Lions Charity

Romantic rose

VISmelgo – Martin Vissers

Warm, salmon-toned pink with a delicate cream-coloured base. - nostalgia rose - rose with a strong, well-pronounced fragrance - sweet, fruity

– Rich, very double, nostalgic blooms.
– Warm salmon-pink tones with creamy centre.
– Strong, sweet-fruity fragrance.
– Compact, bushy habit for beds and hedges.
– Reliable medium disease resistance and hardiness.
– Special feature: Fades gracefully to soft salmon‑cream, keeping its romantic charm over time.

Exclusive finished product

pharmaROSA® NEONATAL rooted rose cutting

28,34 £

Due to courier service regulations – and the introduction of customs clearance – delivery to Ireland is temporarily suspended.

4 (5729)

Lions Charity – Romantic shrub rose propagation material for premium UK production

As a Romantic shrub with nostalgic flower form, Lions Charity offers professional growers a premium own-root propagation option for exclusive, container-finished production. The very double, cluster-flowering, salmon-pink blooms combine flower quality, form and a sweet, fruity fragrance, supporting premium positioning in retail and reseller channels. Bush-trained with 3–5 strong framework canes and a naturally bushy habit, it builds dense, mid-green foliage stands suited to flower beds, low hedges and solitary display. Onward production in 5–7 L containers enables a clearly differentiated, finished line for thematic gardens and collection-style plantings, while own-root longevity and regeneration support homogeneous, low-replacement stocks over time. Its remontant habit with an abundant second flowering provides extended ornamental value through the season, and in UK conditions it performs reliably where winters can be cold and winds persistent, giving a dependable base for nursery propagation beds and wholesale ranges. Planned as tray-grown, 3–6‑month rooted cuttings, Lions Charity fits neatly into professional production logistics: year 1 is root establishment, year 2 canopy build, and by year 3 stands express their full ornamental potential in park, group and collection contexts.

Usage options

Target area	Reasoning
Premium 5–7 L container shrub rose line	Lions Charity pairs large, very double, salmon-pink blooms with a strong, sweet, fruity rose fragrance, creating a clearly premium, nostalgia-style proposition in 5–7 L containers. Bush-trained, own-root NEONATAL material develops predictably into 3–5-cane, bushy shrubs that suit the recommended premium container route. The remontant flowering pattern with an abundant second flush offers retailers an exclusive finished product with prolonged display value that is easy to schedule. This supports differentiated, flower-quality-led assortments in decorative shrub ranges for retail / reseller
Thematic Romantic rose and nostalgia collections	As part of a Romantic rose collection and nostalgia rose commercial group, Lions Charity is well aligned to thematic and show-garden style ranges where story, colour and flower form matter. Own-root NEONATAL propagation gives stable identity and long-term regeneration, useful for maintaining coherent collection beds and cultivar libraries. Growing on via premium 5–7 L pots allows you to release a uniform, bush-trained product that slots into curated Romantic or heritage-style programmes, ideal for dedicated rose garden concepts aimed at retail / reseller
Flower bed and group planting production	The bushy growth habit, dense mid-green foliage and 2.1–3.1 ft height make Lions Charity efficient for bed and group-planting schemes, especially where repeated plant modules are needed. Own-root, tray-grown cuttings support homogeneous blocks with low replacement needs, simplifying large-scale layout in nursery propagation beds and later in landscape supply. The recommended premium container route with 5–7 L pots provides a robust plant size for bedding-style shrub use in parks and public projects, serving structured ranges for retail / reseller
Low hedge and edging rose programmes	The combination of 60–85 cm spread, moderate height and bushy structure supports low hedge applications, where a continuous, flowering line is required. NEONATAL own-root material allows reliable regeneration after trimming or weather stress, giving long-lived, consistent runs in hedge-oriented product lines. Medium maintenance needs and moderate disease resistance are manageable within professional production systems, especially when plants are built up in 5–7 L containers for sale, helping create repeatable hedge modules for retail / reseller
Cut-flower capable shrub rose offerings	Large, very double, cup-shaped flowers with strong fragrance and repeated blooming make Lions Charity suitable for growers who want shrub roses that can also provide decorative stems. Producing on own roots from NEONATAL cuttings reduces variability between plants, giving more even stem quality across production blocks. The premium 5–7 L path delivers robust, frameworked bushes that can be marketed both as garden shrubs and as garden-cut flower sources, widening the value proposition for premium assortments targeted at retail / reseller
Park and public-realm rose supply	Hardiness down to approximately -21 to -18 °C with an H7 rating, combined with moderate heat tolerance, supports use in a range of UK sites including exposed parks. Own-root durability is advantageous where long-term stands and lower replacement rates are key to contract profitability. When grown on into 5–7 L containers, plants establish quickly in public plantings and benefit from NEONATAL’s predictable tray-rooted start, useful where schemes must cope well with colder, wind-exposed northern locations for retail / reseller
Exclusive, story-driven charity and collection ranges	The cultivar name honours the charitable work of Lions Clubs International, offering a narrative angle for exclusive, story-led ranges and collection pieces. NEONATAL own-root propagation helps maintain cultivar authenticity over the long term, important where the name and background form part of the product concept. Growing on via the recommended premium container route in 5–7 L pots allows you to present Lions Charity as a featured, high-emotion item within curated benches, supporting distinctive, limited selections for retail / reseller
Medium-input, sustainable own-root shrub production	With medium disease resistance and moderate maintenance needs, Lions Charity fits into programmes balancing input control with premium ornamental value. Own-root production supports long-lived, renewable stock blocks with stable structure, reducing the need for frequent mother-plant replacement and helping to stabilise capacity planning. NEONATAL tray-rooted cuttings integrate easily into container workflows and can also be staged in larger 40–50 L specimens where needed, suiting growers aiming for sustainable, efficient assortments for retail / reseller

