Irène Frain™

Les Églantelles®

MASirfa – Dominique Massad

Porcelain-white petals with a delicate lemon-yellow centre. - bedding shrub rose - very weak, barely noticeable scented rose - scent description not available

– Compact, bushy shrub for beds and borders.
– Porcelain white blooms with lemon-yellow centres.
– Abundant repeat flowering through the season.
– Dense, slightly glossy vivid green foliage.
– Excellent resistance to major rose diseases.
– Special feature: Attractive orange-red hips add autumn interest.

Standard finished product

pharmaROSA® NEONATAL rooted rose cutting

27,05 £

Due to courier service regulations – and the introduction of customs clearance – delivery to Ireland is temporarily suspended.

3.5 (5084)

IRÈNE FRAIN™ – Les Églantelles® shrub rose propagation material

This bedding shrub rose from the Les Églantelles® collection offers a compact, bushy framework that fits efficiently into container production and nursery field lines alike, delivering a predictable 2–3 L standard route while maintaining visual impact in beds and mass plantings. Its dense, vivid-green foliage and porcelain-white, semi-double flowers provide reliable garden value that aligns well with UK expectations for low-intervention, robust landscaping cultivars, including schemes where winter and wind tolerance for northern projects is a consistent planning factor. On pharmaROSA® NEONATAL own-root bases, this cultivar becomes a stable, renewable resource for wholesale programmes, underpinning homogeneous stands with reduced replacement and long-term sustainability in show gardens, public parks and retail-focused ranges. The combination of repeatedly flowering clusters, good disease resistance and modest height makes it easy to schedule as a repeatable SKU in nursery networks, moving from root establishment in year one through structural canopy in year two and full ornamental performance by year three.

Usage options

Target area	Reasoning
Wholesale 2–3 L container production for retail programmes	The compact, bushy habit and 50–75 cm height make this cultivar highly efficient in standard 2–3 L container production, matching the recommended product path and bush-trained release form. Repeated cluster flowering and dense foliage deliver a finished product that reads well on benches while its reliable disease resistance supports low-intervention maintenance. Own-root NEONATAL material provides a stable base for repeatable, homogeneous batches that suit standard finished-product positioning for retail / reseller
Mass bedding schemes for public-realm and park projects	Dense foliage, 70–100 cm spread and remontant flowering clusters make it suitable for mass plantings where ground coverage and season-long ornamental effect are required. Starting from tray-rooted own-root cuttings enables nurseries to build large, even blocks for municipal and institutional schemes with reduced risk of graft incompatibility. The recommended standard container route makes logistics straightforward for integrator systems supplying reliable garden performance to public-realm suppliers
Thematic and collection rose gardens on own roots	As part of Les Églantelles®, this shrub rose supports thematic and collection-style plantings where identity and long-term continuity are important. Own-root propagation allows for easy cultivar maintenance and regeneration within collection beds, with low replacement rates over time. Propagating via 2–3 L containers from NEONATAL trays creates a flexible stock platform for curators assembling reliable garden performance ranges for thematic rose gardens
Low-maintenance landscape lines for garden-centre assortments	The combination of H7 hardiness, good resistance to powdery mildew, black spot and rust, and modest care requirements supports low-maintenance messaging for landscape-focused ranges. Professional growers can use the standard container route to supply dependable, repeat-flowering shrubs that suit UK regional plantings where winter and wind exposure require robust selections. Own-root material underpins steady sell-through in ranges positioned as reliable garden performance for garden-centre partners
Pollinator-supportive white bedding rose ranges	Semi-double, open-centred blooms with accessible stamens offer partial pollinator value, a useful feature in contemporary landscape and retail concepts that highlight ecological benefits. Using NEONATAL rooted cuttings, nurseries can scale up white, pollinator-supportive bedding lines consistently into the 2–3 L segment. The stable own-root platform simplifies replenishment for branded and private-label assortments aimed at sustainability-focused channels
Own-root production for resilient, long-lived stock plants	NEONATAL own-root material allows nurseries to build robust stock blocks with strong regenerative capacity and long service life, reducing the need for frequent replacement. The shrub’s compact, bushy architecture suits field or container stock-plant systems, while the standard container path ensures easy alignment with existing workflows. This supports predictable capacity and homogeneous stands for professional rose growers
Large-pot feature shrubs for projects and premium retail	Planted on from NEONATAL material into intermediate containers and then moved into 40–50 litre or larger final pots, this bushy, floriferous shrub can be offered as a ready-formed feature specimen. The controlled height, dense foliage and remontant flowering pattern give good visual impact for entrances, terraces and formal beds. Growers can position these as reliable garden performance feature items for premium retail assortments
Supply chains serving northern and exposed UK sites	The cultivar’s -23–-21 °C hardiness and H7 rating provide a secure technical basis for northern and more exposed planting schemes where winter and wind-tolerant selections are prioritised for Scotland and northern England. Propagating on own roots from tray-rooted cuttings stabilises long-term performance and simplifies replacement planning through standard container production. This combination suits integrator networks and contractors delivering reliable garden performance to landscape contractors

