Hybrid tea rose

20-629-1
20-629-2

Mamy Blue™

Grands Parfums

DELblue – Georges Delbard

Deep, rich purple base colour with a subtle bluish‑violet iridescence. - hybrid tea rose - very strong, garden-filling scented rose - deeply sweet, violet-honey

– Deep purple blooms with bluish‑violet sheen.
– Elegant high‑centred, exhibition‑quality form.
– Very strong, garden‑filling violet‑honey scent.
– Compact, upright bush for beds or specimens.
– Excellent for cutting, long‑stemmed flowers.
Special feature: Award‑winning fragrance honoured in New Zealand (1997).
Exclusive finished product
Mamy Blue™
pharmaROSA® NEONATAL rooted rose cutting
29,63 £
Due to courier service regulations – and the introduction of customs clearance – delivery to Ireland is temporarily suspended.
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Mamy Blue™ Grands Parfums DELblue – pharmaROSA® NEONATAL rooted cutting

Fragrance and colour are at the centre of Mamy Blue™ as a premium hybrid tea for professional production, where its very strong, violet‑honey perfume and distinctive purple‑lilac tonality support an exclusive positioning in exhibition and retail cut‑flower ranges. As a pharmaROSA® NEONATAL own‑root cutting, it offers a stable propagation base for nursery beds and container grow‑on, with predictable structure from its upright, bushy habit and 3–5‑cane bush‑trained release form, making it easy to channel into 5–7 L containers or larger show pieces. You gain a reliable foundation for thematic collections and high‑value selections in dedicated rose gardens, supported by UK distribution designed for exposed northern sites where winter and wind resilience are important, enabling coordinated supply for nurseries, wholesalers and integrator networks. The long‑term own‑root framework underpins repeated cropping for cut‑flower and specimen use, from root establishment in year one through structural build‑up in year two to full ornamental and fragrance expression from year three onwards, supporting predictable scheduling and homogeneous blocks even under intensive production. While disease management and deadheading need to be planned into your programme due to higher maintenance requirements and weak self‑cleaning, the strong flower form, remontant behaviour and stable colour progression provide clear value in premium hybrid tea assortments and private‑label concepts aligned with fragrance‑led, collection‑grade offerings.


Usage options

Target area Reasoning
Premium retail 5–7 L bush containers The strong violet‑honey scent and hybrid tea flower form translate into a clearly differentiated premium container product that supports an exclusive finished product tier. NEONATAL own‑root cuttings lend themselves to bush‑trained formation with 3–5 framework canes, ideal for the recommended 5–7 L premium container route and retail / reseller positioning, while the exclusive finished product profile strengthens fragrance‑led ranges for nursery-retail.
Cut‑flower orientated nursery blocks The solitary, high‑centred, cut‑rose type blooms with large flower size allow targeted cut‑flower and exhibition stem selection from well‑managed nursery beds. Remontant flowering with an abundant second flush supports repeated cutting cycles, and own‑root plants provide renewable growth and long lifespan, stabilising capacity planning for premium container or cut‑stem lines aimed at exclusive retail / reseller channels serving florist-wholesale.
Thematic and fragrance collection plantings The very strong, garden‑filling fragrance and distinctive purple‑lilac colour make this cultivar an anchor in scented and colour‑themed collections for show gardens and public‑realm displays. Own‑root propagation supports cultivar maintenance and long‑term identity, fitting thematic rose gardens and collection projects supplied via premium container routes, aligned with an exclusive finished product promise for public-project.
Specimen feature plants in large containers (40–50+ L) The upright, bushy habit and moderately dense, glossy foliage give a convincing structural presence when grown on into 40–50 L or larger containers as focal specimens. From NEONATAL 3–6‑month rooted material, growers can shape multi‑year own‑root specimens whose stable framework and long lifespan underpin repeat retail or contract orders in the exclusive finished product bracket for landscape-contract.
Cold‑climate nursery production for UK supply The H7 hardiness and −23 to −21 °C tolerance support reliable overwintering in Scottish and northern English nursery conditions, helping to secure winter survival in exposed production fields where wind and cold can be significant. This resilience, combined with own‑root regeneration capacity, underpins predictable volumes for premium 5–7 L containers and exclusive finished products for northern-wholesale.
Colour‑critical branding and premium labelling concepts The deep purplish‑red buds moving through vivid cyclamen‑magenta to deep crimson‑purple with a bluish veil, then fading to lilac‑pink with a silvery shimmer, offer a distinctive, story‑rich colour narrative for branded labels and private‑label ranges. Using uniform NEONATAL material supports homogeneous stands and low replacement in premium container production for exclusive retail / reseller presentation under private-label.
High‑touch, intensively managed show benches The moderate to very susceptible disease profile and weak self‑cleaning mean this cultivar is best suited where regular plant protection and deadheading are standard practice, such as show benches, exhibition beds and specialist collections. In such contexts, the outstanding bloom quality, fragrance and form justify the higher maintenance load on bush‑trained plants in 5–7 L containers targeting an exclusive finished product tier for specialist-collectors.
Collection maintenance and propagation beds Low to moderate hip set and limited pollinator access help maintain clonal purity in propagation beds, supporting accurate cultivar maintenance programmes. Own‑root NEONATAL stock offers long‑term renewable mother plants with stable performance over years, aligning well with thematic rose gardens and collection plantings while enabling secure supply of premium container material to exclusive retail / reseller outlets for collection-nurseries.

