Bedding rose

21-584-1
21-584-2

Lavender Pinocchio

Bedding rose

- – Eugene S. Boerner

Its uniform mid‑purple‑toned petals are softened by a delicate rosy hue. - bedding floribunda rose - mild, discreetly scented rose - delicate, classic rose character

– Romantic lavender‑purple blooms with silvery tones.
– Reliable repeat flowering with abundant second flush.
– Compact, bushy habit ideal for bedding schemes.
– Medium disease resistance for easier care.
– Mild, classic rose fragrance for subtle charm.
– Special feature: Historic 1948 Boerner floribunda, descended from ‘Pinocchio’ and ‘Grey Pearl’.
Standard finished product
Lavender Pinocchio
pharmaROSA® NEONATAL rooted rose cutting
30,87 £
Due to courier service regulations – and the introduction of customs clearance – delivery to Ireland is temporarily suspended.
4.5 (6682)
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Lavender Pinocchio – bedding floribunda rose propagation material

Floribunda production with own‑root stability makes Lavender Pinocchio a dependable option for nurseries building repeatable bedding and flowerbed ranges from standard containers upward. Its bushy, compact habit, dense mid‑green foliage and medium maintenance needs translate into predictable bench performance and straightforward crop planning on 2–3 L lines. The lavender‑purple to silvery‑lilac colour gradients support visually distinctive, yet reliable “purple bedding” concepts for retail and reseller channels, aligning well with UK projects where winter and wind tolerance are needed in exposed sites. Medium disease resistance and H7 hardiness support homogeneous stands and low replacement over multiple years, while own‑root resilience underpins long‑term stock blocks and cultivar integrity. Semi‑double, cluster‑flowered clusters with mild fragrance repeat well, giving sustained garden performance from a compact bush‑trained release form. In typical development, root systems consolidate in year one, structural shoots establish in year two and full ornamental value is realised from year three, matching professional expectations for durable, own‑root production.


Usage options

Target area Reasoning
Nursery bedding and flowerbed lines in 2–3 L pots The compact, bushy habit and bedding floribunda type favour efficient spacing and a consistent canopy in the recommended standard container route with 2–3 L targets, delivering a reliable garden performance proposition for standard finished product bedding ranges for the retail/reseller channel.
Colour‑themed floribunda collections for show and thematic gardens The distinctive lavender‑purple through silvery‑lilac colour gradients allow this cultivar to anchor purple‑themed beds within curated collections, using bush‑trained plants from standard containers as a repeatable module, supporting thematic rose garden concepts and collection‑driven ranges for public‑realm suppliers.
Own‑root stock beds for long‑term propagation programmes Own‑root stability and medium maintenance needs suit nursery propagation beds where predictable regrowth and renewable shoots are required for multi‑year cutting harvests, while the compact shrub structure simplifies block layout for reliable garden performance based finished stock for professional growers.
Retail garden centre floribunda assortments As a bedding floribunda with standard finished product positioning and verified cultivar authenticity, it slots cleanly into 2–3 L retail assortments, with repeat flowering and dense foliage supporting strong bench appeal under a reliable garden performance promise for garden centres.
Public‑realm and institutional flowerbed schemes Medium disease resistance combined with H7 hardiness and suitability for garden and flowerbed use make it appropriate for municipal and institutional schemes, where winter and wind tolerant planting is required alongside reliable garden performance from robust, own‑root stock for public‑realm contractors.
Cut‑flower side line from floribunda beds Its exhibition floribunda category and suitability for cut flowers enable growers to take occasional stems from production or demonstration beds, adding value without changing the core standard container, 2–3 L route aimed at reliable garden performance for florist‑linked nurseries.
Large container feature plants (40–50 L) for display or key accounts While optimised for standard containers, selected plants can be grown on into 40–50 L units, where the bushy, compact habit and repeat flowering create durable feature specimens that demonstrate reliable garden performance for key account presentations and display benches for wholesale partners.
Maintenance‑moderate bedding programmes in nursery networks Medium disease resistance, medium maintenance needs and own‑root resilience support nursery network programmes seeking predictable loads and low replacement; the year‑on‑year stand stability of bush‑trained plants from a standard container path underpins reliable garden performance for integrator systems.

