Bedding rose

20-931-1
20-931-2

La Sevillana®

Bedding rose

MEIgekanu – Marie -Louise Meilland

Vivid, fiery orange‑red in which shades of red and orange blend harmoniously. In light the petal surfaces appear to glow. - landscape shrub rose - mild, discreetly scented rose - delicately rose-scented

– Vivid, glowing orange-red blooms in masses.
– Strongly remontant, flowers repeatedly all season.
– Dense, upright bush giving fast ground coverage.
Excellent disease resistance and hardiness.
– Low-maintenance rose, needs minimal pruning.
Special feature: ADR-certified award-winner for reliable performance in demanding landscape plantings.
Project (landscape architecture / mass use)
La Sevillana®
pharmaROSA® NEONATAL rooted rose cutting
28,34 £
Due to courier service regulations – and the introduction of customs clearance – delivery to Ireland is temporarily suspended.
3 (4227)
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La Sevillana® Bedding rose MEIgekanu – pharmaROSA® NEONATAL

La Sevillana® MEIgekanu offers uniformity and project-ready coverage for professional, own-root production, combining proven resilience with low-input maintenance in high-density nursery and contractor supply chains. As a bushy, upright landscape shrub with dense foliage and good self-cleaning, it fits seamlessly into tray-based propagation systems for project mass planting and 1.5–2 L container routes where fast, even establishment is critical. Its ADR-backed disease resistance and reliable heat tolerance support consistent output for UK public-realm and urban green-space contracts, even where conditions are wind-exposed and winter-prone across Scotland and northern England. The vivid orange-red flowering performance and dependable repeat flushes reinforce impact and visual continuity in beds, parks, hedges and mass plantings, while own-root material underpins long-term stand stability as roots build in year one, structural shoots in year two and full ornamental effect from year three.


Usage options

Target area Reasoning
Mass bedding for municipal and public-realm contracts The fast, even canopy formation directly supports high-density municipal bedding and park schemes focused on quick ground coverage and consistent visual blocks. With a project mass planting route and 1.5–2 L containers, growers can batch-finish dense, bush-trained stock for landscape contractor frameworks. This aligns with project positioning where fast coverage and uniformity are the core value in public spaces. Landscape contractor / municipal framework supplier
Low-input urban and institutional landscapes Strong, field-proven disease resistance and ADR recognition translate into reduced spraying, lower labour demand and fewer complaints in long-term urban settings. Feeding and pruning needs are modest, matching maintenance-light specifications for campuses, hospitals and housing estates using dense, bush-trained forms. This supports project-positioned offers where low running costs and reliable presentation are primary selling points. Project-serving wholesaler / facilities-portfolio supplier
Heat-exposed, high-visibility park and roadside beds Good heat tolerance and moderate drought coping capacity make it dependable for exposed roadside and park bedding that still requires strong colour and foliage mass. Using 1.5–2 L project stock, growers can offer robust liners for quick establishment, matching specifications that prioritise fast coverage and uniform, season-long display in demanding microclimates. Highways and parks framework grower
Uniform hedge and edging lines in housing and retail schemes The bushy, upright habit and dense, bronze-green foliage provide predictable hedging and edging structure with minimal shaping, ideal for repetitive planting lines. A uniform, dense, bush-trained finished product in 1.5–2 L pots fits volume hedge orders and allows fast site planting, supporting project-led positioning where visual uniformity and rapid plot completion drive value. Volume hedge producer / developer-focused nursery
Large-scale show or thematic rose collections Its vivid, fiery orange-red clusters add a strong colour block within themed rose collections and demonstration beds, yet remain easy to handle in large numbers thanks to own-root predictability and modest care needs. Tray-rooted NEONATAL material feeds into 1.5–2 L show-garden production where project value rests on clear variety identity and consistent mass effect across beds. Show-garden nursery / collection curator
Pollinator-supportive civic planting mixes Semi-double, moderately pollinator-attractive flowers let planners integrate a visually intense, yet partly functional, rose into biodiversity-minded planting schemes without losing design discipline. With project mass planting and 1.5–2 L production, it can be offered as a repeatable component in civic mixes where the promise is fast coverage and reliable flowering with some ecological contribution. Public-realm and ESG-oriented plant supplier
Long-term shrub beds in climate-exposed northern sites Robust winter hardiness and resilient disease profile give confidence for northern schemes where wind and cold challenge stand longevity, supporting dependable, low-replacement planting structures. This complements own-root longevity in project mass planting programmes and 1.5–2 L containers, mirroring UK practice in exposed beds and parks that must retain form and effect despite harsh winters and strong winds. Scotland / North England regional nursery partner
Contract production for repeat project specifications The combination of fast coverage, bushy uniformity and reliable repeat flowering underpins standardised specifications that can be rolled over across sites and years, reducing redesign and trialling. Own-root NEONATAL propagation into uniform, dense, bush-trained 1.5–2 L stock supports predictable capacity planning and stock homogeneity, central to project-positioned ranges serving landscapers and integrator systems. Integrator / specification-led contract grower

