Koko Loco™ Bedding rose WEKbijou – pharmaROSA® NEONATAL
Colour transitions from mocha-brown buds to silver-lavender blooms give Koko Loco™ clear identity in professional ranges, while its bushy habit, dense foliage and floribunda clusters support reliable, repeatable bed and container production. Medium maintenance needs with black-spot resistance suit UK nursery workflows where balanced inputs and predictable performance matter, even in regions with higher humidity and fungal pressure often seen in the West. Strongly remontant flowering and cut-flower-suitable, high-centred blooms help You serve both retail bedding and bouquet-orientated customers from a single cultivar. As an own-root, tray-grown NEONATAL cutting, it offers long-term stand stability and easy integration into standard-container lines, following the practical arc of roots in year one, framework in year two and full ornamental value from year three.
Usage options
Finished-product ideas
- Premium 2–3 L bedding floribunda – Bush-trained plants in 2–3 L standard containers highlighting the distinctive coffee-to-lavender colour shift and remontant flowering for reliable garden performance – target: retail / reseller bedding programmes.
- Dual-purpose garden & cut shrub – Compact shrubs in 2–3 L pots promoted for both border use and home cutting, using high-centred, scented blooms to add value while staying within standard finished product specs – target: lifestyle-oriented retail ranges.
- Colour-collection feature line – Branded or private-label 2–3 L containers grouped in “unusual tones” collections, using the mocha-lavender novelty as a key hook while relying on own-root stability – target: concept-driven garden centre assortments.
- Show-garden demonstration blocks – Massed planting units raised from NEONATAL material for nursery or partner show gardens, demonstrating bushy habit, dense foliage and repeat flowering under professional care – target: trade visitors and reseller training days.
- Retail-ready specimen bed rose – Individually labelled plants with clear bed-rose positioning, leveraging compact habit and medium maintenance needs to fit standard flower-bed recommendations – target: generalist DIY and supermarket plant programmes.
Technical cultivar profile
| Parameter |
Data |
| Name and registration |
Floribunda bed rose registered as WEKbijou, marketed as Koko Loco™ Bedding rose WEKbijou; ARS exhibition name Koko Loko, authenticity verified 23.10.2025. |
| Origin and breeding |
Bred by Christian Bédard in the United States in 2010 from ‘Pot O’ Gold’ × ‘Blueberry Hill’; introduced by Weeks Roses with US Plant Patent PP23,269 granted in 2011. |
| Growth and structural characteristics |
Bushy, compact shrub, approximately 95–125 cm tall and 85–115 cm spread, with dense, matt dark-green foliage and moderate prickliness; moderate self-cleaning so some deadheading is advisable. |
| Flower morphology |
Double, strongly remontant floribunda type with 26–39 petals; large clusters of high-centred, pointed buds produce 2.75–3.95 inch blooms well suited to both bedding and cutting. |
| Colour data and phenology |
Pale coffee-brown base with subtle lavender hue; mocha-brown buds open to soft greyish-lavender and then misty silver-lavender tones, with colour lightening in heat yet remaining more vivid in cooler conditions. |
| Fragrance and aroma |
Medium-strength, distinctly scented rose with a slightly sweet character; fragrance is noticeable at close range, adding value for mixed garden and cut-flower use despite primarily ornamental breeding. |
| Hip characteristics |
Produces small, spherical orange-red hips 6–10 mm in diameter only occasionally; hips are ornamental but not a primary feature and have limited impact on routine production decisions. |
| Resistance and winter hardiness |
Medium overall disease resistance with black-spot resistance but only medium tolerance to powdery mildew and rust; hardy to about -21–-18 °C (RHS H7, Swedish Zone 3, USDA 6b) with moderate heat and drought tolerance. |
| Horticultural recommendations |
Suited to flower beds, cut-flower use and specimen planting; medium maintenance with occasional pest and disease control, released as bush-trained compact plants for standard 2–3 L container production. |
Koko Loco™ Bedding rose WEKbijou combines distinctive mocha-lavender colour, bushy floribunda habit and remontant flowering on predictable, regenerative own-root NEONATAL stock, making it a sound option to review for future capacity and scheduling plans.