Finished-product ideas

  • 2–3 L retail bedding floribunda – Core SKU using standard container production of bush‑trained, compact plants with repeat flowering and medium maintenance requirements, positioned as a reliable garden performance purple bedding rose for retail/reseller shelves.
  • Purple floribunda theme collection – Multi‑cultivar tray or trolley offers built around Lavender Pinocchio’s distinctive lavender‑to‑silvery colour gradients and compact habit, supporting thematic rose garden or collection concepts for public‑realm and show‑garden oriented buyers.
  • Own‑root propagation block starter pack – Bulk delivery of pharmaROSA NEONATAL rooted cuttings for establishing long‑term stock beds, leveraging own‑root stability, H7 hardiness and medium disease resistance to underpin future large‑scale finished‑product production for nursery networks.
  • Institutional flowerbed programme line – Contract‑oriented 2–3 L line using bush‑trained plants with reliable garden performance and winter hardiness, tailored to public‑realm, municipal and institutional bedding schemes requiring homogeneous, medium‑maintenance purple floribunda stands.
  • Large container feature specimens – Selected plants taken beyond the standard container cycle into 40–50 L units, showcasing the dense foliage, bushy habit and repeat flowering as eye‑catching display or hero plants supporting broader Lavender Pinocchio ranges for wholesale presentations.

Technical cultivar profile
Parameter Data
Name and registration Registered cultivar name Lavender Pinocchio, commercial type bedding floribunda rose within the Bed rose group; American Rose Society exhibition name Lavender Pinocchio; unregistered variety in formal registration terms.
Origin and breeding Bred by Eugene S. Boerner for Jackson & Perkins Company in the United States, introduced in 1948; a cross of ‘Pinocchio’ × ‘Grey Pearl’, reflecting its lavender interpretation of the original Pinocchio colour form.
Growth and structural characteristics Bushy, compact shrub typically 100–140 cm high with a 75–105 cm spread; moderately thorny shoots carry dense, mid‑green, slightly glossy foliage that gives good leaf mass and supports a solid bedding presence.
Flower morphology Semi‑double flowers with 13–25 petals, medium‑sized at approximately 1.5–2.75 inches, carried mainly in clusters on the bush; repeats well with abundant second flushes, supporting continuous bedding effect in season.
Colour data and phenology Colour code ARS m, RHS 75C and 75A; buds open deep lavender‑purple, shifting through mid lilac to fading lavender‑pink with a silvery‑lilac tint, giving moderate colour retention yet an attractive, evolving purple presentation.
Fragrance and aroma Mild, discreet scent with a delicate, classic rose character; not primarily a fragrance variety, but adds a subtle aromatic note that complements its ornamental bedding use without defining the product concept.
Hip characteristics Rose hip formation is generally limited due to flower form, though occasional small spherical orange‑red hips of about 10–14 mm diameter can appear, offering minor seasonal interest without becoming dominant.
Resistance and winter hardiness Medium disease resistance, with powdery mildew, black spot and rust all at medium levels; hardy to approximately −21 to −18 °C, RHS rating H7, aligning with USDA Zone 6b and Swedish Zone 3 performance expectations.
Horticultural recommendations Recommended for gardens and flowerbeds as a standard finished product from bush‑trained plants; medium maintenance with occasional pest control, ideally produced in 2–3 L standard containers for retail and reseller customers.

Lavender Pinocchio offers compact bushy structure, distinctive lavender colour shifts and reliable own-root longevity, giving nurseries predictable, low-replacement bedding lines and a secure propagation base; we would be pleased to discuss timing and capacity.

Detailed product attributes

Product Identification Data

Product Name: LAVENDER PINOCCHIO – purple bedding floribunda rose - Boerner
Product Type: pharmaROSA® NEONATAL - rooted rose cutting
Cultivar Authenticity: Verified:22.05.2025
Cultivar Quality Rating: premium gold
Item Number: [1584] 21-584 (14.02.2026) pharmarosaneonatal.co.uk

Name and Registration

Meaning of Cultivar Name: The name refers to the lavender‑coloured form of the 'Pinocchio' cultivar.
Registered Cultivar Name: Lavender Pinocchio
Original Trade Name: Lavender Pinocchio
Current Trade Name: Lavender Pinocchio Bedding rose Lavender Pinocchio
Rose Group: Floribunda, Shrub
Commercial Type: bedding floribunda rose
Commercial Group: Bed rose
Exhibition Category: exhibition floribunda; suitable for cut flowers
Collection: Bedding rose

Origin and Breeding

Registration Year: unregistered variety
Breeder: Eugene S. Boerner
Breeding Company / Institution: Jackson & Perkins Company (USA)
Breeding Year: United States, 1948
Parentage: ‘Pinocchio’ × ‘Grey Pearl’

Growth and Structural Characteristics

Height: 3.3-4.6ft (100-140 cm)
Spread: 2.5-3.4ft (75-105 cm)
Growth Habit: bushy, compact
Foliage: The variety has dense foliage; its leaves have a slightly glossy surface and a mid‑green shade.
Prickliness: moderately thorny

Flower Morphology

Petal Count: 13-25
Flower Fullness: semi-double flowered
Flower Shape: cup-shaped
Flower Size: M (1,5-2,75 in)
Inflorescence Type: cluster-flowered
Colour Code: ARS code: m RHS code: 75C, 75A
Repeat Flowering: Repeats well, producing an abundant second bloom.

