Bedding rose

20-576-1
20-576-2

Louise De Marillac™

Les Provençelles®

MASloumar – Dominique Massad

Medium pink with a slight baby‑pink tone. - flowerbed shrub rose - very faint, barely detectable scented rose - discreet, elegant character

– Abundant repeat flowering through the season.
– Elegant medium pink, softly fading blooms.
– Compact, upright shrub for beds and borders.
– Dense, slightly glossy mid‑green foliage.
– Good tolerance of summer heat and drought.
Special feature: Premium silver rated for reliable garden performance.
Standard finished product
Louise De Marillac™
pharmaROSA® NEONATAL rooted rose cutting
29,63 £
Due to courier service regulations – and the introduction of customs clearance – delivery to Ireland is temporarily suspended.
4.5 (6460)
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Louise De Marillac™ Les Provençelles® MASloumar – pharmaROSA® NEONATAL rooted cutting

Compact and upright, this shrub rose fits efficiently into nursery propagation beds and 2–3 L container lines, providing a reliable shrub-form base for standard finished products. With remontant flowering on dense foliage and medium maintenance needs, it suits professional workflows where predictable bed and park performance is required. The own-root NEONATAL starting material supports homogeneous, bush-trained plants that tolerate winter and wind in northern regions, helping to stabilise quality in supply chains serving public and retail projects. Over time, own-root production allows roots to establish first, then structural shoots, and finally full ornamental expression by the third year, supporting long-term, low-replacement plantings. The variety’s heat tolerance, medium-pink ornamental value and clustered, large double blooms make it a versatile option for flowerbeds, edging and specimen use in thematic or collection-style gardens, while the Les Provençelles® identity adds range depth for partners building coherent shrub assortments.


Usage options

Target area Reasoning
2–3 L standard container production The naturally compact, upright, bushy habit supports efficient cropping in 2–3 L standard containers, matching the recommended product path for a bush-trained, compact shrub. As own-root NEONATAL material, plants develop a stable framework that carries the “Standard finished product” positioning with reliable garden performance for retail and reseller channels, supporting professional producers.
Flowerbed and edging lines The medium height and 50–70 cm spread lend themselves to dense planting in flowerbeds and edging, where uniform, repeated shrubs are required. Using tray-rooted cuttings as a propagation base allows scalable volumes for beds and edging specifications, in line with the recommended standard container route and primary use profile. This supports reliable garden performance offers for retail assortments.
Park and landscape schemes Good heat and drought tolerance, combined with medium maintenance needs, is valuable for park plantings where routine care is present but not intensive. Own-root plants provide long lifespan and regeneration capacity, reducing replacement rates in public schemes based on 2–3 L planting modules, with a clear “Standard finished product” positioning for public‑realm suppliers.
Remontant colour continuity programmes The remontant flowering habit, with an abundant second flush, supports schemes where extended pink colour is required through the season. When propagated from uniform NEONATAL material, batches can be scheduled so that containers reach reliable repeat flowering at dispatch, underpinning reliable garden performance promises for integrated nursery networks.
Thematic and collection rose gardens The Les Provençelles® collection identity and clear pink colour profile offer curatable assets for thematic gardens and cultivar collections. Own-root cuttings help maintain cultivar identity over time, while the compact shrub form suits structured layouts built from standard 2–3 L stock, aligning with reliable performance expectations for show‑garden curators.
Specimen and small-group plantings in larger pots The upright, bushy structure and large, double, cup-shaped blooms make attractive focal points when grown on into larger, 40–50 L containers for higher-value specimen use. NEONATAL own-root stock supports long-term container life and regeneration after pruning, complementing standard container supply as a stepping stone to premium pieces marketed on reliable performance to garden centres.
Medium-maintenance institutional plantings Medium disease resistance and medium maintenance needs make this cultivar suitable where occasional plant protection and cleaning can be integrated into scheduled operations. Its hardiness to around -21–-18 °C and tolerance of wind suit northern UK and similar climates, fitting institutional schemes planted from 2–3 L stock and sold as standard finished product to landscape contractors.
Ornamental-focused, low-hip displays The double, fully double flowers with concealed stamens and low hip production are advantageous where a clean ornamental finish is preferred over fruiting, such as formal beds or edging lines. Using own-root NEONATAL propagation secures uniform bloom character across batches in the specified standard containers, supporting reliable garden performance messaging for brand‑label ranges.