Finished-product ideas

Premium 5–7 L Romantic shrub – Own-root, bush-trained shrubs in 5–7 L pots emphasising large, very double salmon-pink blooms and strong fragrance for an exclusive bench presence – target audience/channel: retail / reseller
Thematic Lions Charity feature piece – Story-driven containers highlighting the charitable name and nostalgic flower form, positioned within Romantic rose collections using uniform, own-root material – target audience/channel: retail / reseller
Low hedge module pack – Consistent, bushy 5–7 L plants configured as repeatable hedge elements, leveraging dense foliage and moderate height for edging and boundary concepts – target audience/channel: retail / reseller
Park and project shrub line – Robust, own-root shrubs grown on to 5–7 L, offered as reliable modules for parks and public projects where hardiness and long-term stand stability are central – target audience/channel: retail / reseller
Cut-and-garden dual-purpose rose – Premium containers marketed for both ornamental use and fragrant cutting, utilising repeat flowering and large, very double blooms to broaden end-customer applications – target audience/channel: retail / reseller

Technical cultivar profile

Parameter	Data
Name and registration	Current trade name Lions Charity Romantic rose VISmelgo; registered cultivar name VISmelgo; shrub rose exhibition category; part of the Romantic rose collection; ARS exhibition name Lions Charity.
Origin and breeding	Bred by Martin Vissers in Belgium from cross ‘Melglory’ × ‘Golden Celebration’; breeding completed 2019, registration 2019, market introduction 2020; breeding and marketing via Viva International BVBA.
Growth and structural characteristics	Bushy shrub with dense, mid-green, matt foliage; height around 65–95 cm with 60–85 cm spread; moderately thorny shoots; supplied bush-trained with 3–5 strong framework canes for structured shrub form.
Flower morphology	Large, very double, cup-shaped blooms with more than 40 petals; cluster-flowering habit; remontant with abundant second flush, supporting repeated decorative display over the season in suitable conditions.
Colour data and phenology	Warm salmon-pink with cream base; outer petals RHS 36B, inner 158C; strong salmon tone at opening, fading to pastel salmon–cream yet remaining recognisably coloured through the flowering phase.
Fragrance and aroma	Pronounced sweet, fruity fragrance with a strong rose character; heavily double flowers reduce pollen and stamen access, making it more ornamental than pollinator-oriented in mixed planting schemes.
Hip characteristics	Hip formation generally slight; occasionally forms small, spherical orange-red hips around 8–12 mm diameter, adding modest seasonal interest without dominating the plant’s overall ornamental effect.
Resistance and winter hardiness	Medium disease resistance to powdery mildew, black spot and rust; hardy to approximately -21 to -18 °C (USDA 6b, RHS H7, Swedish zone 3); tolerates heat with regular watering during extended drought.
Horticultural recommendations	Suited for flower beds, group plantings, solitary use, low hedges, cut flowers and parks; medium maintenance with occasional pest and disease control; recommended as a premium container product in 5–7 L pots.