Finished-product ideas

  • Project bedding block 2 L – 1.5–2 L containers finished as dense, bush-trained units, emphasising fast coverage and ADR-backed disease resistance for repeatable mass bedding schemes – municipal and public-realm contractors
  • Urban hedge line module – compact, uniform bushes for clipped or informal hedging, leveraging bushy structure and low maintenance needs to simplify long linear installations – housing development and retail-park landscapers
  • Park cluster shrub unit – grouped planting units designed for three-plant clusters, using vivid colour impact and reliable repeat flowering to build strong focal beds – local authority parks departments
  • Thematic orange-red rose series – curated series entries centred on stable colour retention and uniform habit, supporting identity-strong rose collections from own-root for long-term beds – show gardens and thematic collections
  • Pollinator-accented civic mix pot – semi-double, moderately pollinator-friendly shrubs combined in standard 2 L modules, balancing visual effect with accessible blooms and low-input care – ESG-focused public-realm procurement

Technical cultivar profile
Parameter Data
Name and registration La Sevillana® Bedding rose MEIgekanu, exhibition floribunda, floribunda and landscape shrub group, commercial bed rose; ARS exhibition name La Sevillana®, registered as MEIgekanu, former name not provided.
Origin and breeding Bred by Marie-Louise Meilland, Meilland International, France, 1976; complex parentage involving MEIbrim, Jolie Madame, Zambra, Tropicana, Poppy Flash and Rusticana; registered 1978, introduced after 1978 via Meilland International.
Awards and recognition Silver Medal Valbypark Copenhagen 1978, Bronze Medal Japan 1978, ADR certification Germany 1979, Gold Medal Orléans 1980, first prize AJJH France 1980, Certificate Belfast 1980, Silver Medal Bagatelle Paris; ADR rating 1979.
Growth and structural characteristics Bushy, upright, moderately thorny shrub, 90–130 cm high, 100–140 cm spread, dense slightly glossy bronze-green foliage; good self-cleaning with most spent blooms dropping naturally, supporting tidy mass plantings with minimal grooming.
Flower morphology Semi-double, flat, cluster-flowered blooms, medium-sized at 1.5–2.75 inches, with approximately 13–25 petals; strongly remontant habit providing abundant second flowering, valuable for sustained display in beds and landscape schemes.
Colour data and phenology Vivid orange-red flowers blending red and orange tones, ARS code pb, RHS 40A outer and 40B inner; colour lightens slightly in strong sun to pale brick red yet retains an orange undertone, with a notable glowing effect in good light.
Fragrance and aroma Delicately rose-scented with mild, discreet fragrance; semi-double blooms offer moderately accessible stamens, giving partial pollinator friendliness without dominating by scent, suited to public spaces where strong fragrance is not required.
Hip characteristics Produces ovoid, scarlet-red hips in moderate quantities, typically 7–11 mm diameter; bright egg-shaped fruit can contribute some seasonal interest in landscape settings where flowers are not deadheaded rigorously after bloom.
Resistance and winter hardiness Resistant to powdery mildew, black spot and rust; hardy to approximately −23 to −21 °C, RHS H7, Swedish zone 3, USDA 6a; tolerates heat well, coping with moderate drought when supplemented by irrigation during extended dry periods.
Horticultural recommendations Best for flower beds, parks, urban green spaces, hedges and mass plantings; low maintenance needs with minimal feeding and pruning; suited to project mass planting, finished as uniform dense bushes, typically targeted to 1.5–2 L pots.