Finished-product ideas

  • 2–3 L Retail Flowerbed Shrub – Core SKU based on compact, upright, bush-trained plants, finished in standard 2–3 L containers highlighting remontant pink flowering for reliable garden performance – target audience/channel: retail and reseller networks.
  • Park and Edging Line Block – Uniform own-root batches for flowerbed and edging use, supplied as medium-maintenance, heat-tolerant shrubs in 2–3 L pots for efficient planting – target audience/channel: municipal and institutional landscape suppliers.
  • Les Provençelles® Collection Item – Branded collection element emphasising the Les Provençelles® identity, medium-pink double blooms and reliable shrub structure from NEONATAL propagation – target audience/channel: nurseries building curated thematic rose ranges.
  • Large Patio Specimen Rose – Selected plants grown on from NEONATAL stock into 40–50 L containers, showcasing upright, dense foliage and abundant clustered blooms as focal specimens – target audience/channel: premium garden centres and specialist retailers.
  • Project-Ready Park Shrub Pack – Batch-matched 2–3 L plants aligned to standard finished product specifications, combining remontant flowering with medium maintenance demands for predictable project performance – target audience/channel: landscape contractors and public-realm frameworks.

Technical cultivar profile
Name and registration Registered as MASloumar, marketed as Louise De Marillac™ Les Provençelles® MASloumar, a shrub rose in the Bed rose commercial group for flowerbed and shrub use.
Origin and breeding French-bred by Dominique Massad (Pétales de Roses) from ‘Paul Bocuse’ × ‘Michelle Bedrossian’, bred around 2010 and introduced commercially in 2011 by Pétales de Roses.
Growth and structural characteristics Upright, bushy shrub reaching about 80–105 cm in height and 50–70 cm spread, moderately thorny, with dense, slightly glossy, mid-green foliage suited to compact bush training.
Flower morphology Large, double, cup-shaped blooms (26–39 petals) produced mainly in clusters, with good remontant behaviour and an abundant second flush providing sustained ornamental impact.
Colour data and phenology Medium pink with baby-pink tones; buds mid-pink, opening to uniform baby pink, then fading to pale, sometimes almost whitish pink, with richer colour in cool weather and faster fading in heat.
Fragrance and aroma The fragrance is very faint and discreet, with a barely detectable, elegant character; the double bloom form is chosen primarily for ornamental display rather than scented garden effect.
Hip characteristics Hip set is generally low due to the double flowers; when present, hips are small, spherical, 8–12 mm in diameter, and red, adding limited but tidy seasonal interest without heavy fruiting.
Resistance and winter hardiness Hardy to around -21–-18 °C (RHS H7, Swedish Zone 3, USDA 6b) with medium resistance to powdery mildew, black spot and rust, and good heat tolerance when adequately watered in dry periods.
Horticultural recommendations Suited to flowerbeds, parks, edging and specimen use; medium maintenance with occasional plant protection and cleaning of spent blooms, optimally supplied as bush-trained plants in standard 2–3 L containers.

Louise De Marillac™ Les Provençelles® MASloumar offers compact, upright shrub structure, remontant pink flowering and durable own-root performance for predictable, long-lived stands; please contact us to discuss volumes, timing and integration into your programmes.

Detailed product attributes

Product Identification Data

Product Name: LOUISE DE MARILLAC™ – pink flowerbed shrub rose - Massad
Product Type: pharmaROSA® NEONATAL - rooted rose cutting
Cultivar Authenticity: Verified:12.05.2025
Cultivar Quality Rating: premium silver
Item Number: [160] 20-576 (14.02.2026) pharmarosaneonatal.co.uk

Name and Registration

Meaning of Cultivar Name: The name is a feminine given name.
Original Trade Name: Louise de Marillac
Current Trade Name: Louise De Marillac™ Les Provençelles® MASloumar
Rose Group: Shrub
Commercial Type: flowerbed shrub rose
Commercial Group: Bed rose
Exhibition Category: shrub rose
Collection: Les Provençelles®

Origin and Breeding

Initial Distributor: Pétales de Roses (France)
Breeder: Dominique Massad
Breeding Company / Institution: Pétales de Roses (France)
Breeding Year: -, 2010
Parentage: 'Paul Bocuse' × 'Michelle Bedrossian'

Growth and Structural Characteristics

Height: 2.6-3.4ft (80-105 cm)
Spread: 1.6-2.3ft (50-70 cm)
Growth Habit: upright, bushy
Foliage: The variety has dense foliage; the leaves have a slightly glossy surface and a mid‑green shade.
Prickliness: moderately thorny
Self-Cleaning Description: Spent flowers often remain on the plant and may require subsequent cleaning.
Self-Cleaning Intensity: Self-cleaning: moderate.

Flower Morphology

Petal Count: 26-39
Flower Fullness: double-flowered
Flower Shape: cup-shaped
Flower Size: L (2,75-3,95 in)
Inflorescence Type: clustered
Colour Code: ARS code: MP RHS code: 62C (outer), 62D (inner)
Repeat Flowering: Performs well as a remontant, with an abundant second flowering.