Finished-product ideas

2–3 L retail bedding shrub line – compact, bush-trained shrubs in standard 2–3 L containers, developed from NEONATAL own-root material for homogeneous batches, positioned as reliable garden performance whites – retail / reseller programmes
White mass-planting contractor pack – bulk 2–3 L units with dense foliage and remontant clusters, optimised for fast installation in beds and public parks, leveraging own-root resilience for reduced replacement – public-realm and contractor supply
Collection-grade Les Églantelles® block – own-root plants grown on from NEONATAL trays into uniform 2–3 L stock for thematic and show gardens requiring long-term cultivar stability and reliable flowering – collection curators and show-garden partners
Large-container feature shrub – specimens stepped up into 40–50 litre containers for entrances, terraces and representative projects, combining compact structure, repeated flowering and hardiness – premium retail and project-based sales
Pollinator-accent bed mix – semi-double, open-centred blooms offered in 2–3 L containers as part of white, partly pollinator-friendly bedding concepts, using own-root stability to support repeat seasonal programmes – sustainability-oriented retail and landscape channels

Technical cultivar profile

Parameter	Data
Name and registration	Registered as MASirfa, traded as Irène Frain™ Les Églantelles® MASirfa, a shrub / bed rose classified as a bedding shrub rose for ornamental bed and park use.
Origin and breeding	Bred by Dominique Massad in France and introduced in 2012 by Guillot / Roseraies Pierre Guillot; detailed parentage and institutional breeding data are not provided.
Awards and recognition	No competition, collectors’ or lifetime awards are recorded; there are no additional formal horticultural recommendations or honours listed for this cultivar.
Growth and structural characteristics	Compact, bushy shrub reaching about 50–75 cm in height with a 70–100 cm spread, carrying moderately thorny stems and dense, slightly glossy, vivid green foliage for good bedding presence.
Flower morphology	Semi-double, cup-shaped clustered blooms of medium size (1.5–2.75 in) with approximately 13–25 petals; remontant flowering habit with an abundant second flush during the season.
Colour data and phenology	Porcelain-white flowers with a delicate lemon-yellow centre; colour holds well, only lightly paling or showing a faint pink tone late, with buds opening from vivid pink to white flushed with pale pink.
Fragrance and aroma	Fragrance is very weak and barely noticeable; no detailed scent profile or noted suitability for soap, cosmetic, or other aroma-related uses has been documented for this cultivar.
Hip characteristics	Forms moderately abundant, ellipsoidal orange-red hips about 8–12 mm in diameter, adding some seasonal interest but not being a primary ornamental or commercial feature.
Resistance and winter hardiness	Rated H7 with hardiness around -23–-21 °C, USDA Zone 6a, Swedish Zone 3; resistant to powdery mildew, black spot and rust, with moderate heat tolerance requiring regular watering in prolonged drought.
Horticultural recommendations	Recommended for flower beds, containers and mass planting with low maintenance needs; best produced as a bush-trained, compact plant in a standard container route targeting 2–3 L finished pots.

