Bedding rose

20-299-1
20-299-2

Mamiethalène

Les Provençelles®

MASmatha – Dominique Massad

Petals of vivid fuchsia and deep purple shades with violet tones that slightly lighten over the summer. - flowerbed shrub rose - mild, subtly scented rose - pleasant, subtle background character

– Bushy, compact habit for neat flower beds.
– Semi double cups in elegant clustered sprays.
– Repeats well, with an abundant second flush.
– Attractive lilac‑purple tones that gently soften.
– Hardy to approximately –20 °C for reliable winters.
Special feature: Subtly scented blooms evoke a gentle, refined garden mood.
Standard finished product
Mamiethalène
pharmaROSA® NEONATAL rooted rose cutting
30,92 £
Due to courier service regulations – and the introduction of customs clearance – delivery to Ireland is temporarily suspended.
3 (3432)
facebook   twitter

Mamiethalène Les Provençelles® MASmatha – pharmaROSA® NEONATAL rooted cutting

Compact and bushy growth makes Mamiethalène Les Provençelles® MASmatha a practical, space‑efficient choice for nursery beds and 2–3 L container production where reliable, medium‑maintenance shrub roses are required for retail and reseller programmes. The semi‑double, cluster-flowered lilac‑purple blooms combine a refined colour play with repeat performance, supporting a “reliable garden performance” positioning in standard finished products for flower beds and decorative containers. Own‑root technology supports predictable, renewable growth for long‑term stock blocks and collection plantings, particularly valuable for thematic rose gardens in cooler UK regions where robust winter tolerance and wind exposure are frequent challenges. With medium disease resistance and a measured care profile, it suits production systems aiming for consistent quality without excessive plant protection input. The compact, dense foliage and bush‑trained release form fit streamlined handling and bench layout, while the shrub character remains attractive in larger, 40–50 litre feature containers when required for institutional or public‑realm projects. Over a natural development arc—roots consolidating in year one, framework building in year two, and full ornamental expression from year three—this own‑root material underpins homogeneous, low‑replacement stands for scalable wholesale supply.


Usage options

Target area Reasoning
2–3 L standard container production for retail programmes The compact, bushy framework and 75–105 cm height translate efficiently into 2–3 L standard containers, matching the recommended product path and target pot while controlling bench space and crop uniformity. Medium maintenance needs align with mainstream retail “reliable garden performance” ranges, allowing nurseries to schedule regular, but not intensive, care and plant protection. The own-root form supports predictable regeneration after pruning, stabilising quality across batches and reducing replacement in repeated container cycles, well suited to volume-focused retail and reseller supply channels.
Flower-bed shrub blocks for public and institutional projects A bush-trained, compact plant with dense foliage lends itself to formal and informal bedding schemes where a low-to-medium hedge effect and coherent mass of colour are desired. Medium maintenance and disease resistance allow planners of public-realm and municipal projects to forecast intervention levels realistically without committing to high-input management. Own-root longevity and stable structure provide durable plantings that can be rejuvenated through pruning rather than replanting, supporting reliable garden performance in public and institutional supply contracts.
Thematic and collection rose gardens The distinctive lilac–purple, fuchsia and violet colour play, combined with semi-double, cluster-flowered morphology, gives clear identity in thematic or collector-focused rose gardens. As a Les Provençelles® shrub from Dominique Massad, it provides narrative value for curated collections and show plantings that require labelled, authentic cultivars. Own-root propagation material ensures genetic and structural stability over time, valuable for long-lived collection beds and gene-bank style stands that underpin specialist or premium retail assortments portfolios.
Medium-input nursery programmes balancing quality and labour With medium disease resistance and a stated medium maintenance requirement, the cultivar fits production systems targeting a balance between visual quality and manageable plant protection workloads. Nurseries can integrate it into standard container lines without needing the most intensive spray regimes, yet still meet “reliable garden performance” promises at retail. Own-root resilience offers tolerance of production loads such as trimming and handling, supporting homogeneous stands and reducing losses in propagation and grow-on for multi-site nursery networks operators.
Nationwide UK distribution with colder-region suitability Hardiness to approximately -21 – -18 °C, with an RHS H7 rating and Swedish Zone 3, supports supply into cooler northern areas and continental-influenced sites where winter reliability is a key buying criterion. This allows wholesalers to list a single, own-root shrub line that can travel across UK climate zones, simplifying range planning and logistics while keeping quality predictable. Such climatic robustness underpins dependable performance in nursery propagation beds and retail supply chains serving both milder and harsher regions across the country wholesalers.
Container feature plants in 40–50 L pots for landscaping The bushy, 75–105 cm habit with dense, mid-green foliage is visually strong enough for 40–50 litre container use in patios, forecourts and semi-formal institutional spaces where compact shrubs are preferred over larger landscape forms. The semi-double, repeat-flowering clusters give season-long interest in these larger formats, aligning with project briefs that emphasise reliable, repeat colour. Own-root durability in large containers supports multi-year use with the option of hard pruning and regeneration, reducing replacement frequency for landscape and public-realm contractors specifiers.
Colour-led retail concepts focusing on lilac–purple palettes The vivid fuchsia, deep purple and violet-toned flowers, which soften to pastel lavender-lilac with silvery overtones, enable colour-blocked retail concepts and themed POS around purple and lilac shades. This supports straightforward pairing with complementary shrubs and perennials in standard 2–3 L containers aimed at decorative flower beds and containers. Consistent colour expression from own-root plants, alongside repeat flowering, helps retailers maintain visual uniformity on benches over the sales window, enhancing the reliability of colour-based promotions retailers.
Managed, medium-care rose ranges for home-gardeners The explicitly medium maintenance requirement and need for occasional plant protection make it ideal for ranges marketed as dependable, but not “no-care”, giving retailers transparent messaging and reducing end-user disappointment. Its pleasant, mild fragrance, repeat blooming and reliable shrub structure back up the “reliable garden performance” value proposition in standard finished products. Own-root material provides long lifespan and the ability to recover from harder pruning or weather damage, supporting repeat customer satisfaction and lower complaint rates in garden-centre and DIY outlets resellers.

