Mileva™

Frayla®

BOZmilfra – Biljana Božanić Tanjga

Uniform, bright mid-pink shade with a slight raspberry tinge. - nostalgia rose - strong, well-scented rose - sweet, fresh fruity

– Strong, fresh fruity fragrance delight
– Compact, bushy habit for small spaces
– Abundant repeat flowering through the season
– Romantic, mid‑pink cupped blooms
– Reliable winter hardiness to USDA 5b
– Special feature: Premium nostalgia rose, ideal for elegant beds and containers.

Exclusive finished product

pharmaROSA® NEONATAL rooted rose cutting

27,05 £

Due to courier service regulations – and the introduction of customs clearance – delivery to Ireland is temporarily suspended.

3 (3352)

Mileva™ Frayla® BOZmilefra – pharmaROSA® NEONATAL rooted cutting

Premium own-root Mileva™ offers a compact, bushy habit ideal for nursery container lines, with strongly fragrant, very double, mid-pink blooms that hold a romantic colour range suited to exclusive, nostalgia-led assortments. As a Romantica shrub in the Frayla® collection, it aligns well with premium container programmes, especially 5–7 L formats targeting retail/reseller channels that emphasise flower quality and form. The repeat-flowering clusters support commercial flowering windows, while the hardy framework (H7, USDA 5b) gives scheduling confidence even for growers supplying cooler UK regions with robust winter and wind tolerance. Own-root production underpins long-term stability in beds and collections, with durable framework canes and a predictable renewal pattern as roots establish in year one, shoots build in year two and full ornamental value follows from year three, supporting sustainable capacity planning and homogeneous premium crop presentation.

Usage options

Target area	Reasoning
Premium 5–7 L container production	The compact, bushy growth and 70–90 cm height make Mileva™ efficient for dense bench spacing in 5–7 L premium containers, sold as an exclusive finished product. Bush-trained with 3–5 strong framework canes, it delivers a balanced, sale-ready structure with strong visual impact. Medium maintenance and moderate disease resistance fit standard nursery regimes, while own-root form supports low replacement and consistent grading. This works well where retail/reseller partners prioritise flower quality and nostalgic form in a premium container route for professional growers.
Flower-bed and edging material for public-realm suppliers	The compact spread (45–60 cm) and moderately dense, slightly glossy foliage allow Mileva™ to be deployed in edging and flower-bed schemes where a tidy outline and defined colour band are required. Own-root physiology supports long lifespan and easier regeneration after cutting back, which is valuable in institutional and municipal beds with periodic renovation. Medium maintenance and occasional plant protection stay manageable within contract-maintenance frameworks. The hardy framework is reliable for Scotland and North England type conditions with strong winter and wind tolerance, supporting dependable delivery to public-realm suppliers.
Thematic romantic rose collections	As a Romantica shrub and Romantic rose commercial group, Mileva™ sits naturally in curated collections and show gardens built around nostalgic flower form and colour. Its very double, cupped blooms and harmonious mid-pink with raspberry tinge contribute a clearly defined visual slot in a themed assortment. Own-root stability and limited hip set keep the display focused on flowers rather than fruit, which suits formal or collector-style plantings. Premium-container release supports clear branding and cultivar identity at point of sale for collection-focused nurseries.
Fragrance-focused premium ranges	The strong, sweet, fresh fruity fragrance provides a high-value differentiator for premium container lines and specialist ranges where scent is a key buying criterion. Repeat flowering with an abundant second flush helps secure a longer scented sales and display period, supporting staggered dispatch and extended retail presence. Own-root production gives reliable re-sprouting and fragrance continuity over the plant’s lifespan, aligning with quality-focused stock-building strategies. This fits assortments positioned on flower quality, form and scent for premium retailers.
Heat- and summer-period container programmes	Medium heat and drought tolerance means Mileva™ performs satisfactorily in typical UK summer container situations, provided moderate watering is maintained. This level of resilience is practical for garden-centre and reseller networks that cannot guarantee intensive irrigation, yet still need dependable mid-season presentation. The compact framework helps plants handle wind exposure on retail benches. Own-root stands respond better to short-term stress, supporting predictable quality through peak trading weeks for garden-centre suppliers.
Colour-coordinated pink nostalgia assortments	The uniform mid-pink with a slight raspberry tinge, fading gently to soft pale pink, makes colour-blocking straightforward in benches and display tables. Moderate colour retention and controlled fading mean fewer off-type tones late in the sales window, supporting visually coherent premium ranges. Cluster-flowered, medium-sized, very double blooms reinforce the nostalgia rose positioning. Own-root stability helps preserve colour expression over time, beneficial for repeat production runs for brand-led wholesalers.
Medium-maintenance ranges with clear care positioning	Moderate disease resistance and a weak self-cleaning tendency place Mileva™ in a realistic medium-maintenance category. For growers, this is manageable within standard spray and grooming routines; for resellers, it can be honestly communicated as an exclusive product that rewards modest additional care. Own-root vigour and regenerative capacity compensate for spent-bloom removal, preserving structural quality over years. This combination suits premium container programmes that accept some grooming for top-level flower presentation for quality-focused resellers.
Long-term own-root stock beds and mother blocks	H7 hardiness and USDA 5b performance, combined with compact, bushy growth, enable space-efficient stock beds and mother blocks with reduced winter loss risk. Own-root plants ensure clonal integrity and simplify long-term renewal by allowing rejuvenation pruning without graft concerns. Limited hip formation keeps energy focused on vegetative growth and flowering rather than fruiting, useful where cane quality is key. This underpins stable capacity planning and predictable cutting or liner availability for propagation nurseries.