La Sevillana® Bedding rose MEIgekanu offers fast, uniform coverage, strong disease resilience and low-input maintenance on a predictable, regenerative own-root base; please contact us to align on volumes, timing and project-specific production planning.

Detailed product attributes

Product Identification Data

Product Name: LA SEVILLANA® – orange-red landscape shrub rose - Meilland
Product Type: pharmaROSA® NEONATAL - rooted rose cutting
Cultivar Authenticity: Verified:06.04.2025
Cultivar Quality Rating: premium bronze
Item Number: [269] 20-931 (14.02.2026) pharmarosaneonatal.co.uk

Name and Registration

Meaning of Cultivar Name: The word "Sevillana" refers to the feminine form relating to Seville and is the name of an Andalusian flamenco dance.
Cultivar Synonym: Sevillana™
Original Trade Name: La Sevillana®
Current Trade Name: La Sevillana® Bedding rose MEIgekanu
Rose Group: Floribunda, Landscape Shrub
Commercial Type: landscape shrub rose
Commercial Group: Bed rose
Exhibition Category: exhibition floribunda
Collection: Bedding rose

Origin and Breeding

Initial Distributor: Meilland International (France, 1977)
Introduction Year: after 1978
Breeder: Marie -Louise Meilland
Breeding Company / Institution: Meilland International
Breeding Year: France, 1976
Parentage: ([MEIbrim × ‘Jolie Madame’] × [‘Zambra’ × ‘Zambra’]) × ([‘Tropicana’ × ‘Tropicana’] × [‘Poppy Flash’ × ‘Rusticana’])

Awards and Honours

Competition and Show Awards: Silver Medal – Valbypark, Copenhagen (1978); Bronze Medal – Japan (1978); ADR certification, Germany (1979); Gold Medal – Orléans, France (1980); 1st prize – AJJH, France (1980); Certificate – Belfast, Northern Ireland (1980); Silver Medal – Bagatelle, Pa

Growth and Structural Characteristics

Height: 3-4.3ft (90-130 cm)
Spread: 3.3-4.6ft (100-140 cm)
Growth Habit: bushy, upright
Foliage: The variety has dense foliage, with leaves that have a slightly glossy surface and a bronze-green hue.
Prickliness: moderately thorny
Self-Cleaning Description: Most of the spent flowers fall off naturally.
Self-Cleaning Intensity: Self-cleaning: good

Flower Morphology

Petal Count: 13-25
Flower Fullness: semi-double
Flower Shape: flat
Flower Size: M (1,5-2,75 in)
Inflorescence Type: cluster-flowered
Colour Code: ARS code: pb RHS code: 40A (outer), 40B (inner)
Repeat Flowering: It is strongly remontant, with a plentiful second flowering.

Colour Data and Phenology

Colour: orange-red
Flower Colour Description: Vivid, fiery orange‑red in which shades of red and orange blend harmoniously. In light the petal surfaces appear to glow.
Closed Bud: Dark orange-red, with a slightly glossy surface and uniform colouring.
Newly Opened Flower: Vibrant scarlet-orange outer petals with inner surfaces slightly lighter and a rich orange tone.
Full Bloom: Lustrous vermilion-orange with a delicate coral hue inside.
Before Fading: The colour softens, becoming a pale brick red while retaining an orange undertone.
Colour Fading Description: In strong sunlight and heat it lightens slightly, but fundamentally retains its colour well.

Fragrance and Aroma

Fragrance Strength: mild, discreetly scented rose
Fragrance Character: delicately rose-scented
Pollinator Attraction: Semi-double, more open flowers with accessible stamens make it moderately attractive to pollinators.
Pollinator-Friendly Rating: Because of its semi-double flowers, it is considered partly pollinator-friendly.