IRÈNE FRAIN™ Les Églantelles® MASirfa combines compact, bushy growth, reliable disease resistance and hardiness on a predictable own-root base that supports long-lived, homogeneous stands; please contact us to align on volumes, scheduling and programme fit.

Detailed product attributes

Product Identification Data

Product Name: IRÈNE FRAIN™ – white bedding shrub rose - Massad

Product Type: pharmaROSA® NEONATAL - rooted rose cutting

Product Quality: -

Cultivar Authenticity: Verified:17.08.2025

Cultivar Quality Rating: standard

Item Number: [6] 20-568 (14.02.2026) pharmarosaneonatal.co.uk

Name and Registration

Meaning of Cultivar Name: The name is a feminine given name.

Cultivar Synonym: -

Registered Cultivar Name: MASirfa

Original Trade Name: Irène Frain™

Former Name: -

Current Trade Name: Irène Frain™ Les Églantelles® MASirfa

American Rose Society Approved Exhibition Name: -

Rose Group: Shrub

Commercial Type: bedding shrub rose

Commercial Group: Bed rose

Exhibition Category: shrub rose (for ornamental beds and parks)

Collection: Les Églantelles®

Origin and Breeding

Initial Distributor: Guillot / Roseraies Pierre Guillot (France)

Introduction Year: 2012 (France)

Registration Year: 2012 ('MASirfa' cultivar name - registration)

Breeder: Dominique Massad

Breeding Company / Institution: unknown / no data

Breeding Year: France, 2012

Parentage: unknown

Awards and Honours

Global and Lifetime Awards: -

Horticultural Ratings and Recommendations: -

Competition and Show Awards: -

Collectors' Recommendations: -

Growth and Structural Characteristics

Height: 1.6-2.5ft (50-75 cm)

Spread: 2.3-3.3ft (70-100 cm)

Growth Habit: bushy

Foliage: The variety has dense foliage; its leaves have a slightly glossy surface and a vivid green hue.

Prickliness: moderately thorny

Self-Cleaning Description: No data available on self-cleaning.

Self-Cleaning Intensity: No data on self-cleaning strength.

Flower Morphology

Petal Count: 13-25

Flower Fullness: semi-double flowered

Flower Shape: cup-shaped

Flower Size: M (1,5-2,75 in)

Inflorescence Type: clustered

Colour Code: ARS code: W RHS code: 155C (outer), 11B (inner)

Repeat Flowering: Remontant, with an abundant second flowering.

Colour Data and Phenology

Colour: white

Flower Colour Description: Porcelain-white petals with a delicate lemon-yellow centre.

Closed Bud: Vivid pink, pointed, with a uniformly coloured surface.

Newly Opened Flower: White flushed with pale pink, with a pale lemon-yellow reverse at the centre.

Full Bloom: Pure porcelain white, with a soft lemon-yellow tone in the throat.

Before Fading: Bone white, with a slight translucent pink flush appearing on the outer petals.

Colour Fading Description: According to the descriptions, its colour holds well; in strong sunlight it may only lighten slightly, and a pale pink hue may appear at the end of flowering.

Colour Retention Level: good

Fragrance and Aroma

Fragrance Strength: very weak, barely noticeable scented rose

Fragrance Character: scent description not available

Pollinator Attraction: Its semi-double, open-centred blooms, with accessible stamens, are likely to attract pollinators.

Pollinator-Friendly Rating: Because of its semi-double flowers, it is considered partly pollinator-friendly.