Lions Charity offers large, fragrant nostalgic blooms, a bushy, compact shrub habit and long-lived, predictable own-root performance for premium container and project production; please contact us to align on volumes, timing and ongoing propagation needs.

Detailed product attributes

Product Identification Data

Product Name: LIONS CHARITY – salmon-pink nostalgic rose - Vissers

Product Type: pharmaROSA® NEONATAL - rooted rose cutting

Product Quality: -

Cultivar Authenticity: Verified:30.05.2025

Cultivar Quality Rating: premium bronze

Item Number: [1523] 21-530 (14.02.2026) pharmarosaneonatal.co.uk

Name and Registration

Meaning of Cultivar Name: The name honours the charitable work of Lions Clubs International.

Cultivar Synonym: Soroptimist Women’s Voice®

Registered Cultivar Name: VISmelgo

Original Trade Name: Lions Charity

Former Name: -

Current Trade Name: Lions Charity Romantic rose VISmelgo

American Rose Society Approved Exhibition Name: Lions Charity

Rose Group: Shrub

Commercial Type: nostalgia rose

Commercial Group: Romantic rose

Exhibition Category: shrub rose

Collection: Romantic rose

Origin and Breeding

Initial Distributor: -

Introduction Year: 2020

Registration Year: 2019

Breeder: Martin Vissers

Breeding Company / Institution: Viva International BVBA (Belgium)

Breeding Year: Belgium, 2019

Parentage: ‘Melglory’ × ‘Golden Celebration’

Awards and Honours

Global and Lifetime Awards: -

Horticultural Ratings and Recommendations: -

Competition and Show Awards: -

Collectors' Recommendations: -

Growth and Structural Characteristics

Height: 2.1-3.1ft (65-95 cm)

Spread: 2-2.8ft (60-85 cm)

Growth Habit: bushy

Foliage: The variety has dense foliage; its leaves have a matt surface and a mid-green hue.

Prickliness: moderately thorny

Self-Cleaning Description: No data on self-cleaning.

Self-Cleaning Intensity: No information on self-cleaning strength.

Flower Morphology

Petal Count: 40+

Flower Fullness: very double-flowered

Flower Shape: cup-shaped

Flower Size: L (2,75-3,95 in)

Inflorescence Type: cluster-flowered

Colour Code: ARS code: PB RHS code: 36B (outer), 158C (inner)

Repeat Flowering: It is remontant with an abundant second flowering.

Colour Data and Phenology

Colour: salmon-pink

Flower Colour Description: Warm, salmon-toned pink with a delicate cream-coloured base.

Closed Bud: Bright salmon pink with a slightly deepening hue towards the tip.

Newly Opened Flower: The outer petals are an intense salmon pink, with a subtle creamy hue visible towards the centre.

Full Bloom: When fully open, the flower's face is a uniform salmon-pink with a soft creamy flush in the centre.

Before Fading: The petals fade to pastel tones, displaying subtle salmon and cream hues.

Colour Fading Description: As the bloom opens, the bright salmon-pink tone gradually fades to a pastel salmon–cream shade, the main colour remaining recognisable throughout.

Colour Retention Level: moderate

Fragrance and Aroma

Fragrance Strength: rose with a strong, well-pronounced fragrance

Fragrance Character: sweet, fruity

Pollinator Attraction: Its highly double flower form and reduced stamen accessibility mean it attracts pollinators poorly.