Finished-product ideas

5–7 L Romantic Fragrance Bush – Premium container Mileva™ in 5–7 L pots, bush-trained on 3–5 framework canes, sold as an exclusive, strongly scented nostalgia rose for retail/reseller fragrance benches – target audience/channel: premium garden centres.
Pink Nostalgia Edging Series – Compact, bushy plants positioned for flower-bed and edging use, delivered in uniform mid-sized containers with clear care messaging around medium maintenance – target audience/channel: landscaper-focused wholesalers.
Frayla® Collection Feature Line – Curated Frayla®-branded selection where Mileva™ provides the mid-pink, very double, romantic element within a broader collection concept – target audience/channel: retail chains building thematic rose walls.
Heritage-Style Scented Mix – Mixed premium range combining Mileva™ with other strongly scented cultivars, all in 5–7 L format, promoted on fragrance and flower form – target audience/channel: independent nurseries and specialist rose retailers.
Own-Root Stock and Display Bed Units – Mileva™ supplied as robust own-root bushes for nurseries establishing long-term stock beds and on-site display gardens focused on romantic, pink-flowered cultivars – target audience/channel: propagation and wholesale nurseries.

Technical cultivar profile

Parameter	Data
Name and registration	Romantica shrub rose marketed as Mileva™ Frayla® BOZmilefra, a nostalgia-type Romantic rose with verified cultivar authenticity and standard-quality rating for professional own-root production.
Origin and breeding	Bred by Biljana Božanić Tanjga, PhenoGeno Roses, Temerin, Serbia; parentage unknown. Registration year 2020, introduced after 2020 via PhenoGeno Roses, bred around 2019 for modern romantic use.
Growth and structural characteristics	Compact, bushy habit reaching 70–90 cm high with 45–60 cm spread, moderately dense medium to dark green slightly glossy foliage and moderate thorniness, weak self-cleaning so spent blooms require manual removal.
Flower morphology	Very double, cupped, medium-sized (1.5–2.75 in) flowers with 40+ petals, carried in clusters; repeats well with an abundant second flowering, providing strong ornamental value in premium container and bed uses.
Colour data and phenology	Uniform bright mid-pink with slight raspberry tinge; ARS MP, RHS 62C outer and 62D inner. Buds deep pink, opening to harmonious soft pink with paler centre and fading gently to pale pink with minimal discolouration.
Fragrance and aroma	Strongly scented with a sweet, fresh fruity fragrance character; primarily ornamental due to very double flowers enclosing stamens, giving high perceived value in fragrance-led premium assortments and display gardens.
Hip characteristics	Very double flowers limit pollination, so hip formation is expected to be low; hips, if present, are not a prominent feature and do not significantly influence production or ornamental use decisions.
Resistance and winter hardiness	Hardy to around −26 to −23 °C (RHS H7, Swedish zone 4, USDA 5b). Moderate resistance to powdery mildew, black spot and rust; medium heat and drought tolerance, needs moderate watering and standard plant protection.
Horticultural recommendations	Suited to flower beds, edging and container use, especially premium container routes. Bush-trained with 3–5 strong framework canes, medium maintenance, requiring occasional plant protection and manual deadheading for best effect.

