L'Ami des Jardins™

Générosa®

GUIlladjar – Dominique Massad

Intense raspberry-red colour with a golden-yellow tone on the petal reverse that enhances the contrast. - hybrid tea rose - medium-strength, clearly noticeable scented rose - raspberry, fruity character

– Vibrant raspberry-red blooms with golden reverses.
– Medium, clearly noticeable fruity fragrance.
– Bushy, well-branched habit for borders.
– Good heat and moderate drought tolerance.
– Decorative orange-red hips extend the season.
– Special feature: Premium silver-rated flower quality and form.

Exclusive finished product

pharmaROSA® NEONATAL rooted rose cutting

29,63 £

Due to courier service regulations – and the introduction of customs clearance – delivery to Ireland is temporarily suspended.

3 (4763)

L'AMI DES JARDINS™ – hybrid tea rose propagation material

As a Générosa® hybrid-tea cultivar bred by Guillot for premium cut and exhibition work, L'AMI DES JARDINS™ offers own-root stability for UK nurseries building exclusive, collection-focused ranges. The raspberry-red, remontant blooms with warm yellow reverse position this variety naturally for higher-value 5–7 L container lines and border or specimen display roses where flower quality is paramount. Its good heat and drought tolerance fits professional production serving warmer or more exposed schemes, supporting projects where roses must cope with dry, sun-exposed conditions yet retain colour and form. On own roots, Year 1 focuses on root establishment, Year 2 on structural shoot build-up, and Year 3 on full ornamental performance, creating a predictable development arc for planning capacity, lead times, and wholesale availability into thematic rose collections.

Usage options

Target area	Reasoning
Premium 5–7 L container lines for retail/reseller programmes	The bushy habit and 100–140 cm height give a proportionate, saleable frame in 5–7 L premium containers, aligning well with an exclusive finished product position. Own-root material supports medium-maintenance programmes with predictable regrowth after pruning, stabilising crop quality. Using bush-trained, 3–5 cane forms from rooted cuttings allows you to schedule uniform batches for retail and reseller channels focused on flower quality and form for the retail / reseller segment.
Border and specimen plants for thematic rose collections	Flower quality and distinctive raspberry-red with yellow reverse make this cultivar suitable as a visual focal point in thematic or collection borders. Own-root longevity and regenerative capacity support low replacement rates in long-term beds, matching needs of show or named-collection schemes. Premium container routes and 5–7 L targets give sufficient volume for instant border impact while retaining manageable production times for nursery / wholesale partners.
Cut-flower oriented garden ranges	The hybrid tea, exhibition-directed morphology supports value-added messaging for “cut-from-the-garden” style assortments in premium garden centres. Semi-double, large, cupped blooms with medium, fruity fragrance give clear differentiation versus standard landscape roses, while own-root bases provide a renewable framework for repeated cropping. Planning as premium 5–7 L pots with bush-trained form ensures retail-ready plants suited to retail / reseller networks.
Heat- and moderate drought-exposed planting schemes	Good tolerance of heat and moderate drought, with irrigation only during prolonged dry spells, gives growers more flexibility in positioning this cultivar for sun-exposed private gardens and public-facing schemes. This supports nursery offers to regions where roses must tolerate warmer, drying conditions while retaining colour stability and flower form. Premium container production from own-root propagation secures homogeneous, resilient batches for public-realm suppliers.
Hedge and line plantings in curated rose gardens	The bushy structure, 75–105 cm spread and 100–140 cm height provide an effective medium-height hedge line in show or collection gardens. Own-root stands ensure long-term continuity of named cultivars along hedges, reducing future replant and re-labelling work in curated settings. Producing bush-trained plants in 5–7 L containers enables straightforward phasing into hedge projects for thematic rose gardens.
Collection and gene-bank style stock maintenance	The authenticated, premium-silver rated material gives confidence where cultivar identity is critical, such as collection beds or nursery mother stocks. Own-root propagation underpins long-term gene-bank style stands, with renewable shoots from the root system if aerial parts are lost. Bush-trained 3–5 cane forms grown through premium container routes integrate well into internal maintenance and propagation blocks for professional rose growers.
Fragrance- and colour-led signature cultivars	The medium, clearly noticeable raspberry-fruity fragrance combined with the intense raspberry-red and golden-yellow reverse supports use as a signature colour-and-scent rose within curated assortments. This fits exclusive finished product positioning where sensory attributes justify a premium. Own-root stability in 5–7 L containers allows consistent presentation of these traits across batches and seasons for brand-focused ranges.
Pollinator-conscious, ornamental planting concepts	Semi-double flowers with 13–25 petals offer moderate pollinator interest, allowing positioning in projects where visual quality is primary but some ecological contribution is still expected, for example in high-profile gardens or institutional schemes in drier regions where roses must cope with sun and limited irrigation. Using bush-trained own-root material in premium containers gives installers robust plants, while nurseries benefit from predictable crop timing for public and institutional projects.