Hip Characteristics

Hip Shape: egg-shaped
Hip Colour: scarlet
Hip Comment: Ovoid, scarlet-red rose hips formed in moderate quantities, 7–11 mm in diameter.

Resistance and Hardiness

Hardiness (°C): -23–-21 °C
Heat and Drought Tolerance Description: Tolerates heat well; copes with moderate drought but requires irrigation during prolonged dry periods.
Disease Resistance: resistant
  • powdery mildew – resistant
  • black spot – resistant
  • rust – resistant

Horticultural Recommendations

Recommended product path: Project mass planting
Release form: Uniform, dense, bush-trained finished product
Recommended use: Maintenance requirement low; requires minimal pruning and feeding.
Primary Uses: flower bed, park, urban green space, hedge, mass planting

Comments

Positioning: Project (landscape architecture / mass use)
Target customer/channel: Landscape contractor, project-serving wholesaler / maintenance
Main value proposition: Fast coverage – uniformity
LA SEVILLANA® – orange-red landscape shrub rose - Meilland
Vivid, fiery orange‑red in which shades of red and orange blend harmoniously. In light the petal surfaces appear to glow. - landscape shrub rose - mild, discreetly scented rose - delicately rose-scented
Online rose purchase - orange-red - mild, discreetly scented rose - La Sevillana® - landscape shrub rose - (3-4.3ft (90-130 cm))
Inflorescence: cluster-flowered Height: 3-4.3ft (90-130 cm) Flower shape: flat Winter hardiness: 6b orange-red - Meilland International (France, 1977) landscape shrub rose - Flower size: M (1,5-2,75 in) Flower size: M (1,5-2,75 in) - Height: 3-4.3ft (90-130 cm) Height: 3-4.3ft (90-130 cm) - Flower fullness: semi-double La Sevillana® - Roses in the garden | pharmaROSA® Neonatal - premium bronze Marie -Louise Meilland

We showcase the external appearance of the roses available for online purchase from our webshop.


Which product type is right for you?


PharmaRosa® NEONATAL is the cost‑effective starting point for rose product production.

As a uniform, own‑rooted propagation material, it provides a stable basis for further growing-on and can be integrated flexibly into different finished product production technologies.
Rooted in trays (rooted), 3–6‑month‑old, own‑rooted rose cutting.
Uniform developmental stage, with a root system that has thoroughly penetrated the plug.
For professional growing‑on.
Tray packaging: 10 pcs/tray.
Quality and varietal identity: production supported by a dedicated identification and traceability logic.
Can be transplanted during frost‑free periods, designed for finished product production.

PharmaRosa® NEONATAL provides a controlled, uniform starting stock for planned growing‑on that can be integrated into your own technology – especially where scheduling and varietal identity are paramount.


PharmaRosa® NEONATAL own-rooted rose propagation material in a plug, with a root system penetrating the plug (semi-finished product / semi-finished rose). PharmaRosa® NEONATAL rose propagation material size: 3–6‑month‑old, own-rooted cutting with a uniform developmental stage. PharmaRosa® NEONATAL rose propagation material root system: plug densely penetrated by well-developed white roots (root system detail). PharmaRosa® NEONATAL tray stock: own-rooted rose propagation material in trays, uniform developmental stage (10 pcs/tray).

Captions (from left to right): Semi-finished product (NEONATAL own-rooted rose propagation material in a plug with a fully developed root system) • Size demonstration (3–6‑month‑old, uniform cutting) • Root system detail (plug penetrated by the root system) • Tray stock (10 pcs/tray, uniform developmental stage)

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Which product type is right for you?

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For professional partners only
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Company details

PharmaRosa Ltd.
Company registration number: 01-09-717479
VAT number: 13075314-2-43
Plant health registration no.: HU130721
Bank account (IBAN):
HU85117631891388688400000000
BIC (SWIFT): OTPVHUHB
Bank name: OTP Bank Nyrt.