Mileva™ Frayla® BOZmilefra offers compact, romantic, strongly fragrant flowering on hardy, own-root plants that support long-lived, predictable stands for premium container and bed ranges; we invite you to discuss volumes, timings and integration into your offer.

Detailed product attributes

Product Identification Data

Product Name: MILEVA™ – pink nostalgia rose - Tanjga

Product Type: pharmaROSA® NEONATAL - rooted rose cutting

Product Quality: -

Cultivar Authenticity: Verified:13.06.2025

Cultivar Quality Rating: standard

Item Number: [1096] 20-979 (14.02.2026) pharmarosaneonatal.co.uk

Name and Registration

Meaning of Cultivar Name: The name is a feminine given name.

Cultivar Synonym: Ava; Mileva™ Frayla®

Registered Cultivar Name: BOZmilefra

Original Trade Name: Mileva™

Former Name: -

Current Trade Name: Mileva™ Frayla® BOZmilefra

American Rose Society Approved Exhibition Name: -

Rose Group: Romantica, Shrub

Commercial Type: nostalgia rose

Commercial Group: Romantic rose

Exhibition Category: bush rose

Collection: Frayla®

Origin and Breeding

Initial Distributor: PhenoGeno Roses (Serbia)

Introduction Year: after 2020

Registration Year: 2020

Breeder: Biljana Božanić Tanjga

Breeding Company / Institution: PhenoGeno Roses (Temerin, Serbia)

Breeding Year: -, 2019

Parentage: unknown

Awards and Honours

Global and Lifetime Awards: -

Horticultural Ratings and Recommendations: -

Competition and Show Awards: -

Collectors' Recommendations: -

Growth and Structural Characteristics

Height: 2.3-3ft (70-90 cm)

Spread: 1.5-2ft (45-60 cm)

Growth Habit: compact, bushy

Foliage: The variety's foliage is moderately dense, with leaves that have a slightly glossy surface and range in colour from medium to dark green.

Prickliness: moderately thorny

Self-Cleaning Description: The majority of spent flowers remain on the plant and require subsequent cleaning.

Self-Cleaning Intensity: self-cleaning weak

Flower Morphology

Petal Count: 40+

Flower Fullness: very double-flowered

Flower Shape: cupped

Flower Size: M (1,5-2,75 in)

Inflorescence Type: cluster-flowered

Colour Code: ARS code: MP RHS code: 62C (outer), 62D (inner)

Repeat Flowering: It repeats well, producing an abundant second flowering.

Colour Data and Phenology

Colour: pink

Flower Colour Description: Uniform, bright mid-pink shade with a slight raspberry tinge.

Closed Bud: Deep, rich pink with slightly darker pigmentation at the tips.

Newly Opened Flower: Mid-pink petals with a slightly more intense tone along the rim of the outer petal whorl.

Full Bloom: Harmonious soft pink with a paler centre on the inner side of the petals.

Before Fading: It fades to a pale pink with almost no discolouration and without darker shades.

Colour Fading Description: As the bloom opens, the deep mid-pink gradually fades to a soft, pale pink, the primary hue remaining.