Finished-product ideas

Premium Générosa® 5–7 L feature rose – Own-root, bush-trained plants in 5–7 L containers emphasising flower quality and exclusive positioning, ideal as a named feature cultivar in premium retail garden-centre benches – retail / reseller.
Hybrid tea border highlight line – Uniform, bushy plants selected for colour retention and remontant flowering, supplied in 5–7 L pots as repeatable border highlights in curated rose collections – nursery / wholesale.
Cut-and-show garden series – Branded SKU focusing on exhibition-type blooms and fragrance, promoting garden cutting use from robust own-root plants grown via premium container routes – retail / reseller.
Heat-tolerant signature hedge modules – Pre-structured 5–7 L units for short hedges and lines, leveraging heat and moderate drought tolerance plus stable own-root stands for long-term schemes – public-realm suppliers.
Collection-grade mother-stock plants – Authenticated, own-root bush-trained plants positioned as reliable cultivar sources for nurseries maintaining Générosa® or thematic collections in beds or larger containers (40–50 L) – professional rose growers.

Technical cultivar profile

Parameter	Data
Name and registration	Hybrid tea rose from the Générosa® collection, registered as GUIlladjar and marketed as L'AMI DES JARDINS™ Générosa® GUIlladjar; exhibition category cut flower / exhibition tea hybrid for premium use.
Origin and breeding	Bred by Dominique Massad, Roseraies Pierre Guillot, France, with parentage unknown; introduced and registered in 2010 in France by Guillot / Roseraies Pierre Guillot as a premium hybrid tea selection.
Growth and structural characteristics	Bushy shrub, 100–140 cm tall with 75–105 cm spread, moderately thorny, moderately dense dark green, slightly glossy foliage; suited to border, specimen, hedge and cut-flower oriented garden use.
Flower morphology	Semi-double, cupped blooms with 13–25 petals, large flower size (2.75–3.95 in), cluster-flowered; remontant, though the second flush is less abundant than the first, suiting premium but not mass-flowering roles.
Colour data and phenology	Intense raspberry-red with warm golden-yellow petal reverse; colour holds well with only slight fading to rose-red; ARS code MR, RHS 53A and 17B, delivering strong contrast and stable ornamental colour in sun.
Fragrance and aroma	Medium-strength, clearly noticeable fragrance with raspberry, fruity character, giving a distinct scented profile without being overpowering; supports cut-flower use and sensory-focused garden positioning.
Hip characteristics	Moderately abundant ellipsoid hips, 12–18 mm diameter, orange-red; add seasonal interest and modest wildlife value after flowering where hips are not removed for display or hygiene purposes.
Resistance and winter hardiness	Hardy to approximately -21 to -18 °C (RHS H7, USDA 6b, Swedish zone 3), with moderate disease resistance to powdery mildew, black spot and rust, and good heat and moderate drought tolerance with irrigation in extremes.
Horticultural recommendations	Best for premium container production, 5–7 L target pots, bush-trained with 3–5 framework canes; medium maintenance with occasional plant protection; used as border, specimen, cut-flower garden rose or hedge element.