Colour Data and Phenology

Colour: pink
Flower Colour Description: Medium pink with a slight baby‑pink tone.
Closed Bud: Mid-pink with a slightly deeper hue at the tip.
Newly Opened Flower: Uniform, pure baby pink.
Full Bloom: Mid-pink, fading at the outer petal edges.
Before Fading: Fades to a pale pink, in places almost whitish.
Colour Fading Description: As the flower opens, the medium-pink and baby-pink tones fade to a light pink, becoming almost whitish in places towards the end; in cool conditions the colour is richer, while in hot weather it fades more noticeably.

Fragrance and Aroma

Fragrance Strength: very faint, barely detectable scented rose
Fragrance Character: discreet, elegant character
Pollinator Attraction: Its double (fully double) bloom form and reduced accessibility of the stamens make it less attractive to pollinators.
Pollinator-Friendly Rating: Its double flowers conceal the stamens, so it is primarily an ornamental variety.

Hip Characteristics

Hip Shape: spherical
Hip Colour: red
Hip Comment: Hip production is expected to be low due to the double flowers; hips 8–12 mm in diameter, red and globular.

Resistance and Hardiness

Hardiness (°C): -21–-18 °C
Heat and Drought Tolerance Description: Tolerates heat well; requires watering during dry periods.
Disease Resistance: medium
  • powdery mildew – medium
  • black spot – medium
  • rust – medium

Horticultural Recommendations

Recommended product path: Standard container
Release form: Bush-trained, compact plant
Recommended use: Maintenance requirement medium; occasionally requires plant protection treatments.
Primary Uses: flower bed, park, edging, specimen

Comments

Positioning: Standard finished product
Target customer/channel: Retail / reseller
Main value proposition: Reliable garden performance
LOUISE DE MARILLAC™ – pink flowerbed shrub rose - Massad
Medium pink with a slight baby‑pink tone. - flowerbed shrub rose - very faint, barely detectable scented rose - discreet, elegant character
Online rose order - pink - very faint, barely detectable scented rose - Louise De Marillac™ - flowerbed shrub rose - (2.6-3.4ft (80-105 cm))
Inflorescence: clustered Height: 2.6-3.4ft (80-105 cm) Flower shape: cup-shaped Winter hardiness: 5b pink - Pétales de Roses (France) flowerbed shrub rose - Flower size: L (2,75-3,95 in) Flower size: L (2,75-3,95 in) - Height: 2.6-3.4ft (80-105 cm) Height: 2.6-3.4ft (80-105 cm) - Flower fullness: double-flowered Louise De Marillac™ - Roses in the garden | pharmaROSA® Neonatal - premium silver Dominique Massad

We showcase the external appearance of the roses available for online purchase from our webshop.


Which product type is right for you?


PharmaRosa® NEONATAL is the cost‑effective starting point for rose product production.

As a uniform, own‑rooted propagation material, it provides a stable basis for further growing-on and can be integrated flexibly into different finished product production technologies.
Rooted in trays (rooted), 3–6‑month‑old, own‑rooted rose cutting.
Uniform developmental stage, with a root system that has thoroughly penetrated the plug.
For professional growing‑on.
Tray packaging: 10 pcs/tray.
Quality and varietal identity: production supported by a dedicated identification and traceability logic.
Can be transplanted during frost‑free periods, designed for finished product production.

PharmaRosa® NEONATAL provides a controlled, uniform starting stock for planned growing‑on that can be integrated into your own technology – especially where scheduling and varietal identity are paramount.


PharmaRosa® NEONATAL own-rooted rose propagation material in a plug, with a root system penetrating the plug (semi-finished product / semi-finished rose). PharmaRosa® NEONATAL rose propagation material size: 3–6‑month‑old, own-rooted cutting with a uniform developmental stage. PharmaRosa® NEONATAL rose propagation material root system: plug densely penetrated by well-developed white roots (root system detail). PharmaRosa® NEONATAL tray stock: own-rooted rose propagation material in trays, uniform developmental stage (10 pcs/tray).

Captions (from left to right): Semi-finished product (NEONATAL own-rooted rose propagation material in a plug with a fully developed root system) • Size demonstration (3–6‑month‑old, uniform cutting) • Root system detail (plug penetrated by the root system) • Tray stock (10 pcs/tray, uniform developmental stage)

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Which product type is right for you?

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For professional partners only
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Company details

PharmaRosa Ltd.
Company registration number: 01-09-717479
VAT number: 13075314-2-43
Plant health registration no.: HU130721
Bank account (IBAN):
HU85117631891388688400000000
BIC (SWIFT): OTPVHUHB
Bank name: OTP Bank Nyrt.