Magic Moment™ Hybrid tea rose FORrusty – pharmaROSA® NEONATAL rooted cutting
Exhibition quality and strong fragrance make Magic Moment™ FORrusty an attractive choice where distinctive hybrid tea blooms and cut-flower potential support premium ranges. As own-root pharmaROSA® NEONATAL material, these 3–6‑month, tray‑grown cuttings provide a stable, renewable base for nursery beds and premium container programmes, supporting homogeneous stands and predictable capacity over the long term. The upright, compact habit, solitary, high‑centred flowers and moderate maintenance profile suit planned 5–7 L premium container finishing for retail and reseller channels focused on exclusive specimen and border lines. Medium disease resistance with defined protection needs allows straightforward integration into existing protection schemes, while good heat and drought tolerance fits production planning for warmer UK regions, including south‑eastern sites with increasing summer stress conditions. Own‑root development typically moves from root establishment in year one, to framework and shoot build‑up in year two, and full ornamental value from year three, underpinning long‑term, collection‑grade plantings in thematic rose gardens.
Usage options
Finished-product ideas
- Premium 5–7 L hybrid tea showcase – Upright, compact bushes in 5–7 L pots, bush‑trained on 3–5 canes, highlighting exhibition‑type blooms and strong fragrance as a flagship premium container line – target: specialist garden centres and premium retail / reseller partners.
- Fragrant specimen patio rose – Select well‑branched, own‑root plants with controlled height and spread for single‑plant specimens in quality containers, marketed on fragrance and exclusive flower form – target: design‑led garden centres and project‑oriented retail / reseller channels.
- Garden & vase collection SKU – Assemble a small range of dual‑use roses featuring Magic Moment™ as the honey‑yellow / coffee‑brown, exhibition‑type component, positioned for both border and cutting use in premium 5–7 L – target: lifestyle‑oriented nurseries and florist‑linked retail / reseller outlets.
- Thematic colour‑story bed packs – Use NEONATAL own‑root stock to build uniform batches for colour‑themed show‑garden style beds, with Magic Moment™ covering the warm honey‑yellow to coffee‑brown segment – target: nurseries supplying public‑realm projects via retail / reseller specifications.
- Managed‑care exclusive hybrid tea line – Develop a clearly labelled, “requires protection” premium hybrid tea segment where medium disease resistance and defined spray programmes are accepted trade‑offs for top flower quality – target: technically informed retail / reseller customers and specialist rose outlets.
Technical cultivar profile
| Parameter |
Data |
| Name and registration |
Hybrid tea rose group; registered as FORrusty, traded as Magic Moment™ Hybrid tea rose FORrusty, recognised in exhibition use as Magic Moment; commercial type and group both hybrid tea rose. |
| Origin and breeding |
Bred by John Ford before 2014, with parentage not provided; introduced and first distributed in the United Kingdom by Style Roses in 2014, when the registered name entered the market. |
| Growth and structural characteristics |
Upright hybrid tea habit reaching about 75–105 cm in height with a 50–70 cm spread; moderately dense, glossy bronze‑green foliage; sparsely thorned shoots support easier handling during nursery production and grooming. |
| Flower morphology |
Large, double, solitary hybrid tea blooms with 26–39 petals and a distinctly medium high‑centred, cupped form; repeats well to give an abundant second flush, though spent blooms require manual removal as self‑cleaning is poor. |
| Colour data and phenology |
Described as honey‑yellow with a slight lavender tint; newly opened blooms show silky caramel‑brown with a pale lavender veil, maturing to coffee brown then fading through oil‑green and violet‑grey; ARS code r, RHS 173C outer and 183D inner. |
| Fragrance and aroma |
Strongly scented with a clearly perceptible, warm, spicy character; high petal count and enclosed stamens limit pollinator access, so it functions primarily as an ornamental garden and cut‑flower type rather than a pollinator resource. |
| Hip characteristics |
Hip production is usually scarce due to the double, high‑petalled flower form; when formed, hips are spherical, approximately 13–17 mm in diameter, with an ornamental orange‑red colouring late in the season. |
| Resistance and winter hardiness |
Rated H6, hardy to approximately −15 to −12 °C, corresponding to Swedish Zone 2 and USDA Zone 7b; medium disease resistance overall, resistant to powdery mildew and black spot, with medium susceptibility to rust; good heat tolerance with irrigation. |
| Horticultural recommendations |
Suited to border, specimen and cut‑flower use; supplied as bush‑trained plants on 3–5 strong framework canes; recommended for premium container production in 5–7 L pots, with moderate maintenance needs and occasional plant protection required. |
Magic Moment™ Hybrid tea rose FORrusty offers exhibition flower quality, strong fragrance and manageable, upright growth on a predictable, regenerative own-root base; please contact us to discuss scheduling, capacities and integration into your premium programmes.
