that extends beyond standard florist lines for specialist retailers
Propagation beds for long-term own-root mother stock Tray-rooted NEONATAL cuttings establish quickly into stable mother blocks, with dense dark-green foliage and bushy growth supporting repeated cutting cycles once the framework is built. The own-root habit ensures renewal from the base, maintaining uniformity and identity over years, which suits nurseries building secure supply for Romantic rose concepts and exclusive, flower-quality-led finished products for wholesale partners
Cultivar maintenance and collection plantings in gene-bank style stands As a clearly defined Romantic rose with verified authenticity and premium silver quality rating, Institut Lumière is well suited to labelled collection beds and reference blocks. Own-root cultivation provides long-term security for this cultivar, with minimal hip set helping focus energy on vegetative growth, allowing horticultural institutions and specialist nurseries to hold reliable reserves for nostalgia-focused, flower-form-driven offerings for collection curators
Premium park-edge and pathway planting in public-realm projects The combination of moderate maintenance needs and remontant, clustered flowering enables use along paths and entrances where visual continuity is important but maintenance rounds are finite. Medium height ensures sightline safety, while own-root resilience and balanced resistance help maintain homogeneous stands across seasons, supporting public-realm suppliers delivering high-spec Romantic rose schemes as an exclusive finished option for municipal buyers

Finished-product ideas

  • Romantic 5–7 L premium container shrub – Bush-trained plants with 3–5 strong canes in 5–7 L pots, showcasing large, very double salmon-pink blooms and medium fragrance for flower-quality-led nostalgia ranges – target audience/channel: retail / reseller
  • 40–50 L showpiece Romantic rose – Own-root shrubs grown into 40–50 litre containers for use as display specimens in thematic rose gardens and high-end terraces, capitalising on bushy habit and remontant flowering – target audience/channel: public-realm suppliers
  • Park collection “Institut Lumière” line – Uniform, own-root stock for park and estate planting, highlighting dense foliage, repeated flowering and moderate hardiness within curated Romantic rose collections – target audience/channel: municipal and institutional project suppliers
  • Nostalgic shrub cut-flower block – Dedicated production beds or container stands managed for repeated harvest of large, cupped, very double blooms with medium, softly sweet scent as a niche nostalgia cut-flower offer – target audience/channel: specialist retailers
  • Reference collection and mother-stock units – Clearly labelled, own-root mother plants maintained in beds for ongoing propagation and cultivar preservation, ensuring identity-stable supply for exclusive, flower-form-focused finished products – target audience/channel: nurseries and integrator systems

Technical cultivar profile
Parameter Data
Name and registration Institut Lumière Romantic rose MASinlum is a shrub nostalgia rose in the Romantic rose commercial group; registered cultivar name MASinlum with verified authenticity for professional own-root production.
Origin and breeding Bred by Dominique Massad at Roseraie Guillot, France, with parentage unknown; introduced by Roseraie Guillot in 2003, bred and released in France for ornamental shrub and nostalgia applications.
Growth and structural characteristics Bushy shrub with 85–115 cm height and 70–90 cm spread, moderately thorny canes and dense, matte, dark-green foliage; supplied bush-trained with 3–5 strong framework canes for premium container structures.
Flower morphology Very double, cupped blooms with 40+ petals, large flower size around 2.75–3.95 inches, borne singly or in clusters of 1–5 per stem; remontant habit with an abundant second flush under suitable culture.
Colour data and phenology Salmon-pink overall, with vivid salmon-orange centres and paler pink outer petals; colour lightens in strong sun, outer petals paling to powder pink; ARS ob, RHS 65C outer, 36B inner, moderate colour retention.
Fragrance and aroma Medium-strength, softly sweet fragrance clearly noticeable at close range; primarily an ornamental variety, as the very full flower form conceals stamens and offers limited pollinator attraction under garden conditions.
Hip characteristics Very double flowers reduce hip formation; only occasional ellipsoidal red hips of about 8–12 mm diameter appear, with minimal impact on ornamental value or energy allocation in standard professional production.
Resistance and winter hardiness Rated to approximately -21 to -18 °C, RHS H7, Swedish zone 3, USDA 6b; moderate tolerance to heat and drought with irrigation, and moderate resistance to powdery mildew, black spot and rust under managed care.
Horticultural recommendations Suitable for flower beds, parks, specimen use and cut flowers; moderate maintenance with occasional pest and disease control; best directed to premium container production, especially 5–7 L, from own-root NEONATAL material.

Institut Lumière Romantic rose MASinlum combines large nostalgic blooms, bushy structure and moderate hardiness with the predictability and regeneration of own-root production, making it a considered choice for aligning long-term capacity and project scheduling.

Detailed product attributes

Product Identification Data

Product Name: INSTITUT LUMIÈRE – salmon-pink nostalgic rose - Massad
Product Type: pharmaROSA® NEONATAL - rooted rose cutting
Cultivar Authenticity: Verified:23.08.2025
Cultivar Quality Rating: premium silver
Item Number: [1414] 21-421 (14.02.2026) pharmarosaneonatal.co.uk

Name and Registration

Meaning of Cultivar Name: The name refers to the Institut Lumière film institute in Lyon, as a tribute to the Lumière brothers.
Original Trade Name: Institut Lumière
Current Trade Name: Institut Lumière Romantic rose MASinlum
Rose Group: Shrub
Commercial Type: nostalgia rose
Commercial Group: Romantic rose
Exhibition Category: shrub rose
Collection: Romantic rose

Origin and Breeding

Initial Distributor: Roseraie Guillot (France)
Registration Year: Data not available
Breeder: Dominique Massad
Breeding Company / Institution: Roseraie Guillot
Breeding Year: France, 2003
Parentage: unknown

Growth and Structural Characteristics

Height: 2.8-3.8ft (85-115 cm)
Spread: 2.3-3ft (70-90 cm)
Growth Habit: bushy
Foliage: The variety has dense foliage, with leaves that are matte and dark green in colour.
Prickliness: moderately thorny
Self-Cleaning Description: No information on self-cleaning.
Self-Cleaning Intensity: No data on self-cleaning strength.