Finished-product ideas

  • 2–3 L Provençelles® bench line – Own-root, bush-trained plants in 2–3 L standard containers highlighting the Les Provençelles® collection and the cultivar’s compact, dense habit for reliable bed and container use – retail garden centres and DIY chains
  • Lilac–purple colour block series – A coordinated shrub rose range grouped by violet–lilac flower tones, capitalising on the distinctive colour play and repeat flowering of this cultivar in uniform 2–3 L pots – multiple-outlet nursery networks and integrated retailers
  • Public-realm shrub bedding unit – Batch-produced, compact shrubs for flower beds with medium maintenance needs and robust winter hardiness, supplied in recyclable containers ready for rapid site planting – municipal, institutional and contractor frameworks
  • Large patio feature container – Selected, evenly structured plants shifted into 40–50 litre containers for high-impact yet compact feature planting with reliable repeat colour and own-root durability – landscaping firms and public-venue procurement
  • Thematic collection specimen – Clearly labelled own-root stock for Les Provençelles® and Massad breeder collections, where colour character and cultivar authenticity matter for curated displays – specialist nurseries and show-garden organisers

Technical cultivar profile
Parameter Data
Name and registration Collection Les Provençelles®, shrub rose, commercial flowerbed shrub rose, bed rose group; registered as MASmatha and marketed as Mamiethalène Les Provençelles® MASmatha, with no former or ARS exhibition name recorded.
Origin and breeding Bred by Dominique Massad in France, 2015, with parentage unknown; introduced and initially distributed by Pétales de Roses, Châtillon-Saint-Jean, in 2015, representing a modern French shrub rose selection.
Awards and recognition not provided
Growth and structural characteristics Bushy shrub rose reaching about 75–105 cm in height with 60–85 cm spread, moderately thorny shoots, and dense mid-green, slightly glossy foliage; no specific self-cleaning data are available for this cultivar.
Flower morphology Semi-double, cup-shaped flowers with 13–25 petals, large size around 2.75–3.95 inches, produced in clusters; good repeat flowering with a notably abundant second flush under suitable cultural conditions.
Colour data and phenology Petals show vivid fuchsia and deep purple tones with violet nuances, ARS code M, RHS N78A outer and 75C inner; colours pale somewhat in strong sun yet remain darker violet-fuchsia in cooler periods before eventual softening.
Fragrance and aroma Fragrance is described as pleasant but mild, with a subtle background character rather than a dominant scent; strongly double form and reduced stamen access mean it is only marginally attractive to pollinating insects.
Hip characteristics Rose hips are generally limited due to the double flower form; where formed, they are spherical, orange-red, about 8–12 mm in diameter, and appear occasionally rather than as a main feature of the cultivar.
Resistance and winter hardiness Hardy approximately to -21 – -18 °C, corresponding to RHS H7, Swedish Zone 3 and USDA Zone 6b; disease resistance is medium overall, including medium susceptibility levels to powdery mildew, black spot and rust.
Horticultural recommendations Recommended for flower beds and containers with a bush-trained, compact plant form; standard container production route with 2–3 litre target pots and medium maintenance, including occasional irrigation in prolonged drought and some plant protection.