Finished-product ideas

  • Grands Parfums 5–7 L Scented Hybrid Tea – Bush‑trained NEONATAL plants finished in 5–7 L premium containers, highlighting very strong violet‑honey fragrance and exhibition‑grade flower form – target audience/channel: premium retail / reseller.
  • Exhibition Cut & Container Duo Line – Parallel production of nursery cut‑flower beds and 5–7 L bush containers from the same own‑root blocks, using remontant flowering and solitary high‑centred blooms – target audience/channel: florist‑oriented nurseries and wholesalers.
  • Purple Collection Feature Specimen 40 L – Large 40–50 L own‑root specimens with upright, bushy habit and intense purple‑lilac colour story, presented as focal plants for themed gardens – target audience/channel: landscape contractors and public‑realm suppliers.
  • Signature Fragrance Rose Collection – Curated assortment where Mamy Blue™ represents the deep purple, garden‑filling fragrance segment, grown as premium 5–7 L bushes from NEONATAL stock – target audience/channel: brand‑driven garden centres and integrator programmes.
  • Collector’s Exhibition Hybrid Tea Range – Intensively managed, high‑care hybrid tea line leveraging outstanding form and scent from own‑root NEONATAL material, clearly flagged as exclusive finished product – target audience/channel: specialist nurseries and mail‑order resellers.

Technical cultivar profile
Parameter Data
Name and registration Mamy Blue™ Grands Parfums DELblue, hybrid tea rose, ARS exhibition name Mamy Blue, registered as DELblue, commercial hybrid tea type for cut and garden use.
Origin and breeding Bred by Georges Delbard, France, 1983; complex parentage { [Holstein × Bayadère] × [Prélude × Saint‑Exupéry] } × unknown pollen, introduced 1991, registered 1984.
Awards and recognition Fragrance Award in New Zealand (1997), underlining its value where strong, characteristic scent is a key selection criterion in premium rose portfolios.
Growth and structural characteristics Own‑root bushes upright and bushy, 75–105 cm high, 50–70 cm spread, moderately dense dark green glossy foliage, moderately thorny, weak self‑cleaning so regular deadheading required.
Flower morphology Large, double (26–39 petals), solitary, high‑centred, pointed‑budded hybrid tea blooms; classic cut‑rose form with remontant habit and abundant second flush under good culture.
Colour data and phenology Deep rich purple base with bluish‑violet iridescence; buds dark purplish‑red, opening vivid cyclamen‑magenta, then deep crimson‑purple, fading to pale lilac‑pink with silvery bluish shimmer; moderate colour retention.
Fragrance and aroma Very strong, garden‑filling scent with deeply sweet violet‑honey character; primarily ornamental, with limited relevance for pollinator plantings due to strongly double blooms.
Hip characteristics Rose‑hip production low; occasionally forms spherical orange‑red hips 10–14 mm diameter, generally not significant for display or propagation in professional production settings.
Resistance and winter hardiness Hardy to about −23 to −21 °C (USDA 6a, RHS H7, Swedish zone 3); disease resistance moderate to low, with susceptibility to powdery mildew, black spot and particularly rust, requiring regular plant protection.
Horticultural recommendations Best in premium containers or specimen beds with regular protection and deadheading; suited to flower beds, cut‑flower use and specimen planting using bush‑trained forms with 3–5 framework canes.

