MAGIC MEILLANDECOR – magenta-pink groundcover rose – Meilland
Developed from Meilland’s professional breeding background, MAGIC MEILLANDECOR delivers a dense, vigorously spreading habit with rapid coverage, creating low-maintenance ground layers that align well with project-led, mass-planting specifications. Its vibrant magenta-pink flowering, good colour retention and reliable remontant performance support visually unified schemes where impact must be repeatable and predictable across sites. As own-root pharmaROSA® NEONATAL material, it provides long-term stability and regeneration under nursery and landscape production pressures, with homogeneous stands and reduced replacement needs. With good heat and drought tolerance it copes well in exposed urban and park conditions along with windy northern sites, supporting UK-wide supply planning. Year 1 focuses on root establishment, year 2 on framework and shoot structure, and year 3 on delivering full ornamental value in beds, edging and project-scale plantings. The variety’s ground-hugging habit, self-cleaning flowering and modest care needs translate into efficient, scalable production in 1.5–2 L formats, as well as reliable, uniform finished products for project wholesale, landscape contractors and public-realm partners.
Usage options
Finished-product ideas
- Mass-planting groundcover line (1.5–2 L) – own-root, dense, bush-trained plants with strong lateral spread, ideal for contract-driven project mass planting where fast coverage and low maintenance are required – landscape contractor / project-serving wholesaler.
- Urban edging and median-strip series – compact-height, spreading plants selected for good colour retention and self-cleaning performance, grown in 2 L pots for efficient installation along roads, paths and car parks – municipal and highways maintenance suppliers.
- ADR heritage groundcover selection – branded batch highlighting ADR recognition and Meilland breeding, positioned within a curated groundcover rose range as a dependable, vigorous magenta-pink option – specialist nurseries and collection-focused wholesalers.
- Podium and estate container filler (40–60 L schemes) – used as the main surface-covering element in larger 40–60 L planters, exploiting its rapid spread and remontant flowering over a long season – commercial estate managers and integrator project networks.
- Refurbishment-ready municipal bedding stock – cost-efficient 1.5 L plants grown for quick establishment and canopy closure, enabling swift visual upgrades to tired beds and borders with minimal follow-up care – public-realm and local-authority framework suppliers.
Technical cultivar profile
| Parameter |
Data |
| Name and registration |
Groundcover shrub rose marketed as MAGIC MEILLANDECOR / Magic Meidiland, with registered cultivar name MEIbonrib and ARS exhibition registration from 1995 for professional use. |
| Origin and breeding |
Bred in France in 1992 by Alain Meilland, from Rosa sempervirens crossed with Delbir × Meidomonac parentage, and introduced after 1995 by Meilland International into commercial production. |
| Awards and recognition |
Holds ADR status in Germany from 1995, indicating strong professional evaluation at introduction; this underpins its positioning as a reliable landscape and project-oriented groundcover cultivar. |
| Growth and structural characteristics |
Low, spreading groundcover shrub reaching 45–80 cm in height with 120–200 cm spread, dense glossy dark-green foliage and moderate prickliness, forming broad, uniform, ground-hugging mats in planting schemes. |
| Flower morphology |
Medium-sized, double, cluster-borne, flat blooms with 26–30 petals, remontant with a generous second flowering, supporting extended display across beds and edges in professional groundcover uses. |
| Colour data and phenology |
Vibrant magenta-pink colour (RHS 67A–67B) with deep crimson-pink buds, opening to mid-deep magenta then fading to pale pink with whitish edges, maintaining good visual impact before petal drop. |
| Fragrance and aroma |
Fragrance is mild and restrained, with a pleasantly sweet, floral character; double flowers offer moderate pollinator access as stamens become partially visible later in the bloom’s life. |
| Hip characteristics |
Rose-hip set is generally low due to double flowers, though when present produces spherical orange hips around 8–13 mm diameter, of minor ornamental relevance in production planning. |
| Resistance and winter hardiness |
Rated to H7, tolerating approximately −21 to −18 °C and USDA 6b, with good heat and drought tolerance under supplementary irrigation; disease resistance is low, with notable susceptibility to major foliar fungi. |
| Horticultural recommendations |
Best suited for groundcover, flower beds, parks, urban green spaces and edging, produced as uniform dense bush-trained stock, targeting project mass planting in 1.5–2 L pots with minimal ongoing care. |
MAGIC MEILLANDECOR offers vigorous spreading coverage, good colour retention and low-maintenance ground-hugging performance on predictable, long-lived own roots, making it a robust option for discussing volumes and timing for your next project programme.