L'AMI DES JARDINS™ combines premium flower quality, good heat tolerance and own-root reliability to support predictable, regenerating, long-lived stock for exclusive ranges; we would be pleased to discuss scheduling and capacity for your programmes.

Detailed product attributes

Product Identification Data

Product Name: L'AMI DES JARDINS™ – red tea-hybrid rose - Massad

Product Type: pharmaROSA® NEONATAL - rooted rose cutting

Product Quality: -

Cultivar Authenticity: Verified:19.07.2025

Cultivar Quality Rating: premium silver

Item Number: [68] 20-797 (14.02.2026) pharmarosaneonatal.co.uk

Name and Registration

Meaning of Cultivar Name: The name means: Friend of the gardens.

Cultivar Synonym: -

Registered Cultivar Name: GUIlladjar

Original Trade Name: L’Ami des Jardins™

Former Name: -

Current Trade Name: L'Ami des Jardins™ Générosa® GUIlladjar

American Rose Society Approved Exhibition Name: -

Rose Group: Hybrid Tea

Commercial Type: hybrid tea rose

Commercial Group: Hybrid tea rose

Exhibition Category: cut flower; exhibition tea hybrid

Collection: Générosa®

Origin and Breeding

Initial Distributor: Guillot (France); Roseraies Pierre Guillot (France)

Introduction Year: 2010 (France)

Registration Year: 2010

Breeder: Dominique Massad

Breeding Company / Institution: Roseraies Pierre Guillot

Breeding Year: France, 2010

Parentage: unknown

Awards and Honours

Global and Lifetime Awards: -

Horticultural Ratings and Recommendations: -

Competition and Show Awards: -

Collectors' Recommendations: -

Growth and Structural Characteristics

Height: 3.3-4.6ft (100-140 cm)

Spread: 2.5-3.4ft (75-105 cm)

Growth Habit: bushy

Foliage: The variety has moderately dense foliage. The leaves have a slightly glossy surface and a dark green hue.

Prickliness: moderately thorny

Self-Cleaning Description: No data on self-cleaning.

Self-Cleaning Intensity: No data on self-cleaning strength.

Flower Morphology

Petal Count: 13-25

Flower Fullness: semi-double flowered

Flower Shape: cupped (cup-shaped)

Flower Size: L (2,75-3,95 in)

Inflorescence Type: cluster-flowered

Colour Code: ARS code: MR RHS code: 53A, 17B

Repeat Flowering: Remontant; the second flowering is not as abundant.

Colour Data and Phenology

Colour: red

Flower Colour Description: Intense raspberry-red colour with a golden-yellow tone on the petal reverse that enhances the contrast.

Closed Bud: Deep red on the surface, with a subtle golden-yellow sheen at the edges.

Newly Opened Flower: The outer petals are a vivid strawberry red, with a soft golden-yellow glow on their inner faces.

Full Bloom: The petals are a rich raspberry red, with a warm yellow tone dominating on their reverse.

Before Fading: The red hue fades to rose-red, and the underside's golden yellow appears more pronounced.

Colour Fading Description: The colour holds well; even in strong sunlight it only fades slightly.

Colour Retention Level: good

Fragrance and Aroma

Fragrance Strength: medium-strength, clearly noticeable scented rose

Fragrance Character: raspberry, fruity character

Pollinator Attraction: Semi-double flowers with 13–25 petals moderately attract pollinators, as the semi-double form and reduced accessibility of the stamens limit insect visitation compared with simple blooms.

Pollinator-Friendly Rating: Semi-double, 13–25-petalled flowers moderately attract pollinators, therefore partly pollinator-friendly

Soap and Cosmetic Use: -

Hip Characteristics

Maximum Hip Diameter: 12-18 mm

Hip Shape: ellipsoid-shaped

Hip Colour: orange-red

Hip Comment: Moderately abundant, 12–18 mm in diameter, ellipsoid, orange-red hips.