Mamy Blue™ Grands Parfums DELblue offers very strong fragrance, distinctive purple colour and reliable own‑root structure for long‑lived, predictable premium production; please contact us to align capacity and scheduling to your programme.

Detailed product attributes

Product Identification Data

Product Name: MAMY BLUE™ – violet-purple hybrid tea rose - Delbard
Product Type: pharmaROSA® NEONATAL - rooted rose cutting
Cultivar Authenticity: Verified:12.11.2025
Cultivar Quality Rating: premium silver
Item Number: [231] 20-629 (14.02.2026) pharmarosaneonatal.co.uk

Name and Registration

Meaning of Cultivar Name: The name 'Mamy Blue' is a playful designation referring to the 1970s hit of the same name, where 'Mamy' denotes the grandmother and 'Blue' evokes the bluish‑purple flower colour.
Original Trade Name: Mamy Blue™
Current Trade Name: Mamy Blue™ Grands Parfums DELblue
Rose Group: Hybrid Tea
Commercial Type: hybrid tea rose
Commercial Group: Hybrid tea rose
Exhibition Category: cut flower; exhibition tea hybrid
Collection: Grands Parfums

Origin and Breeding

Breeder: Georges Delbard
Breeding Company / Institution: Delbard (France)
Breeding Year: France, 1983
Parentage: { [Holstein × Bayadère] × [Prélude × Saint -Exupéry] } × unknown pollen parent

Growth and Structural Characteristics

Height: 2.5-3.4ft (75-105 cm)
Spread: 1.6-2.3ft (50-70 cm)
Growth Habit: upright, bushy
Foliage: The variety has moderately dense foliage. The leaves are glossy and dark green in colour.
Prickliness: moderately thorny
Self-Cleaning Description: Spent blooms often remain on the plant and will require deadheading.
Self-Cleaning Intensity: Self-cleaning: weak.

Flower Morphology

Petal Count: 26-39
Flower Fullness: double flowered
Flower Shape: high-centred, pointed-budded (cut-rose type)
Flower Size: L (2,75-3,95 in)
Inflorescence Type: solitary
Colour Code: ARS code: m RHS code: 77A (outer), 79B (inner)
Repeat Flowering: Remontant, with an abundant second flush.

Colour Data and Phenology

Colour: purple-lilac
Flower Colour Description: Deep, rich purple base colour with a subtle bluish‑violet iridescence.
Closed Bud: Dark purplish-red, velvety in texture, with a slight bluish hue.
Newly Opened Flower: Vivid cyclamen‑magenta tone with bluish‑violet reflections on the petal edges.
Full Bloom: Deep crimson‑purple with a bluish veil in the centre, the inner petals slightly darker.
Before Fading: Fades to a pale lilac-pink with silvery bluish shimmer.
Colour Fading Description: Under intense sunlight and heat it may lighten to a lilac-mauve.

Fragrance and Aroma

Fragrance Strength: very strong, garden-filling scented rose
Fragrance Character: deeply sweet, violet-honey
Pollinator Attraction: Its strongly double flower form and reduced accessibility of the stamens mean it attracts pollinators poorly.
Pollinator-Friendly Rating: The double flowers partially cover the stamens, so its pollinator-friendliness is limited; it is primarily an ornamental variety.