Pollinator-Friendly Rating: Its heavily double flowers hide the stamens, making it more of an ornamental variety.

Soap and Cosmetic Use: -

Hip Characteristics

Maximum Hip Diameter: 8-12 mm

Hip Shape: spherical

Hip Colour: orange-red

Hip Comment: Hip formation is expected to be slight; occasionally producing spherical, orange-red hips 8–12 mm in diameter.

Resistance and Hardiness

Hardiness (°C): -21–-18 °C

RHS Hardiness Rating: H7

Swedish Hardiness Zone: Zon 3

USDA Hardiness Zone: 6b

Heat and Drought Tolerance Description: Tolerates heat well; requires regular watering during prolonged drought.

Heat and Drought Tolerance Level: moderate

Disease Resistance: medium

powdery mildew – medium
black spot – medium
rust – medium

Horticultural Recommendations

Recommended product path: Premium container

Recommended target pot: 5–7 L

Release form: Bush-trained, with 3–5 strong framework canes

Recommended use: Maintenance requirement medium; occasionally requires pest and disease control.

Primary Uses: flower bed, group planting, solitary specimen, low hedge, cut flowers, park

Comments

Positioning: Exclusive finished product

Target customer/channel: Retail / reseller

Main value proposition: Flower quality, form

LIONS CHARITY – salmon-pink nostalgic rose - Vissers

Warm, salmon-toned pink with a delicate cream-coloured base. - nostalgia rose - rose with a strong, well-pronounced fragrance - sweet, fruity

Online rose purchase - salmon-pink - rose with a strong, well-pronounced fragrance - Lions Charity - nostalgia rose - (2.1-3.1ft (65-95 cm))

Inflorescence: cluster-flowered Height: 2.1-3.1ft (65-95 cm) Flower shape: cup-shaped Winter hardiness: 6b salmon-pink - - nostalgia rose - Flower size: L (2,75-3,95 in) Flower size: L (2,75-3,95 in) - Height: 2.1-3.1ft (65-95 cm) Height: 2.1-3.1ft (65-95 cm) - Flower fullness: very double-flowered Lions Charity - Roses in the garden | pharmaROSA® Neonatal - premium bronze Martin Vissers

We showcase the external appearance of the roses available for online purchase from our webshop.

Which product type is right for you?

Family garden rose with minimal care

Premium garden rose – instant impact, a representative garden

Rose for projects – hedge and row planting, fast execution

Rose for public spaces – large areas, sustainable operation

Information

In what condition do we dispatch the roses from our online shop?

Ask yourself the question: What final product do I want to create from it?

Wholesale of cuttings

PharmaRosa® NEONATAL is the cost‑effective starting point for rose product production.

As a uniform, own‑rooted propagation material, it provides a stable basis for further growing-on and can be integrated flexibly into different finished product production technologies.
Rooted in trays (rooted), 3–6‑month‑old, own‑rooted rose cutting.
Uniform developmental stage, with a root system that has thoroughly penetrated the plug.
For professional growing‑on.
Tray packaging: 10 pcs/tray.
Quality and varietal identity: production supported by a dedicated identification and traceability logic.
Can be transplanted during frost‑free periods, designed for finished product production.

PharmaRosa® NEONATAL provides a controlled, uniform starting stock for planned growing‑on that can be integrated into your own technology – especially where scheduling and varietal identity are paramount.

PharmaRosa® NEONATAL own-rooted rose propagation material in a plug, with a root system penetrating the plug (semi-finished product / semi-finished rose). PharmaRosa® NEONATAL rose propagation material size: 3–6‑month‑old, own-rooted cutting with a uniform developmental stage. PharmaRosa® NEONATAL tray stock: own-rooted rose propagation material in trays, uniform developmental stage (10 pcs/tray).

Captions (from left to right): Semi-finished product (NEONATAL own-rooted rose propagation material in a plug with a fully developed root system) • Size demonstration (3–6‑month‑old, uniform cutting) • Root system detail (plug penetrated by the root system) • Tray stock (10 pcs/tray, uniform developmental stage)