Soap and Cosmetic Use: -

Hip Characteristics

Maximum Hip Diameter: 8-12 mm

Hip Shape: ellipsoidal

Hip Colour: orange-red

Hip Comment: Moderately abundant, 8–12 mm in diameter, ellipsoid-shaped, orange-red rose hip.

Resistance and Hardiness

Hardiness (°C): -23–-21 °C

RHS Hardiness Rating: H7

Swedish Hardiness Zone: Zon 3

USDA Hardiness Zone: 6a

Heat and Drought Tolerance Description: Tolerates heat well; requires regular watering during prolonged dry periods.

Heat and Drought Tolerance Level: moderate

Disease Resistance: resistant

powdery mildew – resistant
black spot – resistant
rust – resistant

Horticultural Recommendations

Recommended product path: Standard container

Recommended target pot: 2–3 L

Release form: Bush-trained, compact plant

Recommended use: Maintenance requirement low; good disease resistance, generally requires little intervention.

Primary Uses: flower bed, container, mass planting

Comments

Positioning: Standard finished product

Target customer/channel: Retail / reseller

Main value proposition: Reliable garden performance

IRÈNE FRAIN™ – white bedding shrub rose - Massad

Porcelain-white petals with a delicate lemon-yellow centre. - bedding shrub rose - very weak, barely noticeable scented rose - scent description not available

Online rose purchase - white - very weak, barely noticeable scented rose - Irène Frain™ - bedding shrub rose - (1.6-2.5ft (50-75 cm))

Inflorescence: clustered Height: 1.6-2.5ft (50-75 cm) Flower shape: cup-shaped Winter hardiness: 6b white - Guillot / Roseraies Pierre Guillot (France) bedding shrub rose - Flower size: M (1,5-2,75 in) Flower size: M (1,5-2,75 in) - Height: 1.6-2.5ft (50-75 cm) Height: 1.6-2.5ft (50-75 cm) - Flower fullness: semi-double flowered Irène Frain™ - Roses in the garden | pharmaROSA® Neonatal - standard Dominique Massad

We showcase the external appearance of the roses available for online purchase from our webshop.

Which product type is right for you?

Family garden rose with minimal care

Premium garden rose – instant impact, a representative garden

Rose for projects – hedge and row planting, fast execution

Rose for public spaces – large areas, sustainable operation

Information

In what condition do we dispatch the roses from our online shop?

Ask yourself the question: What final product do I want to create from it?

Wholesale of cuttings

PharmaRosa® NEONATAL is the cost‑effective starting point for rose product production.

As a uniform, own‑rooted propagation material, it provides a stable basis for further growing-on and can be integrated flexibly into different finished product production technologies.
Rooted in trays (rooted), 3–6‑month‑old, own‑rooted rose cutting.
Uniform developmental stage, with a root system that has thoroughly penetrated the plug.
For professional growing‑on.
Tray packaging: 10 pcs/tray.
Quality and varietal identity: production supported by a dedicated identification and traceability logic.
Can be transplanted during frost‑free periods, designed for finished product production.

PharmaRosa® NEONATAL provides a controlled, uniform starting stock for planned growing‑on that can be integrated into your own technology – especially where scheduling and varietal identity are paramount.

PharmaRosa® NEONATAL own-rooted rose propagation material in a plug, with a root system penetrating the plug (semi-finished product / semi-finished rose). PharmaRosa® NEONATAL rose propagation material size: 3–6‑month‑old, own-rooted cutting with a uniform developmental stage. PharmaRosa® NEONATAL tray stock: own-rooted rose propagation material in trays, uniform developmental stage (10 pcs/tray).

Captions (from left to right): Semi-finished product (NEONATAL own-rooted rose propagation material in a plug with a fully developed root system) • Size demonstration (3–6‑month‑old, uniform cutting) • Root system detail (plug penetrated by the root system) • Tray stock (10 pcs/tray, uniform developmental stage)