Colour Data and Phenology

Colour: purple
Flower Colour Description: Its uniform mid‑purple‑toned petals are softened by a delicate rosy hue.
Closed Bud: Deep lavender‑purple, with a pale pinkish flush at the tip.
Newly Opened Flower: Clear lavender colour, with the edges of the outer petals slightly lighter.
Full Bloom: Mid lilac, uniform colouring, petals slightly darkening towards the base.
Before Fading: Fading lavender‑pink with a delicate silvery‑lilac tint.
Colour Fading Description: During opening, the deep lavender‑purple gradually shifts to mid purple and, before the bloom fades, lightens to a pale lavender‑pink with a delicate silvery‑lilac hue.

Fragrance and Aroma

Fragrance Strength: mild, discreetly scented rose
Fragrance Character: delicate, classic rose character
Pollinator Attraction: The very double, high‑cupped flower form restricts access to the stamens, so this rose attracts pollinators poorly.
Pollinator-Friendly Rating: Semi-double variety; pollinator friendliness limited — attracts few pollinators.

Hip Characteristics

Hip Shape: spherical
Hip Colour: orange-red
Hip Comment: Rose hip formation is expected to be limited due to the double flowers; occasionally spherical, orange‑red rose hips 10–14 mm in diameter may appear.

Resistance and Hardiness

Hardiness (°C): -21–-18 °C
Disease Resistance: medium
  • powdery mildew – medium
  • black spot – medium
  • rust – medium

Horticultural Recommendations

Recommended product path: Standard container
Release form: Bush-trained, compact plant
Recommended use: Maintenance requirement medium; occasionally requires pest control.
Primary Uses: garden, flowerbed

Comments

Positioning: Standard finished product
Target customer/channel: Retail / reseller
Main value proposition: Reliable garden performance
LAVENDER PINOCCHIO – purple bedding floribunda rose - Boerner
Its uniform mid‑purple‑toned petals are softened by a delicate rosy hue. - bedding floribunda rose - mild, discreetly scented rose - delicate, classic rose character
The rose webshop. - purple - mild, discreetly scented rose - Lavender Pinocchio - bedding floribunda rose - (3.3-4.6ft (100-140 cm))
Inflorescence: cluster-flowered Height: 3.3-4.6ft (100-140 cm) Flower shape: cup-shaped Winter hardiness: 6b purple - - bedding floribunda rose - Flower size: M (1,5-2,75 in) Flower size: M (1,5-2,75 in) - Height: 3.3-4.6ft (100-140 cm) Height: 3.3-4.6ft (100-140 cm) - Flower fullness: semi-double flowered Lavender Pinocchio - Roses in the garden | pharmaROSA® Neonatal - premium gold Eugene S. Boerner

We showcase the external appearance of the roses available for online purchase from our webshop.


Which product type is right for you?


PharmaRosa® NEONATAL is the cost‑effective starting point for rose product production.

As a uniform, own‑rooted propagation material, it provides a stable basis for further growing-on and can be integrated flexibly into different finished product production technologies.
Rooted in trays (rooted), 3–6‑month‑old, own‑rooted rose cutting.
Uniform developmental stage, with a root system that has thoroughly penetrated the plug.
For professional growing‑on.
Tray packaging: 10 pcs/tray.
Quality and varietal identity: production supported by a dedicated identification and traceability logic.
Can be transplanted during frost‑free periods, designed for finished product production.

PharmaRosa® NEONATAL provides a controlled, uniform starting stock for planned growing‑on that can be integrated into your own technology – especially where scheduling and varietal identity are paramount.


PharmaRosa® NEONATAL own-rooted rose propagation material in a plug, with a root system penetrating the plug (semi-finished product / semi-finished rose). PharmaRosa® NEONATAL rose propagation material size: 3–6‑month‑old, own-rooted cutting with a uniform developmental stage. PharmaRosa® NEONATAL rose propagation material root system: plug densely penetrated by well-developed white roots (root system detail). PharmaRosa® NEONATAL tray stock: own-rooted rose propagation material in trays, uniform developmental stage (10 pcs/tray).

Captions (from left to right): Semi-finished product (NEONATAL own-rooted rose propagation material in a plug with a fully developed root system) • Size demonstration (3–6‑month‑old, uniform cutting) • Root system detail (plug penetrated by the root system) • Tray stock (10 pcs/tray, uniform developmental stage)

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Company details

PharmaRosa Ltd.
Company registration number: 01-09-717479
VAT number: 13075314-2-43
Plant health registration no.: HU130721
Bank account (IBAN):
HU85117631891388688400000000
BIC (SWIFT): OTPVHUHB
Bank name: OTP Bank Nyrt.