Mamiethalène Les Provençelles® MASmatha offers compact, bushy own-root shrubs with distinctive lilac–purple clusters, medium-input manageability and long-lived, regenerating stands, making it a sound option to discuss for scheduled nursery and wholesale programmes.

Detailed product attributes

Product Identification Data

Product Name: MAMIETHALÈNE – lilac flower-bed shrub rose - Massad
Product Type: pharmaROSA® NEONATAL - rooted rose cutting
Cultivar Authenticity: Verified:05.10.2025
Cultivar Quality Rating: premium gold
Item Number: [841] 20-299 (14.02.2026) pharmarosaneonatal.co.uk

Name and Registration

Meaning of Cultivar Name: The breeder named "Mamiethalène" in memory of their aunt, Hélène Jeunet-Gauthier ("Mamie Thalène").
Original Trade Name: Mamiethalène
Current Trade Name: Mamiethalène Les Provençelles® MASmatha
Rose Group: Shrub
Commercial Type: flowerbed shrub rose
Commercial Group: Bed rose
Exhibition Category: shrub rose
Collection: Les Provençelles®

Origin and Breeding

Initial Distributor: Pétales de Roses (France)
Breeder: Dominique Massad
Breeding Company / Institution: Pétales de Roses (Châtillon-Saint-Jean, France)
Breeding Year: France, 2015
Parentage: unknown

Growth and Structural Characteristics

Height: 2.5-3.4ft (75-105 cm)
Spread: 2-2.8ft (60-85 cm)
Growth Habit: bushy
Foliage: The variety has dense foliage. Its leaves have a slightly glossy surface and a mid-green shade (RHS 137A).
Prickliness: moderately thorny
Self-Cleaning Description: No information on self‑cleaning.
Self-Cleaning Intensity: No data on self-cleaning strength.

Flower Morphology

Petal Count: 13-25
Flower Fullness: semi double
Flower Shape: cup-shaped
Flower Size: L (2,75-3,95 in)
Inflorescence Type: cluster-flowered
Colour Code: ARS code: M RHS code: N78A (outer), 75C (inner)
Repeat Flowering: Repeats well; the second flowering is abundant.

Colour Data and Phenology

Colour: purple
Flower Colour Description: Petals of vivid fuchsia and deep purple shades with violet tones that slightly lighten over the summer.
Closed Bud: Dark crimson with a slight mauve tint.
Newly Opened Flower: Glossy fuchsia-pink outer petals, inner petals with a lilac–magenta wash.
Full Bloom: Deep violet-purple outer edge, with a softer rose-lilac towards the centre.
Before Fading: Pastel lavender-lilac with silvery overtones in places.
Colour Fading Description: In strong sunlight it becomes paler; in cooler conditions it remains a darker violet‑fuchsia.

Fragrance and Aroma

Fragrance Strength: mild, subtly scented rose
Fragrance Character: pleasant, subtle background character
Pollinator Attraction: Its strongly double flower form, with reduced accessibility of the stamens, makes it only marginally attractive to pollinators.
Pollinator-Friendly Rating: The descriptions do not explicitly state that they are pollinator-friendly.

Hip Characteristics

Hip Shape: spherical
Hip Colour: orange-red
Hip Comment: Rose hip formation is expected to be limited due to the double flowers; occasionally a spherical, orange‑red rose hip 8–12 mm in diameter may occur.