Flower Morphology

Flower Fullness: very double-flowered
Flower Shape: cupped
Flower Size: L (2,75-3,95 in)
Inflorescence Type: clustered, 1-5 flower/stem
Colour Code: ARS code: ob RHS code: 65C (outer), 36B (inner)
Repeat Flowering: Remontant, with an abundant second flowering.

Colour Data and Phenology

Colour: salmon-pink
Flower Colour Description: The centre of the flower is vivid salmon‑orange, and the outer petals fade gently to pink.
Closed Bud: Deep orange–peach shade, with a slight pink veil at the tip.
Newly Opened Flower: The inner petals are a vivid salmon‑orange shade, while the outer petals are finished with a pale pink edging.
Full Bloom: Rich gradient of colour, warmer salmon in the centre, gradually transitioning outwards to pastel pink.
Before Fading: The outer halves of the petals lighten to an almost uniform powder pink, while the centre is a soft peach-pink.
Colour Fading Description: In strong sunlight the pink–orange shade lightens and the outer petals become paler.

Fragrance and Aroma

Fragrance Strength: medium-strength, noticeably scented rose
Fragrance Character: softly sweet character
Pollinator Attraction: Its heavily double flower form and reduced stamen accessibility mean it attracts pollinators poorly.
Pollinator-Friendly Rating: Its very full flowers conceal the stamens, making it primarily an ornamental variety.

Hip Characteristics

Hip Shape: ellipsoidal
Hip Colour: red
Hip Comment: Rose hip formation is likely to be minimal due to the double flowers; occasionally ellipsoid red rose hips 8–12 mm in diameter may appear.

Resistance and Hardiness

Hardiness (°C): -21–-18 °C
Heat and Drought Tolerance Description: Tolerates heat well but requires regular watering during dry periods.
Disease Resistance: moderate
  • powdery mildew – moderate
  • black spot – moderate
  • rust – moderate

Horticultural Recommendations

Recommended product path: Premium container
Release form: Bush-trained, with 3–5 strong framework canes
Recommended use: Maintenance requirement moderate; occasionally requires pest and disease control.
Primary Uses: flower bed, park, specimen, cut flower

Comments

Positioning: Exclusive finished product
Target customer/channel: Retail / reseller
Main value proposition: Flower quality, form
INSTITUT LUMIÈRE – salmon-pink nostalgic rose - Massad
The centre of the flower is vivid salmon‑orange, and the outer petals fade gently to pink. - nostalgia rose - medium-strength, noticeably scented rose - softly sweet character
Rose Shopping Online - salmon-pink - medium-strength, noticeably scented rose - Institut Lumière - nostalgia rose - (2.8-3.8ft (85-115 cm))
Inflorescence: clustered, 1-5 flower/stem Height: 2.8-3.8ft (85-115 cm) Flower shape: cupped Winter hardiness: 6a salmon-pink - Roseraie Guillot (France) nostalgia rose - Flower size: L (2,75-3,95 in) Flower size: L (2,75-3,95 in) - Height: 2.8-3.8ft (85-115 cm) Height: 2.8-3.8ft (85-115 cm) - Flower fullness: very double-flowered Institut Lumière - Roses in the garden | pharmaROSA® Neonatal - premium silver Dominique Massad

We showcase the external appearance of the roses available for online purchase from our webshop.


Which product type is right for you?


PharmaRosa® NEONATAL is the cost‑effective starting point for rose product production.

As a uniform, own‑rooted propagation material, it provides a stable basis for further growing-on and can be integrated flexibly into different finished product production technologies.
Rooted in trays (rooted), 3–6‑month‑old, own‑rooted rose cutting.
Uniform developmental stage, with a root system that has thoroughly penetrated the plug.
For professional growing‑on.
Tray packaging: 10 pcs/tray.
Quality and varietal identity: production supported by a dedicated identification and traceability logic.
Can be transplanted during frost‑free periods, designed for finished product production.

PharmaRosa® NEONATAL provides a controlled, uniform starting stock for planned growing‑on that can be integrated into your own technology – especially where scheduling and varietal identity are paramount.


PharmaRosa® NEONATAL own-rooted rose propagation material in a plug, with a root system penetrating the plug (semi-finished product / semi-finished rose). PharmaRosa® NEONATAL rose propagation material size: 3–6‑month‑old, own-rooted cutting with a uniform developmental stage. PharmaRosa® NEONATAL rose propagation material root system: plug densely penetrated by well-developed white roots (root system detail). PharmaRosa® NEONATAL tray stock: own-rooted rose propagation material in trays, uniform developmental stage (10 pcs/tray).

Captions (from left to right): Semi-finished product (NEONATAL own-rooted rose propagation material in a plug with a fully developed root system) • Size demonstration (3–6‑month‑old, uniform cutting) • Root system detail (plug penetrated by the root system) • Tray stock (10 pcs/tray, uniform developmental stage)

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Which product type is right for you?

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For professional partners only
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Company details

PharmaRosa Ltd.
Company registration number: 01-09-717479
VAT number: 13075314-2-43
Plant health registration no.: HU130721
Bank account (IBAN):
HU85117631891388688400000000
BIC (SWIFT): OTPVHUHB
Bank name: OTP Bank Nyrt.