Colour Retention Level: moderate

Fragrance and Aroma

Fragrance Strength: strong, well-scented rose

Fragrance Character: sweet, fresh fruity

Pollinator Attraction: Its strongly double flower form (simple/semi‑double/double) and limited access to the stamens make it poorly attractive to pollinators.

Pollinator-Friendly Rating: Its very double flowers enclose the stamens; primarily an ornamental variety.

Soap and Cosmetic Use: -

Hip Characteristics

Maximum Hip Diameter: -

Hip Shape: -

Hip Colour: -

Hip Comment: Rose hip formation is expected to be limited due to the double flowers.

Resistance and Hardiness

Hardiness (°C): -26–-23 °C

RHS Hardiness Rating: H7

Swedish Hardiness Zone: Zon 4

USDA Hardiness Zone: 5b

Heat and Drought Tolerance Description: Requires moderate watering; does not tolerate prolonged drought.

Heat and Drought Tolerance Level: medium

Disease Resistance: moderate

powdery mildew – moderate
black spot – moderate
rust –moderate

Horticultural Recommendations

Recommended product path: Premium container

Recommended target pot: 5–7 L

Release form: Bush-trained, with 3–5 strong framework canes

Recommended use: Maintenance requirement medium; requires occasional plant protection.

Primary Uses: flower bed, container, edging

Comments

Positioning: Exclusive finished product

Target customer/channel: Retail / reseller

Main value proposition: Flower quality, form

Uniform, bright mid-pink shade with a slight raspberry tinge. - nostalgia rose - strong, well-scented rose - sweet, fresh fruity

Rose Shopping Online - pink - strong, well-scented rose - Mileva™ - nostalgia rose - (2.3-3ft (70-90 cm))

Inflorescence: cluster-flowered Height: 2.3-3ft (70-90 cm) Flower shape: cupped Winter hardiness: 4b pink - PhenoGeno Roses (Serbia) nostalgia rose - Flower size: M (1,5-2,75 in) Flower size: M (1,5-2,75 in) - Height: 2.3-3ft (70-90 cm) Height: 2.3-3ft (70-90 cm) - Flower fullness: very double-flowered Mileva™ - Roses in the garden | pharmaROSA® Neonatal - standard Biljana Božanić Tanjga

We showcase the external appearance of the roses available for online purchase from our webshop.

Which product type is right for you?

Family garden rose with minimal care

Premium garden rose – instant impact, a representative garden

Rose for projects – hedge and row planting, fast execution

Rose for public spaces – large areas, sustainable operation

Information

In what condition do we dispatch the roses from our online shop?

Ask yourself the question: What final product do I want to create from it?

Wholesale of cuttings

PharmaRosa® NEONATAL is the cost‑effective starting point for rose product production.

As a uniform, own‑rooted propagation material, it provides a stable basis for further growing-on and can be integrated flexibly into different finished product production technologies.
Rooted in trays (rooted), 3–6‑month‑old, own‑rooted rose cutting.
Uniform developmental stage, with a root system that has thoroughly penetrated the plug.
For professional growing‑on.
Tray packaging: 10 pcs/tray.
Quality and varietal identity: production supported by a dedicated identification and traceability logic.
Can be transplanted during frost‑free periods, designed for finished product production.

PharmaRosa® NEONATAL provides a controlled, uniform starting stock for planned growing‑on that can be integrated into your own technology – especially where scheduling and varietal identity are paramount.

PharmaRosa® NEONATAL own-rooted rose propagation material in a plug, with a root system penetrating the plug (semi-finished product / semi-finished rose). PharmaRosa® NEONATAL rose propagation material size: 3–6‑month‑old, own-rooted cutting with a uniform developmental stage. PharmaRosa® NEONATAL tray stock: own-rooted rose propagation material in trays, uniform developmental stage (10 pcs/tray).

Captions (from left to right): Semi-finished product (NEONATAL own-rooted rose propagation material in a plug with a fully developed root system) • Size demonstration (3–6‑month‑old, uniform cutting) • Root system detail (plug penetrated by the root system) • Tray stock (10 pcs/tray, uniform developmental stage)