Resistance and Hardiness

Hardiness (°C): -21–-18 °C
Heat and Drought Tolerance Description: The cultivar descriptions do not give detailed information on heat–drought tolerance; during prolonged drought it requires irrigation.
Disease Resistance: medium
  • powdery mildew – medium
  • black spot – medium
  • rust – medium

Horticultural Recommendations

Recommended product path: Standard container
Release form: Bush-trained, compact plant
Recommended use: Maintenance requirement medium; occasional plant protection required.
Primary Uses: flower bed, container

Comments

Positioning: Standard finished product
Target customer/channel: Retail / reseller
Main value proposition: Reliable garden performance
MAMIETHALÈNE – lilac flower-bed shrub rose - Massad
Petals of vivid fuchsia and deep purple shades with violet tones that slightly lighten over the summer. - flowerbed shrub rose - mild, subtly scented rose - pleasant, subtle background character
Rose Shopping Online - purple - mild, subtly scented rose - Mamiethalène - flowerbed shrub rose - (2.5-3.4ft (75-105 cm))
Inflorescence: cluster-flowered Height: 2.5-3.4ft (75-105 cm) Flower shape: cup-shaped Winter hardiness: 6b purple - Pétales de Roses (France) flowerbed shrub rose - Flower size: L (2,75-3,95 in) Flower size: L (2,75-3,95 in) - Height: 2.5-3.4ft (75-105 cm) Height: 2.5-3.4ft (75-105 cm) - Flower fullness: semi double Mamiethalène - Roses in the garden | pharmaROSA® Neonatal - premium gold Dominique Massad

We showcase the external appearance of the roses available for online purchase from our webshop.


Which product type is right for you?


PharmaRosa® NEONATAL is the cost‑effective starting point for rose product production.

As a uniform, own‑rooted propagation material, it provides a stable basis for further growing-on and can be integrated flexibly into different finished product production technologies.
Rooted in trays (rooted), 3–6‑month‑old, own‑rooted rose cutting.
Uniform developmental stage, with a root system that has thoroughly penetrated the plug.
For professional growing‑on.
Tray packaging: 10 pcs/tray.
Quality and varietal identity: production supported by a dedicated identification and traceability logic.
Can be transplanted during frost‑free periods, designed for finished product production.

PharmaRosa® NEONATAL provides a controlled, uniform starting stock for planned growing‑on that can be integrated into your own technology – especially where scheduling and varietal identity are paramount.


PharmaRosa® NEONATAL own-rooted rose propagation material in a plug, with a root system penetrating the plug (semi-finished product / semi-finished rose). PharmaRosa® NEONATAL rose propagation material size: 3–6‑month‑old, own-rooted cutting with a uniform developmental stage. PharmaRosa® NEONATAL rose propagation material root system: plug densely penetrated by well-developed white roots (root system detail). PharmaRosa® NEONATAL tray stock: own-rooted rose propagation material in trays, uniform developmental stage (10 pcs/tray).

Captions (from left to right): Semi-finished product (NEONATAL own-rooted rose propagation material in a plug with a fully developed root system) • Size demonstration (3–6‑month‑old, uniform cutting) • Root system detail (plug penetrated by the root system) • Tray stock (10 pcs/tray, uniform developmental stage)

pharmarosaneonatal.hupharmarosaneonatal.atpharmarosaneonatal.co.ukpharmarosaneonatal.czpharmarosaneonatal.depharmarosaneonatal.ropharmarosaneonatal.sipharmarosaneonatal.skpharmarosaneonatal.itpharmarosaneonatal.frpharmarosaneonatal.nlpharmarosaneonatal.plpharmarosaneonatal.lupharmarosaneonatal.ptpharmarosaneonatal.espharmarosaneonatal.ltpharmarosaneonatal.sepharmarosaneonatal.lvpharmarosaneonatal.eepharmarosaneonatal.fi

Which product type is right for you?

Pages for private customers
Garden roses for the family garden, with minimal care  → ORIGINAL®
Premium garden roses – instant impact, a truly showpiece garden  → EXTRA®
Pages for professionals and private customers
Roses for public spaces – large areas, sustainable maintenance  → NATURAL®
Roses for projects – hedge and row planting, fast implementation  → RAPID®
For professional partners only
Production – propagation material for garden roses, wholesale  → NEONATAL®

Company details

PharmaRosa Ltd.
Company registration number: 01-09-717479
VAT number: 13075314-2-43
Plant health registration no.: HU130721
Bank account (IBAN):
HU85117631891388688400000000
BIC (SWIFT): OTPVHUHB
Bank name: OTP Bank Nyrt.