JELENA™ – peach-coloured bedding shrub rose – pharmaROSA® NEONATAL rooted cutting
Frayla® Jelena™ offers compact, bushy structure and dense, glossy foliage that finish into neat, premium bed roses in standard 2–3 L containers for retail and reseller programmes. The warm, peach‑yellow colour gradient and very strong, fruity‑peachy fragrance support reliable garden performance positioning and visually consistent benches for border, patio and container assortments. As an own‑root pharmaROSA® NEONATAL cutting it develops roots in year one, framework in year two and full ornamental value in year three, helping You plan uniform supply for thematic rose gardens and collection projects. Hardy to H7 with USDA 5b performance, it adapts well to nursery and public‑realm supply chains where reliable winter and wind tolerance in Scotland and North England is relevant, while the compact habit, clustered inflorescences and versatile border, container and urban‑space uses give You a flexible, scalable propagation base from tray to wholesale stock.
Usage options
Finished-product ideas
- Frayla® Jelena™ 2 L Retail Bed Rose – compact 2 L standard container line built on bush-trained plants, highlighting reliable garden performance and warm peach-peachy colour – garden-centre and DIY retail.
- Fragrant Peach Border Collection 3 L – 3 L border assortment centred on Jelena™ for strong fragrance and dense foliage structure, supplied as standard finished product – independent nurseries and specialist resellers.
- Urban Peach Patio Rose 3 L – patio-focused 3 L container SKU leveraging compact habit and clustered, large double blooms for high-impact small spaces – urban garden and patio retailers.
- Cold-Hardy Peach Bed Line – hardy H7 Jelena™ blocks for northern schemes, using own-root NEONATAL stock to create resilient borders with consistent colour and form – regional landscape and public-realm contractors.
- Fragrant Public-Space Feature Rose – Jelena™ as a standard container, medium-maintenance feature rose for urban green space and institutional beds, combining strong fragrance with stable own-root structure – municipal framework suppliers.
Technical cultivar profile
| Parameter |
Data |
| Name and registration |
Frayla® collection floribunda–shrub rose; commercial flowerbed shrub (bed rose) with registered cultivar name BOZjelefra and trade names Jelena™ Frayla® BOZjelefra. |
| Origin and breeding |
Bred by Biljana Božanić Tanjga at PhenoGeno Roses, Serbia; parentage unknown; breeding around 2018; registered 2019 (EU CPVR) and introduced commercially in 2020 via PhenoGeno Roses. |
| Awards and recognition |
not provided |
| Growth and structural characteristics |
Compact, bushy habit reaching approximately 50–70 cm high and 55–85 cm spread, with moderately thorny shoots and dense, glossy dark green foliage (RHS 139A) suitable for bed and container use. |
| Flower morphology |
Large, double (26–39 petalled) cup-shaped flowers produced in clusters; remontant, with a good second flush that is described as abundant, supporting repeated ornamental display through the season. |
| Colour data and phenology |
Warm, light yellow base with delicate peachy inner shading; buds medium yellow with peach undertone, opening to bright apricot-orange centres and pale lemon edges, then creamy yellow, with moderate fading in strong sun. |
| Fragrance and aroma |
Very strong, fruity, peachy fragrance clearly detectable from a distance, giving high scent value; double blooms limit pollinator access, so the variety is considered primarily ornamental rather than pollinator-focused. |
| Hip characteristics |
Hip set expected to be sparse due to double blooms; where present, hips are ellipsoidal, about 7–11 mm diameter, orange-red (RHS 34A), occurring mainly as a minor ornamental by-product rather than a key feature. |
| Resistance and winter hardiness |
Hardy to approximately -26 to -23 °C (RHS H7, Swedish Zone 4, USDA 5b); moderate heat-drought tolerance needing irrigation in prolonged dry spells; moderate resistance to powdery mildew, black spot and rust. |
| Horticultural recommendations |
Suited to borders, containers, patios, cut-flower side use and urban green space; medium maintenance with occasional plant protection; recommended as standard container crop in 2–3 L pots from bush-trained, compact starting material. |
Jelena™ Frayla® BOZjelefra offers compact, hardy, strongly fragrant, peach-toned plants on a predictable own-root base, supporting long-lived, homogeneous ranges for nurseries and public-realm suppliers wishing to discuss capacity and scheduling.