Resistance and Hardiness

Hardiness (°C): -21–-18 °C

RHS Hardiness Rating: H7

Swedish Hardiness Zone: Zon 3

USDA Hardiness Zone: 6b

Heat and Drought Tolerance Description: Tolerates heat well; withstands moderate drought and requires irrigation during prolonged drought.

Heat and Drought Tolerance Level: good

Disease Resistance: moderate

powdery mildew – moderate
black spot – moderate
rust – moderate

Horticultural Recommendations

Recommended product path: Premium container

Recommended target pot: 5–7 L

Release form: Bush-trained, with 3–5 strong framework canes

Recommended use: Maintenance requirement medium; occasionally requires plant protection.

Primary Uses: border, specimen plant, cut flower, hedge

Comments

Positioning: Exclusive finished product

Target customer/channel: Retail / reseller

Main value proposition: Flower quality, form

L'AMI DES JARDINS™ – red tea-hybrid rose - Massad

Intense raspberry-red colour with a golden-yellow tone on the petal reverse that enhances the contrast. - hybrid tea rose - medium-strength, clearly noticeable scented rose - raspberry, fruity character

Rose Shopping Online - red - medium-strength, clearly noticeable scented rose - L'Ami des Jardins™ - hybrid tea rose - (3.3-4.6ft (100-140 cm))

Inflorescence: cluster-flowered Height: 3.3-4.6ft (100-140 cm) Flower shape: cupped (cup-shaped) Winter hardiness: 5b red - Guillot (France); Roseraies Pierre Guillot (France) hybrid tea rose - Flower size: L (2,75-3,95 in) Flower size: L (2,75-3,95 in) - Height: 3.3-4.6ft (100-140 cm) Height: 3.3-4.6ft (100-140 cm) - Flower fullness: semi-double flowered L'Ami des Jardins™ - Roses in the garden | pharmaROSA® Neonatal - premium silver Dominique Massad

We showcase the external appearance of the roses available for online purchase from our webshop.

Which product type is right for you?

Family garden rose with minimal care

Premium garden rose – instant impact, a representative garden

Rose for projects – hedge and row planting, fast execution

Rose for public spaces – large areas, sustainable operation

Information

In what condition do we dispatch the roses from our online shop?

Ask yourself the question: What final product do I want to create from it?

Wholesale of cuttings

PharmaRosa® NEONATAL is the cost‑effective starting point for rose product production.

As a uniform, own‑rooted propagation material, it provides a stable basis for further growing-on and can be integrated flexibly into different finished product production technologies.
Rooted in trays (rooted), 3–6‑month‑old, own‑rooted rose cutting.
Uniform developmental stage, with a root system that has thoroughly penetrated the plug.
For professional growing‑on.
Tray packaging: 10 pcs/tray.
Quality and varietal identity: production supported by a dedicated identification and traceability logic.
Can be transplanted during frost‑free periods, designed for finished product production.

PharmaRosa® NEONATAL provides a controlled, uniform starting stock for planned growing‑on that can be integrated into your own technology – especially where scheduling and varietal identity are paramount.

PharmaRosa® NEONATAL own-rooted rose propagation material in a plug, with a root system penetrating the plug (semi-finished product / semi-finished rose). PharmaRosa® NEONATAL rose propagation material size: 3–6‑month‑old, own-rooted cutting with a uniform developmental stage. PharmaRosa® NEONATAL tray stock: own-rooted rose propagation material in trays, uniform developmental stage (10 pcs/tray).

Captions (from left to right): Semi-finished product (NEONATAL own-rooted rose propagation material in a plug with a fully developed root system) • Size demonstration (3–6‑month‑old, uniform cutting) • Root system detail (plug penetrated by the root system) • Tray stock (10 pcs/tray, uniform developmental stage)