Hip Characteristics

Hip Shape: spherical
Hip Colour: orange-red
Hip Comment: Rose-hip production is expected to be low; occasionally produces spherical, orange-red hips 10–14 mm in diameter.

Resistance and Hardiness

Hardiness (°C): -23–-21 °C
Heat and Drought Tolerance Description: Tolerates heat but has limited tolerance of prolonged drought.
Disease Resistance: susceptible
  • powdery mildew – moderate
  • black spot – moderate
  • rust – very susceptible

Horticultural Recommendations

Recommended product path: Premium container
Release form: Bush-trained, with 3–5 strong framework canes
Recommended use: Maintenance requirement high; regular plant protection is necessary due to susceptibility to diseases.
Primary Uses: flower bed, cut flower, specimen plant

Comments

Positioning: Exclusive finished product
Target customer/channel: Retail / reseller
Main value proposition: Flower quality, form
MAMY BLUE™ – violet-purple hybrid tea rose - Delbard
Deep, rich purple base colour with a subtle bluish‑violet iridescence. - hybrid tea rose - very strong, garden-filling scented rose - deeply sweet, violet-honey
The rose webshop. - purple-lilac - very strong, garden-filling scented rose - Mamy Blue™ - hybrid tea rose - (2.5-3.4ft (75-105 cm))
Inflorescence: solitary Height: 2.5-3.4ft (75-105 cm) Flower shape: high-centred, pointed-budded (cut-rose type) Winter hardiness: 6b purple-lilac - - hybrid tea rose - Flower size: L (2,75-3,95 in) Flower size: L (2,75-3,95 in) - Height: 2.5-3.4ft (75-105 cm) Height: 2.5-3.4ft (75-105 cm) - Flower fullness: double flowered Mamy Blue™ - Roses in the garden | pharmaROSA® Neonatal - premium silver Georges Delbard

We showcase the external appearance of the roses available for online purchase from our webshop.


Which product type is right for you?


PharmaRosa® NEONATAL is the cost‑effective starting point for rose product production.

As a uniform, own‑rooted propagation material, it provides a stable basis for further growing-on and can be integrated flexibly into different finished product production technologies.
Rooted in trays (rooted), 3–6‑month‑old, own‑rooted rose cutting.
Uniform developmental stage, with a root system that has thoroughly penetrated the plug.
For professional growing‑on.
Tray packaging: 10 pcs/tray.
Quality and varietal identity: production supported by a dedicated identification and traceability logic.
Can be transplanted during frost‑free periods, designed for finished product production.

PharmaRosa® NEONATAL provides a controlled, uniform starting stock for planned growing‑on that can be integrated into your own technology – especially where scheduling and varietal identity are paramount.


PharmaRosa® NEONATAL own-rooted rose propagation material in a plug, with a root system penetrating the plug (semi-finished product / semi-finished rose). PharmaRosa® NEONATAL rose propagation material size: 3–6‑month‑old, own-rooted cutting with a uniform developmental stage. PharmaRosa® NEONATAL rose propagation material root system: plug densely penetrated by well-developed white roots (root system detail). PharmaRosa® NEONATAL tray stock: own-rooted rose propagation material in trays, uniform developmental stage (10 pcs/tray).

Captions (from left to right): Semi-finished product (NEONATAL own-rooted rose propagation material in a plug with a fully developed root system) • Size demonstration (3–6‑month‑old, uniform cutting) • Root system detail (plug penetrated by the root system) • Tray stock (10 pcs/tray, uniform developmental stage)

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Which product type is right for you?

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For professional partners only
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Company details

PharmaRosa Ltd.
Company registration number: 01-09-717479
VAT number: 13075314-2-43
Plant health registration no.: HU130721
Bank account (IBAN):
HU85117631891388688400000000
BIC (SWIFT): OTPVHUHB
Bank name: OTP Bank Nyrt.